2017 Subaru Life Love. It’s what makes a Subaru, a Subaru. S-19572_17LBbr_FC_r1.indd 1 11/16/16 6:15 AM 2017 Subaru Life Love every moment. Trust every mile. There’s no telling where life will take you, but it’s reassuring to know you can count on your Subaru to be there. Named the 2016 Most Trusted Brand* by Kelley Blue Book’s KBB.com, you can be confident every Subaru is built for the long haul, and with Subaru Symmetrical All-Wheel Drive, you know it’s up for the challenge. Plus, you’ll have the peace of mind that our award-winning safety features and technologies provide. So go ahead. Live the life you love. It’s why we hear again and again, “I love my Subaru.” Love. It’s what makes a Subaru, a Subaru. *2016 Kelley Blue Book Brand Image Awards are based on the Brand Watch™ study from Kelley Blue Book Strategic Insights. Award calculated among non-luxury shoppers. For more information, visit www.kbb.com. Kelley Blue Book is a registered trademark of Kelley Blue Book Co., Inc. S-19572_17LBbr_IFC-01_r2.indd 1 S-19572_17LBbr_IFC-01_r2.indd11/29/16 8:58 1 AM 11/29/16 9:02 AM 2017 Subaru Life | Love Promise Our Passions Loving the environment means more than loving the great outdoors. It means working to preserve it. Hoping to have the greatest impact we can, we’ve combined our efforts with essential partners like the National Wildlife Federation. The Subaru We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can. Subaru and our retailers have Love Promise donated over 30,000 blankets and thousands of messages of hope, written by Subaru customers, to patients across the country. We believe in making the world a better place. That’s why we build fuel-efficient vehicles in eco-friendly plants. That’s why over the past 20 years, we’ve donated more than 120 million Caring about the planet means caring about dollars to causes we all care about and our employees have the people on it. Subaru proudly supports organizations that do good for people who logged more than 28,000 volunteer hours. could use a little hope. And, in conjunction with our retailers, we’ve helped deliver nearly 1.44 The Subaru Love Promise is our vision of doing right by our million meals. communities, our customers and our co-workers. This is our promise to continue making a positive impact in the world. It’s our goal to make the pursuit of knowledge available to as many minds as possible. That’s why we support the American Association for the Advancement of Science and many local subaru.com/love-promise scholarship and learning programs. At Subaru, it is our goal to keep all animals safe and healthy. That’s why Subaru is proud to partner with organizations that provide animals with the care and support they need. S-19572_17LBbr_02-03_r3.indd 2 S-19572_17LBbr_02-03_r3.indd12/1/16 12:23 3 PM 12/1/16 12:24 PM 2017 Subaru Life | Environment Zero-Landfill Initiative Initiative To help preserve our national treasures, we started the Zero-LandfillZero-Landfill Initiative, a collaboration between the National Parks Conservation Association and Subaru. Several of our current partners, including Powdr, Libtech and Nordica have signed the #DontFeedTheLandfills pledge. Leave No Trace, another of our important partners, has been actively spreading the conservation message through responsible recreation workshops led by traveling trainers. Doing our part subaru.com/environment The Subaru automotive plant in Indiana was the first auto auto plant plant to to be designated a Backyard Wildlife Habitat by the National Wildlife Federation (NWF). Subaru is proud to partner with organizations who are passionate about protecting the environment for future generations. Through the Subaru Loves the Earth initiative, together with the NWF, Subaru and our retailers built 377 wildlife habitats at retailers across the country and helped save 400,000 butterflies by by distributing 100,000 milkweed seed packets. S-19572_17LBbr_04-05_r3.indd 4 S-19572_17LBbr_04-05_r3.indd12/1/16 12:24 5 PM 12/1/16 12:24 PM 2017 Subaru Life | Love Promise Joining the fight Lending a hand Warmth and hope—the inspiration behind our partnership with The In an effort to eliminate hunger and boost hope, we support organizations Leukemia & Lymphoma Society (LLS). This campaign inspired communities that help neighbors and community members in need. Over the past to come together and make a real impact. Across the country, 54 LLS eight years, Subaru and our retailers have helped deliver nearly 1.44 chapters worked alongside 393 participating Subaru retailers to deliver million meals to seniors, local food banks nationwide and several other 30,000 blankets to patients undergoing cancer treatment at nearly 250 community organizations. hospitals and treatment centers nationwide. This inspired our retailers to take it a step further and host other events such as monthly bike building for children fighting cancer. We’re just getting started. 2017 Subaru Life | Love Promise Investing in our future Healthy and strong Subaru aims to improve educational experiences for young learners. In Through the Subaru Loves Pets initiative each October, we are proud to partnering with the American Association for the Advancement of Science partner with local animal organizations across the country. Together with (AAAS) and AdoptAClassroom.org, over 50,000 students in need will get our retailers, we supply local animal organizations with basic pet supplies the school supplies and science books they need to succeed. that help keep animals happy, healthy, and ready for their forever homes. Retailers are encouraged to help raise awareness and support around pet adoption in their area. 2017 Subaru Life | Share The Love The Subaru Share the Love Event has been helping those in need since 2008. Each year, for every new Subaru vehicle sold or leased during the event, we donated $250 to the customer’s choice of participating charities. This year, we supported ASPCA,® Make-A- Wish, Meals On Wheels America,® National Park Foundation and over 660 hometown charities selected by local Subaru retailers. Subaru of America and its participating retailers have donated nearly $70 million dollars to national and local charities across the country. In fact, from 2013–2015 alone, 1,339 Share the Love hometown charities benefited from this event. These donations have helped charities serve thousands of people, communities and animals in the areas of health/medical, animal welfare, community service, food banks, education, environment, abuse support, disaster relief, senior care, and the military. We’re thrilled this event has been able to help so many causes that we, and our owners, care very much about. 2017 Subaru Life | Events The Outdoors. It’s Inside Subaru. The Subaru lifestyle embraces the spirit of being outdoors. Through events and partnerships, we share our passion for being outside with as many as we can. Here are just a few of the events and partnerships we have in the works. See you there! Events & Partners 16 Mountain Resorts • Subaru WinterFest • Big Sky Resort, MT • POWDR • Boreal Mountain Resort, CA • Subaru Sea Otter Classic • Boyne Highlands Resort, MI • Nordica • Boyne Mountain Resort, MI • Libtech • Copper Mountain, CO • National Ski Patrol • Jack Frost Big Boulder, PA • Woodward at Copper • Gorgoza Park, UT • World of Adventure • Lee Canyon, NV • Loveland Ski Area, CO • Mt. Bachelor, OR • Sierra-at-Tahoe Resort, CA • Snowbird Ski and Summer Resort, UT • Snowshoe Mountain, WV • Soda Springs Mountain Resort, CA • The Summit at Snoqualmie, WA • Wisp Resort, MD For some of our future events, visit subaru.com/events S-19572_17LBbr_12-13_r3.indd 12 S-19572_17LBbr_12-13_r3.indd12/1/16 12:30 13 PM 12/1/16 12:31 PM 2017 Subaru Life | Badge of Ownership Subaru owners love doing many things. Now you have a unique way to let others know what you enjoy most: your own Badge of Ownership to display on your Subaru vehicle. Personalize your Badge of Ownership with one or more lifestyle icons that reflect your interests or hobbies—our gift to you! Loyalty Number Your Choice of Lifestyle Icons Learn more or order yours FREE at badgeofownership.com. Passionate people subaru.com/ do passionate things. badgeofownership S-19572_17LBbr_14-15_r1.indd 14 S-19572_17LBbr_14-15_r1.indd11/16/16 6:25 15 AM 11/16/16 6:25 AM 2017 Subaru Life | Subaru Tecnica International Subaru Tecnica International Whether it’s the 24 Hours of Nürburgring, Rally America National Championship, the Isle of Man TT or Red Bull Global Rallycross, there is no more punishing—and exciting—way to prove our engineering than racing. Challenge met. Subaru Tecnica International Inc. (STI) is the Performance Division of Subaru in charge of all things motorsports. Together with Vermont SportsCar, they Victory claimed. empower drivers to win with confidence and outstanding performance— drivers like David Higgins, who has claimed the last six consecutive Rally America Championship titles behind the wheel of the WRX STI. For the latest rally news, visit subaru.com/rally 2017 Subaru Life | Enthusiasts Enthusiasm is contagious. The love for a Subaru goes way beyond a wave to a fellow owner on the road. All over the world and all over the internet, loyal enthusiasts—united by their passion for life and for Subaru—gather for rallies and events or just to talk about their favorite subjects. Subaru Enthusiast Sites nasioc.com SubaruForester.org sidc.co.uk socsa.org.za DIrally.com 815subarus.com815subarus.com scoobycity.co.uk subaruclub.ca iwsti.com socalsubies.com scoobynet.com WRXForums.com Subaru-Impreza.org wrxtuners.com wrx.com.au igotaSTI.com SubaruXVForum.com LegacyGT.com SubaruOutback.org clubsubaru.es SubaruBRZForum.com flat4lv.com ClubWRX.net i-club.com subaru.com/enthusiasts S-19572_17LBbr_18-19_r1.indd 18 S-19572_17LBbr_18-19_r1.indd11/16/16 6:27 19 AM 11/16/16 6:27 AM 2017 Subaru Life | Durability Trust earned, mile after mile.