April 21, 2010 THE TOWNS COUNTY HERALD Page 7A Chamber Chronicles The offi cial source of Towns County Chamber News Wednesday April 21, 2010 Angel’s Chamber Messages How to Increase Your Profi ts by Loving your Customers Proverbs 24:3-4 “Through and walked out of the store, bid- her connection would have made for. We’re all different, so don’t wisdom a house is built, and by ding her a good day. the difference for me. She could assume that what works for you understanding it is established; Suggestion: Focus on your have matched my quick-paced will work for every one else. Be and by knowledge the rooms customer’s needs, not your own. style with sincerely wanting to your Authentic Self and, at the shall be fi lled with all precious Find out what they want. Build help me instead of trying to make same time, be fl exible enough to and pleasant riches. relationship with them. Study a sale. I would have told her, “I match your customer’s style. The Challenge: Sales are how they want to be approached. am looking for bone-colored About the Author: As a down by 20%. Are they quick-paced or leisure- shoes and a long brown skirt.” If Relationship Coach, Benita A. The Mistake: When you’re ly? Are they chatty or succinct? she had helped me look for those Esposito, MA combines a mas- scared about not having enough Match their style. things in an effi cient manner, I ter’s degree in psychology and money, you may have a tendency The Golden Rule says, would have welcomed the help. I 3 decades of career wisdom with to try to convince people to buy “Do unto others as you would would have felt like she had my her intuitive ability to understand your idea, product or service have them do unto you.” best interest in mind, and I would people at depth. She gets to the because you need the money. If The Platinum Rule says: have liked her and trusted her. bottom line quickly so people people sense that you are more “Do unto others as they would S.M.A.R.T. business peo- can effi ciently resolve challenges interested in meeting your needs like done unto them.” ple continually ask themselves and move into their full potential. than in helping them, they will The sales woman was us- the following questions: “How Benita facilitates people to de- feel manipulated and walk away. ing the Golden Rule. I’m sure she can I help my customer the best? velop and sustain fl ourishing per- Here’s an example. I vis- was well-intentioned, but she as- What are their needs? What is sonal and business relationships ited a small clothing and shoe sumed that talking to me in an ex- important to them? How can my rooted in The Authentic Self. store. There were no other cus- cited manner would engage me, product or service contribute to Contact Information for Benita tomers and a few sales people but it didn’t. I wasn’t interested their life? If my product does not A. Esposito, M.A. New Member huddled at the jewelry counter. in jewelry and I wasn’t in a talk- help them, how can I make a re- 1.Call (cell) 770.998.6642 to The Towns County Chamber of Commerce would like to I dashed through the aisles, and ative mood because I had a tight ferral that will help them?” schedule a free 15-minute con- welcome our newest member PD Construction of Hiawassee. not fi nding what I wanted, I time schedule. That sounds a lot like love sultation. Contact them at 770.355.0817 or by email at ALUMINCO@ headed for the door. As I put my If the sales woman had to me, doesn’t it to you? Business 2.Email: Benita@EspositoIn- ALUMINCOUS.COM hand on the door to push it open, tuned into me before she ap- and love should go together. Peo- situte.com a sales woman scurried up to me proached me, she would have ple buy from people they know, 3.Website: www.EspositoInsti- and asked if she could help me. seen me quickly scan several like and trust. When people strike tute.com for testimonials, events I said, “No thanks,” and stepped rows of shoes and racks of clothes a deal based in genuine caring, and blog. Crane Creek Vineyards toward the door. She got all ex- before walking toward the door. a trusted relationship begins to 4.Become a fan on Facebook: cited and told me all about a line She could have asked me in a grow. People will return time a.“Relationship Coaching for of jewelry she liked. She never warm voice, “It looks like you and time again, and refer their S.M.A.R.T. Women with Benita sponsors second asked me if I was interested in are in a hurry. Is there something friends. A. Esposito, MA” jewelry, and she never asked me in particular you are looking for? Point to Remember: Show 5.Connect on LinkedIn annual Earth Day what I was looking for. I politely I’d be happy to help you fi nd people you care about them in Copyright 2010. The Esposito In- For the second year, Service. Staff from each group listened for a couple of minutes what you need.” The quality of the way they like to be cared stitute. All rights reserved. Crane Creek Vineyard is spon- will be in the Vineyard to share soring a celebration of EARTH their areas of expertise and Towns County Chamber of Commerce Calendar of Events DAY. The day is designed to how you can get involved in 4/22/2010 - 4/24/2010 Joseph & the Amazing Technicolor Dream- 4/24/2010 Earth Day Celebration give the community a chance these efforts. coat 916 Crane Creek Rd. • Young Harris, GA 30582 to learn of the efforts being There is a $5 admission 1028 Georgia Road • Franklin, NC 28734 Location: Vineyard • ours: 11am-6pm made in Towns County to pre- fee for adults, $3 for children Hours: Fri & Sat 7:30 Sun 2:30 & 7:30 • Cost: $8 - $12 Contact: Crane Creek Vineyard • Phone: 706-379-1236 serve and protect this special which will be divided among Phone: 866-273-4615 • Website: www.greatmountainmusic.com Email: [email protected] place where we live. The local the participating groups at the Sponsor: Smoky Mountain Center for the Performing Arts Website: www.cranecreekvineyards.com non-profi t organizations par- end of the day. Food tickets Description: Music by Andrew Lloyd Webber & Lyrics by Tim Rice: Sponsor: Crane Creek Vineyard ticipating are Hiwassee River are available for purchase and The Story of Joseph and his coat of many colors taken from the book Cost: Over 21 - $5.00, under 21 - $3.00 Watershed Coalition, Trout the Retail Gift Shop and Tast- of Genesis comes to life on stage in this delightful musical More Info: For additional information Unlimited, Preservation Com- ing Room will be open. Event 4/22/2010 - 4/24/2010 Collegiate Bass Tournament Description: EARTH DAY CELEBRATION Saturday, April 24th, mittee, Young Harris College, hours are 11 a.m.- 6 p.m. So Hiawassee, GA 30546 • Location: Lake Chatuge 11am to 6pm Crane Creek Vineyards will be hosting our very fi rst Hemlock Doctor, Roots and come and join your community Contact: Katie Polstra - Ramada Inn Earth Day Celebration! Come and enjoy a day of wine and food Shoots Club, Towns county in support of and in celebration Phone: 706-896-5253 • Email: [email protected] while browsing educational tables set up by local non-profi t organi- Extension Service, Recycling of EARTH DAY on Saturday Sponsor: Towns County Tourism Association zations. There will be workshops and demos on different activities and Sustainability at Young April 24, 2010. Cost: To be determined • Description: Details to follow. and acoustic live music. Bring the entire family out for an afternoon Harris College, USDA Forest 4/22/2010 - 4/25/2010 The Pirates of Penzance of fun in celebration of our environment. Over 21- $5, under 21- $3. Glegg Fine Arts Building • Young Harris, GA 30582 All proceeds from the gate and 10% of proceeds from the day will Location: Glenn Auditorium be divided and donated to the participating non-profi ts. Hours: Thurs, Fri & Sat 7pm Sun 2pm • Cost: $15.00 4/25/2010 Jeremy Camp Art Works Artisan Contact: Box Offi ce Mon-Fri 1-5pm two weeks before show 1028 Georgia Road • Franklin, NC 28734 • Cost: $20-25 Phone: 706-379-4307 • Website: www.yhc.edu Phone: 866-273-4615 • Website: www.greatmountainmusic.com Centre Artist of the Month Sponsor: Young Harris College Sponsor: Smoky Mountain Center for the Performing Arts Description: Gilbert and Sullivan’s most popular operetta is a smash- Description: When you think of Jeremy Camp, the words “shy and Art Works Artisan Cen- Ann is a signature mem- hit, swashbuckling romp inhabited by sentimental pirates, bumbling quiet” don’t come to mind. Energetic? Yes, Passionate? Denfi ntely, tre is proud to present Ann ber of the Georgia Watercolor policemen, silly young lovers and an unforgettable Major-General Straightforward? Absolutely. Camp’s thoughtful lyrics and booming Thompson of Hiawassee as Society. Her award-winning and his dewy-eyed daughters. Full of romance, comedy and intrigue, voice have earned him legions of fans and accolades including 16 April’s Artist of the Month. paintings have been included this musical masterpiece has been called “a truly perfect show!” by No1 songs, fi ve Dove Awards, three ASCAP Songwriter of the Year Ann began oil painting over in national exhibits sponsored the London Times wins and an American Music Award nomination.