MOVR Mobile Overview Report July – September 2020 The first step in a great mobile experience TBD 2 3 Q3 2020 to Q2 2020 Comparisons Top Smartphones Top Smartphones Africa Asia Europe N. America Oceania S. America Global • Globally, the Apple Apple iPhone 11 0.95% 2.95% 3.79% 4.24% 5.41% 1.25% 3.48% iPhone 11 has the largest Apple iPhone 11 Pro 0.64% 1.18% 1.79% 1.75% 2.71% 0.32% 1.40% global share at 3.48%, Apple iPhone 11 Pro Max 0.76% 1.58% 1.53% 2.52% 3.48% 0.57% 1.53% the second largest global Apple iPhone 6S 1.27% 1.30% 1.96% 2.03% 1.77% 1.10% 1.92% share belongs to the Apple iPhone 7 1.28% 1.92% 3.39% 3.72% 3.60% 1.62% 3.02% Apple iPhone XR at Apple iPhone 7 Plus 0.83% 2.46% 2.46% 2.27% 3.35% 1.13% 1.81% 3.28%. Apple iPhone 8 0.94% 1.30% 2.88% 3.21% 3.37% 1.05% 2.41% Apple iPhone 8 Plus 0.73% 1.98% 1.58% 2.99% 4.10% 1.15% 1.99% • Dropping off the top Apple iPhone X 1.18% 2.59% 3.38% 2.85% 5.11% 0.75% 2.76% smartphone list this Apple iPhone XR 0.95% 2.12% 3.68% 5.37% 4.73% 1.42% 3.28% quarter is the Apple Apple iPhone XS 0.62% 1.44% 2.24% 1.61% 3.92% 0.31% 1.74% iPhone 6 Plus, the Apple iPhone XS Max 0.87% 1.85% 2.24% 2.03% 4.00% 0.47% 1.57% Samsung Galaxy J7 Huawei P30 Lite 1.10% 0.25% 1.39% 0.92% 0.01% 1.07% 0.95% (2016), the Samsung S8, Huawei Y 7 Pro 1.39% 0.31% 0.31% 0.07% 0.10% 0.00% 0.27% the Samsung Galaxy S9 Infinix Hot 8 1.38% 0.15% 0.01% 0.02% 0.01% 0.00% 0.17% and the Techno Camon Motorola Moto G7 Power 0.02% 0.01% 0.09% 0.33% 0.33% 2.38% 0.21% 11. Samsung Galaxy A10 1.30% 0.54% 1.07% 0.58% 0.82% 1.97% 0.84% Samsung Galaxy A10s 1.30% 0.50% 0.24% 0.70% 0.19% 0.95% 0.45% • None of the Samsung Samsung Galaxy A2 Core 1.10% 0.16% 0.05% 0.02% 0.02% 0.02% 0.11% phones are from its Samsung Galaxy A20 1.06% 0.49% 0.23% 1.09% 0.99% 1.68% 0.55% premium S series. Samsung Galaxy A30 0.82% 0.47% 0.22% 0.40% 0.65% 1.66% 0.47% Samsung Galaxy A30s 0.82% 0.35% 0.45% 0.37% 0.04% 1.72% 0.51% • Joining the list this Samsung Galaxy A50 0.94% 1.13% 1.61% 0.89% 0.79% 1.69% 1.30% quarter is the Apple Samsung Galaxy Grand Prime+ 1.52% 0.77% 0.19% 0.18% 0.19% 0.01% 0.34% iPhone 11 Pro, the Samsung Galaxy J2 Prime 0.01% 0.01% 0.04% 0.86% 0.11% 2.45% 0.28% Huawei P30 Lite, the Samsung Galaxy J5 Prime 0.47% 0.28% 0.09% 0.34% 0.17% 2.02% 0.29% Samsung Galaxy A10s, Samsung Galaxy J7 Prime 0.66% 1.06% 0.13% 0.67% 0.12% 2.25% 0.02% the Samsung Galaxy Xiaomi Redmi Note 8 0.37% 0.71% 0.33% 0.38% 0.27% 1.66% 0.46% A30s, and the Xiaomo Redmi Note 8. Others 74.72% 70.15% 62.67% 57.62% 49.63% 67.33% 65.85% MOVR Source: ScientiaMobile. Note: figures reflect percentage point (2020Q3) 5 Top Smartphone Trends (2020 Q3 vs. 2020 Q2) Top Smartphone Trends Africa Asia Europe N. America Oceania S. America Global • The largest adoption Apple iPhone 11 0.26% 0.14% 1.34% 0.78% 1.23% 0.50% 0.85% trend belongs to the Apple iPhone 11 Pro 0.23% 0.25% 0.51% 0.12% 0.43% 0.13% 0.30% Apple iPhone 11, Apple iPhone 11 Pro Max 0.45% 0.64% 1.32% -0.32% 1.24% 0.20% 0.46% gaining 0.85% Apple iPhone 6S -0.15% -0.13% -0.30% 0.24% -0.28% -0.02% -0.03% globally. In S. Apple iPhone 7 -0.23% -0.20% -0.48% 0.63% -0.25% 0.07% -0.13% America, the Samsung Apple iPhone 7 Plus -0.05% -0.78% 1.28% 0.00% -0.06% 0.10% -0.22% Galaxy A30 gained Apple iPhone 8 -0.03% -0.15% -0.46% -0.23% -0.19% 0.11% -0.20% 1.46%, the largest Apple iPhone 8 Plus -0.08% -0.60% 0.09% -0.40% 0.10% 0.21% -0.12% continent gain. Apple iPhone X 0.29% -1.23% -1.22% -1.19% -3.19% 0.48% -0.88% Apple iPhone XR 0.10% -0.48% 0.40% 0.25% 0.10% 0.37% 0.11% • Oceania saw the Apple iPhone XS 0.11% 0.23% 0.24% -0.19% 0.19% 0.06% 0.13% largest drop trend of Apple iPhone XS Max 0.36% 0.64% 0.24% 0.23% 0.27% 0.22% -0.04% -3.19% for the Apple Huawei P30 Lite 0.13% 0.10% 0.16% 0.31% -0.01% 0.05% 0.15% iPhone X. Huawei Y 7 Pro 0.02% 0.07% 0.00% 0.01% 0.02% -0.01% 0.00% Infinix Hot 8 0.84% 0.08% 0.00% 0.01% 0.00% 0.00% 0.08% Motorola Moto G7 Power 0.02% 0.01% 0.06% 0.29% 0.32% 0.41% 0.19% • S. America had the biggest boost of all Samsung Galaxy A10 0.09% 0.03% 0.05% 0.01% -0.09% -0.10% 0.01% continents (1.46%) for Samsung Galaxy A10s 0.39% 0.12% 0.10% 0.29% 0.07% 0.32% 0.12% the Samsung Galaxy Samsung Galaxy A2 Core 0.18% -0.03% 0.01% -0.01% 0.01% 0.00% -0.01% A30 device. Europe Samsung Galaxy A20 -0.22% 0.02% 0.08% 0.52% -0.08% -0.24% -0.02% and Oceania had the Samsung Galaxy A30 1.02% 0.47% 0.13% 0.21% 0.69% 1.46% 0.33% biggest boost from the Samsung Galaxy A30s 0.19% 0.09% 0.13% 0.10% 0.02% 0.50% 0.14% Apple iPhone 11 and Samsung Galaxy A50 -0.03% 0.06% -0.15% 0.00% -0.14% -0.02% -0.06% Apple iPhone 11 Pro Samsung Galaxy Grand Prime+ -0.19% -0.08% -0.02% -0.01% 0.02% -0.01% -0.11% Max respectively. Samsung Galaxy J2 Prime 0.00% 0.00% 0.01% -0.05% 0.00% -0.16% 0.00% Samsung Galaxy J5 Prime -0.01% 0.02% 0.00% 0.01% 0.01% -0.49% -0.01% Samsung Galaxy J7 Prime 0.01% 0.06% -0.01% 0.02% -0.09% -0.41% -0.64% Xiaomi Redmi Note 8 0.01% 0.16% 0.08% 0.12% 0.11% 0.67% 0.09% Others -0.98% -0.03% -4.30% -1.24% -0.25% -2.98% -0.77% MOVR Source: ScientiaMobile. Note: figures reflect percentage point change (2020Q3%-2020Q2%) 6 Top Tablets • The most Top Tablets Africa Asia Europe N. America Oceania S. America Global significant Amazon Fire HD 10 (2019) 0.01% 3.74% 0.17% 0.65% 0.01% 0.03% 1.47% market share Apple iPad 2017 1.38% 3.03% 4.21% 7.00% 7.62% 2.98% 4.69% for tablets Apple iPad 2018 2.21% 6.06% 5.66% 8.06% 9.48% 4.12% 6.42% remains with Apple iPad 2019 1.26% 2.47% 2.58% 3.99% 3.39% 2.40% 2.88% Apple’s iPad Apple iPad 4 1.89% 0.98% 2.69% 1.86% 2.19% 1.98% 2.47% Airs, with the Apple iPad Air 2.85% 4.02% 5.57% 4.73% 4.56% 2.30% 4.92% iPad Air 2 Apple iPad Air (2019) 0.60% 2.29% 1.26% 1.73% 2.54% 0.66% 1.49% leading for the Apple iPad Air 2 4.52% 4.54% 7.00% 7.48% 8.63% 3.15% 6.80% 14th quarter Apple iPad mini 2 1.16% 1.34% 2.10% 2.43% 1.94% 1.20% 1.99% in a row. Apple iPad mini 4 0.49% 2.09% 1.21% 3.68% 2.45% 1.43% 1.44% Apple iPad Pro 10.5 (2017) 1.24% 2.21% 1.38% 2.87% 3.92% 1.19% 1.80% • The iPad Air 2 Huawei Mediapad T5 0.79% 0.73% 2.54% 0.38% 0.06% 0.34% 1.36% was not the Lenovo TAB 2 3.20% 0.17% 0.16% 0.04% 0.00% 0.29% 0.15% most popular Samsung Galaxy Tab 3 Lite 3.95% 1.14% 0.30% 0.62% 0.32% 3.79% 0.58% tablet across Samsung Galaxy Tab 3V 3G 2.07% 1.07% 0.10% 0.08% 0.20% 1.02% 0.37% all continents. Samsung Galaxy Tab A 0.33% 0.62% 0.27% 1.48% 3.61% 1.07% 0.60% Samsung Galaxy Tab A 10.1 6.12% 0.86% 7.88% 2.25% 3.61% 2.59% 4.23% • The highest Samsung Galaxy Tab A 10.1 (2019) 1.65% 3.45% 4.09% 2.42% 3.58% 2.35% 3.53% concentration of use for a Samsung Galaxy Tab A 10.1 2016 1.21% 0.50% 0.04% 0.24% 4.62% 2.94% 0.30% single tablet Samsung Galaxy Tab A 7.0 LTE 2.65% 1.90% 0.26% 0.27% 0.60% 1.85% 0.70% model is on Samsung Galaxy Tab A 8.0 LTE2017 0.06% 0.71% 0.16% 1.27% 3.03% 0.43% 1.89% the Apple iPad (2019) 1.98% 1.98% 0.15% 0.18% 0.33% 0.89% 0.58% 2018 in Samsung Galaxy Tab E 5.14% 1.29% 1.95% 2.91% 0.19% 5.20% 0.19% Oceania with Samsung Galaxy Tab S2 9.7 1.14% 0.53% 2.38% 1.77% 2.70% 0.50% 1.71% 9.48% Sony Xperia Z2 Tablet 0.01% 4.46% 0.10% 0.07% 0.12% 0.05% 1.59% Others 52.10% 47.84% 45.79% 41.56% 30.27% 55.26% 45.83% MOVR Source: ScientiaMobile.