Miyake, E (2018) The Gendered Motorcycle: Representations in Society, Me- dia and Popular Culture. Library of Gender and Popular Culture . I. B. Tauris. ISBN 1788313542 Downloaded from: https://e-space.mmu.ac.uk/621013/ Version: Accepted Version Publisher: I. B. Tauris Please cite the published version https://e-space.mmu.ac.uk Esperanza Miyake is LecturerinDigital Media and Communications at Manchester Metropolitan University. Herresearchinvolves the critical analysis of gender, race and queerness in relation to awide rangeof subjects in cultural and media studies, especially surrounding technologies and everyday life. PROOF ‘ Esperanza Miyake’ s The GenderedMotorcycle: Representations in Society, Media and Popular Culture marks asignifi cant contribution to the areas of genderand cultural studies. Miyake’ scomprehensive erudition and broad swath of referenced sources in popular culture, cultural theory and motorcycle studies make this work both novel and impressive.’ Steven Alford, Professor Emeritus and Suzanne Ferriss, ProfessorEmeritus, Department of Literature and Modern Languages, Nova Southeastern University,Florida ‘ This highlyoriginal and groundbreaking book is destined to becomea classicwithinthe area of motorcycle studies in the way that it cleverly combines theoretical awareness with some very articulate and giftedclose reading, providing arich tapestryand aset of profound refl ections on an impressive range of cultures, practicesand phenomena.’ PROOFDavid Walton, SeniorLecturerinCultural Studies, University of Murcia, Spain Library of Gender and Popular Culture From Mad Men to gaming culture, performance art to steam-punk fashion, the presentation and representation of gender continues to saturate popular media. This new series seeks to explore the intersection of gender and popular culture, engaging with avariety of texts – drawn primarily from Art, Fashion, TV, Cinema, Cultural Studies and Media Studies – as away of considering various models for understanding the complementary relationship between ‘ gender identities’ and ‘ popular culture’ .Byconsidering race, ethnicity, class, and sexual identities across a range of cultural forms, each book in the series will adopt acritical stance towards issues surrounding the development of gender identities and popular and mass cultural ‘ productsPROOF’ . For further information or enquiries, please contact the library series editors: Claire Nally: [email protected] Angela Smith: [email protected] Advisory Board: Dr KateAmes,Central Queensland University, Australia Prof Leslie Heywood,Binghampton University, USA Dr Michael Higgins,Strathclyde University, UK Prof Åsa Kroon,Örebro University, Sweden Dr Niall Richardson ,Sussex University, UK Dr Jacki Willson,Central St Martins, University of ArtsLondon,UK Published and forthcoming titles: The Aesthetics of Camp: Post-Queer Gender The Gypsy Woman: Representations in Literature and Popular Culture and VisualCulture By Anna Malinowska By Jodie Matthews Ageing Femininity on Screen: The Older Woman Love Wars: Television Romantic Comedy in Contemporary Cinema By Mary Irwin By Niall Richardson Masculinity in Contemporary Science Fiction All-AmericanTVCrime Drama: Feminism Cinema: Cyborgs, Troopers and Other Men and Identity Politics in Law and Order: of the Future Special Victims Unit By MarianneKac-Vergne By Sujata Moorti and Lisa Cuklanz Moving to the Mainstream:Women On and Bad Girls, Dirty Bodies: Sex, Performance Off Screen in Television and Film and SafeFemininity By MarianneKac-Vergne and Julie Assouly (Eds) By Gemma Commane ParadoxicalPleasures: Female Submission Beyoncé: Celebrity Feminism in the Age of in Popular and Erotic Fiction Social Media By Anna Watz By Kirsty Fairclough-IsaacsPROOFPositive Images: Gay Men and HIV/AIDS in the Culture of ‘ Post-Crisis’ Confl icting Masculinities: Men in Television By Dion Kagan Period Drama By Katherine Byrne,Julie AnneTaddeo and Queer HorrorFilm and Television: Sexuality James Leggott (Eds) and Masculinity at theMargins By Darren Elliott-Smith Fathers on Film:Paternity and Masculinity in 1990s Hollywood Queer Sexualities in Early Film:Cinema and By Katie Barnett Male-Male Intimacy By Shane Brown Film Bodies: QueerFeminist Encounters with Gender and Sexuality in Cinema Steampunk:Gender and the Neo-Victorian By Katharina Lindner By Claire Nally Gay Pornography: Representations of Sexuality Television Comedy and Femininity: and Masculinity Queering Gender By John Mercer By RosieWhite Gender and Austerity in Popular Culture: Television, Technology and Gender: Femininity, Masculinity and Recession in New Platforms and New Audiences Film and Television By Sarah Arnold By Helen Davies and Claire O ’ Callaghan (Eds) Tweenhood: Femininity and Celebrity in The Gendered Motorcycle: Representations Tween Popular Culture in Society, Media and Popular Culture By Melanie Kennedy By EsperanzaMiyake Women Who Kill: Gender and Sexuality in Post-Feminist Film and Television Gendering History on Screen: Women Filmmakers By DavidRoche and Cristelle Maury (Eds) and Historical Films By Julia Erhart Wonder Woman: Feminism, Culture and the Body By Joan Ormrod Girls Like This, Boys Like That: The Reproduction of Gender in Contemporary Young Women in Contemporary Cinema: Youth Cultures Gender and Post-feminism in British Film By Victoria Cann By Sarah Hill The Gendered Motorcycle Representations in Society, Media and PopularPROOF Culture Esperanza Miyake To my father Published inPROOF 2018 by I.B.Tauris &Co. Ltd London • New York www.ibtauris.com Copyright q 2018 Esperanza Miyake The right of Esperanza Miyake to be identifi ed as the author of this work has been asserted by the author in accordance with the Copyright, Designs and Patents Act 1988. All rights reserved.Except for brief quotations in areview, this book, or any part thereof, may not be reproduced, stored in or introduced into aretrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior written permission of the publisher. Every attempt has been made to gain permission for the use of the images in this book. Any omissions will be rectifi ed in future editions. References to websites were correct at the time of writing. Library of Gender and Popular Culture 23 ISBN: 978 178831 354 4 eISBN: 978 178672 425 0 ePDF: 978 178673 425 9 Afull CIP record for this book is available from the British Library Afull CIP record is available from the Library of Congress Library of Congress Catalog Card Number: available Typeset in Minion Pro by OKS Prepress Services, Chennai, India Printed and bound by CPI Group (UK) Ltd, Croydon, CR0 4YY Contents List of Illustrations xi Acknowledgements xv SeriesEditors’ Foreword xvii Introduction: Why the Motorcycle? 1 Book Outline 3 1AMobile Technology of Gender 9 PROOFSurveying the Terrain: Tracking the Field 10 AMobile Technology of Gender 16 PART IFILM 2Too Fast or Too Slow: Ideological Constructions of Speed and Gender 23 Slow and Steady: EasyRider and the Male ‘ Time Out ’ 26 Fast and Furious: Beating just about Everything and Anything 33 Conclusion: GearingUpand Slowing Down ... to Average Speed? 44 3Tribute to the Pillion: Seating Bodies upon the HeterosexualMatrix 47 Male Rider and Female Pillion:Seating Gender upon the Heterosexual Matrix 50 The Female Riderwith the Male Pillion: Carnival, Freedom and Containment 53 Third ‘ Seat’ :Petrol Tank as aBed 58 Queer Riders: Same-Sex Rider and the Pillion 62 Conclusion: The Burdenofthe Pillion 65 vii The Gendered Motorcycle PART II ADVERTISING 4Girl on aMotorbike: TechnologyofYouth, Subculture and Rebellion 69 Bikerchick:Enter Kate 74 Conclusion: Static Mobility and the Stylisation of Apathy? 85 5LuxuryasaGendered Discourse: Chanel’ sDucati and Davidoff’ sTriumph 89 Mind/Body 93 Subject/Object 97 Wilderness/Urbanity 103 Conclusion: ‘ Escaping’ on aPost-Feminist Motorcycle 107 PARTPROOF III TELEVISION 6Gastro-Motorcyclism: CulinaryGenderand Class 113 The Rise of Gastro-Motorcyclism 113 NormativeDiscourses of CulinaryGender and Class: CheforHome Cook? 115 NewCulinaryMasculinities 118 Conclusion: The Paradox of Meals on Two-Wheels 132 7The Techno-Metrosexual: Guy Martin and the Motorised Discourse of Hybrid Masculinity 135 Techno-Metrosexual Body: Motorised Discourse of Masculinity 138 Feeling the Vibrations: Homosocial Techno-Love and the Queering of Technology 147 Ideology of Dirt I: The MarkofClass 152 Ideology of Dirt II: Unpretentious Anti-Celebrity 157 Conclusion: Techno-Metrosexual or just Metrosexual 2.0? 159 viii Contents PART IV ANIME/MANGA 8Nuclear Dreams: Dis-Orienting the Human/Machine in Akira 163 The Machine-Body: Escape or Eviction of Human Identity? 165 Nuclear Flesh: Containingthe Uncontainable 169 Technostalgia: Future is Back Then 176 Conclusion: An ‘ Old’ Future?182 9 Bosozoku and Japanese SubculturalMasculinity: Thunder, Lightning and Everything Frightening in Bad Boys 185 Theorising Bosozoku 187 Bad Boys : Bosozoku Masculinities 190 PROOFThunder and Lightning 191 ‘ Iwant to be like Eiji’ :Japanese ‘ Bad Boy’ 199 Conclusion: Women and Bosozoku ... Kamikaze Girl? 205 Conclusion: ATypology of Motorcycle Meanings: Gender and Technology 209 Freedom and Independence 210 Travel, Adventure and Transformation 213 Design, Technology and Performance 215 Speed, Danger and Risk 217 Deviance, Rebellion and Crime 219 Final Rev 222 Notes 225 Bibliography 235 Filmography 256 Index 259 ix PROOF List of Illustrations Figures Figure2.1 Light Cycles in Tron (1982)