Title Advertiser/Client Product/Service Advertising Agency Country Production Company Country A01 Savoury Foods * indicates Entrant Company PAVOFRIO SLICED McCANN ERICKSON, DOLLS CAMPOFRIO SPAIN SOPA DE TORO, Madrid SPAIN TURKEY Madrid * LEGENDARY ANGUS CLEMENGER BBDO LEGENDARY ANGUS FOUR N TWENTY AUSTRALIA PRODIGY, Melbourne AUSTRALIA MEAT PIES MELBOURNE * UNITED RATTLING STICK, UNITED HAPPY BIRTHDAY HEINZ SOUPS AMV.BBDO, London KINGDOM London * KINGDOM SMITH AND JONES WIEDEN+KENNEDY, UNITED USA / UNITED CATS WITH THUMBS ARLA CRAVENDALE MILK FILMS, North Hollywood / London * KINGDOM KINGDOM MPC, London WIEDEN+KENNEDY, UNITED STINK, London / UNITED KITCHEN ODYSSEY ARLA LURPAK BUTTER London * KINGDOM FRAMESTORE LONDON KINGDOM PARK PICTURES, New PARTY KRAFT ATHENOS HUMMUS DROGA5, New York * USA York / CENTRAL ATHENS USA / GREECE FILM PRODUCTIONS I CAN'T BELIEVE 'I CAN'T BELIEVE IT'S I CAN'T BELIEVE IT'S McCANN LONDON, UNITED UNITED UNILEVER HSI LONDON NOT BUTTER' IS NOT BUTTER London * KINGDOM KINGDOM BETTER A02 Sweet Foods & Snacks * indicates Entrant Company THE ESCAPE POD, TABITHA KRAFT WHEAT THINS USA SMUGGLER, Hollywood USA Chicago * THE ESCAPE POD, DEREK KRAFT WHEAT THINS USA STATION FILM, New York USA Chicago * THE ESCAPE POD, ADAM KRAFT WHEAT THINS USA STATION FILM, New York USA Chicago * THE ESCAPE POD, CHRIS KRAFT WHEAT THINS USA SMUGGLER, Hollywood USA Chicago * ECLIPSE INTENSE ICE BOOTH WRIGLEY DDB, Sydney * AUSTRALIA FINCH, SYDNEY AUSTRALIA MINTS MARS CHOCOLATE SNICKERS PEANUT O POSITIVE FILMS, New FOCUS GROUP BBDO NEW YORK * USA USA NORTH AMERICA BUTTER SQUARED York GORGEOUS, London / RAINEY KELLY UNITED TOASTIE/FARMHOUS- UNITED PIONEER CELEBRATION WARBURTONS CAMPBELL ROALFE/Y&R, KINGDOM / E BREAD KINGDOM PRODUCTIONS, London * HUNGARY Budapest MARS CHOCOLATE SNICKERS O POSITIVE FILMS, New LOGGING BBDO NEW YORK * USA USA NORTH AMERICA CHOCOLATE BAR York MARS CHOCOLATE SNICKERS O POSITIVE FILMS, New PARTY BBDO NEW YORK * USA USA NORTH AMERICA CHOCOLATE BAR York TBWA\CHIAT\DAY, New SMITH AND JONES, UNITED DOOR WRIGLEY SKITTLES SWEETS USA York * London KINGDOM TBWA\CHIAT\DAY, New SMITH AND JONES, UNITED BORROW WRIGLEY SKITTLES SWEETS USA York * London KINGDOM TBWA\CHIAT\DAY, New BUS WRIGLEY STARBURST SWEETS USA HUNGRY MAN, New York USA York * TBWA\CHIAT\DAY, New SMITH AND JONES FIST WRIGLEY SKITTLES SWEETS USA USA York * FILMS, North Hollywood TBWA\CHIAT\DAY, New SMITH AND JONES FLY WRIGLEY SKITTLES SWEETS USA USA York * FILMS, North Hollywood A03 Alcoholic Drinks * indicates Entrant Company NICOLAS NIHON SHURUI DENTSU CREATIVE X, TOAST MEN FEUILLATTE DENTSU, Tokyo * JAPAN JAPAN HANBAI Tokyo CHAMPAGNE UNITED RATTLING STICK, UNITED DOG SHOW HEINEKEN JOHN SMITH'S TBWA\LONDON * KINGDOM London KINGDOM CARLTON UNITED CRY VB BEER DROGA5 SYDNEY * AUSTRALIA REVOLVER, Sydney AUSTRALIA BREWERIES WIEDEN+KENNEDY THE UNITED ENTRANCE HEINEKEN HEINEKEN SONNY, London AMSTERDAM * NETHERLANDS KINGDOM WIEDEN+KENNEDY THE UNITED DATE HEINEKEN HEINEKEN SONNY, London AMSTERDAM * NETHERLANDS KINGDOM UNITED UNITED SLOW THE PACE HEINEKEN UK KRONENBOURG 1664 BBH, London * PULSE FILMS, London KINGDOM KINGDOM CLEMENGER BBDO SLO MO FOSTERS GROUP CARLTON DRAUGHT AUSTRALIA PLAZA FILMS, Sydney AUSTRALIA MELBOURNE * CLEMENGER BBDO TORTOISE FOSTERS GROUP CARLTON NATURAL AUSTRALIA REVOLVER, Sydney AUSTRALIA MELBOURNE * DEL CAMPO NAZCA ANHEUSER-BUSCH PRESENTATION NORTE BEER SAATCHI & SAATCHI, ARGENTINA PRIMO, Buenos Aires ARGENTINA INBEV Buenos Aires * DEL CAMPO NAZCA ANHEUSER-BUSCH DVD NORTE BEER SAATCHI & SAATCHI, ARGENTINA PRIMO, Buenos Aires ARGENTINA INBEV Buenos Aires * BEER - THE UNTOLD COLENSO BBDO, DB BREWERIES DB EXPORT BEER NEW ZEALAND REVOLVER, Sydney AUSTRALIA STORY Auckland * STINK, London / UNITED MAGNERS GOLDEN THE RED BRICK ROAD, UNITED STRONGMAN MAGNERS CHEROKEE FILMS, KINGDOM / DRAUGHT CIDER London * KINGDOM Auckland NEW ZEALAND STINK, London / UNITED MAGNERS ORIGINAL THE RED BRICK ROAD, UNITED BEES MAGNERS CHEROKEE FILMS, KINGDOM / CIDER London * KINGDOM Auckland NEW ZEALAND A04 Non-Alcoholic Drinks * indicates Entrant Company CHI & PARTNERS, UNITED SMITH AND JONES, UNITED CUBEHEAD BRITVIC DRENCH DRINK London * KINGDOM London KINGDOM WIEDEN+KENNEDY, NEXUS PRODUCTIONS, UNITED SIEGE COCA-COLA COCA-COLA USA Portland London * KINGDOM BBDO ARGENTINA, ARGENTINACINE, BRAIDS PEPSICO H2OH! DRINK ARGENTINA ARGENTINA Buenos Aires * Buenos Aires WANDA PRODUCTIONS, BETC EURO RSCG, Paris BABY INSIDE EVIAN EVIAN FRANCE Saint-Denis La Plaine FRANCE * Cedex GLOBALBEV BEBIDAS FLYING HORSE OGILVY BRASIL, São GO GO GO BRAZIL PARANOIDBR, São Paulo BRAZIL E ALIMENTOS ENERGY DRINK Paulo * A05 Household: Cleaning Products * indicates Entrant Company SUSAN AND ERICA FEBREZE DEODORISING SPRAY GREY NEW YORK * USA STATION FILM, New York USA RESTAURANT FEBREZE DEODORISING SPRAY GREY NEW YORK * USA STATION FILM, New York USA HOTEL FEBREZE DEODORISING SPRAY GREY NEW YORK * USA STATION FILM, New York USA AYUDIN WASHING UP GREY ARGENTINA, REBOLUCION, Buenos SAUSAGEFLAN PROCTER & GAMBLE ARGENTINA ARGENTINA LIQUID Buenos Aires * Aires A06 Household: Other * indicates Entrant Company ADHESIVE, SEALANT BELGIOVANE WILLIAMS 3 IN 1 SELLEYS AUSTRALIA GOODOIL FILMS, Sydney AUSTRALIA & GAP FILLER MACKAY, Ultimo * A07 Home Appliances & Furnishings * indicates Entrant Company CENTRINO FILMAKADEMIE ANDREAS ROTH, EXORCIST DIRT DEVIL CLEANCONTROL GERMANY BADEN-WÜRTTEMBERG, GERMANY Ludwigsburg * M2881 Ludwigsburg DEL CAMPO NAZCA PELUCA FILMS, Buenos NOSE-O-METER BGH AIR CONDITIONERS SAATCHI & SAATCHI, ARGENTINA ARGENTINA Aires Buenos Aires * DEL CAMPO NAZCA PELUCA FILMS, Buenos NOSE JOB BGH AIR CONDITIONERS SAATCHI & SAATCHI, ARGENTINA ARGENTINA Aires Buenos Aires * DEL CAMPO NAZCA PELUCA FILMS, Buenos GIGANTIC NOSE BGH AIR CONDITIONERS SAATCHI & SAATCHI, ARGENTINA ARGENTINA Aires Buenos Aires * COBBLESTONE SANYO VIDEO SANTEC VIDEO SANTEC PRISON SERVICEPLAN, Munich * GERMANY FILMPRODUCTION, GERMANY VERTRIEB SURVEILLANCE Hamburg DRAFTFCB, MR. COCKTAIL CONFORAMA HOME FURNISHINGS FRANCE BANDITS, Paris FRANCE Levallois-Perret * SOUNDPROOF BBDO RUSSIA GROUP, MOSQUITO STROY MASTER RUSSIA BALL PARK, Moscow RUSSIA WINDOWS Moscow * A08 Cosmetics & Beauty * indicates Entrant Company WIEDEN+KENNEDY, BOAT OLD SPICE BODY WASH USA MJZ, Los Angeles USA Portland * ODOR BLOCKER WIEDEN+KENNEDY, ABSOLUTELY UNITED FLEX OLD SPICE USA BODY WASH Portland * PRODUCTIONS, London KINGDOM ODOR BLOCKER WIEDEN+KENNEDY, ABSOLUTELY UNITED PUNCH OLD SPICE USA BODY WASH Portland * PRODUCTIONS, London KINGDOM ODOR BLOCKER WIEDEN+KENNEDY, ABSOLUTELY UNITED ZOOM OLD SPICE USA BODY WASH Portland * PRODUCTIONS, London KINGDOM VCC PERFECT SATIN HAIR 5 BBDO PROXIMITY, HAIRMOTICONS BRAUN GERMANY PICTURES, Düsseldorf / GERMANY MULTISTYLER Düsseldorf DAS WERK, Dusseldorf ASAN TRIPLE EINAR FILM & SHOWER LIKE A MAN CEDERROTH LOS & CO, Oslo * NORWAY NORWAY SHOWER GEL FORTELLINGER, Oslo AXE RISE SHOWER DINER UNILEVER BBH, New York * USA B-REEL, New York USA GEL SAATCHI & SAATCHI, SUPPLY & DEMAND, Los NOT FOR YOU PROCTER & GAMBLE HEAD & SHOULDERS USA USA New York * Angeles WIEDEN+KENNEDY, SCENT VACATION PROCTER & GAMBLE OLD SPICE USA MJZ, Los Angeles * USA Portland AXE EX-FRIEND EPOCH FILMS, Beverly ZIPPER UNILEVER ponce buenos aires * ARGENTINA USA BODY SPRAY Hills PREMATURE UNILEVER AXE FULL CONTROL ponce buenos aires * ARGENTINA PRIMO, Buenos Aires ARGENTINA PERSPIRATION DISTANCE UNILEVER AXE FULL CONTROL ponce buenos aires * ARGENTINA PRIMO, Buenos Aires ARGENTINA AXE FULL CONTROL BOWLING UNILEVER ponce buenos aires * ARGENTINA PRIMO, Buenos Aires ARGENTINA DEODORANT MOTHER UNILEVER AXE FULL CONTROL ponce buenos aires * ARGENTINA PRIMO, Buenos Aires ARGENTINA UNITED UNITED AXE ANGELS AXE EXCITE BODY SPRAY BBH, London * MJZ, London KINGDOM KINGDOM WIEDEN+KENNEDY, QUESTIONS OLD SPICE BODY WASH USA MJZ, Los Angeles USA Portland * A09 Toiletries * indicates Entrant Company NOHAIR VEREINTE PERMANENT HAIR EURO RSCG CARPET GERMANY ELEMENT E, Hamburg GERMANY LASER REMOVAL DÜSSELDORF * HUGGIES LITTLE SOIREE KIMBERLY-CLARK JWT NEW YORK * USA MJZ, New York USA MOVERS DIAPERS GILLETTE FUSION SUPPLY & DEMAND, SHARK PROCTER & GAMBLE BBDO NEW YORK * USA USA PROGLIDE RAZOR New York A10 Pharmacy * indicates Entrant Company QUATRE ZERO UN, HIGH SCHOOL FAMILIPRIX PHARMACY LG2, Québec * CANADA CANADA Montréal GO FILM, Hollywood / BOWLING PFIZER CANADA VIAGRA TAXI, Toronto * CANADA USA / CANADA STEAM FILMS, Toronto GO FILM, Hollywood / GOLF PFIZER CANADA VIAGRA TAXI, Toronto * CANADA USA / CANADA STEAM FILMS, Toronto GO FILM, Hollywood / BAND PFIZER CANADA VIAGRA TAXI, Toronto * CANADA USA / CANADA STEAM FILMS, Toronto FITOSONNO TENNIS BAYER JWT ITALIA, Milan ITALY DIAVIVA, Reggio Emilia * ITALY SLEEPING TABLETS SENSITIVE ARMPITS UNILEVER REXONA SENSITIVE ponce buenos aires * ARGENTINA HUNGRY MAN, New York USA NOVARTIS OTRIVIN NASAL SAATCHI & SAATCHI, THE SWEET SHOP, CLASSROOM CRAFT SWITZERLAND NEW ZEALAND CONSUMER HEALTH SPRAY Carouge * Auckland NOVARTIS OTRIVIN NASAL SAATCHI & SAATCHI, THE SWEET SHOP, SHOE LACES SWITZERLAND NEW ZEALAND CONSUMER HEALTH SPRAY Carouge * Auckland JOHNSON & JOHNSON BORGHIERH/LOWE, São SAGAZ FILMES, São SANDWICH K-Y BRAZIL BRAZIL BRAZIL Paulo * Paulo A11 Clothing, Footwear & Accessories * indicates Entrant Company THE DIRECTORS WOLVES CARHARTT CLOTHING TEAM DETROIT * USA USA BUREAU, Hollywood FREE RUNNING AND WIEDEN+KENNEDY, THROWDOWN NIKE USA RSA FILMS, Los Angeles USA TRAINING FOOTWEAR Portland * WIEDEN+KENNEDY THE UNITED WRITE THE FUTURE NIKE NIKE FOOTBALL INDEPENDENT, London AMSTERDAM * NETHERLANDS KINGDOM