ON THE COVER: WEST STAIRWAY PROTOTYPE INSTALLATION, WILSON HALL FERMILAB | BATAVIA, ILLINOIS ® DesignIntelligence Where Business Meets the Future of Design TM PUBLISHER AND FOUNDING EDITOR James P. Cramer • [email protected] MANAGING EDITOR DesignIntelligence® is published by Greenway Communications Austin Cramer • [email protected] LLC for the Design Futures Council, an interdisciplinary network of design, product, and construction leaders exploring global trends, ASSOCIATE PUBLISHER challenges, and opportunities to advance innovation and shape the Ian McClain Shelton • [email protected] future of the industry and the environment. The DFC is committed to advancing the AEC industry by providing information about EDITOR AT LARGE future trends and issues. Through DesignIntelligence®, think-tank Scott Simpson sessions, seminars, and research, the DFC is committed to helping re-invent the art and business of design. 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Ralph Hawkins • Bill Hogan Todd Johnson • Don Kasian • James P. Keane • Agatha Kessler Sharon Kuska • Todd Kuykendall • Theodore C. Landsmark ISSN 1941-7306 Chris Luebkeman • Steve McConnell • Steven McKay • Iain Melville Ray Messer • Glen Morrison • Robert Packard • Thompson E. Penney DesignIntelligence® Copyright 2012. Photocopying for distribution Randal Peterson • Dennis Pieprz • Ken Sanders • Craig Schwitter Scott Simpson • Claus Thorsgaard • M. Kent Turner • Carole Wedge without written permission violates copyright law. Doug Wignall • Arol Wolford • Jane Cady Wright Report 243: Vol. 18 No. 6; November/December 2012 DESIGN FUTURES COUNCIL EUROPE Additional copies are available by calling (800)726-8603. Gary Wheeler, Chair Find more research online at www.di.net. DESIGN FUTURES COUNCIL SENIOR FELLOWS Scott Simpson, Chair 4 November/December 2012 DesignIntelligence® Volume 18, Number 6 A Proposal to Improve Architectural Education 7 12 steps to provide the best opportunities for success in a changing landscape —James P. Cramer DesignIntelligence 30 Most Admired Educators for 2013 12 Honoring excellence in education and education administration America’s Best Architecture & Design Schools 2013 16 The 14th annual rankings from DesignIntelligence, plus deans and student surveys Architecture 17 Landscape Architecture 53 Interior Design 72 Industrial Design 77 Architecture Degree Tuition Summary 47 An overview of the 2013 Architecture Tuition & Fee Report Student Surveys More than 2,840 students rate their satisfaction Architecture Student Survey 28 Landscape Architecture Student Survey 60 Architecture School Brand Strengths 52 Top brands in architectural education show diversified strengths 2013 Leadership Index 82 A sampling of industry leaders and their graduate affiliations www.di.net 5 The Case for General Education 84 Architecture students benefit from liberal arts studies on the job and in higher learning —Andrea S. Rutledge Interior Design and Architecture 89 How the two disciplines intersect, and how to best approach them —John Weigand The Need for a National Academy of Environmental Design 95 Design professionals join forces to tackle today’s urgent environmental challenges —Kim Tanzer Sustainability Takes Center Stage 99 How Lynn University improved energy efficiency and increased environmental stewardship —Steven Baumgartner Entrepreneurship In Design 104 A promising prototype for architectural education —Kathryn H. Anthony Directory of Leading U.S. Architecture and Design Programs 110 Where they are and the programs they offer DesignIntelligence 2013 Research Participants 118 The firms, companies, municipalities, and schools that assisted in research THIRTEENTH EDITION Edited by James P. Cramer and Jane Paradise Wolford, Ph.D. $149 USD ISBN: 978-0-9852743-0-6 Now in its 13th edition, the Almanac of Architecture & Design 2012 is the most in-depth ever published. Use it to identify architecture and design partners for the future. Learn about the most dominant firms by building types, awards, and fee volume. Find data for your firm, reference material for clients, and statistics for colleagues. • Top 1,000 architecture firms in North America directory, with services, regions and markets served • Exclusive DI Brand Recognition Index of the Top 1,000 firms • Leading 333 firms by revenue • Details on architecturally significant airports, aquariums, museums, convention centers, and stadiums • Comprehensive records of awards and achievements • Color gallery of leading projects and award winners, and much more “The definitive fact book on architecture and design.” –American Institute of Architects “No comparable resource exists.” –Library Journal AVAILABLE ONLINE AT WWW.DI.NET/STORE 800.726.8603 25 Technology Parkway South, Suite 101 www.greenway.us Norcross, GA 30092 www.di.net 7 A Proposal to Improve Architectural Education 12 steps to provide design students, educators and professionals the best opportunities for success in a changing landscape. — By James P. Cramer ou could argue that architectural educa- game of professional practice is changing. It will tion is pretty good the way it is. In fact, become stronger or weaker, and education will Y it is most likely the best that it has ever play a major role in future success levels. We been. But it’s not good enough. Just as architects must also prepare for permanent cycles of dis- and designers need to deliver more value in the ruptive changes. There are numerous strategic future, the education that supports and gives fronts that need to be addressed. Integrated and birth to the future of the profession needs to multidisciplinary practices have every chang- prove its relevance. ing business models. Sustainability is driving design. Practitioners are learning to give even It is the profession’s responsibility to support the more services and experiences for the money. evolution of higher education. Human capital is Contractors are establishing design studios. in jeopardy. We have a talent supply problem as Technology is showing signs of new artificial we look to the horizon. intelligence that will not only disrupt but also alter value propositions. We are at a crossroads. There is a changing nature in the work of design. In this context many educators acknowledge The recent meeting of the Design Futures Coun- that higher education has not kept up with the cil focused on steps to new health in the design big changes taking place in the design profes- professions. The point was made that “change sions. Who has? Change and uncertainty face all will never again be as slow as it is today.” And of us. Finger pointing is not going to advance so we must act. It won’t be easy for designers or us to a higher place. It is time for architects and educators or students. Some will say that design educators to adopt a learning, non-blaming ap- education has become too self-absorbed and proach to change. without its own foresight. If this point of view is blindly accepted without action then it can only Who now doubts that we live in a time of mas- mean that the value of architectural education sive change? While we may acknowledge that will surely diminish. If so, then the future of the the future of our AEC industry is fiction, we can profession will be in jeopardy. Complacency, if nevertheless imagine future relevance based on it settles into education, will be the enemy to trends in technology, demographics, urbaniza- successful transformation of the profession. Fast tion, construction delivery, globalization and action is most certainly strategic. It must not economic shifts. The sober reality is that the be an option. The lack of commitment to con- 8 November/December 2012 tinuous improvement alone could kill off future Rather than perpetuating bygone and stale be- generations of the architecture profession. The liefs and dogmas, why not bring leadership dy- profession doesn’t stand a chance to succeed in namism to align with today’s construction in- the future if it can’t get the best and brightest dustry and environmental realities? This could people — the top human capital — regenerating mandate a new contextual competence in archi- the profession year after year. tectural education. Moreover, it implies satisfy- ing the new social responsibility that goes with I have a proposal. At the base, I believe that there students’ utopian aspirations. Indeed, schools should be a fresh approach and that we should have many opportunities to align with and lead question our current habit patterns. We should the changing profession. This will mean side- do things differently. Call this a next-level ap- stepping