Vol. 14 | Issue 1 | January 2017 ARKANSAS AdA Monthly Publication SupportingNews APA Member Advertising Professionals Arkansas Press Services, Inc. is a subsidiary of Arkansas Press Association | 411 South Victory, Little Rock, AR 72201 | 501.374.1500 ON THE INSIDE From the Field Feature Page 2 - Murfreesboro Newspaper career started early for Aina Diamond employees enjoy moved over to outside retail pizza party for 2016 ‘Perfect sales. Performance’ A little more than four years ago, Aina became publisher at the Greenwood Democrat. She still holds that title as well as being advertising manager and circulation manager at the weekly newspaper. The Greenwood office is unique in that it is shared with the Page 6 - Plan your Feburary Charleston Express. monthly sales! “The arrangement with the Charleston Express has worked 4 well so far,” Aina said. “Since 3 2 1 February11 May of last year, we have 10 9 8 7 18 6 17 shared a salesperson, an editor 5 16 15 14 25 13 24 12 23 and a part-time clerk.” 22 21 20 19 Aina said she has enjoyed 28 27 26 her newspaper career. Summer Aina works on this week’s edition of the Greenwood Democrat. “When I took my first job at the Times Record, it was a great, Summer Aina has worked in the newspaper secure job with good hours. Newspaper people are industry her entire adult life. In 1998, at the age like family. We’re a tight-knit group. With every CALENDAR of 20, Aina began her career as an inside sales rep rung I’ve moved up over the years, I have fallen in JANUARY 31 at The Times Record in Fort Smith. In 2005, she APA Advertising Contest continued on page 2 Entry Deadline FEBRUARY 13 Brinkley teen buys weekly, starts paper anew Oklahoma Press contest judging signup deadline Journalism books on his to-do list EDITOR’S NOTE: This article ran in the Arkansas ventured into owning newspapers, but it was rare MARCH 9-10 Democrat-Gazette on Jan. 1, 2017. then and is almost unheard of now in the age of APA Advertising By Stephen Steed the Internet. Conference, The Clarion BRINKLEY – Katie Jacques has been publisher Following a “Man Bites Dog” theme, Taylor has Hotel, Hot Springs of the weekly newspaper that serves Brinkley and never taken a single course in journalism. Monroe County for 20 years – longer than the He said he’s not deterred by his lack of MARCH 31 county’s newest newspaperman has been alive. newspaper experience or journalism study, but APA Editorial Contest Jacques last week sold the assets of the will buy a few textbooks to read up on the subject. Entry Deadline Central Delta Argus-Sun to Hayden Taylor, 19, “I think I’m more concerned about management whose family’s roots in the county go back five and administration, how to make the bottom line “Become the person generations. Taylor is a throwback to the time work,” he said. who would attract the decades ago when a few young men his age results you seek.” continued on page 3 – Jim Cathcart January 2017 AdNews | 1 continuedFrom from page the 1 field love with the people who I’ve worked with.” my rock. And technology allows me to work at the office, at home Aina said what she likes best about newspaper work is the variety. and on my phone,” Aina said. “I never know exactly what I’ll be doing each day, which is a The Booneville native attended the University of Arkansas at doubled-edged sword. It changes from minute to minute.” Fort Smith and graduated in 2010 from John Brown University with The Greenwood Democrat has a circulation of 1,200 with a degree in organizational management. 70 percent of the newspapers being “One of the hardest things I’ve delivered. As with any small newspaper ever done was attending college after office, the publisher is very hands-on having children,” she said. “However, with the weekly production. Aina gets it was very rewarding because I love involved with inputting news, laying learning.” out pages, budget forecasting, placing I have a really good Aina continues to learn with the onset ads, writing classified ads and doing the newspaper team, and we work of the digital world. The Greenwood rack report among other things. Democrat recently launched a new Being married with three daughters really well together. That helps website. makes juggling work and home duties me manage my time... “Our newspaper is part of Gatehouse challenging for Aina. She says she takes Media who changed our platform. So it one day at a time. we now have a new site. Going digital “I have a really good newspaper team, and we work really well has been difficult, but Gatehouse has provided us a lot of training. together. That helps me manage my time. At home my husband is It’s something we have to do because that’s the way we’re moving.” Murfreesboro Diamond wins performance prize The 2016 winner of the Perfect Performance Club is the Murfreesboro Diamond, which was rewarded with a pizza party from Arkansas Press Association (APA) on Friday, Jan. 27. The newspaper was randomly chosen from the 51 newspapers left in good standing at the end of 2016. The Perfect Performance Club was started several years ago to encourage APA member newspapers to run ads ordered from APA correctly and on time. “The APA Board of Directors wanted to recognize newspapers that run ads error free,” said Ashley Wimberley, Arkansas Press Services director of marketing. “We want to thank all our member papers for their hard work and partnership throughout the year.” From left, Louie Graves, Gary Funderburk, Bobby Chambers, Tracy Denny-Bailey, Christy Coccarelli, Pam McAnelly, Adam Bailey, Kenny Jackson and Tasha Worley. Photo by John Balch, Nashville News Leader. 2 | January 2017 AdNews In the Brinkley continued from page 1 A 2016 graduate of Marvell Academy, he Brinkley newspaper business in May. attended Williams Baptist College in Walnut Taylor’s father, Larry, won election to the News Ridge for a year and never decided on a Brinkley City Council in November. After a lengthy hiatus, the Little major. “We’ve already made it clear to him that River News recently returned to “I’ve always enjoyed reading, and I’ve he’ll get no breaks,” Beth Taylor said. the digital world. The new website done well in history and politics, economics The transition to the Herald was rushed and religion,” Taylor told a visitor recently. along slightly when the Argus-Sun office www.thelrnews.com was recently “All those interests line up with writing.” caught fire Dec. 16. launched for the Ashdown Taylor’s Monroe County Herald will debut The staff salvaged a couple of computer newspaper. this week, using the Argus-Sun’s list of about hard drives and cobbled together enough “We are excited about returning 1,800 subscribers. Like the Argus-Sun, it will other resources to publish the next issue, to the Internet and being able be printed at the Stuttgart Daily Leader. He only a day late. It turned out to the last to reach a digital audience,” will also produce a free weekly shopper to be edition of the Argus-Sun, whose lineage manager Melanie Rhyne said. mailed to 7,000 residents in the area. Weekly dates back to 1875. “Our new website will allow us to inserts by four area get important, breaking news out grocery stores will to the public in a timely manner. go a long way toward We also have some ideas we are covering the weekly’s working on for other uses for our financial overhead. website that we hope will interest “My friends think our audience and generate Facebook is where additional revenue.” they can get ‘local — news,’ and I just don’t Kristyn Sims is the new believe that,” Taylor publisher at the Booneville said. “That ‘news’ Democrat replacing Vickey isn’t always news, Wiggins, who and it’s hardly ever was with the really local.” Democrat for 15 He said he’ll years. Wiggins focus on local sports, will continue her already aware that role with the Paris names and faces sell newspapers. Hayden Taylor | Photo by Stephen Steed/ArkansasOnline.com Express while He said he doesn’t cotton to any particular Jacques, in a farewell editorial, gave a Kristyn Sims Sims takes on political party and doesn’t foresee having an big plug to her successors, saying the Taylor the dual role of publishing both editorial page that takes a position on the family’s “vitality and curiosities will push the the Booneville and Charleston issues of the week. newspaper in new and exciting directions.” newspapers. “People have been spouting their views She thanked her readers of 20 years and Sims graduated from at me, especially this year, so I don’t think I asked them to support the new Herald. Charleston High School and really want to spout mine back at them,” he Terms of the sale were not disclosed. has worked at the Charleston said. He does, though, want to have a variety Jacques and her husband, Thomas, Express for 23 years. She started of local columnists and guest writers. assistant director at the Delta Cultural as a typesetter, then moved into The newspaper eventually will have some Center in Helena-West Helena, bought the the roles of office manager, then sort of presence online but likely will have Brinkley paper in 1995 in a least-purchase general manager, then publisher a firewall to limit access to subscribers, he agreement that was just recently paid off.