1901 APRIL 2021 APRIL - 2021 APRIL 2021 Celebrating years www.teaandcoffee.net 120 TEA & COFFEE TRADE JOURNAL TRADE & COFFEE TEA Expanding Japan’s Singular Green Tea Economy Iran is Struggling But Surviving Sustainability Through Digitalisation Coffee & Health Part I Soluble Coffee Sees Growth in Germany T&C COVER APR21.indd 1 23/03/2021 10:53 MODERN PROCESS EQUIPMENT CORPORATION mpecoffee.com | +1 773.254.3929 | [email protected] P.02-MPE-April.indd 1 22/03/2021 11:20 April 2021 CONTENTS CONTENTS April 2021 Vol. 193/No. 4 FEATURES 20 CONTACTS Founding Editor William H Ukers (1873-1945) Expanding Japan’s Singular 20 Editorial Director Green Tea Economy Sarah McRitchie [email protected] By Barbara Dufrêne Editor Vanessa L Facenda Iran: Surviving Amid Sanctions 26 [email protected] 14 & Setbacks Specialties Editor By Vladimir Vorotnikov Donald N Schoenholt Art Editor 26 Emerging Trends in Tea Flavours Sue Burke [email protected] By Santosh Kumar Digital Editor Alex Rivers Digitalisation: The Missing Piece in 29 [email protected] the Sustainability Puzzle Contributing Writers By Anne-Marie Hardie 14 Mark Corey Barbara Dufrêne David Foxwell 35 Coffee & Health Series Part I 29 Anne-Marie Hardie By Bill Murray & Mark Corey, PhD Eugene Gerten Santosh Kumar Rachel Jones 38 Soluble Coffee Has a Chance for Aubrye McDonagh Leigh William ‘Bill’ Murray Growth in Germany Yumi Nakatsugawa By Eugene Gerten Vladimir Vorotnikov Group Sales Manager 42 Private Label Roasters Prepare for Mark Neilson [email protected] Recovery in OOH Consumption By David Foxwell Head of Sales Steve Crowhurst 38 42 [email protected] Assistant Events Manager DEPARTMENTS Kyra O’Sheen [email protected] 5 Editor’s Letter Accounts Payable Yee Yau (Miss) 6 New & Notable [email protected] 11 Sustaining the Chain Publishing Director Neil McRitchie 13 Calendar of Events [email protected] 46 Green Coffee Report Taiwan Sales Agent Worldwide Services Co Ltd 48 Company News 35 11F-B No 540, Wen Hsin Road, Section 1 50 Straight from the Cup Taichung 40848, Taiwan Rachel Jones, Group Head of Business Email: [email protected] Tel: +886 4 2325 1784 Development at Finlays Web: acw.com.tw Tea & Coffee Trade Journal 2021 UKERS’ 66TH EDITION Editorial & Sales Office: www.teaandcoffee.net The Maltings, 57 Bath Street, Gravesend, Kent DA11 0DF, UK Tel: +44 1474 532202 Web: www.teaandcoffee.net GLOBAL DIRECTORY Designates a Designates a & BUYER’S GUIDE tea story coffee story April 2021 www. teaandcoffee.net | TEA & COFFEE TRADE JOURNAL 3 P.03 CONTENTS√.indd 1 23/03/2021 10:54 P.04-TSUBAKIMOTO.indd 1 18/01/2021 15:16 FROM THE EDITOR’S DESK 120 Years Old & More Active Than Ever! e are extremely proud to be celebrating Tea available to him at the time. What he accomplished is Vanessa L Facenda & Coffee Trade Journal’s 120th anniversary truly impressive. in 2021, especially in light of the challeng- If anyone has any old copies of T&CTJ (preferably Wing, odd, and unprecedented environment last year and the early part of the 20th century but the latter half will this year. While we have been sporting a new banner suffice), or any anecdotes, stories or old images to share, on our cover honouring this milestone, and although I please, please contact me (the address is listed below). alluded to “exciting plans” for this year in my February For any company looking to advertise in this special column, I did not disclose them. I happy to now be able celebratory issue, please contact Steve Crowhurst to reveal the many rollouts – beneficial to both our read- ([email protected]). ers and advertisers – we have scheduled for this year, one Last, but certainly not least, Tea & Coffee World of which has already launched. Cup is back — virtually, that is! Tea & Coffee World Marketplace is a new section on our website that Cup, The Virtual Show will take place on Wednesday, debuted in March – www.teaandcoffee.net/tea-cof- 8 September 2021. Our first digital event will be a fee-marketplace. It is a practical portal where compa- combination of presentations and skills sessions, as well nies may buy and sell equipment and parts or surplus as a virtual exhibition hall. We will continue to share products, and post job openings, but Marketplace is information on speakers and presentations as it becomes actually much more. Companies may also post news available so visit: www.tcworldcup.com or contact our about coffee and tea items that are beyond T&CTJ’s events manager, Kyra O’Sheen (kyra@bellpublishing. core coverage, such as dairy and non-dairy additives, tea com) for updates. For sponsorship details, please contact and coffee-flavoured edibles (ice cream, baked goods, Steve Crowhurst ([email protected]). liqueurs), accessories (tea pots, to-go cups) and book Of course, editorially, as always, we will continue to reviews, among many other things, for a nominal fee. offer new items such as our three-part coffee and health If you have any questions, please contact our Digital series, which launches this month in collaboration with Editor, Alex Rivers ([email protected]) or me the National Coffee Association. (see the address below). We look forward to celebrating this benchmark anni- To commemorate our 120th anniversary, we are plan- versary year with you, our subscribers, advertisers and ning a special issue for the July/August edition. It has readers, so please do not hesitate to contact me with any been entertaining and quite fascinating to research our questions, comments or ideas. As the Covid situation history and see the “important stories of the day” as well continues to positively progress, maybe we will be able as companies that existed at the time of the magazine’s to see each other beyond the confines of our computers, founding in 1901 – some of which, like us, are still tablets and smartphones some time before the end of the active today! I’m not sure how our founder, William H year. Until then, stay safe and be well! 1901 - Ukers, produced weekly or even monthly issues of such Vanessa L Facenda Editor 2021 substance, given the limited resources and capabilities [email protected] Celebrating 120 years FOR SUBSCRIPTION & CIRCULATION ENQUIRIES CONTACT: UKERS’ ANNUAL DIRECTORY & BUYERS’ GUIDE EDITORIAL [email protected] Each year, Tea & Coffee Trade Journal publishes the Ukers’ Tea Subscription Rates & Coffee Global Directory & Buyers’ Guide, a comprehensive ADVISORY BOARD UK: £110 (1 year), £198 (2 years) reference guide to the industry and its allied industries. Qualified MEMBERS Europe: £110 (1 year), £198 (2 years) companies are entitled to a free listing. Visit www.teaandcoffee. USA: $125 (1 year), $225 (2 years) net/ukers to complete a listing form or reserve your copy. Brett Anderhub Rest of World: $178 (1 year), $322 (2 years). Senior Vice President, Digital Only (1 year): £99/$125 TEA & COFFEE TRADE JOURNAL (ISSN 0040-0343 print; ISSN Rekerdres & Sons Insurance 2331-8546 online) is published monthly by Bell Publishing Ltd. Agency Published by Bell Publishing Ltd. No part of this publication may © Copyright 2021 by Bell Publishing Ltd. David De Candia be reproduced, stored in a retrieval system, or transmitted in any Printed in the UK by Buxton Press. Global Director of Tea, form or by any means without the prior written permission of The Coffee Bean & Tea Leaf Bell Publishing Ltd. Stephen Hurst Celebrating 20 years of magazines and events, Bell Member: National Coffee Association, Green Coffee Association, Pacific Managing Director, Publishing Ltd, Gravesend, Kent, UK produces Coast Coffee Association, Coffee Association of Canada, Specialty Mercanta The Coffee Hunters Tea & Coffee Trade Journal, Dairy Industries Coffee Association, Specialty Tea Institute, Tea Association of USA, Massimiliano Pogliani International, Confectionery Production, Food & Tea Council of Canada. CEO, illycaffè Drink Technology, CanTech International and SweetsandSavourySnacksWorld.com as well as the Spencer Turer Ukers’ Tea & Coffee Global Directory & Buyers’ Guide. Vice President, Coffee Enterprises April 2021 www. teaandcoffee.net | TEA & COFFEE TRADE JOURNAL 5 P.05 COMMENT√.indd 1 23/03/2021 10:56 NEW & NOTABLE NEWTEA & COFFEE & REPORTS NOTABLE BREWING WORLDWIDE NCA Virtual Convention Offered the Content & Feel of its In-Person Event The National Coffee Association benefits and fighting back against the “mother of all biases.” Once a be- (NCA) of the USA held its annual misinformation and stories crafted lief becomes part of your personal convention 3-5 March, but for the specifically to “attract eyeballs.” brand, that is how you see yourself, first time, it was a virtual event. In his keynote presentation, Tim- and “it becomes difficult to change Under the theme, “Together Toward othy Caulfield, the host and co-pro- your mind,” he said, adding that it is Tomorrow,” the virtual event felt ducer of the Netflix series A User’s easy to get pulled into a vortex of quite similar to the in-person con- Guide to Cheating Death and author conspiracy. vention with keynote presentations of Relax, Dammit!: A User’s Guide to According to Caulfield, the well- of an aspirational nature as well as the Age of Anxiety, broke down the ness industry is a multi-trillion-dol- breakout sessions focusing on var- decisions that stress consumers out lar industry and yet it is one that is ious aspects of the coffee industry, and the ample amount of misinfor- not based on scientific facts — many and attendees could even “e-meet” mation being disseminated today, are based on observational studies. at exhibitor booths. including that surrounding coffee. “Wellness brands are big factors in Attendees were able to view ses- Caulfield emphasised pushing creating and disseminating a lot of sions they missed immediately after back on the inordinate amount of misinformation — there needs to be the initial presentation took place.