26 contents 3 At a Glance At a Glance A. Yücel Unan expressed that, Seeing life through a Seeing life through a kaleidoscope… p. year 2012 may be a year of kaleidoscope… 4 From Our President We have been touring our co- undation Turkish Music Days’ organized for the first time this year, our precaution-taking as the crisis in 4 A. Yücel Unan: On the 60th year untry for the last two and a half Foundation broke new grounds before we entered the new year. With global economy couldn’t have still “Together for Years” years; started from Kayseri. For the special session and concerts held for contributing to our music cul- been avoided, on the other hand our magazine’s content, we meet ture that reached to our day refined from the past and is in oblivion, 7 From the Foundation a year of similar determination and converse with our dealers our Foundation included exceptional sounds of the traditional Turkish From new dreams to innovative and authorized services. From music into the various colors in our kaleidoscope. about achieving goals. ideas… Van to Malatya, from Kars to Di- A breath of fresh air for ‘Elginkan yarbak›r, from Erzurum to Konya In this issue, we gave place to many congress and conferences, experts Foundation Turkish Music Days’ and Ankara, from Trabzon to Rize in our pages. Each and every one of them made references to the im- fans... and finally to Hatay, that is an portance of ‘making a difference’ and ‘innovation’, also to the neces- New Ideas New Businesses can’t sity of rendering every original and creative task sustainable. Like get enough of creative open-air museum in a way, once First ‘Elginkan Foundation CNBC-e Deputy Editor-in-Chief Artunç Kocabalkan says, sustainability entrepreneurship again covering kilometers of our is only possible through “careful and planned growth.” Being able to Turkish Music Days’ is held 2011 ‘Elginkan Foundation ‘fertile Anatolia’. These lands that reach out to farther in history and into the future, with science, educa- between 21-22 October 2011 Turkish Culture Research and witnessed hundreds of tribes and Technology Awards’ distributed tens of civilizations have so many tion, technology and most importantly the everlasting curiosity in us… at Bahçeflehir University’s different colors and such culture!.. During our visits to our dealers in Ha- From archaeology to astronomy, our magazine continues to share with Befliktafl Campus. 14 From the Companies tay, the city that achieved to become one of the most important cities of you notable information from our valuable guests. ALMA telescope p. four empires throughout the history, we had the chance to observe the starting a golden age of astronomy, is another special color we wanted 8 24 One of Us to show you in this issue. peaceful and gentle lives of people with different beliefs inhabiting in this Serdar Doruk fienbayrak exceptional climate where the Southeast and the Mediterranean meet. As we also understand from the explanations of our guests, the most im- We enjoyed looking at Hatay from 25 Achieving Together As the tolerance we witnessed in Hatay remained fresh, we interpreted portant factors of sustainability in our day are the ability to return to so- Gökkufla¤› Yap› Malzemeleri ‘a kaleidoscope of tolerance’. the President of the Board of Directors of Elginkan Holding A. Yücel urce by extending beyond the use of knowledge and the production of Ltd. fiti. Unan’s expression “Working in harmony and brotherhood is a must in new information… Knowledge requires multivocality and multicultura- Hatay is a fascinating city sitting Hak Ticaret ‹nflaat Malzemeleri lism that move towards the future from the past, through accumulation, Ltd. fiti. companies” from a different point of view. Indeed, ‘harmony and brot- change and progress. As well as having the tolerance and vision to cle- where the Southeast and the Yeniocak Ticaret herhood’ have been two very important concepts for our President ar the way for innovation and create opportunities, one must also look Mediterranean accouple, fertile E.C.A. - EMAR Hatay who has been working in our Group for 42 years, and says “Branding into details, intermediate colors and the harmony among them. Like p. 28 Authorized Service is a long process.” Productivity, harmony, tolerance and brotherhood by way of Orontes River, mean a lot for our Group, which completed 60 years in becoming the highlighted at the E.C.A. Annual Authorized Service Meeting held by synagogue, mosque, churches 28 Traveler “Eternal Organization” saying “Together for Years”, and became wi- EMAR between 2-4 December in Antalya and E.C.A. Building and Hea- Here comes Hatay! despread by means of dealers and authorized services. ting Group Dealer Meeting held by ELMOR and EMAS between 15-18 gathering different beliefs... December again in Antalya; Elginkan Group considers sustainable 32 Source of Life Started out by our Late Founder H. Ekrem Elginkan exactly 60 years growth as one of the crucial ‘pluses’ of competitive power, and celeb- Erdal Çal›ko¤lu: “Energy saving ago, this journey is the story of how ‘a dream’ that senses what is be- rates with you its 60th year, with the awareness of being different. Under construction since 2003, potential of Turkey is about yond horizons, becomes ‘reality’… As we welcome year 2012, we al- 20 percent” so call “Many happy returns of 60 years!” to our President of the Board In this issue of “Plus 1”, once again we recognized the fact that, to see world’s most complicated and biggest Prof. Dr. Türker Özkan: “With p. of Directors A. Yücel Unan, whose views on the world and the sector, intermediate colors better in adulthood, every child must have a kale- 34 ALMA telescope, we will be able idoscope. Hoping for a new year full of colors, peace and tolerance, telescope ALMA is going to scope the feelings and thoughts about the future we shared with you. to reach further in distant history” moments when the first stars shone. making you feel refreshed… When we defined this issue’s cover subject as ‘Kaleidoscope’ as the From the Sector Science people are hoping to figure 36 “Plus 1” magazine team, we couldn’t have known that the team named We wish you a pleasant reading… Artunç Kocabalkan: “Turkey ‘Kaleidoscope’ would win the big prize at the ‘New Ideas New Busi- out how the universe reached its should be careful and planned in Jülide Nemlio¤lu construction sector” nesses’ competition, which we have supported since 2005. This plea- current appearance. sant coincidence excited us, the “Plus 1” team. With the ‘Elginkan Fo- 38 Magnifier Following the world’s biggest and most World Architecture Festival after World Congress of Architecture interactive international architecture 40 Horizon Line Editorial Board Production Contact Adress organization, World Architecture Most influential names of Turkish Arif Pakkan, Ebru A¤va, Ekrem Erkut, Habibe Akflit, Hande Kesiflim Yay›nc›l›k ve Tasar›m Hizmetleri A.fi. Elginkan Holding A.fi. p. Suran, Hakan Ürün, Orçun Onur, Serap Dikbafl, Soner Özen Tel: (0 212) 337 51 99 Kemeralt› Caddesi, 17/5-6-7, 34425 38 business world at the 20th ELG‹NKAN GROUP Congress -organized between dates Executive Editor / Ülkü Karaosmano¤lu Karaköy-‹STANBUL Quality Congress… Publisher Printing&Binding Tel: (0212) 293 30 00 www.elginkan.com.tr A. Yücel Unan Editor / Belk›s Dalk›rano¤lu Elma Bilgisayar ve Bas›m 26-28 September 2011 in Tokyo-, the Current issues with world-famous Art Director / Metin Özkan Chief Editor (Responsible) Halkal› Caddesi, No: 164 B-4 Blok Type of Publication / Yayg›n, Süreli fourth World Architecture Festival speakers: ‘Housing Conference Jülide Nemlio¤lu English Section Editor / Ayflegül K›ratl› Sefaköy-Küçükçekmece/‹stanbul 2011’ Photographers / ‹F Atölye, Ça¤dafl Bulu (Cover Photo) Tel: (0 212) 697 30 30 Date of Print / January 2012 (WAF) took place in Barcelona Contributors / Melis Ünsal 3 between dates 2-4 November. 43 Agenda From Our President From Our President stated in an article his thoughts about the realization of the Foundation: “The busi- Elginkan Holding President of the Board of Directors A. Yücel Unan: ness setup we established will maintain its vitality and continue to service Turkish pe- ople, and also grant the opportunity to ful- th fil the needs of the Turkish nation other than business, with the income generated.” On the 60 year still Elginkan Foundation was established in 1985. But we are talking about a creation which H. Ekrem Elginkan started to desig- nate in 1954. As of today, Elginkan Group Companies and Elginkan Foundation “Together for Years” stands out among the institutions in Turkey and even in the world, with its quite uni- que management structure. Our Group personnel has been enjoying the excite- A. Yücel Unan expressed that, year 2012 may be a year of precaution-taking as the crisis ment of being able to serve the society with in global economy couldn’t have been avoided, on the other hand a year of similar a configuration that is unlikely to encoun- ter with in our country. I must express that determination about achieving goals. we are glad that some new concepts which became ‘trendy’ in our day, are now being talked about, understood and accepted among corporate goals. Because, basic to- Elginkan Group is 60 years old. You have year with the ideals “Together for Years” and pics like ‘sustainability’, ‘social responsibi- administrated at various levels within this “Eternal Organization”, consistent growth lity awareness’ and ‘environmentalism’, Group for 42 years. Could you please gene- and sustainability continue to be our basic which made it to companies’ agendas in rally review the world economy, as we are and essential principles.