RReevviieeww ooff CCoommmmuunniittyy AAllccoohhooll CCaammppaaiiggnnss FFiinnaall RReeppoorrtt July 2014 Prepared for: Glasgow City Alcohol and Drug Partnership RReevviieeww ooff CCoommmmuunniittyy AAllccoohhooll CCaammppaaiiggnnss Final Report July 2014 Prepared by: Dudleston Harkins Social Research Limited Contact details: Dr Judith Harkins 20 Birkdale Crescent Westerwood Cumbernauld Glasgow G68 0JZ 01236 782379 07932 654868 Community Alcohol Campaign Review Contents Executive Summary ..................................................................................................................................... 1 Background ..................................................................................................................................................................................................1 Methodology ................................................................................................................................................................................................1 Research findings ........................................................................................................................................................................................1 Chapter 1 Introduction ........................................................................................................................... 8 1.1 Background and introduction .......................................................................................................................................................8 1.2 Summary of Campaigns .............................................................................................................................................................12 1.3 Methodology ...............................................................................................................................................................................13 Chapter 2 Policy and Rationale ........................................................................................................... 15 2.1 Key findings ................................................................................................................................................................................15 2.2 Good practice .............................................................................................................................................................................16 Chapter 3 Partnership Working ........................................................................................................... 17 3.1 Key Findings ..............................................................................................................................................................................17 3.2 Good practice .............................................................................................................................................................................19 Chapter 4 Awareness Raising ............................................................................................................. 20 4.1 Key findings ................................................................................................................................................................................20 4.2 Good practice .............................................................................................................................................................................22 Chapter 5 Licensees ............................................................................................................................. 23 5.1 Key Findings ..............................................................................................................................................................................23 5.1 Good Practice ............................................................................................................................................................................26 Chapter 6 Diversionary Activities........................................................................................................ 28 6.1 Key findings ................................................................................................................................................................................28 6.2 Good practice .............................................................................................................................................................................29 Chapter 7 Other Activity ....................................................................................................................... 32 7.1 Key findings ................................................................................................................................................................................32 7.2 Key gap: Displacement of the issue ...........................................................................................................................................34 Chapter 8 Materials............................................................................................................................... 36 8.1 Key findings ................................................................................................................................................................................36 8.2 Good practice .............................................................................................................................................................................37 Chapter 9 Monitoring and Evaluation ................................................................................................. 38 i Community Alcohol Campaign Review 9.1 Key findings ................................................................................................................................................................................38 9.2 Good practice .............................................................................................................................................................................42 Chapter 10 Value for Money? ............................................................................................................. 44 10.1 Key findings ................................................................................................................................................................................44 10.2 Good practice .............................................................................................................................................................................46 Chapter 11 Length of Campaign: Sustainability and Legacy .......................................................... 47 11.1 Length of campaign: Key findings ..............................................................................................................................................47 11.2 Good practice .............................................................................................................................................................................48 11.3 Sustainability and legacy: Key findings ......................................................................................................................................49 11.4 Good practice .............................................................................................................................................................................49 Chapter 12 Key Features of Campaign: Good Practice ................................................................... 51 12.1 Ensuring clear rationale for campaign .......................................................................................................................................51 12.2 Bespoke to local area .................................................................................................................................................................51 12.3 Multifaceted campaign ...............................................................................................................................................................52 12.4 Flexibility.....................................................................................................................................................................................52 12.5 Innovative methods ....................................................................................................................................................................52 Chapter 13 Recommendations ........................................................................................................... 54 13.1 Key Recommendation (1) Long term community alcohol strategy rather than campaign .........................................................54 13.2 Key Recommendation (2) Centralised approach with central steering group and dedicated funding stream ...........................54 13.3 Key Recommendation (3) Providing diversionary activities on weekend evenings ...................................................................55 13.4 Key Recommendation (4) Toolkit ...............................................................................................................................................56 13.5 Other recommendations .............................................................................................................................................................56