E-Media Holiday Newsletter 2012 New Digital Switcher Serves TV Master Reunion Scheduled By Prof. John Lytle, Newsletter Editor An all-majors, all-SJMC is scheduled A Ross Carbonite digital video switcher began operating flawlessly for students who for Relays Weekend, April 26-27. Or- returned to Spring Semester classes. Drake authorized special funding to cover the ganized by National Advisory Council $47,000 project after our years-ago-donated Ampex AVC Century switcher gave up its (NAC) members, the event promises to ghost late in winter term 2011. The new switcher allows 16 inputs into two ME busses. include a Meredith Hall open house and The device provides the usual assortment of keyers and other “bells and whistles.” an off-campus reception at Jasper Winery. If you don’t receive notice in the mail, check Drake.edu/sjmc for registration and program details. n SJMC Among “Top-50” College Media Matters has placed Drake SJMC among its top 50 J schools on the strength of our campus media and publish- ing opportunities. n Ampex “resting” in the basement hallway New Ross can do it all NPPA Station of Year Advertising Students Discover TV production KCCI (TV), Des Moines, has again been By Prof. Sandy Henry (RTV’88) named small market “Station of the Year” by the National Press Photographers Our industry continues to expand to include video delivered via the internet, cable and a Assoc. 2012 marked the fourth time in growing variety of personal devices. This change has led to more students hanging out six years for top recognition, a “first” for in the Meredith Hall basement. As viewing on the internet has grown, so has acceptance NPPA. The station’s photo staff was fea- of advertising, meaning ad majors need a greater understanding of the video production tured in NPPA’s magazine. Drake alumni, process…not only because they may have to write for it or supervise production, but part-timers and interns have contributed because they may need to produce some of it themselves. mightily to KCCI’s success over the years. You’ll read about many of them in the following pages. Congratulations to long- time News Director Dave Busiek and the entire Channel 8 staff. n Caveat Most of the alumni notes remain in the form you submitted, with an occasional edit for brevity or a typo. Apologies for Seeing the change coming, Prof. Evans and I have spent five years incorporating joint bugs I missed or created. If you’d like to advertising/electronic media projects in our classes. In both advertising copywriting edit this project in November 2013, let us (JMC124) and advertising creative strategies (JMC141), students write TV commercials know! for real world clients. The students then work with Evans and the Intro and Advanced Please do keep us posted on professional Video Production classes (JMC057 and JMC114) to produce the spots. The advertising and personal changes. Our students love students aren’t the only ones who benefit. Evans has adapted his 57 syllabus to include the opportunity to contact real world E- field production, editing and persuasive spot writing. Evans and I have been rewarded Media alumni. for this collaboration with an AEJMC “Best Teaching Practices” award. Happy Holidays, All. E-Media 2012 Final Cut Pro vs. ?? Dr. Wade’s Remarkable Retirement Adventure By David Wright, Associate Dean For the first time in 30 years, I didn’t teach a class this fall. I phased retirement a few years ago We’ve invested six months deciding which and have been teaching an FYS each fall. Last year while Prof. Wright was gallivanting around direction to go with our video editing software. Europe, I taught J-30. That was an experience. Probably my last class, however, as I turned in my After Apple sent a shot into left field with Final Drake keys this summer after 24 years! Cut Pro X, we decided to explore alternatives. I just finished my 19th racing season at Prairie Meadows, doing slo-mo replays and some cam- We’ve been testing Avid Media Composer, era. Drake RTV grads Ryan Dunn (RTV’00) and George Yeager (RTV’01) continue to run the Adobe Premiere and Final Cut Pro X since operation. summer. In addition, many alumni have pro- I’m Education Committee chair for the Nebraska-Iowa District of Kiwanis and currently devel- vided insight and insistence that we consider oping 30 “break-out” sessions, ready to educate/entertain 1,000 Kiwanians in Council Bluffs in one system or another. February. I also continue to do my public address announcing for Iowa State men’s basketball. We were put in this predicament when Apple I do a considerable amount of “free” reading, which is great! redesigned Final Cut in a way My health problems include five blockages in three remaining heart blood vessels. that basically forgets its genetic We go to Florida, 3-4 times a year (headed there code in linear editing. This for Christmas). My 3-year old granddaughter is provides both advantages and the greatest! We stay in a hotel so that she can challenges in the fact that some swim in the river (hotel pool) with papa (me) for of the limitations of non-linear 3-4 hours at a time. Thankfully, she looks like her are erased, but the learning mother (Kira Wade Houge – RTV/PR’03), but challenges are daunting. Sandy Henry, sadly is a story teller like her grandfather! James McNab, Jeff Nichols, David Wright, Her father discourages her eating sweets, so I’m John Lytle and Todd Evans all weighed in. sending a picture from a day when the parents After much deliberation, we have decided to went out of town. It started at Dunkin’ Donuts and integrate Adobe Premiere with a taste of After ended at Steak & SHAKE!!! Effects beginning in spring 2013, while keep- Retirement is okay. I enjoy picking up and going ing a limited presence in Avid Media Com- whenever I want, but I miss regular schedules and my great colleagues, Lytle, Evans & Wright. poser and Final Cut Pro X. This offers us the But most of all, I miss you guys and new, challenging students each fall. advantages of leveraging our already extensive Adobe Creative Suite investment, while pro- viding the opportunity for faculty and students 94-1 Sports Active Daises Tour E-Media to learn multiple non-linear editing platforms. By Ryne Nietert, Sports Director Hopefully this approach provides the best of The Dog had another eventful fall semester several worlds, while allowing us to continue and is looking forward to a bigger spring. We teaching content as king. It’s a new journey covered Drake home football and Roosevelt for all of us and we’ll provide updates along high school home and away. Drake won its the way. Thank you all for your passionate second consecutive Pioneer Football League participation in the discussion, and please have championship. patience if we chose a route different from what you expected. Come by sometime and see us learning in the Digital Palace! n Eight first-graders from Ankeny enjoyed a Caucuses = Internships tour of the E-Media facilities during April Many Electronic Media students took ad- and then visited Cowles Library, a dorm vantage of the opportunity to work for major networks during Iowa’s January Caucuses. For and Olmsted Center, where they enjoyed example, CBS News hired two “runners” for pizza. Organizers said the members of their radio network. CBS paid $10 an hour for Troop 245 wanted to see a college cam- several days’ of work. pus. 94-1 student staff coordinated our n This spring we broadcast men’s and women’s part of the event. Are we having fun yet? home basketball games. The men are led by n Blood, Sweat, Wheels preseason all-conference member Ben Simons. Fans expect more firepower from the return of Best Student Newscast The JMC114-produced their long format, big man Seth Van Deest. Our radio team will E-Media’s capstone newscast DrakeLINE was non-fiction sports documentary during fall cover 11 games and hope to broadcast the con- named Best Student Newscast for 2011 by the 2011. It received First-Place recognition ference tournament in St. Louis. The Women’s Iowa Broadcast News Assoc. The program team welcomes first-time head coach and from the Upper Midwest Chapter, Nation- produced by Jessica Nguyen during Spring former Hawkeye standout Jenny Baranczyk. al Academy of Television Arts & Sciences 2011 was cited for its graphics, strong writing She played at Iowa for Lisa Bluder, Drake’s in April. and good production values. A fancy plaque coach from 1991-2000. Guard Kyndal Clark n was presented during IBNA’s May 2012 leads Drake with 13.5 points per game. Catch convention. BNews students again won several We processed all photos for this the live coverage on 94.1 or on the Web at First-Place IBNA awards for their 4-minute newsletter at 72 dpi. 941thedog.com and look for updates on twitter “Issue” segments produced during fall 2011 in They’ll look terrible in print. @941TheDog and liking our Facebook page, the Radio News class. Drake Broadcasting Systems. 2 E-Media 2012 Studio 100 Active A 30-minute news magazine consisting David Wright Enjoys Sabbatical Travel of stories produced during Fall Semester Associate Dean David Wright took his second sabbatical during 2011-12. He and his by students in JMC100 Field Photogra- wife, Kathi Sircy, travelled through 16 countries including most of Western Europe, phy hit the cable and Web Dec. 5. Seven El Salvador, Canada, the U.S.