Don’t Drip and Drive. Fix that Leak! Vehicle Leak Education and Behavior Change Project Evaluation Report Prepared for Stormwater Outreach for Regional Municipalities (STORM) Prepared by Cascadia Consulting Group REVISED June 2013 Don’t Drip & Drive. Fix that Leak! Vehicle Leak Education and Behavior Change Project Table of Contents Executive Summary ....................................................................................................................................... 5 Overview ....................................................................................................................................................... 8 Campaign Goals and Approach ................................................................................................................. 8 Project Activities ....................................................................................................................................... 9 Evaluation Methodology ........................................................................................................................... 9 Results ......................................................................................................................................................... 11 Project Outcomes ................................................................................................................................... 11 Partnerships ............................................................................................................................................ 14 Marketing Campaign ............................................................................................................................... 16 Leak Detection Sheet .............................................................................................................................. 18 Project Cost Analysis ............................................................................................................................... 19 Lessons Learned and Recommendations .................................................................................................... 24 Organizational Structure ......................................................................................................................... 24 Campaign Planning ................................................................................................................................. 25 Leak Detection Sheets ............................................................................................................................. 25 Vehicle Leaks Blitz Events ....................................................................................................................... 26 Private Partnerships (ASA) ...................................................................................................................... 28 Local Government Partnerships ............................................................................................................. 30 Marketing Campaign ............................................................................................................................... 30 Project Evaluation ................................................................................................................................... 32 Summary ..................................................................................................................................................... 34 Attachments ................................................................................................................................................ 35 REVISED June 2013 | Page 2 Evaluation Report Don’t Drip & Drive. Fix that Leak! Vehicle Leak Education and Behavior Change Project Acknowledgements This document is dedicated to the citizens throughout the Puget Sound region who have donated countless hours developing and implementing education and outreach programs aimed at protecting water quality and our region’s quality of life. This campaign is also in memory of Anthony Matlock, whose vision spearheaded the City of Seattle’s Auto Maintenance program and Auto Leaks workshops. The editors of this document would like to thank the members of the Vehicle Leaks Steering Committee for overseeing the day-to-day efforts. Steering Committee members included: . Doug Rice, project co-lead, King County . Heather Trim, Futurewise . Stef Frenzl, project co-lead, Snohomish County . Justine Asohmbom, Washington . Kathy Minsch, City of Seattle Department. of Ecology . Joel Banslaben, City of Seattle . Janet Geer, City of Bothell . Idris Beauregard, City of Seattle . Peter Holte, City of Redmond We also thank the Vehicle Leaks Advisory Committee, composed of education and outreach professionals from jurisdictions throughout the Puget Sound region. Throughout the project, the Advisory Committee provided thoughtful guidance and feedback, enabling us to maximize our effectiveness and ensure our campaign would be implemented region-wide. Advisory Committee members included: . Betsy Adams, City of Kirkland . Apryl Hynes, City of Everett . Jennifer Adams, City of Shoreline . Emily Johnson, City of Bellingham . Vince Bertrand, City of Monroe . Jocelyn Jones, WA Dept. of Ecology . Michael Bishop, City of Bremerton . Chris Maun, Thurston County . Micah Bonkowski, City of Issaquah . Melanie May, City of Auburn . Elaine Borjeson, City of Bellevue . Beth Miller, City of Seattle . Lauren Broudy, City of Lake Forest Park . Edward Mulhern, City of Renton . Karen Bryan, City of Mercer Island . Tiffany Odell, Pierce County . Marla Carter, City of Everett . Trudy Olson, City of SeaTac . Michael Cawrse, City of Edmonds . Patricia Pyle, City of Olympia . Rika Cecil, City of Shoreline . Sara Ruhland, City of Duvall . Marci Chew, City of Mill Creek . Richard Sawyer, City of Kenmore . Anne Dettelbach, Dept. of Ecology . Hollie Shilley, City of Federal Way . Laurie Devereaux, City of Bellevue . Debbie Smith, City of Tumwater . Jayna Ericson, Kitsap County . Ken Srilofong, City of Maple Valley . Laura Frolich, City of Newcastle . Suzi Wong Swint, Snohomish County . Jennifer Goodhart, City of Bellevue . Laura Techico, City of Des Moines . Maribeth Grandell, City of Oak Harbor . Greg Villanueva, City of Tukwila . Scott Hanis, City of Black Diamond . Lisa Were, City of Sammamish . Todd Hunsdorfer, City of Kent REVISED June 2013 | Page 3 Evaluation Report Don’t Drip & Drive. Fix that Leak! Vehicle Leak Education and Behavior Change Project We also thank PRR and Cascadia Consulting Group, our consultants who expertly managed, coordinated, and implemented the day-to-day activities to develop and implement the campaign. Their ability to think and act outside-the-box enabled us to build uncommon partnerships, creatively expand our campaign’s reach, leverage resources, and pave the way to making a tangible on-the-ground difference to improve our region’s water quality. Additionally, we thank Steve Pool for creating such a fun radio spot and our other major project partners for their contributions. Project partners included the Automotive Service Association Northwest (ASA); the 84 ASA-member repair shops that voluntarily participated in this campaign; The Boeing Company; and radio stations Warm 106.9, KJR-FM, KOMO-AM/FM, and KMPS-FM. We thank Radhika Abubakkar and John Howard for their significant contributions to our background and formative research. We also thank our numerous partners and volunteers who helped check for leaky cars and trucks at our Vehicle Leaks Blitz events. This project was made possible by funding from Washington Department of Ecology, with additional significant direct contributions by Snohomish County, King County, and the City of Seattle. Thank you for providing the financial support to enable this project’s success. Inquiries on the project should be directed to: Doug Rice, Outreach Program Coordinator Stef Frenzl, Communication Specialist King County Water and Land Resources Division Snohomish County Public Works-Surface Water King Street Center Management 201 S Jackson, Suite 600 3000 Rockefeller Ave, MS-607 Seattle, WA 98104 Everett, WA 98201 206-296-8360 425-388-6466 [email protected] [email protected] REVISED June 2013 | Page 4 Evaluation Report Don’t Drip & Drive. Fix that Leak! Vehicle Leak Education and Behavior Change Project Executive Summary Overview From August 2012 to June 2013, STormwater Outreach for Regional Municipalities (STORM) conducted the Vehicle Leak Education and Behavior Change Project funded substantially by the Grants of Regional or Statewide Significance (GROSS) program of the Department of Ecology. Participating STORM members, supported by a core project team, researched and developed the Don’t Drip & Drive. Fix that Leak! campaign to address leaking vehicles that could impair regional water quality. In April 2013, a comprehensive outreach campaign was conducted that included: . Support from local jurisdictions throughout the Puget Sound region to check vehicles at Vehicle Leaks Blitz events and promote campaign messages. Partnerships with local repair shops to provide free leak inspections and discounted repairs. A multi-media marketing campaign. The primary outcome goal of the project was to test up to 10,000 vehicles for leaks in the Puget Sound Region. The project also sought to motivate owners of leaking vehicles to repair their leaks and to develop and assess a pilot campaign that can be used in the future and elsewhere. During