ANNUAL REPORT 2015 SENA ANNUAL REPORT 2015 3 MAKES THE MOST OF MUSIC 4 SENA ANNUAL REPORT 2015 CONTENTS 5 CONTENTS 57 OTHER INFORMATION 57 Subsequent events 14 34 58 Independent auditor’s report BOARD KEY FIGURES 06 OF 2015 - 2014 2015 AFFILIATES KEY FIGURES REPORT 66 36 APPENDICES ABOUT 66 Profile of the Supervisory Board 08 22 US 67 Profile of the Board of Affiliates EXECUTIVE SOCIO- 37 Distributions 68 Agreements with foreign BOARD CULTURAL 37 Management model and monitoring organisations as at December 2015 REPORT PROJECTS of distribution regulations 69 General information about Sena 12 26 38 70 SUPERVISORY NOTES FINANCIAL COLOPHON BOARD TO STATEMENTS REPORT THE 2015 2015 39 Cash flow statement 2015 RESULTS 40 Balance sheet as at 31 December 18 28 General licences 42 Statement of income and expenditure COMPREHENSIVE 29 Media 43 Overview of movements in distributa- RISK 30 International ble licence fees MANAGEMENT 32 Distributions 44 Consolidated accounting principles 32 Private Copy 46 Notes to the cash flow statement 33 Exploitation 47 Notes to the balance sheet as at 31 33 Control Board December 61 33 2016 Budget 54 Notes to the statement of income and PERSONAL expenditure DATA AND RELEVANT ACTIVITIES 6 SENA ANNUAL REPORT 2015 2015 KEY FIGURES 7 5. RIGHT HOLDERS & USERS Right holders 10,436 Right holders with 2015 distributions in 2015 Right holders Users 102,538 16,836 Right holders with Number of invoiced users KEY FIGURES distributions AMOUNTS IN THOUSANDS OF EUROS Right holders 28,088 Number of right holders 1. INVOICED LICENCE FEES 2. CASH RECEIPTS 6. AVERAGE NUMBER OF FTES Licence Cash fees receipts 12,757 69,523 Cash International receipts Total CMOs 56,177 The Netherlands Licence Cash fees 13,346 receipts 55,658 Use in International CMOs the Netherlands Licence fees 68,415 Number of FTE’s Total 42.0 Total 3. OPERATING EXPENSES 4. DISTRIBUTIONS 7. PERCENTAGES Percentages Distributions Costs withheld Percentages 62,003 9,354 12.0% 10.6% Operating expenses (gross) as a percentage Right holders Distributions Actual costs withheld 2015 of total invoiced licence fees Distributions Distributions 8,606 61,255 International CMOs Total Percentages Percentages Distributions Addition 8.7% Operating expenses (net) as 9.9% Operating expenses (gross) as a percentage 70,609 2,336 a percentage of total invoiced of total distributions (including addition for Subtotal Sociocultural Fund licence fees Sociocultural Fund) Operating expenses Operating expenses 7,247 5,919 (gross) (net) We refer to pages 34-35 for a comparative overview with key figures 2014. 8 SENA ANNUAL REPORT 2015 EXECUTIVE BOARD REPORT 9 EXECUTIVE BOARD 1 JANUARY Launch of MIJNLICENTIE.NL new television Mijnlicentie.nl broadcaster is updated and REPORT SBS9 goes live JANUARY 2015 saw Sena continue its The outstanding shortfall was cleared in of payment statements. In addition to SERVICE repertoire submission can seek the assis- and Neighbouring Rights) Act was efforts to become a more service- full in early 2015. This enabled us to re- improved efficiency, this measure also Above all, Sena is a service provider tance of our new Service Desk. This team submitted to the Lower House of Dutch oriented organisation on behalf duce the withholding percentage for Dutch yielded considerable savings on printing dedicated to the provision of transparent of employees offers both first and second Parliament on 2 July 2015. The proposal of our stakeholders. As a part of collections from 16 to 12 percent effective and postage costs. information to various stakeholder groups line support, enabling us to resolve less was submitted as a part of efforts to our transition towards greater 2015. As regards international collections, and accurate distributions to its right hold- complex issues more rapidly on behalf of implement Directive 2014/26/EU by the accuracy, speed and efficiency, a 4% withholding rate was also introduced We conducted an evaluation of our ers. We have continually been improving our right holders. European Parliament and Council of we implemented various process for EU and EFTA countries with a 6% rate communications strategy over the course processes in order to achieve our ambi- Ministers. This Directive concerns the improvements over the course of implemented for the rest of the world. of the reporting year. The resulting out- tions in this area. The emergence of new EXTENSION OF CMO QUALITY MARK collective management of copyright and the reporting year. The results are comes prompted our ambition to further fingerprinting technology offers major VOI©E awarded our organisation the CMO neighbouring rights and multi-territorial clearly reflected in our financial END OF 2013-2015 POLICY PERIOD digitise all communications. We will also opportunities in this regard. Fingerprinting Quality Mark for the fifth consecutive year, licensing of music for online use in the results. We achieved new records The end of 2015 also coincided with be deploying the various available social is the automated registration of phonogram based on the binding recommendation internal market. in terms of invoiced licensing the conclusion of the 2013-2015 policy media channels more intensively. use in radio and/or television programmes issued by the Keurmerkinstituut quality revenues, receipts and distributions. period. Various strategies were applied to through algorithmic recognition of a assurance institute. The audit conducted on The Directive has three main objectives. further develop the key pillars of Profes- INTERNATIONALISATION unique identifier/profile. This technology 1 September 2015 led the institute to con- Firstly, the harmonisation of national FINANCIAL RESULTS sionalisation, Digitisation and Internation- Despite efforts to intensify our contacts allows us to identify tracks played on clude that we meet all criteria recorded in legislation on the accessibility of collec- Total invoiced licensing revenues, receipts alisation. with the Nordic countries as part of our radio or television with a high degree of the CMO Quality Mark, including the Prin- tive copyright and neighbouring rights and distributions reached new heights in Internationalisation policy, it proved integrity and accuracy. Naturally, the use ciples and Best Practices established in the management. The Directive also sets 2015. We sent out a total of EUR 68.4 PROFESSIONALISATION impossible to make genuine progress in of fingerprinting will enable us to achieve Good Governance and Integrity Guidelines out guidelines for the governance and million in invoices to music users; a 4.2 We achieved our 2015 targets in the area terms of expanding our collaboration. greater accuracy, efficiency and speed. for CMOs. We are now entitled to use the supervision of collective management percent increase in comparison with of Professionalisation through a number So far, our efforts have remained limited 2015 saw a joint effort with Buma/Stemra quality mark for another one-year period. organisations. Furthermore, the Directive 2014. This figure is attributable to collec- of measures, including the upgrading to the exchange of knowledge and to identify the fingerprinting service aims to facilitate the issue of multi- tion activities in the Netherlands, which of our MySena and Mijnlicentie portals. experience. Our Finnish sister organisa- providers capable of delivering the desired COMPLAINTS AND DISPUTES territorial copyright licences for the online increased by EUR 3.1 million as compared 2015 also saw efforts to ensure that tion initially considered introducing our data quality. We conducted a test with We received a total of three complaints of use of music on the internal market. The to last year. However, international col- playlists are processed immediately after distribution system, but eventually opted various high-end suppliers in order to right holders over the course of 2015, of Directive should have been transposed lections were slightly lower in comparison receipt. Until now, processing was not for another supplier. compare the quality of monitored data which one had been handled by the end of into Dutch national law by 10 April with 2014 (- EUR 358,000). initiated until all playlists for the relevant with all playlist information provided by the year. We also received one hundred and 2016 at the latest. The Directive will be calendar year had been received and The development of the Virtual Reper- the radio and television broadcasters. thirty five comments from right holders. A implemented through an amendment of As in 2013, licensing receipts exceeded compiled. We exclusively process reper- toire Database (VRDB 2.0) will eventually The system will be used in parallel to our comment is a notification indicating that the Supervision of Collective Management invoiced licensing revenues, totalling EUR toire that has actually been played. Sena result in a situation whereby all members current technology as part of a trial run one of our right holders disagrees with a Organisations (Copyright and Neighbour- 69.5 million (101.6%). This development was awarded the ISAE 3402 Type 2 state- of SCAPR, the international umbrella over the course of 2016, pending our full distribution amount or disputes the absence ing Rights) Act. The implementation date is attributable to a highly proactive ac- ment in recognition of our distribution organisation for Collective Management transition to fingerprinting. of payments. We processed a total of nine- was not met. counts receivable policy and the decision processes and general