www.thedmti.com Certificate Program in Search Engine Optimization 24 hours, Part-time Program 12 DMTI: The only Digital Marketing training company that engages top digital marketers to conceptualize and train. It is without doubt the leading name in the digital training domain and has revolutionized the way training is conducted. The Digital Marketing Training Institute (DMTI) is the leading Digital Media Marketing training DMTI is a consortium of thoughts of a bunch provider in the country. Founded in the year of senior marketers in the industry and it not 2011, we are the only company that provides only designs but also delivers digital marketing training for all aspects of Digital Media viz. courses at top business schools & corporate Search Engine Marketing, Social Media houses. We also conduct our own programs in Marketing, Digital Data Analytics, Email various areas of Digital Marketing. Marketing, Social Media Optimization, Online Reputation Management, Mobile Marketing, Our program curriculum is set by the industry Advertising Sales, Digital Strategy, etc. at high itself and is reviewed and updated every 3 standards to ensure acceptability of the months to reflect industry trends. The Experts, industry. certifying and delivering our courses are from Through our comprehensive offering of the industry and are guided by Stalwarts from training and qualifications, we help students, the industry to maintain the highest standards professionals and corporates from various of quality across all our programs in India. marketing spheres build the knowledge, skills and experience needed to compete in the world of digital marketing and e-commerce. 2 2 Digital is reshaping the media industry Driven by increased internet penetration, wireless broadband and mobile technology, consumers & businesses are increasingly shifting their attention from the traditional marketing media: television, radio, and print; to digital media for their entertainment, education, news and business needs. Even in developing countries like India, companies are realizing that they must connect with customers and other businesses through digital channels and adjust their marketing mix in order to succeed. Digital marketing budgets are increasing dramatically, and digital media campaigns are becoming a pivotal part of effective marketing plans. Digital Media Marketing is complex, highly interactive, information rich and delivers a real-time connect with the customer. Traditional Media professionals with years of experience are grappling to understand the emerging medium & failing to catch up. Aspirants seeking jobs in this lucrative and booming industry are ill equipped, due to the lack of organized and focused training. 3 3 12 Future of Digital Marketing Where traditional career paths are coming to dead-ends, there are a wealth of new career paths in digital media that are opening up for fresh graduates and those who are looking for a career change. Digital media is receiving a tremendous amount of support – the U.S. Bureau of Labor Statistics predicts that by 2018, more than 1.2 - Ipsum million new science, engineering & math- related jobs will open up due to the fast- paced changes in technology across the globe including growing markets such as China, India etc, and the digital media industry will flourish as a result. According to AmitTripathi, Managing Director, IdeateLabs, “The Indian Digital Industry is set to grow to 7000 crores within the next 36 to 48 months. This will open up various job opportunities in advertising and marketing”. The wide range of skillsets and positions within Digital Media also makes it a promising field for job opportunities. Digital Media encompasses various functions: marketing, consultancy, PR, content creation, social media, mobile, innovation or technology – all these fields are wide open to be explored. The job titles that have emerged now didn’t even exist a few years ago; eg: Social Media Editors, Digital Media Managers, Mobile Advertising Professionals, etc. Inforgraphic Source: www.webdamsolutions.com 4 4 DMTI Board of Advisors Quality is at the heart of everything that we do at DMTI. To ensure that our programs are cutting edge & updated with latest trends in the digital industry we put together a Board of Advisors. The BOA comprises of eminent personalities who represent advertising agency, publishing houses or media & brands / clients. Aditya Save, Chief Marketing Officer, People Interactive Mr. Save is currently CMO at People Interactive. Prior to this he was heading Digital Marketing & Media efforts for Marico; he has also worked on the Innovation portfolio. He led efforts on incubation projects in Hair & Foods categories, working on end to end solutions from product configuration, marketing mix to final P&L delivery. He started his career in this dynamic media domain with the Hindustan Lever portfolio of brands. He has an in-depth understanding of the media landscape & was amongst the first in the industry to try & apply Theory of Constraints to the marketing domain. His diverse portfolio includes handling various elements of marketing spend to managing first point logistics, consumer promotions and supply chain sourcing to management. He has used tools like Kaizen & 5S in business areas that had been hitherto untouched by TQM. He has authored an article in The Journal of Direct, Data & Digital Marketing Practice by Institute of Direct Marketing, United Kingdom, March 27, 2014. Anurag Batra, Chairman- BW | Businessworld,GBN Media & Chairman and Editor-in-Chief, exchange4media Group Mr. Batra is an entrepreneur, media observer and a journalist all rolled into one. He is currently the Chairman GBN Media - BW | Businessworld. He is also the Chairman and Editor-in-Chief of exchange4media Group. In 2006 the prestigious Management Development Institute (MDI) and Mr. Batra's Alma mater awarded him with “Most Distinguished Alumni of the Decade Award”. He is also the member of the Sales & Marketing committee of the Delhi Management Association and President of the Franchising Association of India, Northern Chapter. Mr. Batra is passionate about Magazines and serves as Joint Managing Director of India's leading fortnightly magazine Governance Now. He is also an honorary advisor to India's leading website on fashion, http://www.stylekandy.com/, and leading auto website www.wheelsunplugged.com. Besides mentoring leaders within the institution of E4M and within the eco system of media and digital he is creating entrepreneurs. Isaac Jacob, Head –Marketing, K.J.Somaya Institute of Management Studies & Research Mr. Isaac Jacob is a Marketing, Advertising, and Brand Management professional with over 28 5 years of experience. He has worked for brands such as Barbie Dolls, He-man and the Masters 5 of the Universe, Hotwheels (Mattel Inc.), Puma High Performance Sports Shoes, Lux, Citibank, Kodak, Mercedes-Benz, Smirnoff, Cadburys, Fevicol, etc. He was the Vice President and Head Marketing-Tata Mutual Fund, President – Fortune Communications (JWT Group Co), Director MET Institute of Mass Media. His last Industry assignment was as Chief Marketing Officer and Country Head-Customer Experience with YES Bank. He has lectured in a good number of Management Institutes on Marketing, Advertising and Brand Management. To name a few, Bajaj Institute from 1988-2006, NMIMS MET, SCMHRD- Pune, Al Ghurair Management Academy-Dubai etc. He is currently pursuing a Ph.D Program from the University of Mumbai in Marketing. Mahesh Murthy, Founder – Pinstorm, Managing Partner – SeedFund and Founder & Principal- Passionfund Mahesh has spent 30 years helping brands with marketing advice and 15 of those helping startups with advice & funding. He has won awards as Creative Director on Unilever, The Economist, Pepsi & MTV. He helped create the first public UI for Yahoo in 95 and led the launch for Amazon in 97. After a successful NASDAQ IPO, Mahesh headed marketing at iCat, an e-com firm in Seattle managing over 6,000 e-businesses. iCat was bought by Intel. He returned to India in 99 to turn around Channel V till its sale to Star TV in 2000, then founded Passionfund, his angel investing vehicle which backed Geodesic, WebDunia, Inkfruit and Doolally. Mahesh has penned columns in Business Today, Businessworld and WSJ. On TV, he's played the Donald Trump role in Business Baazigar (2007), the Dragon's Den role on ETNow's Super Angels (2011, 2012) and Bloomberg TV the Pitch (2013). Mahesh set up digital business consulting firm Pinstorm in 2004. It's a well-regarded business transformation boutique, creating market- and award-winning strategy, tech & work on the region's most-aggressive brands. Mahesh loves early-stage investing and co-founded what is now India's best-known VC fund, Seedfund. It was voted "India's best VC fund" by LPs in 2010 & 2013 and has had India's biggest-ever exits, with RedBus and CarWale. Mahesh is a popular speaker on corporate & college campuses, and considered a thought leader on digital transformation. Punitha Arumugam, Director – Agency Business, Google India Punitha Arumugam has been Director of Agency and Advertiser Relations of Google Inc since April 2012. Ms. Arumugam served as the Chief Executive Officer of Madison Media Group at Madison Communications Pvt. Ltd until March 2012. She has over 15 years of experience in all facets of media - strategy, planning, buying, research and operations. 6 6 She has worked with several agencies like O&M & Initiative Media and in several markets like Chennai, Bangalore and Mumbai before joining Madison. Her experience spans a wide range of industries including FMCGs, durables and financial services. She was voted as the 4th most influential person in the Indian Media Industry by Brand Equity Ad Agency Reckoner 2005. Rammohan Sundaram, Co-Founder @VelfieApp and Mobi First Media. Board Observer – Simpli5d Technologies Rammohan Sundaram has a successful track record of turning around businesses and taking start-ups from ground zero to multimillion dollar businesses in a short period of time. A proven General Manager with P&L responsibilities and multi-region exposure in highly complex hierarchical and high pressured environments with focus on timely delivery of business objectives.