“There is no greater advert for London as a creative, multicultural, party-loving city than Lovebox” - The Times Overveiw Introduction Lovebox is London’s own festival. Over the past 11 years, it has been embraced by the capital’s most stylish and influential party people and cemented it’s place at the heart of London’s bristling social summer calendar. No festival better captures the inclusiveness and multicultural beauty that London represents or the cultural breadth and depth that makes London first among its worldwide City equals. A dozen summers since it first set sail on Clapham Common, 2014 heralds a new chapter in the ever-evolving story of Lovebox. From Roxy Music to Snoop Dogg, from the music of Manu Chao to the flamboyance of Florence and the Machine, Victoria Park has hosted a decade of sun-drenched shows under the Lovebox banner. This coming July, Lovebox is being joined by Secret Productions (co-organisers of Wilderness and Secret Garden Party 2009-2013). In doing so, a larger family is being built to choreograph a new creative vision for Lovebox 2014. Now spanning two days, an urban revival is once again on its way. Lovebox is returning as a true celebration of festival culture, right in the heart of the City. Demographic Demographic Core - 18–35 Fans of all genres of live music who also enjoy going to clubs, gigs and festivals with friends, highly engaged with technology, media savvy, with an interest in arts and culture ABC1/B2 Male/ Female: 50% / 50% Total attendance 2013 – 70,000 Location Victoria Park boasts a perfect location, set between Bethnal Green, Hackney and Bow, three of the capital’s most socially dynamic and creative quarters. The naturally beautiful space provides both the open expanses for that festival party rush and the hidden corners of calm which define Lovebox as a true festival experience in the heart of London. Site build and event management is provided by industry leaders ensuring unblemished operational systems, safety and security for this large scale event. Victoria Park London E3 Accessible by bus, tube and overground trains TICKETS Marketing FROM “AN ANNUAL LOVE LETTER TO THE CAPITAL” - THE GUARDIAN £35! FRIDAY 19TH JULY SATURDAY 20TH JULY SUNDAY 21ST JULY AZEALIA BANKS PLAN B GOLDFRAPP HURTS / LIL’ KIM JURASSIC 5 D’ANGELO UK FESTIVAL EXCLUSIVE SO SOLID CREW / NETSKY (LIVE) KELIS / LIANNE LA HAVAS Audience Reach RUDIMENTAL ALUNAGEORGE / JOHN NEWMAN MS MR PLUS MANY MORE T.B.A. FOREIGN BEGGARS / ODDISEE KWABS / QUADRON / SID BATHAM SCRUFIZZER / CHARLIE WILSON RED BULL MUSIC ACADEMY RED BULL MUSIC ACADEMY PRESENTS HARVEY’S DISCOTHEQUE 2013 campaign reached: RED BULL MUSIC ACADEMY PRESENTS MARK RONSON PRESENTS DAVID RODIGAN'S RAM JAM DJ HARVEY MARK RONSON ERIC DUNCAN (RUB N TUG) / PRINS THOMAS c. 13 million people nationally DAVID RODIGAN MBE A-TRAK / KENNY “DOPE” GONZALEZ FORCE OF NATURE / IDJUT BOYS JAZZIE B (SOUL II SOUL) KON / DJ DRAMA / SEB CHEW & GREENMONEY HEIDI PRESENTS THE JACKATHON TODDLA T SOUND / DRE SKULL / ARTWORK ALITREC (RED BULL MUSIC ACADEMY ALUMNI) c. 9 million people in London IRATION STEPPAS / VENUM SOUND HEIDI / SOLOMUN RUDI ZYGADLO (RED BULL MUSIC ACADEMY ALUMNI) HOT CREATIONS PRESENTS FRANKIE KNUCKLES ANNIE MAC PRESENTS JAMIE JONES DERRICK CARTER / BICEP ANNIE MAC / DISCLOSURE (DJ SET) ART DEPARTMENT KIM ANN FOXMAN / KRANKBROTHER SPECIAL GUEST: WILEY SUBB-AN / LEE FOSS Media focus on festival culture, middle youth INFINITY INK / RICHY AHMED / PBR STREETGANG LOVEBOX LIVE PRESENTS REDLIGHT (LIVE) / DUKE DUMONT BREACH / MELE / LULU JAMES / MONKI HOSPITALITY PRESENTS PAUL KALKBRENNER (LIVE) and lifestyle brands BENOIT & SERGIO (LIVE) NOISEY IN ASSOCIATION WITH THE HYDRA NETSKY (DJ SET) HIGH CONTRAST FACTORY FLOOR / PURITY RING FLYING LOTUS (LIVE) MISS KITTIN (LIVE) DANNY BYRD / CAMO & KROOKED ZEBRA KATZ / LE CAROUSEL / MYKKI BLANCO JULIO BASHMORE LONDON ELEKTRICITY RUSSIAN STANDARD HOUSE OF DAVAI 2013 Campaign highlights SPECIAL GUEST: SBTRKT (DJ SET) S.P.Y. / NU-LOGIC / FRED V & GRAFIX / LUNG JOHN TALABOT (LIVE) / GASLAMP KILLER SPECIAL GUEST: B-TRAITS JONNY WOO SHOW (LIVE) MC’S: DYNAMITE, WREC, LOWQUI & MORE GOLD PANDA / DOLAN BERGIN A LOVE FROM OUTER SPACE RUSSIAN STANDARD HOUSE OF DAVAI (ANDREW WEATHERALL & SEAN JOHNSTON) • Cover of the Time Out Festivals Guide RUSSIAN STANDARD HOUSE OF DAVAI DJ YODA & THE TRANS-SIBERIAN HORSE MEAT DISCO THE CORRESPONDENTS / SAM & THE WOMP (SEVERINO / JIM STANTON / JAMES HILLARD / LUKE HOWARD) REBEL BINGO / ANDREYA TRIANA MARCH BAND UNCLE VANYA’S DISCO PARTY INTRODUCINGLIVE PERFORM ‘DISCOVERY’ REBEL BINGO / MISS HOPE SPRINGS • 7 full page adverts in the London Evening REBEL BINGO / SWING PATROL / OUT EAST EAST SIDE STRUT BOXFRESH SOUNDSYSTEM BOXFRESH SOUNDSYSTEM JODIE HARSH (ROOM SERVICE) Standard DAUWD / MOXIE / TAYO PAPOOLA KINDNESS (DJ SET) / THE REVENGE AUNTIE FLO / HOT BLOOD BOBBY CHAMPS / COTTAM / VOYEUR KRIS DI ANGELIS (WAR) BIG NIGHT OUT SOUNDSYSTEM DAN BEAUMONT (DALSTON SUPERSTORE) JAZZ CAFE STAGE BADBADNOTGOOD / PURPLE FERDINAND THE LOVELY JONJO (HOT BOY DANCING SPOT) • Extensive digital underground campaign SUPA DUPA FLY X ROCK THE BELLES HANNAH HOLLAND (PARIS ACID BALL) JAKE ISAAC / RUEN BROTHERS EMILY RAWSON / KAYPER / FEARNEY / SWERVE MARK ASHLEY DUPE (DUPES DEN) OLIVIER ST LOUIS / AMPLIFY DOT SHORTEE BLITZ / CJ BEATZ / MATCHSTICK CRACK MAGAZINE PRESENTS • RBMA Forum Show featuring Chic BUTTONED DOWN DISCO X ANTICS THE FLY PRESENTS GHOSTPOET / RAINY MILO / BIG DEAL / SPLASHH JON HOPKINS / HYETAL (LIVE) VIP HOSTED BY MODA BLACK IN ASSOCIATION WITH RWD BIPOLAR SUNSHINE / JOSEF SALVAT / OWLLE GABRIEL BRUCE / CHLÖE HOWL / FEAR OF MEN JAYMO & ANDY GEORGE MAUSI / ROSCIUS ROSCIUS / MOKO / IDLES / JOEY FOURR NO ARTIFICIAL COLOURS / HAUSWERKS MIA DORA / UNIT 7 VIP HOSTED BY KUBICLE IN ASSOCIATION WITH NOTION VIP HOSTED BY FUTURE DISCO KENNY GLASGOW (ART DEPARTMENT) / LUCA C (INFINITY INK) GREG WILSON / KIM ANN FOXMAN Media Partnerships PBR STREETGANG / DEATH ON THE BALCONY BONAR BRADBERRY / SEVERINO / GUY WILLIAMS STEPHANE GHENACIA & GUILHEM MONIN SEAN BROSNAN / THE POOL DJ’S Metro HEART, SOUL, ROCK & ROLL London Evening Standard WWW.MAMACOLIVE.COM/LOVEBOX Time Out Resident Advisor Fact Notion Noisey Crack Magazine RWD Beige SBTV CBS Outdoor Online On line stats 20 Lovebox e-shots sent over 7 months to a database of 71,000. Lovebox website 463,727 people visited the Lovebox website between 1 July and 31 July 2013 (twice more than 2012) Lovebox social media Lovebox communicates with an active and passionate Facebook & Twitter fanbase: Facebook: 65,000 likes Twitter: 19,400 followers Press Coverage Talent Music From the rock & roll chaos and glamour of supercharged sets and epic performances against dramatic backdrops to chuggy jams under the trees and jump-up lunatic dance-floor smashers, music is the heart of Lovebox. Thanks to solid relationships with an ever increasing pool of agents, managers, promoters, journalists, venue owners, fanzine fanatics and hardcore groupies, each year’s Lovebox lineup involves a curation of bands and DJs spanning the genres, from hot breaking acts to stadium rousing legends, with everything in between. Lovebox 2013 Azealia Banks Plan B Goldfrapp AlunaGeorge Disclosure Annie Mac Presents Jurassic 5 Rudimental Marc Ronson Kelis DJ Harvey D’Angelo Hurts Flying Lotus “Doing away with the tribal boundaries of music genres and defying broader social conventions, Lovebox is now a swelling and unifying three day hedonistic wonderland.” Subba Cultcha Previous Artists From 2002 To 2013... Previous Artists There’s more love at Lovebox 15-17 JUNE 2012 - A DECADE OF LOVE 15-16-17 JULY - VICTORIA PARK, EAST LONDON FRI 15 JULY HOT CHIP FRIENDLY FIRES GRACE JONES THE WOMBATS VERY SPECIAL CRYSTAL CASTLES EMELI SANDE GUESTLANA DEL REY METRONOMY BEARDYMAN MAGNETIC MAN MAVERICK SABRE CHAKA KHAN EXAMPLE ED SHEERAN - ARCHITECTURE IN HELSINKI SUB FOCUS LIVE KELIS CHIC FT NILE RODGERS WASHED OUT - ALEX CLARE - ENOTE MADEON - DEVLIN LITTLE DRAGON CRYSTAL FIGHTERS ED BANGER ARENA: SEBASTIAN, BUSY P, WE HAVE BAND NORMAN JAY - DELILAH THE RAPTURE - SAM SPARRO CARTE BLANCHE LIVE (DJ MEHDI & RITON), CASSIUS, UFFIE TENTH BIRTHDAY EXCLUSIVE NIKI & THE DOVE RINSE 106.8FM I AM A CAMERA - JONNY WOO FWD >> RINSE ARENA: SKREAM, THE FULL LIVE SHOW IS BACK ROLL DEEP DJ & MC SET - MS DYNAMITE - ZINC & TIPPA SKREAM - ZINC+ ONE TIME ONLY DALSTON SUPERSTORE LIVE ROSKA & JAMIE GEORGE - KODE 9 - PLASTICIAN & P MONEY FRI REDLIGHT - P MONEY DAY SECOND STAGE AZARI & III VICE ARENA: FLYING LOTUS LIVE BOY BETTER KNOW PATRICK WOLF £28.50 PLASTICIAN - MS DYNAMITE BOOKA SHADE TYSON - THE GOLDEN FILTER HERVÉ - HUDSON MOHAWKE - PHOTEK LIVE ROSKA - MZ BRATT - N TYPE RITA ORA SAINT SAVIOUR - RONIKA - CHEW LIPS 16 JULY SAT BRACKLES - MARCUS NASTY STOOSHE - MZ BRATT - CRAZY P THIS IS...CIRCUS TRIM - SUPPLIER DOT ROTTEN IN ASSOC. WITH QX MAGAZINE DIGITAL SOUNDBOY LAST DINOSAURS - BIG KIDS MIKA - DEV PERFORMING EASTSIDE CARNIVAL SWISS LIPS - NEXTMEN SNOOPDOGG "DOGGYSTYLE" FELIX DA HOUSECAT FT DAZ DILLINGER AND KURUPT (THA DOGG POUND), RBX, LADY RAGE, WARREN G AND JOE COOL RUSKO featuring ASHLEY BEEDLE SHY FX + STAMINA MC HOSPITALITY KRIS DI ANGELIS (LIVE) JESSIE J - THE DRUMS NETSKY - HIGH CONTRAST JODIE HARSH - JOSHYOU ARE BREAKAGE DAVID RODIGAN SANTIGOLD - KATY B - LYKKE LI THE TODDLA T SOUND IMMODESTY BLAIZE - SCOTTEE - PLUS GUESTS GROOVE ARMADA PRESENT RED LIGHT with SHOLA AMA / SEROCEE / DRS CAMO & KROOKED TRAILER TRASH VS YOUNGMAN LIVE - B TRAITS DANNY BYRD GUTTER SLUT PRESENT FENECH SOLER - ZIGGY MARLEY - THE JOY FORMIDABLE - DRY THE RIVER