March1,1971:Our40thYear:$1.00 - Broadcast:rig THE BUSINESSWEEKLY OF TELEVISION AND RADIO At last minute $147 -million Capacities deal clears FCC Showdown starts this week on political- campaign reforms Doctors summoned for radio alert system that went haywire Standard term of broadcast billings gets test this month Timebuyers: Don't be green with envy... Buy the Land of Milk & Money! Green Power in the Green Bay Television Market BLAIR TELEVISION ALREADY SOLD... NewYork Los Angeles Cleveland Seattle Washington Portland, Ore. Indianapolis Spokane Buffalo LasVegas Saginaw Denver Omaha San Diego Kansas City Salt Lake City Boston Sacramento St. Louis Colorado Springs Syracuse Monroe Harrisburg, Pa. Honolulu Birmingham Oklahoma City Spartanburg El Paso Milwaukee Phoenix Mobile Little Rock Atlanta Houston Warner Bros. Television A Kinney National Company Burbank New York Chicago VOLUME 16 Consider the people. The film image can startle. Entertain. Innovate. Persuade. But the real power of film is people. People who are drawn to the personal freedom of the film medium. People who are expanding the possibilities of film through new techniques. And people who are constantly refining the art with new films, new equipment, and new laboratory technology. This rich source of talent mokes film the most exciting art form of our time. And the most profitable investment for commerciol production as well. People are in film because it's the right medium to build o product, and a reputation. In 60 seconds or less. EASTMAN KODAK COMPANY Atlanta: 404/351 -6510; Chicago: 312/654 -5300; Dallas: 214/351 -3221; Holly - wood: 213/464.6131; New York: 212/262 -7100: San Francisco: 415/776 -6055. Air University i_,braq Maxwell Air Force Base,,AL. PROPERTY U.S. AIR FORCE 1.4 NOR\NG %y WIIC TV NATURAL GAS COMPANIES AND OF PITTSBURGH TELEVISION+1969 WIIC-TV Reflections on a black George Washington George Washington Carver was born in slavery ... behind the works of the first George Washington, kidnapped by night raiders . .. separated from his and awarded WIIC -TV its highest honor. mother who was then sold further South. It's the kind of recognition that comes from When he died, he left the South a legacy of 300 making an effort to reflect the real Pittsburgh: not profitable uses for the peanut. He held a patent on all -white, not all- black -not all- anything -else. none. "God gave them to me, " he once said. "How Just people who make up the predominant market can I sell them to someone else ? " in Western Pennsylvania. WIIC -TV produced "The Peanut Wizard " as a tribute to him. It was aired for the first time during A reflection of Pittsburgh the Silver Anniversary year of George Washington Carver Day. The Freedoms Foundation at Valley Forge found this documentary in keeping with the principles WIIC-TV CeC A Communications Service of Cox Broadcasting Corporation CO% BROADCASTING CORPORATION STATIONS: WIIC TV Pittsburgh, WSB AM.FM.TV Atlanta, WNIO AMFM.TV Dayton, WSOC AM -FM-TV Charlotte, W10D AM -FM Miami, XTYU San Francisco -Oakland WeekIllßrieI Capcities -Triangle deal, largest and most complicated Ford Foundation issues over $11.8 million in grants to non- broadcast -transfer in history, received sudden and unani- commercial TV with major part of broadcast funds allo- mous approval from FCC last week. Transaction, totaling cated for ETV news and public- affairs programing. EBC $147 million, barely beats March 1 deadline. See .. receives biggest grant of $9.2 million. See .. Last -minute clearance for Capcities ... 19 Ford's better ideas include ETV news ... 36 Broadcasters and CATV industry interests re -enact long- Bill introduced by Senators Hugh Scott (R -Pa.) and standing disputes for House members in meeting spon- Charles McC. Mathias Jr. (R -Md.) is expected to stir sored by Democratic Study Group's task force on com- broadcasters' opposition at Communications Subctilnmit- munications; no new views heard. See .. tee hearings on political spending this week. See . New platform, old antagonists ... 24 It's multiple choice on political bills'.'.. 38 CBS's plan to spin off its CATV and program syndication Washington federal court begins hearing on suit charging interests to CBS stockholders receives opposition from pe- that congressional ban on broadcast -cigarette advertising titioners who argue network's steps to insure independence is unconstitutional. Congress discriminated against broad- are meaningless; FCC urged to hold hearing. See .. casters, suit alleges. See .. Viacom spin -off plans belittled ... 25 Court reviews cigarette ad ban ... 40 President Nixon's interim appointees to FCC, Robert Wells New standard billing practice for spot TV and radio takes and Thomas Houser, are approved for respective terms on effect with invoices for March business, but second commission by Senate Commerce Committee. Nomina- thoughts arise mainly from radio reps as time for switch - tions now go to Senate floor. See .. over approaches. See .. Wells, Houser await approval of Senate ... 28 Moment of truth for new calendar ... 42 Efforts to define "substantial service" element in license FCC moves to prevent another false -alarm alert of Emer- renewal proceedings face rocky road as early indications gency Broadcast System. In action last week, it authorizes of disputes FCC must face appear. Data shows stations AP and UPI to authenticate emergency messages with gov- far from proposed standards. See . ernment officials. See . First tremors rattle 'substantial service' ... 31 The EBS fiasco: an almost disaster ... 46 DepartmefiGs Broadcasting AT DEADLINE 9 TELESTATUS 54 March 1.1971 :Vol .80, N o .9 BROADCAST ADVERTISING .... 38 WEEK'S HEADLINERS 10 Published every Monday, except one CHANGING HANDS 26 WEEK'S PROFILE 67 issue at year end, by Broadcasting Pub- CLOSED CIRCUIT 7 lications Inc., 1735 DeSales Street, DATEBOOK 14 N.W., Washington, D.C. 20036. Sec- ond -class postage paid at Washington. EDITORIALS 68 Subscription prices: one year $14, EQUIPMENT & ENGINEERING 46 two years $27, three years $35. Add $4 FATES & FORTUNES 55 a year for Canada and $6 a year for all FOCUS ON FINANCE 50 other countries. Subscriber's occupation FOR THE RECORD 57 required. Regular issues $1 a copy. INTERNATIONAL 37 BROADCASTING YEARBOOK published each January, $13.50 a copy. LEAD STORY 19 Subscription orders and address ;A 19 changes: Send to BROADCASTING Circu- c ' MEMO 12 lation Department. On changes include 17 both old and new address plus address '714G 31 label from front cover of magazine. BROADCASTING, March 1, 1971 5 use WGAL -TV to keep your sales running ahead _ .... ROWS WGAL -TV reach and in -depth coverage are unapproached because it delivers most ;VIw ll viewers in LLLLL its multi -city market *. Two other great selling factors: a big 50% color penetration; above- average READING stability taw.. and prosperity in its Channel 8 area. HARRISBURG 'Based on November 1970 ARB estimates subject to inher- [UM AAAAAA ent limitations of sampling techniques and other qualifica- LANCASTER . tions issued by ARB. Available upon request. RK ..A.m. .... if) .....!. ORRfaYaó / ....t.a.. GA 11 lllllOWN WOSTY WGAL -TV Channel 8 Lancaster, Pa. Representative: The MEEKER Company, Inc. New York Chicago Los Angeles San Francisco STEINMAN TELEVISION STATIONS Clair McCollough, Pres. WGAL -TV Lancaster -Harrisburg- York - Lebasson, Pa. WTEV Providence. R. I. /New Bedford -Fall River. Mass. Lee Dinner flight dent in 1964. Other staff appointments and proposal by Commissioner - will be forthcoming, according to Mr. for notice of rulemaking aimed at in- First public appearance of Astronauts Haney. corporating notice in formal rules and, Shepard, Mitchell and Roosa since last in effect, requiring broadcasters to have month's lunar odyssey will be before version of lyrics they sale at hand published annual dinner of Radio and Television Expertise for broadcast. Commissioners may even Correspondents Association at Shore- "Consortium" of broadcasting-CATV have doubts about notice. Commis- ham hotel, in Washington, Wednesday consultants with bases in New York sioner Nicholas Johnson, lone dissenter, (March 3). Neither President Nixon and Washington is all but set for an- is writing statement. Several of his col- nor Vice President Agnew is expected nouncement. It puts together established leagues are said to be preparing state- this year (President has turned down TV Radio Management Corp., of Wash- ments of their own. invitations to all news media dinners). ington, operated by Richard P. Doherty, Correspondents can tip their hats to one -time VP of National Association of Herbert Klein, communications chief Broadcasters, and new GWB Associates, Revival of executive branch, and Julian Scheer, New York, comprising Richard L. Now that FCC has cleared sale of nine outgoing assistant administrator for Geismar, former president of Reeves Triangle stations to Capcities and co- public affairs of National Aeronautics Telecom, and Fred W. Walker and incidental spinoffs (see page 19), sales and Space Administration, for delivering William M. Bauce, former operational of rest of Triangle broadcast properties astronauts. executives at Reeves. GWB principals are expected to be presented to FCC Old -timers recalled that Alan Shep- have variously served with Westing- soon. Not long after Triangle made ard, who headed latest moon mission, house, Metromedia, Avco Broadcast- Capcities deal it sold other stations- completed first sub -orbital flight only ing, Time -Life and DuMont. Mr. Geis- three TV's, two AM's, two FM's -to 10 years ago and made his initial ap- mar filed $9- million suit against Reeves George Koehler, now Triangle general pearance afterward at annual conven- last week for breach of contract (see manager of broadcasting, for $16 mil- tion of National Association of Broad- story, page 23). lion. But when citizen groups attacked casters in Washington. President John Capcities transfer, some of Mr. Koeh- office suddenly dried up and F. Kennedy, who had been in plan ler's backing only four months, personally escorted Bartley hitches developed in proposed spinoffs then commander Shepard to opening FCC Commissioner Robert T.