DOCUMENT RESUME, ; ED 222 292 RC 013'' 57-3 TITLE Media as a Development Educationitesource. Public Report of Meetlng 'June 10-11, 1982. (INSTITUTION Inter-American Development Inst., Washington, DC. SPONS AGENCY Agency for International Development (Dept. of State), Washington, D.C. PUB DATE Jun 82 CONTRACT PDC-0000-C-00-056-00' 145p. EDRS PRICE' "MF01/PC06 Plus Postage. ' DESCRIPTORS *Developing Nations; *Fund Raising; Hunger; International Organizations1,*Intel=natiolfal Relations; *Mass Media; Private A9encies; Rural ' Development; *Voluntary Agencies; *World Problems IDENTIFIERS Advisory Committee on Voluntary Foreign Aid; *Devell.opmhent Education ABSTRACT With the selection of the role of the media in development education'activities as the,theme forthe meeting, the Advisory Committee on Voluntary Foreign Aid (ACVFA)continued its dialogue with the private and voluntaryorganizb.tions (PVO) community on the crucial'issue ofeducating_the_U,S, public about hunger and related international developmentlues. The state of the art in development education through mass dia techniques was discussed during the 2-day meeting. Major concerns ofparticipants were focused . in,two reaS: the need for sharper distinctions betweenfund7raising\Th and. e ligation efforts and the need forincreased covera4e of deve laopMent progress and problems by the newsmedia. A third issue addressed the need for Agency for InternationalDevelopment (AI/5) and the PVOs to dev.elop a communicationspolicy and set of objectives and -procedures. Additionally, sessions dealtwith public education, reporting about tHe Third World, WorldFood Day,collaborative efforts in development education, media approaches,AID education' activities, and advisory committee business. Theeight appendices include: a list of participants; a discussion ofdevelbpment education as an intOral component of a PVO; alist of development education,project gkants; and the charten of the ACVFA. (AB) 1 *********************************************************************** Reproductions supplied by EDRS are theibest that canbe made from the ariginal document. * ***************14***************1************************************** C. rU S DEPARTMENT OF EDUCATION CIATIONAL INSTITUTEOF EDUCATION EDUCATIONAL RESOURCES INFORMATION CENTER (ERIC) r The documont has been reproducedas owed from the person or organiption ipinating it Minor changeis have been made toimprove reproduction Quality. Points of view or opinions state()in this docu- merit do not necesstrily represent offtcal NIE hisp,rinon or poky. June 1982 MEMBERS,OF THE ADVISORY- COM2:1ITTEEON VOLUNTARY. FOREIGN AID Mr. E. Morgan Williams - Chairman Mr. Robert R. Nathan ?resident Robert R. Nathan Associates, Inc. The Cooperative Leag..:e of the.U.S.A. 1301 Pennsylvania Avenue, N.W. 1828 L Washinoton, DC 20004 Washington, DC 2CO36, (202) 393-2700 (o) (202) 872-0550 (o) Mr, Roy Pfaucch 4. (703) 2..5.0-5772(h) Civic Services, Inc. Dr. Robert J. Marshall - Yice Chairman 314 N. Broad :utHeran Theolvalcal-Seminary-. Sn.Louis",-M0 63102 4201 North,Main,Street 01:42)-436-41:85--;o) tbiumbia, S 39203., .:C (o) (303) 786-5150, Ext 230 DC (202) 543-987 (801) 7'36-9387 (h) Mr. John W. Sewell Mr. George Abbot: Pr.sIdenc Itnaca Textiles, Incc Overseas Development Council 650 Fifth Avenue 1717 Massachusetts Avenue, N.W. New York, NY 10019 Washingron, DC 20036 (2:2) 489-4801 (202)2.34-8,701 (o), Mr. Marknam Mr. Kenneth M. Smithc, Wald, Harkrader & Ross ?resident :300 Nineteenth Street, N.W.r. International Manageme7.t & Development Washingcian-r-DC-----20-0-36 * (20') 828-1200 (o) 1750 PennsylVania Avenue, Suite 304 Washington,' DC 20006 Mrs. MarjOrie Craig Benton , (202) 638-5368 (o) U.S. Represente.tive t.dUNICEF (302) 656-6402 (h) 585 Ingleside ?lace Evanston', IL 602011 Dr. Carl E. Taylor c3l2) 328-4196 (h Chairman 'Department of International Health Mr. Ted Coanoll 5Chocil o-f,Hygiene-7'end-P4blic Hewlth Connolly Development, Inc. The Johns Hopkins University, P.0- Box 1558." 615 North Wolfe Street Oak.and, CA 94604 Baltimore, MD 21205 (415) 444-8858 (o) (,301) 9.55-3934 (o) Mr. Keiji Kawakami The Right Reverend John L.. Walker Ioiani Sportswear, Ltd. Diocese of Washington 1234 Kona Street ....,-- Episcopal ChuEch House Honolulu, HI96814 Mount Saint Alban (808) 536-0826 (o) '1;071ington, DC 20016 (202) 537655t) (o) MS. Mary McDonald Cook CounT7-35NYT ofCommissioners (202) 362-4842 (h) 118 N. Clark, Room 567 . Ms. Michaele Walsh Chicago, IL 60602 Pre'sildent (312) 443-4393 (o) ,Women's World Banking P.O. Box 1691 . CommitteeStaff Grand Central Station Dr. Toye Brown itVrd, Execuitive Director New York, NY 10017 -4..ary L. Coss, Administrative Assistant Advisou Committee on Voluntary Foreign Aid (212) 759-9666 (o) (212) 679;0942 (h) Agency for IncernationS1 Development Washir,gton, DC 20323 (703) 233-2708 AGEL(IDA MEDIA AS A DEVELOPMENT EDUCATION RESOURCE Location: The May:L T-er lotel 1127 Connecticut Avenue, N.W. Washington, D.C. 20009 THURSDAY, June 10, 1982 5:00 4.W. gistration and Coffe.e. 9:00 Plenary Session: Presidential Room Robert Marshall, Vice-Chairman 9:15 A.M. Opening Remarks" Joseph C. Wheeler Deputy Administrator, 9:30 A.M. Keynote Address: World Eunger Media Awards Program Awards Program Manager( Marti Rogol Executive Director, World Hunger Year _ 10:00 A.M. Coffee Break , 10:15 A.M. Media Approaches Part I Paul-Feyereisen tmpact on Hunger Tim Burgess -- Director of Media Development and Marketing, World Concern Jim Cudney Assistant Administrator, Pro- gram,bevelopment, National Rural Elettric Cooperative Association Cathryn Scoville -- Director of Public Affair, V. Internarional Institute for fp Environment and Development N. , Discussion from the Audience 2 Thursday, June 10, 1982 (continued) som 12:00 Noon- Luncheon: East Room Speaker: Ann Crittend,Journali t, New York Tifffes, Washington Bureau 2:00 P.M. Gpening Remarks:_,Dan Thieme Deputy Directar., AID/OPA a 2:30 P.M.,. Obstacles and Challenges to Reporting About the Third World Media Panel / Moderator: Patricia Ellis -- Reporter, MacNeil-Lehrer Report ,, Panelists: Peter Osnos, former Foreign Service Editor, currentlT N4ional ,Editor, _145.hing.ton Post Adrian Peraccio, Journalist,Newsdly Georgie AnneGeyer, Syndipted Columnist 3:30 P.M. Coffee Break' 3:45 P.M. World Food Day: A National Development Educa- r- tion Activity for PV0s -- Panel Presentation Moderator: Roy Pfautch, Chairman, ACVFA Sub- committee on Development Education Panelists: Linda Worthington - The World Hunger Education Service Rod Leonard - The Community.Nutri- tion Institute Nick Raymond - FAO Representative Larry Marton - USDA Representative 4:45 P.M. Collaborative Efforts in Development, Education: John Sommer - Develdpment Education Task Force P.A.I.D. Dan Force - Development Education Subcommittee, American Council of Voluntdry Agencies for Foreign Service 5:3C P.M. Reception (Cash Bar): East Room fr FRIDAY, June 11, 1982 9:00 A.M. Opening Remarks E. Morgan Williams - Chairman, ACVFA 9:10 A.M. Development Education as an Integral Com- ponent of a PVO . Edith-,R. Wilson Director, Communications Department, CARE 9:30 A.M. Advisory Committee Business 1. Resolution Reco izingJos'eph C. c/heeler 2. AID/PVO.Policy Update 3. Dates and-pcations for FY '83 Meetings, 4. New Business 10:45 A.M. Coffee Break hL 11:00 A.M. Media Approaches Part II Martha'Scuart -- President, Martha Stuart Communications Joan Holmes -- Executive Director, The Hunger Project 11:45 A.M. AID beVelOpffierit Ed4C-dtEdii-Atiitis 406.e Moderadtr: Dagnija Kreslins, Diriector, AID Development Education Pro- gram o Report on Current Development Education Projects: . Thomas Collins - Schools Project Susan'Goodwillie - Media Roundtables Overview of New Projects Under the AID Development Educ ion Grant Program 1:00 P.M. Closing Remarks , 6 1 9 4 OVERVIEW. - With the selection of the role of the media in develop- ment education activities as the theme for this meeting, the Advisory Committee,continued its dSalogue with the PVO'Oommu- .:. nity om the cruciAal-issue of educating the U.S. public about 1. hunger and related ioternational develoomentissues. The "state of-the'art".in development education through mass media techniques was discussed during the two-day meeting. Through -ct-fese presentaoions and reports, a n',Imber of 'key issues emerged. Th ajor concerns o'f oartioipants were focused in two areas: the need for sharper distinctions between fun.1-raising and education efforts; and the need for incre"ased coverage of development progress.and problems by the' news mediak Don Thieme of AID/OpA and General Paul FeyereisdY1 of IMPACT addressed a third issue, namely the _ . need or AID and the PVOs to develop a communications(policy an t oft objectives and procedures., Developmelt Education vs. Fund-Raising. The impo'rtance of separating development education from fund-raising was emphasized forftwo/ reasons. First, several speakers demonstrated the need for development education as a means for not only building a new constituency (stregsing.the economic benefits of development which accrue to the/U.S.), but also in turt)ing a relief constituency into a development constituency. 10 7 5-- A second reason for distinguisixelopmenteducation from fund-raising activities related to theadministrative issue. For financial management purposes, the ability to. charge,.developmenteducabion ,activities to o g,rAm funds rather than operation funds is important. 'The ory C r tee 'assigned the investigation of OMB regulatiohsreg aidin this,PV0,,7inapcial