IBERO-AMERICAN OBSERVATORY OF TELEVISION FICTION OBITEL 2019 TELEVISION DISTRIBUITION MODELS BY THE INTERNET: ACTORS, TECHNOLOGIES, STRATEGIES IBERO-AMERICAN OBSERVATORY OF TELEVISION FICTION OBITEL 2019 TELEVISION DISTRIBUITION MODELS BY THE INTERNET: ACTORS, TECHNOLOGIES, STRATEGIES Maria Immacolata Vassallo de Lopes Guillermo Orozco Gómez General Coordinators Charo Lacalle Sara Narvaiza Editors Gustavo Aprea, Fernando Aranguren, Catarina Burnay, Borys Bustamante, Giuliana Cassano, James Dettleff, Francisco Fernández, Gabriela Gómez, Pablo Julio, Mónica Kirchheimer, Charo Lacalle, Ligia Prezia Lemos, Pedro Lopes, Guillermo Orozco Gómez, Juan Piñón, Rosario Sánchez, Maria Immacolata Vassallo de Lopes National Coordinators © Globo Comunicação e Participações S.A., 2019 Capa: Letícia Lampert Projeto gráfico e editoração: Niura Fernanda Souza Produção editorial: Felícia Xavier Volkweis Revisão do português: Felícia Xavier Volkweis Revisão do espanhol: Naila Freitas Revisão gráfica: Niura Fernanda Souza Editores: Luis Antônio Paim Gomes, Juan Manuel Guadelis Crisafulli Foto de capa: Louie Psihoyos – High-definition televisions in the information era Bibliotecária responsável: Denise Mari de Andrade Souza – CRB 10/960 T269 Television distribution models by the internet: actors, technologies, strate- gies / general coordinators: Maria Immacolata Vassallo de Lopes and Guillermo Orozco Gómez. -- Porto Alegre: Sulina, 2019. 377 p.; 14x21 cm. ISBN: 978-85-205-0849-7 1. Television – internet. 2. Communication and technology – Ibero- -American television. 3. Television shows – Distribution – Internet. 4. Ibero- -American television. 5. Social media. 6. Social communication I. Lopes, Maria Immacolata Vassallo de. III. Gómez, Guillermo Orozco. CDU: 654.19 659.3 CDD: 301.161 791.445 Direitos desta edição adquiridos por Globo Comunicação e Participações S.A. Edição digital disponível em obitel.net. Editora Meridional Ltda. Rua Leopoldo Bier, 644, 4º andar – Santana Cep: 90620-100 – Porto Alegre/RS Fone: (0xx51) 3310.9801 www.editorasulina.com.br e-mail: [email protected] Agosto/2019 INDEX PRESENTATION ...............................................................................................9 OBITEL NATIONAL RESEARCH TEAMS ....................................................11 EDITOR’S NOTE .............................................................................................15 NOTE ON METHODOLOGY ..........................................................................17 FIRST PART: TELEVISION FICTION IN THE IBERO-AMERICAN SPACE IN 2018 INTRODUCTION: Ibero-American television fiction in times of internet distribution ....................................................................................21 Authors: James A. Dettleff, Giuliana Cassano, Guillermo Vásquez 1. Obitel countries and broadcasting stations .........................................21 2. Television fiction in Obitel countries .................................................23 3. Themes of television fiction in Obitel countries ................................27 4. Monitoring VoD in 2018 .....................................................................28 5. Theme of the year: television distribution models by the internet: actors, technologies, strategies ..................................32 SECOND PART: FICTION IN OBITEL COUNTRIES IN 2018 1. ARGENTINA: drop in audience and production, growth of agenda items in the narrative ...........................................................37 Authors: Gustavo Aprea, Mónica S. Kirchheimer, Ezequiel Rivero 1. Argentina’s audiovisual context in 2018 ............................................37 2. Analysis of the year: national and Ibero-American premiere fiction ..................................................................................46 3. Monitoring VoD in 2018 .....................................................................52 4. Fiction analysis: open TV, VoD and transmedia expressions in networks ......................................................................57 5. Highlights of the year .........................................................................60 6. Theme of the year: television distribution models by the internet: actors, technologies, strategies ..................................62 2. BRAZIL: streaming, all together and mixed ......................................69 Authors: Maria Immacolata Vassallo de Lopes, Ligia Prezia Lemos Team: Larissa Leda Rocha, Lucas Martins Néia, Mariana Lima, Tissiana Pereira, Andreza Almeida Santos, Daniela Ortega 1. Brazil’s audiovisual context in 2018 ..................................................69 2. Analysis of the year: national and Ibero-American premiere fiction ..................................................................................79 3. Monitoring VoD in 2018 .....................................................................86 4. Fiction analysis: open TV, VoD and transmedia expressions in networks ......................................................................91 5. Highlights of the year .........................................................................94 6. Theme of the year: television distribution models by the internet: actors, technologies, strategies ..................................96 3. CHILE: the slow agony of open television ........................................105 Authors: Pablo Julio, Constanza Mujica, Valentina Proust, Francisco J. Fernández. Team: Ángela Godoy 1. Chile’s audiovisual context in 2018 .................................................105 2. Analysis of the year: national and Ibero-American premiere fiction ................................................................................111 3. Monitoring VoD in 2018 ...................................................................120 4. Fiction analysis: open TV, VoD and transmedia expressions in networks ....................................................................126 5. Highlights of the year .......................................................................128 6. Theme of the year: television distribution models by the internet: actors, technologies, strategies ................................131 4. COLOMBIA: space of tension between tradition and digitalization .................................................................................139 Authors: Borys Bustamante Bohórquez, Fernando Aranguren Díaz, Hernán Javier Riveros Solórzano Team: Diana María Lozano Prat, Zulma Velandia Velandia, Yari Nicolás Arias Luque, Salomé Ortiz Moreno, Nancy Paola Calderón, Flor María Francia, Jennifer Moncada, Marisol Calixto Barón, Fernando Orjuela, Susana Celemín, Luisa Fernanda Bedoya Osorio 1. Colombia’s audiovisual context in 2018 ..........................................139 2. Analysis of the year: national and Ibero-American premiere fiction ................................................................................148 3. Monitoring VoD in 2018 ...................................................................153 4. Fiction analysis: open TV, VoD and transmedia expressions in networks ....................................................................157 5. Highlights of the year .......................................................................161 6. Theme of the year: television distribution models by the internet: actors, technologies, strategies ................................163 5. MEXICO: opening to genre diversity, fandoms and the consolidation of VoD platforms ....................................................171 Authors: Darwin Franco, Gabriela Gómez, Guillermo Orozco 1. Mexico’s audiovisual context in 2018 ..............................................171 2. Analysis of the year: national and Ibero-American premiere fiction ................................................................................178 3. Monitoring VoD in 2018 ...................................................................184 4. Fiction analysis: open TV, VoD and transmedia expressions in networks ....................................................................188 5. Highlights of the year .......................................................................191 6. Theme of the year: television distribution models by the internet: actors, technologies, strategies ................................194 6. PERU: fiction with no direction .........................................................205 Authors: James A. Dettleff, Giuliana Cassano, Guillermo Vásquez Team: Thalía Dancuart, Nataly Vergara, Brunella Bertocchi, Mary Bustinza, María Isabel Ato, Lissi Torres, Sarah Rueda, Kimbeli López, Priscilla Castro, Renzo Miranda 1. Peru’s audiovisual context in 2018 ...................................................205 2. Analysis of the year: national and Ibero-American premiere fiction ................................................................................214 3. Monitoring VoD in 2018 ...................................................................225 4. Fiction analysis: open TV, VoD and transmedia expressions in networks ....................................................................229 5. Highlights of the year .......................................................................232 6. Theme of the year: television distribution models by the internet: actors, technologies, strategies ................................234 7. PORTUGAL: a static market with eyes on the future .....................239 Authors: Catarina Duff Burnay, Pedro Lopes, Marta Neves de Sousa 1. Portugal’s audiovisual