Apollo 11 First Steps Marketing & Educational Guide Topics Page Key Marketing Messages 3-9 Launch Ideas 10-17 Technology Then & Now 18-25 Table of Educational & Public Programs 26-38 Contents Marketing Materials 39-41 Lesson Plans & Activities 42-50 NGSS Film Tie-ins 51-53 Resources 54- 59 Key Messages Going to the moon was one of the greatest engineering feats ever achieved … taking humans on the longest trip in history 240,000 miles from earth. How many times have you heard the phrase…. If they can land a man on the moon, they can do …. anything. Key Messages The International Space Station flies 234 miles above earth. The Apollo spacecraft flew 240,000 miles from the earth to the moon. That’s 1,000 times farther away! And much more difficult to reach. Go to slide #27 for an activity that demonstrates why! Key Messages Apollo 11 was the ultimate adventure. Neil Armstrong and Buzz Aldrin were the first humans to ever set foot on another world. In total, 12 Apollo astronauts walked on the moon. Key Messages Nostalgia for that great year in history ... 1969 • Where were you on July 20, 1969 when man first walked on the moon? • Grandparents can take their grand kids to the movie and tell their stories. • Tap into the music and culture of the day… the Beatles, Rolling Stones and Woodstock was only 3 weeks away. Key Messages The International Space Station flies 234 miles above earth. The Apollo spacecraft flew 240,000 miles from the earth to the moon. That’s 1,000 times farther away! And much more difficult to reach. Go to slide #27 for an activity that demonstrates why! Key Messages Kids can experience what its like to be an astronaut and walk on the moon! Key Messages NASA looks to the Future and the Next Generation with the “Moon to Mars” program. Goal – build a permanent human presence on the moon. A new Space Launch System and Orion spacecraft is being built now – target is to fly to the moon in 2022. Next stop … Mars! VISIT www.nasa.gov/topics/moon-to-mars The goal was to explore the moon, but when we looked back, we discovered the Earth. Seeing the Earth as a whole without borders had a Key Messages profound effect on the world. In 1971, during the Apollo missions, organizations like Doctors Without Borders were formed. Apollo 11 Launch ideas Let the countdown begin … Recreate that historic day • Re-create a 1960’s living room with a TV from the times and play a video tape of the lunar landing. • The room shown here was built by the Museum of Science & Industry in Chicago. • Have your staff dress like 1969, sunglasses and all! • Tap into the music of the day… The Beatles’ “Abbey Road” just came out. Where were you when we landed on the moon? Where were you on July 20, 1969? Anyone born before 1960 remembers exactly where they were when Neil Armstrong took the first small step for man. The worldwide TV audience was 550 million! Plan a social media campaign and invite your audience to share their memories and photos of where they were on this historic day. Launch a Moon Party Recreate the 60’s for an out-of-this-world party Show the lunar landing on a 60’s style TV – rabbit ears and all. Serve cosmo cocktails and Moon Pie, dance to music of the time – The Beatles’ “Abbey Road,” Rolling Stones’ “Let it Bleed” and remember … Woodstock was only 3 weeks away. Night at the Museum Apollo 11 landed on the moon at 4:00 pm Eastern time. Armstrong took the first step at 11pm EDT. Celebrate the first step exactly as it happened and host a Night at the Museum. Have educational programs and screenings at night or host an overnight Apollo Palooza! Moon Rock and Apollo Exhibits If your museum has a moon rock, Apollo artifacts or other space exhibits, now is the time to feature these valuable items and build a museum-wide program around the film celebrating the science, technology and history of the Apollo missions. Apollo Alumni across the U.S. It is estimated over 500,000 people employed at 20,000 companies across the U.S. worked on the Apollo missions. Reach out to companies in your city that worked on the Apollo missions and invite the alumni to participate in events and bring in their kids, grand kids, and friends to see the film. Technology Then and Now There is more COMPUTING POWER in your cell phone than the entire computing power for the Apollo 11 program. Technology Then and Now Great message for young people:: Your smartphone is millions of times more powerful than NASA’s combined computing in 1969. It shows what you can do with creativity and determination! Computers were used for only a limited number of tasks on Apollo, such as guidance and communications. But Apollo did use computers for the FIRST TIME, launching the computer era. At left is the now ancient Apollo Guidance Computer (AGC) developed by MIT. Astronauts could type in nouns and verbs that controlled the spacecraft. It only had 64K byte of memory and operated at 0.043MHz. She wrote the code that helped land man on the moon. Margaret Hamilton, from MIT, stands next to program “listings” of the actual computer code that she wrote by hand for the Apollo Guidance Computer. She is credited with inventing the term “software engineering.” “There was no choice but to be pioneers,” she said. In 2016 she received the Medal of Freedom from President Obama for her pioneering work. Women in STEM Then and Now! Many women were part of the NASA team in the early space program leading up to Apollo. They worked on mathematical problems and were sometimes called the human computer! Watch this video as NASA honors women throughout its history: https://www.youtube.com/watch?v=jIL- iRF5u34 Encourage Girls to explore STEM Now there are many resources available for girls to experience STEM. Use Apollo 11: First Steps to inspire girls in STEM and maybe even … rocket science! Technology Then and Now Then …at the Goddard Space Flight Center in Maryland flight technicians and computer experts employed the IBM System/360 Model 75s mainframe for independent computations and to maintain communications between Earth and lunar landers. These computers cost $3.5 million each and were the size of a car! Now … A simple USB stick is more powerful! Amazing Engineering … all done with a slide rule! The F-1 Engine on the There were five F-1 engines and each one created Saturn V rocket lifted 1.5 million pounds of thrust. The turbo pump had to withstand liquid oxygen man to the moon. coming in at 300 degrees F below zero and when ignited it was 1,500 degrees F hot. A million elements and it all had to work perfectly. And it did! The Saturn 5 rocket had 3 stages with 11 different engines that had to be timed perfectly. The Service Module and Lunar Module separated, then docked in space, the Lunar Module then separated, landed on the moon and then one engine lifted the LEM off the moon and it docked again with the Command Module. The only part of the entire 360 foot tall Saturn 5 that returned to earth was the tiny Command Module at the top, the module that carried the astronauts home. And it all worked perfectly. “One of the unexpected but welcome things Apollo 11 accomplishes is restoring a sense of how insanely complex the lunar mission was, and how audacious. How did people even have the nerve to dream a dream this big, not to mention the determination and skill to pull it off without a hitch?” -The Los Angeles Times Educational & Public Program Ideas Public Programs, Symposiums, Speakers, Moon Days, Astronomy Nights and everything beyond. How far away is the moon? Farther than you think! Use this demo to explain how far. To show how far and how hard it is to get to the moon, use this demo to compare it to sending a spacecraft into Earth’s orbit. Start with Earth as the size of a basketball, the moon the size of a softball, then take a string and ask students to guess how far away the softball would be from the basketball. Answer: 24 feet! Then use a model of the ISS or space shuttle, that flies in earth orbit and ask them how far away the model would be. Most will guess half way. Answer: 1 centimeter! The moon is 240,000 miles from earth and the ISS flies 250 miles above Earth. Make your own Lunar Footprint! Build a mock-up of a moon boot and the lunar surface and have kids try on the moon boot and see what its like to create a footprint on the moon, just like Neil Armstrong! Apollo Palooza! • Go all out and plan interactive activities, exhibits, and seminars around Apollo 11 • Have an astronaut brunch • Showcase the latest in space exploration National Moon Day & Moon Rocks Celebrate National Moon Day on July 20, 2019. And get a moon rock! NASA has a small acrylic disk with pieces of moon rocks and meteorites available for a 2 week loan and requires an in-person workshop. https:// ares.jsc.nasa.gov/interaction/lmdp/ Astronauts and Other Speakers There are many NASA astronauts and retired astronauts that might live near you. Or there may be other engineers or other experts that worked on the Apollo program from engineering firms in your location.