ANNUAL REPORT 2004-05 About GIVE Foundation GIVE Foundation was conceptualized in December 1999 and formally registered on April 28, 2000, as a nonprofit company u/s25 of the Companies Act 1956, in Ahmedabad, Gujarat. MISSION GIVE's mission is to promote efficient and effective giving that provides greater opportunities for the poor in India. VISION A strong "giving" culture where Indians donate 2% of their income every year to give the poor a chance. A vibrant "philanthropy marketplace" to ensure that the most efficient and effective nonprofits get access to the most resources. OPERATING MODEL The fundamental premise of GIVE's operating model is that the donor is an "investor" looking for "social returns" (most commonly the satisfaction of knowing that their money made a difference to someone else's life). The "philanthropy marketplace" model is described in page 8 of this report. ACTIVITIES Over the last 5 years, the Foundation has evolved and introduced several new services & activities; these include Internet Giving - www.GiveIndia.org is an online portal that allows donors to donate directly to any of the "listed" nonprofit organisations. Organisations that meet the Credibility Alliance norms and certain other objective criteria are listed on GiveIndia. Payroll Giving - The Payroll Giving Programme allows employees of member companies to contribute a fixed sum (as low as Rs50) every month to charity through their Payroll. The automated system employed by GiveIndia allows donors to choose the specific projects they wish to support with their contributions. Charity events - Our approach to hosting fundraising events is very selective and based on ensuring that fundraising costs are extremely low and proceeds generated benefit a cause to the maximum extent. GIVE is the charity partner to the Mumbai Marathon and Delhi Half Marathon. Corporate Philanthropy Services - Helping companies design appropriate giving strategies that create stronger links between philanthropy and business objectives Certification & Project Mgt Services - This service covers identification of organisations/projects for institutional donors to support, appraisals, monitoring and evaluation of grants to ensure effective and efficient utilisation. Nonprofit Accounting - This service helps nonprofit organisations in a variety of donor reporting, transparency & accountability related areas, particularly in accounting. SPECIAL ACKNOWLEGEMENT GIVE acknowledges the exceptional support it continues to receive from the ICICI Group covering not just financial assistance, but a range of other partnerships. PEOPLE BEHIND GIVE The list of Directors is provided on page 12 of this report. A list of staff and key volunteers is provided on the inside back cover. s a w t a h Year that was TABLE OF CONTENTS t r a e Year that was----------------------------------- 1 Y Internet Giving---------------------------------- 3 The Standard Chartered Mumbai Marathon----------------------------- 4 Payroll Giving ---------------------------------- 5 Corporate Philanthropy Services(CPS)------- 6 Certification & Project Management(CPM)-- 8 Financial and Accounting Management Services(FAMS)----------------- 10 Financial Statements--------------------------- 11 Credibility Alliance Norms Compliance Report----------------------------- 12 Completing 5 years in 2004-05, GIVE Foundation channeled over Resources Mobilised (Rs lacs) Rs11.5 crores to more than 100 nonprofit organizations all over 1400 India, reaching out to over 30,000 donors and touching the lives of more than 100,000 underprivileged. Total Direct Contributions 1200 reached Rs9.4 crores, whereas Indirect Contributions (from 1000 donors directly to partner nonprofit organizations) crossed Rs2 Indirect Contributions crores. Additionally, the Foundation advised several companies 800 on philanthropy budgets in excess of Rs20 crores, during the year. 600 Direct Contributions Resources Mobilised (Rs lacs) 04-05 03-04 02-03 01-02 400 Funds Raised Online 51.0 32.0 15.5 14.5 Funds Raised Offline 269.5 52.5 37.2 16.6 200 Payroll Giving 45.4 2.5 0.0 0.0 0 Give2India 67.3 49.8 0.0 0.0 2001-02 2002-03 2003-04 2004-05 Grants to Channel Partners 30.0 23.0 23.8 29.6 Growth in funds raised was uniform across all activities of the Disaster Relief Funds 410.9 0.0 0.0 0.0 Foundation, and arose largely due to consolidation of the various activities. In 2004-05, GIVE Foundation concentrated on doing what it Grants Disbursed to NGOs 65.0 74.4 31.1 0.0 already did better, as opposed to trying new things to do. A lot of effort Total Direct Contribution 939.1 234.2 107.6 60.7 went into strengthening internal systems and making them more Channeled directly by efficient. This, backed with extraordinary commitment from the staff and volunteer team, allowed us to handle much higher levels of client to NGOs 235.0 190.7 0 0 resource mobilisation without adding to the head count or incurring Total contribution much other expenditure. (direct + indirect) 1174.1 424.9 107.6 60.7 Across GIVE Foundation India, GIVE UK and GIVE USA. Disaster Relief Funds include funds raised online, offline and through the Marathon GIVE Foundation Annual Report 2004-05 1 s a w t a h t r a e Y All the key performance indicators showed a significant In many ways, the disaster is a watershed for the development of improvement in 2004-05 over previous years. Efficiency of Global and for Online Philanthropy as millions of Americans fundraising grew dramatically as cost of funds raised fell below (traditionally givers within their country) dug deep into their pocket 10% overall, and below 15% for retail funds raised. Organizational to send money outside their country to help those affected. sustainability inched closer to reality as the Foundation recovered GiveIndia's fundraising efforts in the USA were boosted by a over 61% of its expenditure through earned income from a variety partnership with GlobalGiving.com, raising close to US$200,000 of fee based services. Parts of the retail fundraising effort for various projects in India. continued to remain subsidized through grants. Dec 26, 2005 Tsunami strikes India and SE Asia, destroys everything Performance Indicators (Rs in lacs) 04-05 03-04 02-03 01-02 Dec 28, 2005 GiveIndia starts receiving funds online for those affected Fee Based Income 54.1 26.1 15.0 5.9 Dec 31, 2005 First disbursements by GiveIndia to partner NGOs Income from investments 22.7 34.4 38.8 3.9 including ARDAR in Srikakulam, Expenditure 88.9 80.2 58.8 44.2 Vizianagaram in Andhra Pradesh Earned income as % of Jan 05, 2006 Boats repaired, first batch of over 100 fishermen hit total expenses 61% 33% 26% 13% the sea again, earning an average of Expenditure as % of Rs380 for the day's catch. funds channeled directly 10% 23% >50% >50% More importantly, the Internet as a medium allowed instant Exp as % of funds reporting of ground situations and their linking to donations. channeled directly+indirectly 8% 19% 32% >50% Within 2 days of the disaster, people were able to support Manpower 19 17 16 13 specifically identified projects in the areas of health, provision of basic necessities or restoration of livelihoods through boat The Tsunami in January 2005 fuelled giving as never seen before repairs. Individuals sitting half way around the globe were able to in India- galvanizing not only people from within the country and see the impact of their support within a week of making a NRIs/PIOs living abroad, but for the first time, getting citizens from contribution. all over the world contributing. That, perhaps, is the sign of times to come in the world of philanthropy. Tsunami Relief and Medical Camp 2 GIVE Foundation Annual Report 2004-05 g n i v i G t Internet Giving e n r e t n I Online giving continued to grow on the GiveIndia.org and by partner NGOs to help those affected by the Tsunami waves that GiveWorld.org websites. Several functionalities were added to the washed over southern India on December 26, 2004. The GiveIndia website during the year, to enable Payroll Giving, response was overwhelming. pledge-raising for the Marathon and responding to natural disasters like the tsunami. The “Gift A Donation” feature allowed giveindia.rediff.com provides a safe and secure online donation people to make donations on important occasions as a gift to their platform to approximately 4-5 million rediff visitors both in India loved ones. and US. Having an association with rediff.com, the trust is further ensured. The channel provides information to donors about the Website No. of donations Rs lacs work done by registered NGOs located in various parts of India GiveIndia 402 20.57 and also provides donors with a range of donation options to GiveWorld 884 15.27 choose from. This improves donor's knowledge of the voluntary ICICIcommunities 608 53.04 organisations in India and the various causes they support. Total 1,894 88.89 Includes disaster funds raised online Thanks to rediff.com, the partnership has given boost to online ICICIcommunities.org was modified to a single page window into donations. Within the first 3 months, the channel managed to the various channels- the donation channel was merged into raise Rs5 lacs through 316 individual transactions. It has also www.GiveIndia.org, shopping into www.ShoptheCause.org, provided useful insights on website usability and promotional volunteering into www.iVolunteer.org.in and news into methods. www.infochangeindia.org. The key learnings have been that providing an easy 2-click THE GIVEINDIA REDIFF INITIATIVE donation option makes it more-user friendly thereby increasing number of donations. GiveIndia tied up with rediff.com, to launch a website on January 5, 2005- http://giveindia.rediff.com. In the coming years, our key challenge would be to integrate all our websites (giveindia.org, giveworld.org, giveindia.rediff.com) The launch, originally scheduled for later in January, was into one full-fledged online donation portal, combining the rich preponed in response to one of the largest natural disasters that functionalities of one site with the speed and usability of another, hit several nations in Asia.