Native American Tourism Development & Management Plan South Dakota 2020-2025 PREPARED BY: Courtesy of South Dakota Department of Toursim TABLE OF CONTENTS List of Acronym .......................................................................3 1.8 Enabling Environment ....................................................52 List of Tables ...........................................................................5 1.8.1 Tourism Governance .............................................53 List of Figures .........................................................................8 1.8.2 Tribal Tax Codes and Tax Agreements ..................54 Acknowledgments .................................................................9 1.8.3 Outdoor Recreation Licenses ................................55 Executive Summary ..............................................................11 1.8.4 Human Resource Development ............................55 Introduction ..........................................................................16 1.8.5 Ease of Doing Business and Access A. Purpose ........................................................................16 to Capital ..............................................................56 B. Objectives ....................................................................16 1.8.6 Community Safety and Security ............................58 Part 1. Situation Analysis ....................................................17 1.9 Tourism Demand ............................................................59 Where are we now? ..............................................................17 1.9.1 South Dakota Tourism Demand ............................59 1.1 Tribal Nations in South Dakota .......................................18 1.9.2 South Dakota Economic Impact ............................60 1.1.1 Demographics .......................................................19 1.9.3 South Dakota Leisure Market Characteristics ........60 1.1.2 Local Economies ...................................................20 A. Demographics ........................................................60 1.2 Overview of Native American Tourism in B. Length of Stay ........................................................62 South Dakota ..................................................................20 C. Purpose of Travel ....................................................63 1.3 Tourism Attractions ........................................................22 D. Leisure Activities.....................................................63 1.3.1 Overview of Main Findings ..................................23 E. Mode of Transportation ..........................................65 1.3.2 Nature and Outdoor Recreation ...........................25 F. Trip Planning ............................................................65 1.3.3 Cultural Heritage ...................................................27 1.9.4 Tourism Seasonality ...............................................66 1.3.4 Living Culture ........................................................28 1.9.5 Native American Tourism in South Dakota ...........66 A. Agritourism .............................................................29 A. Potential Demand for Native American Tourism ....66 B. Native American Arts & Creative Sector.................30 B. Actual Tourism Demand for Native American 1.3.5 Events ....................................................................31 Tourism ...................................................................69 1.3.6 Entertainment and Recreation ..............................32 1.9.6 U.S. and International Tour Operators ................. 70 1.3.7 Market Readiness of Tourism Attractions .............33 1.10 COVID-19 Impact and Considerations .........................72 1.3.8 Existing Tourism Routes .......................................35 1.11 Key Strengths, Challenges & Opportunities.................73 1.4 Accommodations ...........................................................36 Key Strengths .................................................................73 1.4.1 Types of Accommodations ....................................36 Key Challenges and Opportunities ................................74 1.4.2 Visitor Satisfaction .................................................38 1.5 Restaurants .....................................................................39 Part 2. 2025 Vision ..............................................................75 1.6 Services ..........................................................................41 Where will we be in 2025? ...................................................75 1.6.1 Medical Facilities ...................................................41 2.1 Vision & Guiding Principles ............................................76 1.6.2 Banking .................................................................43 2.2 Goals and Strategies ......................................................76 1.6.3 Gas Stations ..........................................................44 2.2.1 Create and Deliver Iconic Native American Tourism Experiences .............................................76 1.6.4 Public Spaces and Restroom Facilities ..................44 2.2.2 Improve Infrastructure and Placemaking ...............77 1.6.5 Tour Guides ...........................................................44 2.2.3 Enable Tourism Business Success and 1.6.6 Shopping ...............................................................45 Viability .................................................................77 1.7 Infrastructure ..................................................................47 2.2.4 Prepare Community and Skilled Workforce 1.7.1 Roads and Wayfinding ..........................................47 in Tourism ..............................................................78 1.7.2 Airports .................................................................49 2.2.5 Increase Awareness of Native American 1.7.3 Telecommunications .............................................50 Tourism Offerings in South Dakota among Key Market Segments ...........................................78 1 2.2.6 Manage Tourism Collaboratively.............................79 3.10 Improve the Quality of Product and Service 2.3 Economic Impacts of Tourism ....................................79 Delivery ......................................................................130 2.3.1 Pine Ridge Reservation ...........................................79 3.11 Develop the Region as a Destination .........................132 A. Visitor Arrivals ........................................................79 3.11.1 Brand Development and Management ........ 132 B. Tourism Expenditures .............................................81 3.11.2 Improve Online Marketing of Native American Tourism in South Dakota ................134 C. Tax Revenue ..........................................................82 3.12 Develop Strategic Industry Partnerships ....................136 2.3.2 Economic Impacts of Tourism in Tribal Nations ......83 3.12.1 Building Strategic Partnerships in the A. Visitor Arrivals .........................................................83 Industry ..........................................................136 B. Expenditures ...........................................................83 3.12.2 Managing Visitors Directly .............................138 C. Employment ...........................................................84 3.13 Reach Diversified Market Segments ...........................140 D. Tax Contribution .....................................................85 3.14 Establish Tourism Management and Plan Implementation Mechanisms .....................................141 Part 3. Action Plan ..............................................................86 3.15 Attract Investors and Plan Implementation How will we get there? .........................................................86 Partners ......................................................................143 NATDMP Action Plan at a Glance ........................................87 3.16 Monitor Plan Implementation .....................................145 3.1 Develop Tourism Experiences and Routes .....................92 3.2 Build Capacity for Tourism Experience Development ...............................................................107 3.2.1 Provide Tourism Experience Development Support .................................................................107 3.2.2 Ensuring COVID-19 Safety and Security Destination Preparedness .....................................109 3.2.3 Create a Network of Certified Guides in Tribal Nations ........................................................110 3.3 Improve Tourism Attractions and Wayfinding ..............110 3.4 Develop a Range of Accommodations and Facilities ........................................................................120 3.4.1 Lodging Facilities on and near Reservations.........120 3.4.2 Artisan Markets .....................................................123 3.5 Enhance the Welcoming Feel of Main Towns and Priority Attractions .................................................124 Courtesy of South Dakota Department Toursim 3.6 Develop Public-Private Partnerships for Project Funding ........................................................................125 3.7 Support Market Readiness of MSTEs ...........................126 3.8 Provide Affordable Financing to MSTEs .......................127 3.9 Build Tribal Leadership and Community Support and Buy-in