AXMEDIS n.511299 Automating Production of Cross Media Content for Multi-channel Distribution www.AXMEDIS.org Instrument: Integrated Project Thematic Priority: Knowledge Technologies and Content Creation, cross media content for leisure and entertainment Final Report Project coordinator Name: Paolo Nesi Project coordinator: DSI (University of Florence), EXITECH Phone: +39-055-4796523 Fax: +39-055-4796363 E-mail: [email protected] Project web site: www.AXMEDIS.org AXMEDIS Final Report 1 Table of Content 1. Executive Summary ___________________________________________________________ 4 1.1 Objectives _____________________________________________________________________ 5 1.2 AXMEDIS Consortium __________________________________________________________ 7 1.3 Work Performed _______________________________________________________________ 7 1.4 Intentions for use and impact of AXMEDIS results: _________________________________ 10 2. Project objectives and major achievements _______________________________________ 12 2.1 State of the Art ________________________________________________________________ 13 2.2 General Project Objectives ______________________________________________________ 16 3. AXMEDIS Content model and tools _____________________________________________ 21 3.1 AXMEDIS Content Model Applications ___________________________________________ 21 3.2 AXMEDIS Content Model and Package ___________________________________________ 22 3.3 AXMEDIS Editor, how to create AXMEDIS cross media content! _____________________ 23 3.4 AXMEDIS Players _____________________________________________________________ 24 4. AXMEDIS CMS and Automated Content Production Tools _________________________ 25 4.1 AXCP Main Technical capabilities _______________________________________________ 25 4.2 Open P2P Architecture and Solution ______________________________________________ 26 5. AXMEDIS Multichannel DRM support __________________________________________ 28 6. AXMEDIS P2P: for legal, flexible and controllable P2P ____________________________ 30 6.1 AXMEDIS P2P Architecture and Solution _________________________________________ 32 7. AXMEDIS Multichannel distribution and demonstrators ___________________________ 34 7.1 AXMEDIS Video on demand, TISCALI ___________________________________________ 34 7.2 AXMEDIS Video on demand, TEO _______________________________________________ 35 7.3 AXMEDIS back office for MPEG-21 and OMA mobile distribution, TI ________________ 35 7.4 AXMEDIS mobile distribution, ILABS ____________________________________________ 37 7.5 AXMEDIS mobile distribution via Kiosks, ILABS __________________________________ 38 7.6 AXMEDIS Satellite distribution, EUTELSAT ______________________________________ 39 7.7 AXMEDIS Content on Demand, ELION __________________________________________ 40 7.8 AXMEDIS DVB-T recorder and broadcast enhancer of BBC _________________________ 41 7.9 AXMEDIS Cultural Heritage content, ANSC ______________________________________ 43 7.10 AXMEDIS Cross Media Finder, WEB TV and social network ________________________ 44 8. Exploitable knowledge and its Use ______________________________________________ 46 8.1 Overview table ________________________________________________________________ 46 8.2 Exploitation spinoff ____________________________________________________________ 50 9. Dissemination of knowledge ___________________________________________________ 50 9.1 Conferences and workshops _____________________________________________________ 51 AXMEDIS Final Report 2 9.2 Articles and contributions _______________________________________________________ 52 9.2.1 Press releases and documentation _______________________________________________________ 52 9.2.2 National Newspapers _________________________________________________________________ 52 9.2.3 On Radio: __________________________________________________________________________ 52 9.2.4 On national video channel, broadcaster: __________________________________________________ 52 9.2.5 Government: _______________________________________________________________________ 53 9.2.6 Standard Bodies _____________________________________________________________________ 53 9.2.7 Contribution to MPEG standardization body ______________________________________________ 54 9.2.8 Papers and Articles __________________________________________________________________ 57 10. References and links to documents and deliverables ______________________________ 63 10.1 Prototypes Deliverables _________________________________________________________ 66 10.2 Dissemination Material _________________________________________________________ 67 10.3 AXMEDIS Contact: ___________________________________________________________ 73 AXMEDIS Final Report 3 1. Executive Summary AXMEDIS Automating Production of Cross Media Content for Multi-channel Distribution www.AXMEDIS.org Current market trends and, more specifically, end-users needs demand the content industry to reduce prices without reducing products quality. This is where AXMEDIS project comes in to offer novel solutions and new possibilities to provide viable and sustainable e-content based business activities. Production costs can be substantially reduced while retaining (or even improving) product quality. Content providers, aggregators and distributors need innovative tools to increase efficiency. AXMEDIS automates, accelerates and restructures the production (mainly pre and post production) process making them faster and cheaper. AXMEDIS has obtained those results by: (i) reducing content production costs, accelerating the process with automatic content composition / formatting and workflow support tools and solutions, (ii) reducing distribution and aggregation costs, increasing accessibility, thanks to AXMEDIS production language and solutions, P2P platform at B2B level integrating content management systems and workflow, (iii) providing algorithms and tools for innovative and interoperable Digital Rights Management, exploiting MPEG-21, OMA DRM yet overcoming their limits; supporting several business and transactions models. AXMEDIS consortium has created a framework comprising innovative methods and tools to speed up and optimize content production, protection and distribution, and enabling production-on-demand. AXMEDIS has opened the access to the framework by means of an affiliation programme, provoking a relevant interest and collecting a number of new affiliated partners. The AXMEDIS framework has included a set of tools for creating and playing AXMEDIS MPEG-21 objects, cross media content with SMIL and/or HTML as presentation layers and any kind of files as essences or resources. The concept of MPEG- 21 has been extended with a lot of features by the AXMEDIS team, among them: the AXMEDIS file format, the intelligence of the AXMEDIS content, the related tools to make them usable for the final users on PC, mobiles, PDA, and STBs. AXMEDIS has produced the only available MPEG-21 authoring tools making the difference and identifying a set of problems of the standard and solving a lot of them. On the basis of the AXMEDIS Framework, AXMEDIS is distributing demonstrators and tools, validated thanks to initiatives managed by leading distributors (partners) in cooperation with end- users and dealing with: (i) tools for content production, protection and B2B distribution; (ii) content production and distribution for i-TV-PC, PC, kiosks, mobiles, PDAs, STB. The most relevant result has been achieved by transforming demonstrators into effective solutions for content production and distribution. Additional demonstrators have been added later in the project duration: AX4HOME and AXELTEO. The project also performed effective activities of: training, management, assessment and evaluation, dissemination and demonstration at conferences and fairs (please see the established AXMEDIS Final Report 4 AXMEDIS conference series, published by IEEE Computer Society Press and by the Florence University Press). 1.1 Objectives Given the above overall aim the main AXMEDIS objectives have been: • Allowing automating cross-media production and distribution, by supporting interoperability on content, protection (DRM, Digital Rights Management), and distribution, etc., making possible the deployment of solutions for content production on demand; This objective has been reached developing suitable models, languages and tools. The tools can be accessed on the AXMEDIS portal. • Creation of a common model for interchanging: content, cross media content and components among content providers and distributors, supporting copyright law, interoperability for content formats and DRM models. Safeguarding owners’ rights during content production process considering the whole value chain; This goal has been largely solved providing interoperability among PC, STB, PDA, and mobiles. In addition, also among OMA and MPEG-21 DRM. • Establishing modalities and tools for managing, distributing and sharing cross media content and components among producers, publishers, distributors to reach final users via a multi-channel architecture (including but not limited to i-TV, PC, PDA, mobile phones, Kiosk, STB/PVR, etc.); This objective has been largely solved demonstrating that AXMEDIS model and tools can be suitable used to profitably manage: IPTV, PC distribution, PDA distribution, mobile distribution, satellite in push solution, VOD towards STB, IPVOD, Distribution via Kiosks, etc. • Deployment of a set of demonstrators with and without DRM and the automated tools