InternatIonal Journal of technology and human InteractIon October-December 2013, Vol. 9, No. 4 Table of Contents Special Issue on Mobility and Human Interaction Guest Editorial Preface iv Shu-Lu Hsu, National Chiayi University, Chiayi City, Taiwan Hong-Yi Chang, National Chiayi University, Chiayi City, Taiwan Research Articles 1 Intention to Adopt a Text Message-based Mobile Coaching Service to Help Stop Smoking: Which Explanatory Variables? Silvia Cacho-Elizondo, IPADE Business School, Mexico City, DF, Mexico Niousha Shahidi, EDC Paris Business School, Observatoire et Centre de Recherche en Entrepreneuriat, Ecole des Dirigeants et Créateurs d’Entreprise, Paris, France Vesselina Tossan, CNAM, Lirsa, France & EDC Paris Business School, Paris, France 20 Like, Share, Recommend: Smartphones as a Self-Broadcast and Self-Promotion Medium of College Students Franklin N. A. Yartey, Communication Department, University of Dubuque, Dubuque, IA, USA Louisa Ha, Department of Telecommunications, Bowling Green State University, Bowling Green, OH, USA 41 High Performance Reversible Data Hiding for Mobile Applications and Human Interaction Fong-Hao Liu, Department of Information Management, Management College, National Defense University, Taipei City, Taiwan Hsiang-Fu Lo, Department of Electrical Engineering, TamKang University, New Taipei City, Taiwan Chun-Te Su, Department of Information Management, Management College, National Defense University, Taipei City, Taiwan Der-Chyuan Lou, Department of Computer Science and Information Engineering, Chang Gung University, Tao-Yuan City, Taiwan Wei-Tsong Lee, Department of Electrical Engineering, TamKang University, New Taipei City, Taiwan 58 Using the Kalman Filter for Auto Bit-rate H.264 Streaming Based on Human Interaction Wei-Tsong Lee, Department of Electrical Engineering, Tamkang University, New Taipei City, Taiwan Tin-Yu Wu, Department of Computer Science & Information Engineering, National Ilan University, Yilan City, Taiwan Yu-Chieh Cheng, Department of Electrical Engineering, Tamkang University, New Taipei City, Taiwan Yue-Ru Chuang, Department of Electrical Engineering, Fu Jen Catholic University, New Taipei City, Taiwan Shiann-Tsong Sheu, Department of Communication Engineering, National Central University, Taipei City, Taiwan 75 Markov Chain Models for Menu Item Prediction Tao Lin, Department of Computer Science, Sichuan University, Chengdu, China Tian-Tian Xie, Department of Computer Science, Sichuan University, Chengdu, China Yi Mou, Department of Computer Science, Sichuan University, Chengdu, China Ning-Jiu Tang, Department of Computer Science, Sichuan University, Chengdu, China Copyright The International Journal of Technology and Human Interaction (IJTHI) (ISSN 1548-3908; eISSN 1548-3916), Copyright © 2013 IGI Global. All rights, including translation into other languages reserved by the publisher. No part of this journal may be reproduced or used in any form or by any means without witten permission from the publisher, except for noncommercial, educational use includ- ing classroom teaching purposes. Product or company names used in this journal are for identification purposes only. Inclusion of the names of the products or companies does not indicate a claim of ownership by IGI Global of the trademark or registered trademark. The views expressed in this journal are those of the authors but not neccessarily of IGI Global. The International Journal of Technology and Human Interaction is indexed or listed in the following: ACM Digital Library; Australian Business Deans Council (ABDC); Australian Government’s Department of Education, Science & Training-Refereed Journal; Bacon’s Media Directory; Burrelle’s Media Directory; Cabell’s Directories; Compendex (Elsevier Engineering Index); CSA Illumina; DBLP; DEST Register of Refereed Journals; Gale Directory of Publications & Broadcast Media; GetCited; Google Scholar; INSPEC; JournalTOCs; KnowledgeBoard; Library & Information Science Abstracts (LISA); MediaFinder; Norwegian Social Science Data Services (NSD); PsycINFO®; SCOPUS; The Index of Information Systems Journals; The Standard Periodical Directory; Ulrich’s Periodicals Directory.