Etruria Valley Enterprise Area Supplementary Planning Document Adopted 21 March 2013 stoke.gov.uk Etruria Valley Enterprise Area - Supplementary Planning Document 1. Introduction 1.0 Status and Purpose 4 2.0 Public and Private Partnership 5 3.0 Location and Site Description 6 p Location 6 p General Site Description 8 p Site History 10 p Planning History 11 Context and Involvement 4.0 Context Analysis 12 p Planning Policy 12 p Public and Stakeholder Involvement 18 p Business and Industry 18 p Residential 20 p Site Context 25 5.0 Constraints Plan 34 6.0 Sustainability Appraisal 35 Development Concept 7.0 Vision and Concept Plan 36 8.0 Etruria Valley Development Objectives 38 Development Principles 9.0 Development Principles 40 p Land Use 40 p Urban Form, Built Character & Public Realm 44 p Ground Remodelling 47 p Water Environment 48 p Landscape Open Space and Biodiversity 50 p Transport and Access 52 p Noise and Air Quality 59 Sustainability Outcomes 10.0 Sustainability and Climate Change 60 11.0 Environmental Impacts 61 12.0 Health Impact Assessment 61 13.0 Transportation Strategy 61 14.0 Community Safety 62 Phasing and Implementation 15.0 General Principles 64 16.0 Next Steps 64 17.0 Contacts 64 Appendices Background Information 66 Appendix 1 – Extract from Core Spatial Strategy Strategic Aims 67 Appendix 2 – Existing Transport Networks 68 Appendix 3 - Summary of Strengths, Weaknesses, Opportunities 71 and Constraints Appendix 4 – Summary Sustainability Compatibility Assessment 73 Introduction Etruria Valley will become ‘a major mixed use area for employment in the south and housing in the north. Improved sustainable transport facilities will be used as a catalyst for a major inward investment offer’. Criterion 13 – Policy ASP2 Core Spatial Strategy 1.0 - Status and Purpose The purpose of the document The Core Spatial Strategy of identifying ways of helping to is to set out a clear planning has been subject to public bring forward key strategic sites strategy and agreed development examination by an Independent JODMVEJOHÙOEJOHXBZTPGFOTVSJOH principles for the Etruria Valley Inspector following public planning acts proactively to bring site with the aim of shaping and consultation and was formally CSPXOÙFMEMBOEJOUPCFOFÙDJBMVTF guiding a high quality, sustainable adopted in October 2009. and is not a barrier to development redevelopment of the area to opportunities in the city. create job opportunities, housing The status of this SPD is and open space. to supplement adopted As part of the authority’s Mandate planning policy and to enable for Change the top priority is to This Supplementary Planning the preparation of planning create a great working city, to Document (SPD) has been applications for the site; support make Stoke-on-Trent the place prepared by Stoke-on-Trent City funding applications and aid to bring business. Attracting Council and sets out guidance infrastructure delivery. inward investment and supporting from the Local Planning Authority, existing business are two key Highways Authority and other The document has been prepared strategic objectives of the city statutory and non-statutory in accordance with the National council’s Mandate for Change. consultees with input from Planning Policy Framework. the landowners and other key This SPD includes guidance The council’s Cabinet is currently stakeholders. The process of on land use and the amount implementing a raft of measures preparation and adoption of this of planned development; the that will provide a ‘red carpet’ document has involved full public required access arrangements; treatment for new businesses. consultation prior to adoption by principles for the consideration Improving and creating new the city council. of urban design and open space; infrastructure links is one such landscape and biodiversity measure which will help to open The SPD forms part of the QSJODJQMFTÚPPEJOHBOEESBJOBHF up the Etruria Valley to enable council’s Local Development requirements and sustainability business expansion and to boost 'SBNFXPSL -%' BOEJEFOUJÙFT outcomes including measures what the city has to offer. EFMJWFSZPGTQFDJÙFEBEPQUFE$PSF to address climate change. The Spatial Strategy policies including document also includes a delivery Policy ASP2 - Stoke-on-Trent Inner and implementation section. Urban Core Area Spatial Policy. The preparation of this document The Core Spatial Strategy is is directly linked to the city the primary statutory planning council’s Mandate for Change document which sets out a and the remit through the broad framework for the future council’s Save to Invest strategy development of Newcastle-under- Lyme and Stoke-on-Trent. 4. Etruria Valley Enterprise Area - Supplementary Planning Document 2.0 - Public and Private Partnership This SPD is not intended to be a These are supported by providing Through collaborative stand alone document indeed its and maintaining an evidence agreement at an early stage intention is to bring together all base needed to deliver our future in addressing environmental, relevant parties with the collective vision. The LEP also supports the social and economic factors aim of facilitating good quality sustainable regeneration of Etruria the aim of this SPD is to development. By bringing central Valley through its commitment to identify how the Etruria government; local government and providing Regional Growth Fund Valley site can accommodate private sector initiatives together and Growing Places Fund monies development through a series through collaborative working towards infrastructure delivery. arrangements this can pave of development principles the way in setting out the Local The land is in a number of different in line with the aims and Planning Authority’s preferred ownerships of both public and objectives of the Core Spatial development principles for the site private bodies. The landowners Strategy and the city council’s and upon which detailed plans can have been consulted during the Mandate for Change. then be drawn up, approved and preparation of the SPD and will implemented. This will provide an be further involved in drawing up ‘oven ready’ site to help capture detailed proposals for the site in inward investment. line with this SPD. The Stoke and Staffordshire Local Enterprise Partnership (LEP) supports the city council’s Mandate for Change. The LEP’s six key priorities are: p Supporting existing businesses to grow p Increasing inward investment p Successfully marketing Stoke- on-Trent and Staffordshire as a place to do business p *NQSPWJOHBDDFTTUPÙOBODF and funding p Providing the right sites & infrastructure p Ensuring the skills & training of our workforce meet business needs Etruria Valley Enterprise Area - Supplementary Planning Document 5. 3.0 - Location, Site Description and History Location Etruria Valley is located in the The Core Strategy sets out a heart of the Stoke-on-Trent and clear and distinctive role for this Newcastle-under-Lyme urban prioritsed area of the city – a area. In planning policy terms this programme of progressive urban is known as the Inner Urban Core. renewal providing improvements The site is adjacent to the A500 to the urban fabric and building trunk road with direct access to stock and taking advantage of Junctions 15 (south) and 16 (north) the area’s proximity to services. of the M6. Links to the M1 are via Southern sections of the valley the A50 to the south-east. The have already been developed site sits next to the West Coast and successful companies such Main railway line and is just over a as Vodafone, Royal Doulton, mile from the railway station and Wardell Armstrong, GSH Group, Stoke-on-Trent City Centre. The Bet 365 and Wade Ceramics have site’s wider sub-regional location developed premises in this area is shown on Plan 1. 6. Etruria Valley Enterprise Area - Supplementary Planning Document Plan 1 - Site Location A523 Rail line to Manchester Biddulph A53 Leek A523 Kidsgrove A50 A527 A520 16 A500 Tunstall A34 A53 M6 Burslem Etruria Valley City Centre A52 Newcastle Under Lyme A520 Stoke Fenton M6 A510 A53 A50 Longton A500 15 A50 To the M1 A34 Rail line to Derby Rail line to Birmingham © Crown Copyright 2011. All rights reserved. Stoke-on-Trent City Council 10002428. Etruria Valley Enterprise Area - Supplementary Planning Document 7. General Site Description The remaining undeveloped to the north of this parcel of land area of Etruria Valley includes adjacent to the Trent and Mersey vacant, derelict and industrial Canal and Newport Lane. The land covering approximately 39 Fowlea Brook lies to the north- hectares and is categorised as west of this portion of the site. CSPXOÙFME QSFWJPVTMZEFWFMPQFE The northern section of land land. This is the land subject to includes the former Burslem this SPD. Sewerage Works and associated tip and two former pottery The site boundary is shown on waste tips – Midwinter Tip and Plan 2 which incorporates land Burgess, Dorling and Leigh Tip. between the main railway line in Although both areas of land, with the west and the Trent and Mersey a combined site area of 19.48 Canal in the east, and between hectares, are largely previously the Orford Street/Pidduck Street used land, the site includes scrub public footpath in the north and and grassland and mature trees on Shelton Boulevard/Forge Lane its boundary with the Canal. The in the south next to the new topography of the site contains 7PEBGPOFPGÙDF1MBOBMTP elevated ground to the west and shows the surrounding land uses. east boundaries of the site in this central area with the lower lying The southern end of the SPD site Fowlea Brook running through the sits just north of an employment centre of the site (north to south). proposal with outline planning The brook is in a natural channel QFSNJTTJPOQSJNBSJMZGPSPGÙDFT at this point. The central point of light industrial and manufacturing the site area as a whole (adjacent uses (known by St. Modwen as to the former steelworks site) is Phase 2A).