TWDC 19 20 STD Cheat Sheets ALL 1 07.24.19

TWDC 19 20 STD Cheat Sheets ALL 1 07.24.19

ESPN is the leading multinational, multimedia sports entertainment company featuring the broadest portfolio of multimedia sports assets with over 50 business entities. ESPN, whose mission statement is to serve sports fans anytime, anywhere, presented 25,000 live events and 72,000 live hours of programming across TV and digital platforms in 2018. ESPN is home to the College Football Playoff, NBA Finals, MLB Home Run Derby, and many more can’t miss sporting events in addition to around the clock sports studio programming such as SportsCenter, First Take and Around the Horn. Households: 84.3MM % of US TV HHs: 70% Audience Profile: Multicultural P2+ Monthly Reach ESPN only: 93.9MM Median Age: 48 K2-17 7%A18-24 Monthly Reach ESPN Cable Nets & 7% Caucasian: 65% Index: 91 ESPN on ABC: 144.3MM Median HHI: $75.1K A25-34 M/F Skew: 72% M / 28% F A50+ 14% African-Am: 26% Index: 132 48% Highlights: HH w/ Kids: 32%. Index 103 A35-49 Hisp/Latino: 7% Index: 50 LINEAR #1 Cable Network Among Adults for 5 consecutive years, Top Network 25% among Males for 13 straight years. HHI $100K+: 32%. Index: 163 Asian: 4%. Index 125 Source: Linear:HH (May 2019). Monthly Reach: monthly average May ’18-Apr ‘19, L+SD, 1-minute qualifier, P2+, ESPN (E1) only & ESPN (E1) + ESPN on ABC, audience profile: monthly avg May ’18-Apr ‘19, L+SD, Base: P2+, Multi-cultural P2+, ESPN comps index to total TV, Base: P2+ Monthly Reach: 88.8MM Median Age: 44 A18-24 Monthly Video Views: 784MM 10% Median HHI: $83.9K A50+ Monthly Time Spent: 6.1B Minutes 32% M/F Skew: 89% M / 11% F A25-34 Video Ad Distribution: 23% (PC/Mobile/OTT/VOD-DAI) 39% / 31% / 30% / 1% HH w/ Kids: 35% Index 87 DIGITAL Highlights: #1in the Sports Category with more time HHI $100K: 50% Index 133 A35-49 spent than the top two competitors combined 34% Source: comScore Media Metrix Multiplatform May 2018 - April 2019, Mobile 13+, Aud Comp/Index based on Minutes; Videos: comScore Video Metrix Multiplatform April 2018 - March 2019, monthly average, Ad Distro: CY2018. ESPN’s streaming numbers are included in the Nielsen rating using Nielsen DVR. Streaming Lifts by 11% 12% 11% Program 18/19 Streaming % of Total Rating: 8% P2+, 15% 18-34 OTT % of Streaming: 84% Computer % of Streaming: 6% Mobile % of Streaming: 10% STREAMING Source: Nielsen 4/30/18-4/28/19, based on P2+ unless otherwise noted, data is L7 Total Fans/Followers: 192.1MM Platform: Monthly Engagements: 172.6MM Monthly Video Views: 516MM Fans/Followers: 58.9MM 36.1MM 97.2MM Highlights: #1 Most Social TV Network (ESPN) Monthly Engagements: 16.8MM 141MM 14.3MM SOCIAL and #1 Most Social Program (SportsCenter) Source: ListenFirst Episodic Plus Rollup, 10/1/18-4/30/19, Does not include YouTube, Video Views based on Facebook, Fans as of 4/30/19. SPORTS.

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