Scientific Journal of University of Szczecin No. 877 ECONOMIC PROBLEMS OF TOURISM NO. 4 (32) Szczecin 2015 Board of editors Adam Bechler, Tomasz Bernat, Anna Cedro, Paweł Cięszczyk Piotr Michałowski, Małgorzata Ofiarska, Aleksander Panasiuk Grzegorz Wejman, Dariusz Wysocki, Renata Ziemińska Marek Górski – Chair Radosław Gaziński – Executive Editor of the Szczecin University Press Scientific board Ausrine Armaitiene, Klaipeda University, Lithuania Volkan Altinta, Bonn University, Germany Stefan Bosiacki, Poznań Academy of Physical Education, Poland Nerine Bresler, University of Johannesburg, South Africa Barbara Marciszewska, Gdynia Maritime University, Poland Aleksander Panasiuk, University of Szczecin, Poland Andrzej Rapacz, Wrocław University of Economics, Poland Maija Rozite, School of Business Administration Turiba, Tourism Department, Latvia Józef Sala, Cracow University of Economics, Poland Ralf Scheibe, Universität Greifswald, Germany Muzaffer Uysal, Virginia Polytechnic Institute and State University, USA Bogdan Włodarczyk, University of Lódź, Poland Reviewers J. Berbeka (Cracow University of Economics), L. Butowski (Vistula University), E. Dziedzic (Warsaw School of Economics), M. Jalinik (Białystok University of Technology), E. Jakubowicz (Academy of Physical Education in Wrocław), W. Kurek (Jagiellonian University), J. Marak (Higher School of Economics in Wrocław), A. Niezgoda (Poznań University of Economics), J. Ruszkowski (Higher School of Management and Languages in Katowice), J. Sikora (Poznań University of Economics), A. Świeca (Maria Curie-Skłodowska University in Lublin), A. Szromek (Silesian University of Technology), M. Więckowski (Stanisław Leszczycki Institute of Geography and Spatial Organization Polish Academy of Sciences (IGSO PAS), T. Żabińska (University of Economics in Katowice), K. Żelazna (Vistula University), M. Żemła (Katowice School of Economics) Scientific editor dr hab. Beata Meyer prof. US Subject editor dr Agnieszka Sawińska Editorial secretary mgr Marta Bordun Statistical editor dr Marcin Hundert Proofreading dr Beata Zawadka Technical editorial and text design Wiesława Mazurkiewicz Cover design dr Tomasz Mańkowski Paper version of the journal is an original version Economic Problems of Tourism is indexed in BazEkon database Abstracts of all articles are available at: http://kangur.uek.krakow.pl/bazy_ae/bazekon/nowy/index.php Economic Problems of Tourism are included in CABI and Index Copernicus database © Copyright by the University of Szczecin, Szczecin 2015 ISSN 1640-6818 ISSN 1644-0501 SZCZECIN UNIVERSITY PRESS Edition I. Publishing sheet size 15.0. Printing sheet size 12.8. Printed copies 100. Table of contents Introduction 5 Theoretical Problems of Tourism Development Małgorzata Januszewska, Daria E. Jaremen, Elżbieta Nawrocka The Innovation System of a Tourist Enterprise – a Model Approach 7–18 Leszek Kozioł, Anna Karaś The Concept of the Tourism Enterprise Innovation Analysis 19–29 Anna Królikowska-Tomczak The Sustainable Management of Tourism as Part of the Innovative Region Management Based on the Europan Tourism Indicators System for Sustainable Destinations 31–44 Mariusz Miedziński The Creation of the Model Threshold Tourist Area Life Cycle of the Functional Urban Area of Kołobrzeg 45–62 Functioning of Tourism Market Maria Hełdak, Eleonora Gonda-Soroczyńska The Curative Function of the Village – Infrastructure, Environmental Resources, Curative Materials 63–74 Mirosław Marczak The Analysis of the Tourism Promotion System in Poland as Compared to the French Model of “Institutional Promotion” 75–87 Ewa Pałka The Financing Needs of Agritourism Farms in the Świętokrzyskie Province 89–98 Anna Przybylska Using the Internet in the Decision Making Process Concerning the Purchase of Tourist Offers 99–108 Mariusz Sołtysik, Justyna Cieplik, Wojciech Fedyk, Piotr Oleśniewicz The Suburban Areas of Tourist and Recreation Reception in the Opinion of Users. A Comparative Case Study 109–122 Regional Aspects of Tourism Alicja Gonia, Hanna Michniewicz-Ankiersztajn, Anna Dłużewska The Tourism Potential of Counties Located in the Kuyavia-Pomerania and Pomerania Provinces in Respect of Waterways Revitalisation 123–141 Iwona Kiniorska The Selected Aspects of Tourism Development – an Example of the Świętokrzyskie Province 143–156 Barbara Mastalska-Cetera, Piotr Krajewski The Tourist Trails Development in the Protection Plans of the Lower Silesian Landscape Parks 157–168 Anna Gardzińska, Beata Meyer, Agnieszka Sawińska The Entity Structure of the Cross-Border Tourism Product 169–182 Katarzyna Przybyła, Jan Kazak The Transformation of the Tourism Function of the Selected Jelenia Góra County Areas 183–191 Joanna Zielińska-Szczepkowska, Małgorzata Samusjew Tourism Activity among Seniors: A Case-Study from Warmian and Masurian Voivodeship 193–204 EPT 4/2015 (32) | ISSN: 1644-0501 | website: www.wzieu.pl/EPT INTRODUCTION The significance of tourism in the modern world is continuously increasing, mainly due to the changes in the preferred style of living of the developed societies. The transformations promoting a healthy and pro-ecological style of living result both in the changes in ways of spending free time (spending free time actively instead of passive leisure) and an increase of expectations concerning the quality of the natural environment in a tourism region. Simultaneously, tourism activities have become a standard element of a style of living and happen several times a year. The tourism development is still progressing despite many changes in global economy (frequently negatively, it seems, affecting tourism); a fact which confirms tourism’s great significance for the functioning of both societies and modern economy. Yet another issue is the relation between tourism and the natural and cultural environment of tourism reception areas whose sustainable nature makes tourism develop further. The complexity of tourism and its interdisciplinary nature are the reasons behind the steady rise in the research interest of various fields of science, especially economic sciences, in problems of tourism. Such a rise is owed to an increasing impact of the tourism sector on the level and nature of the economic development, both on the local and regional as well as global levels. The series “Economic Problems of Tourism” issued within The Zeszyty Naukowe Uniwersytetu Szczecińskiego (The Scientific Journal of the University of Szczecin) is a platform for exchanging scholarly views and presenting research findings and achievements of scientists for whom tourism, especially in terms of economy, is the main subject of scientific interest. However, multiplicity and diversity of aspects of human tourism activity, its reasons and effects make it remain a field of interest of the researchers representing diversified fields of science, including economy, law, geography, or physical culture. The series “Economic Problems of Tourism” within The Zeszyty Naukowe Uniwersytetu Szczecińskiego (The Scientific Journal of the University of Szczecin) present the research findings and achievements of scientists from Polish and foreign academic centres. The current issue of the journal presents tourism in terms of the three areas: theoretical aspects; functioning of the tourism service market; and regional problems of tourism development. Beata Meyer Scientific Journal of University of Szczecin No. 877 5 EPT 4/2015 (32) | ISSN: 1644-0501 | website: www.wzieu.pl/EPT | DOI: 10.18276/ept.2015.4.32-01 | 7–18 THE INNOVATION SYSTEM OF A TOURisT ENTERPRisE – a MODEL APPROACH Małgorzata Januszewska,1 Daria E. Jaremen,2 Elżbieta Nawrocka3 Wrocław University of Economics, POLAND 1 e-mail: [email protected] 2 e-mail: [email protected] 3 e-mail: [email protected] Keywords innovation model, tourist enterprise, innovation system of a tourist enterprise Abstract The objective of the paper attempting to construct a model of the tourist enterprise innovation system, which allows explaining the mechanism of innovation activities in tourism. The basic research method used is the subject literature analysis. The modelling is based on a descriptive method derived from the deduction method. The result of conducted research is a proposal of an innovation system for a tourist enterprise (ISTE). The presented paper is both a review and theoretical study. Introduction The world literature offers numerous studies covering the problem of innovations and their implementation in enterprises representing various branches. In the field of tourism an extensive input in understanding the essence of innovations and innovativeness has been made by e.g.: A.M. Hjalager, X. Decelle, M. Peters, B. Pikkemaat, P. Jones as well as S. Nordin and B. Svennson. In Poland the following authors conduct in-depth studies on the innovation problems in the area Scientific Journal of University of Szczecin No. 877 7 Małgorzata Januszewska, Daria E. Jaremen, Elżbieta Nawrocka of tourism economy: M. Bednarczyk and her team, E. Szymańska, E. Panfiluk and also the research workers at the Department of Marketing and Tourism Economy Management of Wrocław University of Economics. The research on innovativeness of tourist enterprises is most frequently concentrated on innovation characteristics and types, its description, organization, innovation process effects, distinguishing differences between production and service oriented innovations, innovation strategy identification, its success factors, as well as the role of a client and company staff in the course of innovation