Investing in EYRE PENINSULA REGIONAL INVESTMENT SHANGHAI MISSION¹ ¹ Unless otherwise indicated, all data in this document are for 2013-14 and are the latest available at the time of release. CONTENTS Regional Development Australia Whyalla and Eyre Peninsula 3 Regional snapshot 4 Economic Snapshot 5 Competitive Advantages 7 Key Industries 8 Emerging industries 13 Regional capabilities 16 Investment Opportunities 22 Whyalla Snapshot 25 Port Lincoln Snapshot 29 Ceduna Snapshot 32 2 | INVESTING IN EYRE PENINSULA Ceduna Streaky Bay Wudinna Whyalla Kimba EyrePeninsula REGIONAL DEVELOPMENT AUSTRALIA Elliston Cowell WHYALLA AND EYRE PENINSULA Cleve Regional Development Australia Whyalla and Eyre Peninsula Cummins (RDAWEP) is part of a national network of 55 regional development Coffin Bay agencies established by the Australian Government in 2009. Tumby Bay RDAWEP was formed from the amalgamation of the Eyre Regional Development Port Lincoln Board and Whyalla Economic Development Board. These Boards have a proven reputation of driving economic development in their communities over two decades. This experience, along with local intelligence, provides RDAWEP with substantial capability to facilitate strategic economic development into the future. 11 Local Government Authorities RDAWEP is an incorporated association operating as an independent CITIES OF autonomous body. The Board is comprised of highly skilled and experienced WHYALLA AND PORT LINCOLN community, Local Government and industry representatives. DISTRICT COUNCILS OF RDAWEP is supported through a cooperative arrangement with the Australian CEDUNA, CLEVE, ELLISTON, FRANKLIN Government, South Australian Government, and the region’s 11 Local HARBOUR, KIMBA, LOWER EYRE Government Authorities (LGAs). While the three levels of government provide the PENINSULA, STREAKY BAY, TUMBY BAY core funding for RDAWEP operations, the Board attracts and leverages funding AND WUDINNA. from a range of sources to deliver priority projects for the benefit of the region. INVESTING IN EYRE PENINSULA | 3 REGIONAL SNAPSHOT TOTAL LAND AREA TOTAL POPULATION LABOUR FORCE3 232,000 km2 57,798 28,820 (23% of South Australia) Aboriginal Population 3,225 Unemployed³ 1,388 With 2,000< kms of coastline (5.7% of the regional population) Unemployment Rate³ 5.1% including 250 islands! (South Australia: 7.8%, Australia: 6.2%) MEDIAN AGE2 ROAD DISTANCES 39 years GROSS REGIONAL PRODUCT Whyalla to Adelaide 384kms (South Australia 39, Australia 37) Port Lincoln to Adelaide 650kms Ceduna to Adelaide 776kms $4.2 billion Whyalla to Port Lincoln266kms REGIONAL EXPORTS Port Lincoln to Ceduna 405km REGIONAL CENTRES Ceduna to Whyalla 450kms $4.1 billion CITY OF WHYALLA Population 22,754 AIR TRAVEL TIME MAIN PORTS CITY OF PORT LINCOLN Whyalla, Port Lincoln and Whyalla to Adelaide 45 min Population 14,888 Thevenard (at Ceduna) Port Lincoln to Adelaide 45 min Ceduna to Adelaide 90 min CEDUNA Population 3,696 Main Airports : Whyalla, Port Lincoln, Ceduna 4 | INVESTING IN EYRE PENINSULA ² ABS Census 2011. ³Dept. of Employment, Small Area Labour Markets, September 2015 quarter. ECONOMIC SNAPSHOT DIVERSITY The regional economy is extremely diverse with key industries including manufacturing, agriculture, fishing, and aquaculture. Tourism and mining are the region’s fastest emerging industries and have significant potential for future growth. Diversity is one of the region’s greatest strengths and underpins its comparative advantage and business competitiveness. Diversity facilitates economic growth and sustainability, and provides resilience through not being reliant on a single industry or product for regional prosperity. INVESTING IN EYRE PENINSULA | 5 29.2% MIning $1.22 billion GROSS REGIONAL PRODUCT 12.0% Agriculture $502 million 6.0% Construction $251 million $4.2 billion (approximately 4.3% 5.8% Health & Community Services $241 million of Gross State Product) 5.5% Manufacturing $229 million 4.8% Transport, Postal and Warehousing $202 million KEY INDUSTRY CONTRIBUTORS 3.9% Education and Training $162 million + mining 29.2% ($1.22 billion) 3.6% Retail Trade $150 million $4.2 BILLION 3.6% Financial and Insurance Services $150 million agriculture 12.0% ($502 million) + 2.7% Public Administration and Safety $113 million + construction 6.0% ($251 million) 2.4% Wholesale Trade $101 million + health and community services 2.2% Accommodation and Food Services $91 million 2.2% Aquaculture $91 million 5.8% ($241 million) Professional, Scientific and 1.8% $76 million Technical Services 1.4% Administrative and Support Services $57 million 12.9% Other Industries (includes Ownership of Dwellings) 30.5% Mining $1.263 billion REGIONAL EXPORTS 21.4% Agriculture $882 million The region is highly export focussed, 19.1% Manufacturing $792 million 6.3% Construction $260 million producing exports valued at $4.14 billion. 3.2% Transport, Postal and Warehousing $136 million 3.1% Aquaculture $129 million MAIN EXPORT INDUSTRIES 2.6% Retail Trade $107 million + mining ($1.26 billion) 2.4% Accommodation and Food Services $97 million 2.1% Financial and Insurance Services $88 million agriculture ($882 million) $4.14 BILLION + 1.1% Fishing $46 million + manufacturing ($792 million) 1.1% Wholesale Trade $46 million 0.9% Education and Training $36 million 0.6% Professional, Scientific and Technical Services $26 million 0.6% Health and Community Services $23 million 0.4% Rental, Hiring and Real Estate Services $15 million 0.2% Administration and Support Services $7 million 4.4% Other (Includes Ownership of Dwellings) 6 | INVESTING IN EYRE PENINSULA COMPETITIVE ADVANTAGES Quality is a distinctive regional characteristic and has been adopted by the Board as the regional vision. The region is renowned domestically and internationally for its premium seafood, high quality grains and the pristine nature of its landscapes, seascapes and conservation parks. The region is popular for high quality and diverse nature based tourism experiences; and also has some of the world’s highest quality mineral resources of magnetite, graphite, zircon and kaolin. The strategic direction for the future is to pursue value- adding initiatives to enhance quality product and strengthen the regional economy. Quality indicates that the region’s doors are not only open for business, but provides a brand which states: ‘enter here, if you want the best’. INVESTING IN EYRE PENINSULA | 7 KEY INDUSTRIES 8 | INVESTING IN EYRE PENINSULA FISHING AND AQUACULTURE The region is renowned domestically and internationally for its premium seafood, due to the marketing success of the trade marked brand: ‘Eyre Peninsula – Australia’s Seafood Frontier’. In 2012-13, the region contributed most of the State’s aquaculture production, comprising 100% of Southern Bluefin Tuna, 100% of marine finfish, 99% of oysters, 100% of mussels, and 52% of abalone. In total, approximately 82% of South Australia’s seafood product is exported from the RDAWEP region. Fishing provides 685 jobs and exports valued at $46 million. Aquaculture provides over 700 jobs and exports of $129 million. KEY FACTS $882 million generated in agricultural KEY FACTS exports per annum 82% Seafood AGRICULTURE produced in South Australia is Agriculture is the region’s third largest employer providing exported from the RDAWEP region 2,910 (11.0%) of the region’s jobs. The agriculture industry contributes approximately 12.0% of GRP, valued at $502 million. The region produces high quality lamb, beef and pork, and is renowned internationally for high quality and niche grains. On average, the region produces 40% of the State’s wheat crop, 24% of the barley drop, and 22% of canola. Approximately 97% of the region’s grain crop is exported, and is valued at $643 million. Total agricultural exports are valued at $882 million per annum. INVESTING IN EYRE PENINSULA | 9 KEY FACTS $300 million Tourism's contribution to the region's economy! TOURISM (approximately 7.2% of GRP) Tourism is a fast growing industry and has wine and other product. Marketing strategies are being considerable growth potential. The region’s pristine implemented interstate and overseas to showcase the region’s natural parks, coastal environment and Aboriginal food product and position the Eyre Peninsula as a culinary tourism product are key attractions. tourism destination. Visitors are able to enjoy unique nature-based experiences Tourism contributes $300 million to the regional economy such as camping in National Parks, cage diving with Great (approximately 7.2% of GRP) and directly employs 1,530 White sharks, swimming with seals and cuttlefish, and whale people (5.3% of regional employment). Another 1,500 watching at the Head of the Bight. indirect jobs are also created through tourism activity; mainly in the food service, hospitality, accommodation and retail The abundance of diverse and premium seafood from the trade sectors. clean and green environment is a major attraction for culinary visitors and recreational fishers. The region has a developing The Eyre Peninsula is one of the fastest growing tourism food industry producing high quality meats, grains, honey, regions in South Australia, providing about 4.6% of South Australia’s tourism contribution. 10 | INVESTING IN EYRE PENINSULA MINING Mining is the region’s fastest growing industry, with a substantial 79.2% growth in employment during 2001-2011. This was the result of unprecedented mining exploration on the Eyre Peninsula. The region incorporates the Gawler Craton and Eucla Basin provinces which are recognised