PLAGIAT MERUPAKAN TINDAKAN TIDAK TERPUJI ATTITUDINAL APPRAISAL IN BEAUTY VLOGGERS’ FOUNDATION- RELATED VIDEOS AND ITS RELATION TO PERSUASION AND BEAUTY STANDARDS A THESIS Presented as Partial Fulfilment of the Requirements for the Degree of Magister Humaniora (M. Hum) in English Language Studies by Indah Utami Chaerunnisah 186332007 THE GRADUATE PROGRAM OF ENGLISH LANGUAGE STUDIES SANATA DHARMA UNIVERSITY YOGYAKARTA 2020 PLAGIAT MERUPAKAN TINDAKAN TIDAK TERPUJI ATTITUDINAL APPRAISAL IN BEAUTY VLOGGERS’ FOUNDATION- RELATED VIDEOS AND ITS RELATION TO PERSUASION AND BEAUTY STANDARDS A THESIS Presented as Partial Fulfilment of the Requirements for the Degree of Magister Humaniora (M. Hum) in English Language Studies by Indah Utami Chaerunnisah 186332007 THE GRADUATE PROGRAM OF ENGLISH LANGUAGE STUDIES SANATA DHARMA UNIVERSITY YOGYAKARTA 2020 i PLAGIAT MERUPAKAN TINDAKAN TIDAK TERPUJI MOTTO Worry about nothing. Pray about everything. iv PLAGIAT MERUPAKAN TINDAKAN TIDAK TERPUJI TABLE OF CONTENTS TITLE PAGE………..………………………………………......………………....i APPROVAL PAGE…………..………………………………………………..….ii DEFENSE APPROVAL PAGE….……..……………………………………..…iii MOTTO ................................................................................................................. iv STATEMENT OF ORIGINALITY ......................................................................... v LEMBAR PERNYATAAN PERSETUJUAN PUBLIKASI KARYA ILMIAH UNTUK KEPENTINGAN AKADEMIS .............................................................. vi ACKNOWLEDGMENT ....................................................................................... vii TABLE OF CONTENTS ..................................................................................... viii LIST OF ABBREVIATIONS ................................................................................ xi LIST OF TABLES ................................................................................................ xii LIST OF FIGURES ............................................................................................. xiii LIST OF APPENDICES ...................................................................................... xiv ABSTRACT ........................................................................................................... xv ABSTRAK ........................................................................................................... xvi CHAPTER I INTRODUCTION .............................................................................. 1 A. Background of the Study .............................................................................. 1 B. Research Questions ....................................................................................... 7 C. Objectives of the Study ................................................................................. 7 D. The Significance of the Study ....................................................................... 9 CHAPTER II THEORETICAL REVIEW ............................................................. 11 A. Review of Related Theories ........................................................................ 11 1. Systemic Functional Grammar .................................................................. 11 2. Appraisal ..................................................................................................... 13 3. Persuasion ................................................................................................... 20 4. The Concept of Beauty Standard ................................................................ 25 5. Beauty Vloggers ......................................................................................... 29 B. Review of Related Studies .......................................................................... 30 C. Theoretical Framework .................................................................................. 35 CHAPTER III RESEARCH METHODOLOGY .................................................. 37 A. Type of the Study .......................................................................................... 37 B. Data Source and Data Collection ................................................................... 39 C. Number of Data ............................................................................................. 42 viii PLAGIAT MERUPAKAN TINDAKAN TIDAK TERPUJI D. Data Analysis ................................................................................................ 43 CHAPTER IV RESULTS AND DISCUSSION .................................................... 46 A. Types of Attitudinal Appraisal .................................................................... 46 1. Appreciation ............................................................................................ 47 2. Affect ....................................................................................................... 56 3. Judgment ................................................................................................. 65 B. Reasons of Using Each Type of Attitudinal Appraisal ............................... 71 1. Appealing to Logic and Ethics through Appreciation ............................. 72 2. Appealing to Emotion through Affect ..................................................... 80 3. Appealing to Ethics through Judgment ................................................... 83 C. Beauty Standards Reflected in the Attitudinal Appraisal ........................... 87 1. Skin Colour: Inclusivity .......................................................................... 87 2. Skin Imperfections: Full Coverage Foundations ..................................... 90 CHAPTER V CONSLUSIONS AND SUGGESTIONS ....................................... 95 A. Conclusions ................................................................................................. 95 B. Suggestions ............................................................................................... 103 BIBLIOGRAPHY ................................................................................................ 105 APPENDICES ..................................................................................................... 111 Appendix 1. The Table of Raw and Complete Data ........................................ 112 Table 1a. Tati Westbrook (Tati): 100 SHADES of foundation… ................ 112 Table 1b. Nikkie de Jager (nikkietutorials): The New World’s Most Full Coverage Foundation?? ................................................................................ 118 Table 1c. Jeffree Star: Can This $20.00 Foundation Cover My Sadness? Let’s Find Out… .................................................................................................... 128 Table 1d. James Charles: Anastasia Beverly Hills Foundation – Finally a Match! ........................................................................................................... 138 Appendix 2. The Tables of Data Analysis per Beauty Vlogger ....................... 148 Table 2a. Tati Westbrook (Tati): 100 SHADES of foundation… ................ 148 Table 2b. Nikkie de Jager (nikkietutorials): The New World’s Most Full Coverage Foundation?? ................................................................................ 158 Table 2c. Jeffree Star: Can This $20.00 Foundation Cover My Sadness? Let’s Find Out… .................................................................................................... 174 Table 2d. James Charles: Anastasia Beverly Hills Foundation – Finally a Match! ........................................................................................................... 183 Appendix 3. The Tables of Data Analysis per Type of Attitudinal Appraisal . 196 ix PLAGIAT MERUPAKAN TINDAKAN TIDAK TERPUJI Table 3a. Appreciation.................................................................................. 196 Table 3b. Affect ............................................................................................ 223 Table 3c. Judgment ....................................................................................... 234 x PLAGIAT MERUPAKAN TINDAKAN TIDAK TERPUJI LIST OF ABBREVIATIONS 1. AF : Affect 2. AP : Appreciation 3. C/B : Composition/Balance 4. C/C : Composition/Complexity 5. DI/D : Dis/inclination/Desire 6. DI/F : Dis/inclination/Fear 7. DS/D : Dissatisfaction/Displeasure 8. DS/E : Dissatisfaction/Ennui 9. H/A : Happiness/Affection 10. H/C : Happiness/Cheer 11. JA01 : James Charles, data number 1 12. JE01 : Jeffree Star, data number 1 13. JU : Judgment 14. N01 : Nikkie de Jager, data number 1 15. R/I : Reaction/Impact 16. R/Q : Reaction/ Quality 17. S/C : Security/Confidence 18. S/I : Satisfaction/Interest 19. S/P : Satisfaction/Pleasure 20. S/T : Security/Trust 21. SE/N : Social Esteem/Normality 22. SE/T : Social Esteem/Tenacity 23. SS/P : Social Sanction/Propriety 24. SS/V : Social Sanction/Veracity 25. T01 : Tati Westbrook, data number 1 26. U/A : Unhappiness/Antipathy 27. U/M : Unhappiness/Misery 28. V : Valuation 29. + : Positive 30. - : Negative xi PLAGIAT MERUPAKAN TINDAKAN TIDAK TERPUJI LIST OF TABLES Table 3.1 Selected Videos from Each Beauty Vloggers……………………...…41 Table 3.2 Number of Data…………………………………………………....….42 Table 3.3 Example of Data Classification……………………………………….43 Table 4.1 Attitudinal Appraisal in the Beauty Vloggers’ Foundation-Related Videos………………………………………………………………....46 Table 4.3 Appreciation Found in the Beauty Vloggers’ Foundation-Related Videos………………………………………………………………....48 Table 4.3 Affect Found