Tourism & Hospitality Case Studies Invest Hong Kong All of our services are free, confidential and tailored to clients’ needs. Our comprehensive range of services includes: (InvestHK) is the HKSAR Government’s Latest information on Hong Kong’s business environment: department for • Sector-specific advice and opportunities attracting foreign direct • Business incorporation procedures investment. Our goal • Tax and business regulations is to help overseas and • Cost-of-business models Mainland companies • Employment legislation to set up and develop • Immigration requirements their businesses in Hong • Business networking opportunities Kong. 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This booklet showcases some tourism and hospitality related businesses that InvestHK has supported in recent years. We hope you enjoy reading these Sindy Wong Head of Tourism & Hospitality case studies. T: +852 3107 1067 E: [email protected] Betty Leung Senior Manager of Tourism & Hospitality T: +852 3107 1028 E: [email protected] Jenny Hui Senior Manager of Tourism & Hospitality T: +852 3107 1047 E: [email protected] Lily Wang Senior Manager of Tourism & Hospitality T: +852 3107 1037 E: [email protected] Rebecca Chan Senior Manager of Tourism & Hospitality T: +852 3107 1093 E: [email protected] www.investhk.gov.hk AP Company Hong Kong, the INTERNATIONAL DINING HOTSPOT Following the success of Tsukada Nojo in Hong Kong, AP Company plans to use the city as headquarters for overseas business. for our future success. The city has a very mature dining culture, while the customers have a strong spending power and are curious about new taste Hong Kong is the and dining experience.” key market for our According to Kamatani, the Hong future success. Kong branch has the highest sales oversea business. Kamatani remarked, and average spend-per-customer “Hong Kong is a compact city and among their 200 restaurants in Japan, it’s easy to launch a business. It is Masashi Kamatani as well as a handful of outlets in the centrally located in the heart of Asia, Managing Director region including Singapore, Beijing which makes it convenient for us to AP Company and Jakarta. manage our branches in Japan and “For business operators, Hong Kong Southeast Asia.” has a very sophisticated and stable Japanese restaurant group AP Company The company now employs close to market. Even though it’s competitive, has been eyeing Hong Kong market over 40 full time and part time staff for there’s always room for new restaurants the years, and searching for the right restaurant operation. In the next few partner and location to open their first with abundant opportunities available,” years, AP Company targets to open restaurant in the city. In July 2017, the he added. 20 more restaurants in Hong Kong, and company’s leading brand Tsukada Nojo To stay ahead of the game, Kamatani will add more office staff to manage its oversea business as when the landed in Harbour City’s Ocean Terminal encourages the staff to proactively headquarters is set in Hong Kong. in Tsim Sha Tsui, one of the most popular talk with customers to find out their tourist and shopping hotspots in town. satisfactory level and expectation. He Kamatani thinks that InvestHK has Setting against a breathtaking harbour also visits different restaurants every provided a great platform for business view, Tsukada Nojo features Japanese day to understand the latest food and operators. “When I started, I didn’t collagen-rich chicken hotpot with beverage trends and what competitors know much about government policy or a farm-to-table concept, targeting are offering. “Most importantly,” he the market environment in Hong Kong, health and beauty-conscious diners. said, “is to constantly communicate with so I turned to InvestHK for assistance. The restaurant has soon become a customers and modify our products and The information and industry news have “must-go” for the epicureans. services to meet their expectations.” been very helpful for me to understand what needs to be done,” he concluded. Masashi Kamatani, Managing Director With its new franchise store opening of AP Company, said that Hong Kong is in Cambodia and the Philippines later apcompany.jp crucial for their continuous expansion this year, AP Company will eventually in Asia. “Hong Kong is the key market make Hong Kong their headquarters for Original date of publication: April 2018 1 Australian Vintage largest food processing, manufacturer and trader. The company’s signature A Toast to Hong Kong as a retail label, McGuigan, can now be found at the more than 1,200 Family Mart stores in Shanghai, as well as outlets of Lawson and Lianhua supermarkets. WINE HUB Most recently, a shipment has been made to Myanmar and McGuigan Australian Vintage has achieved tremendous growth in business in will become available for retail in the Asia after setting up its regional office in Hong Kong. country starting January 2017. “We would not have thought of doing that from Australia before,” Heretiguian said. Leading Australian wine company Australian Vintage sells its products in Australian Vintage began exploring 18 Asian markets in total. Asian markets some seven years ago But Heretiguian added that it is about but it was not until two and a half years having the right product, too. “Australian back that a decision was made to set wine, as a category, is getting more and up a regional office in Asia. A number of more consideration and attention from cities were considered, and Hong Kong consumers in Asia. It’s easy to drink, it’s was chosen in the end. soft, and there is fruit flavour on the back “They made what I think was the that the Asians like. McGuigan is perfectly right choice to set up in Hong Kong,” fit for the Asian palate,” he said. Nicolas Heretiguian, General Manager – Having personnel on the ground in Asia, said. Asia has also led to important product “Hong Kong gives us the opportunity developments for the McGuigan brand. to be working with Mainland China and Its cult-like product, McGuigan Black also the rest of Asia, because this is Label Red, has recently undergone a not only a local office but an office for makeover for the Asian market, with Asia. Hong Kong, for us, is a hub for our a limited edition “Year of the Rooster” Asia operations.” label due to make an appearance on supermarket shelves in the Chinese New “I love the simplicity of doing business in Year. With six bottles of McGuigan Black Hong Kong. The government is definitely Label Red sold every minute in Australia, helping businesses to come here and set Heretiguian is expecting big things for up their operations.” this product in Asia. The office is manned by four, focusing on McGuigan features Riesling, Cabernet sales and marketing. There is also a sales Sauvignon, Shiraz and Chardonnay representative based in Shanghai. In the varietals grown in the Hunter Valley and I love the simplicity of coming year, Heretiguian has plans to has garnered many awards from around hire another person for a regional role the world. Most recently it has once again doing business in Hong and perhaps move into a bigger office. been named International Winemaker of Kong. The government Business is growing. “Two and a the Year at the 2016 International Wine half years ago, we shipped about & Spirits Competition in London and is definitely helping 200 containers to Asia, and this year we become the first winemaker in the world are shipping about 300 containers. We to win the award four times. businesses to come achieved a year-on-year growth of about One of Australia’s largest vineyard 30 percent in business from 2016 to 2017 owners and managers and responsible here and set up their just by having an office here,” he said. for 10 percent of the country’s annual operations. Being based in Asia, Heretiguian has wine production, Australian Vintage been able to open up new markets. The offers five brands of wine as well as Nicolas Heretiguian first major development following the tailored wine solutions, bulk wines and opening of the Hong Kong office was the grape concentrate. General Manager – Asia signing of a long-term, strategic country- australianvintage.com.au Australian Vintage wide distribution agreement with COFCO Wine & Spirits, a division of China’s Original date of publication: January 2017 2 Caffè Pascucci Caffè Pascucci Brews an AUTHENTIC ITALIAN FLAVOUR The cafe has opened five branches in Hong Kong since 2008 to spread authentic Italian coffee and culinary culture in the city. Barbagli introduced 75 specialty coffees an Italian restaurant bringing an to customers and all of the recipes were authentic Italian dining experience to created by Caffè Pascucci’s champion the community. The fourth branch is barista trainer Eddy Righi in Italy. He situated in the Kowloon Commerce travelled to every new Caffè Pascucci Centre, an office complex in Kwai around the world to explain the coffee Chung which is an ideal place to offer concept to staff, provide training and premium coffee to office workers.