The conception of ´Neuroaesthetics`was coded in 1999 by the neuroscientist Semir Zeki. The conception of ´Neuroaesthetics`was coded in 1999 by the neuroscientist Semir Zeki. It lies at the intersection between cognitive psychology, neurobiology and art. The conception of ´Neuroaesthetics`was coded in 1999 by the neuroscientist Semir Zeki. It lies at the intersection between cognitive psychology, neurobiology and art. In neuroaesthetics, models from cognitive psychology are used in studies on how the brain responds to aesthetic stimuli. Zeki’s main interest is the organization of the primate visual brain. In 1994, he began to study the neural basis of creativity and the aesthetic appreciation of art. In 2001, he founded the Institute of Neuroesthetics, This institute, the first of its kind in the world, is attached to the Wellcome Laboratory of Neurobiology (Vislab) at University College London. The aims of the institute are: •to further the study of the creative process as a manifestation of the functions and functioning of the brain; The aims of the institute are: •to further the study of the creative process as a manifestation of the functions and functioning of the brain; •to study the biological foundations of aesthetics; The aims of the institute are: •to further the study of the creative process as a manifestation of the functions and functioning of the brain; •to study the biological foundations of aesthetics; •to provide a forum for artists to keep abreast of recent developments in areas of visual research and technological developments that interest them The aims of the institute are: •to further the study of the creative process as a manifestation of the functions and functioning of the brain; •to study the biological foundations of aesthetics; •to provide a forum for artists to keep abreast of recent developments in areas of visual research and technological developments that interest them •to instill among neurobiologists the virtues of using the products of art to study the organization of the brain; The aims of the institute are: •to further the study of the creative process as a manifestation of the functions and functioning of the brain; •to study the biological foundations of aesthetics; •to provide a forum for artists to keep abreast of recent developments in areas of visual research and technological developments that interest them •to instill among neurobiologists the virtues of using the products of art to study the organization of the brain; •to promote the importance of learning more about the brain when approaching topics such as art, morality, religion, Another founder of our discipline is V.S. Ramachandran, professor in neurobiology at the Center for Brain and Cognition, University of California, San Diego. Another founder of our discipline is V.S. Ramachandran, professor in neurobiology at the Center for Brain and Cognition, University of California, San Diego. Ramachandran has formulated what he calls eight laws of aesthetics. Another founder of our discipline is V.S. Ramachandran, professor in neurobiology at the Center for Brain and Cognition, University of California, San Diego. Ramachandran has formulated what he calls eight laws of aesthetics. According to Ramachandran, art will always tend to be a sort of exaggeration of the reality. Venus of Willendorf Indian female temple sculptures caricature drawings Another founder of our discipline is V.S. Ramachandran, professor in neurobiology at the Center for Brain and Cognition, University of California, San Diego. Ramachandran has formulated what he calls eight laws of aesthetics. According to Ramachandran, art will always tend to be a sort of exaggeration of the reality. Venus of Willendorf Indian female temple sculptures caricature drawings Another founder of our discipline is V.S. Ramachandran, professor in neurobiology at the Center for Brain and Cognition, University of California, San Diego. Ramachandran has formulated what he calls eight laws of aesthetics. According to Ramachandran, art will always tend to be a sort of exaggeration of the reality. Venus of Willendorf Indian female temple sculptures caricature drawings Another founder of our discipline is V.S. Ramachandran, professor in neurobiology at the Center for Brain and Cognition, University of California, San Diego. Ramachandran has formulated what he calls eight laws of aesthetics. According to Ramachandran, art will always tend to be a sort of exaggeration of the reality. Venus of Willendorf Indian female temple sculptures caricature drawings Another founder of our discipline is V.S. Ramachandran, professor in neurobiology at the Center for Brain and Cognition, University of California, San Diego. Ramachandran has formulated what he calls eight laws of aesthetics. According to Ramachandran, art will always tend to be a sort of exaggeration of the reality. Venus of Willendorf Indian female temple sculptures caricature drawings Ramachandran labels this exaggeration the peak shift effect. He finds the same mechanism in work in the animal world. Another founder of our discipline is V.S. Ramachandran, professor in neurobiology at the Center for Brain and Cognition, University of California, San Diego. Ramachandran has formulated what he calls eight laws of aesthetics. According to Ramachandran, art will always tend to be a sort of exaggeration of the reality. Venus of Willendorf Indian female temple sculptures caricature drawings Ramachandran labels this exaggeration the peak shift effect. He finds the same mechanism in work in the animal world. An interesting experiment has focused on seagulls feeding their chicks. The beak of the seagull, which is yellow, has a red stripe on it which the chickens pecks at when they ask for food. Another founder of our discipline is V.S. Ramachandran, professor in neurobiology at the Center for Brain and Cognition, University of California, San Diego. Ramachandran has formulated what he calls eight laws of aesthetics. According to Ramachandran, art will always tend to be a sort of exaggeration of the reality. Venus of Willendorf Indian female temple sculptures caricature drawings Ramachandran labels this exaggeration the peak shift effect. He finds the same mechanism in work in the animal world. An interesting experiment has focused on seagulls feeding their chicks. The beak of the seagull, which is yellow, has a red stripe on it which the chickens pecks at when they ask for food. Another founder of our discipline is V.S. Ramachandran, professor in neurobiology at the Center for Brain and Cognition, University of California, San Diego. Ramachandran has formulated what he calls eight laws of aesthetics. According to Ramachandran, art will always tend to be a sort of exaggeration of the reality. Venus of Willendorf Indian female temple sculptures caricature drawings Ramachandran labels this exaggeration the peak shift effect. He finds the same mechanism in work in the animal world. An interesting experiment has focused on seagulls feeding their chicks. The beak of the seagull, which is yellow, has a red stripe on it which the chickens pecks at when they ask for food. Another founder of our discipline is V.S. Ramachandran, professor in neurobiology at the Center for Brain and Cognition, University of California, San Diego. Ramachandran has formulated what he calls eight laws of aesthetics. According to Ramachandran, art will always tend to be a sort of exaggeration of the reality. Venus of Willendorf Indian female temple sculptures caricature drawings Ramachandran labels this exaggeration the peak shift effect. He finds the same mechanism in work in the animal world. An interesting experiment has focused on seagulls feeding their chicks. The beak of the seagull, which is yellow, has a red stripe on it which the chickens pecks at when they ask for food. In the words of Ramachandran: being trained to respond to one particular stimulus will lead to a preference for an exaggerated version of that same stimulus. What is beauty? This question has been debated for at least 2.500 years and has been given a wide variety of answers. One can broadly distinguish three main positions: What is beauty? This question has been debated for at least 2.500 years and has been given a wide variety of answers. One can broadly distinguish three main positions: The objectivist view: This view dates back to Plato; it maintains that beauty is a property of an object that produces a pleasurable experience in any suitable perceiver. What is beauty? This question has been debated for at least 2.500 years and has been given a wide variety of answers. One can broadly distinguish three main positions: The objectivist view: This view dates back to Plato; it maintains that beauty is a property of an object that produces a pleasurable experience in any suitable perceiver. The subjectivist view: This view dates back to the Sophists; it maintains that beauty is in the eye of the beholder, i.e. taste cannot be debated. What is beauty? This question has been debated for at least 2.500 years and has been given a wide variety of answers. One can broadly distinguish three main positions: The objectivist view: This view dates back to Plato; it maintains that beauty is a property of an object that produces a pleasurable experience in any suitable perceiver. The subjectivist view: This view dates back to the Sophists; it maintains that beauty is in the eye of the beholder, i.e. taste cannot be debated. The interactionist view: beauty is grounded in the processing experiences of the perceiver that emerge from the interaction of stimulus properties and perceivers’ cognitive and affective processes. The objectivist view Among the identified features were balance and proportion, symmetry, contrast and clarity. Intended symmetry: Acheulean hand axes; 1,7 million years before present (BP) The Acheulean hand axes (c. 1, 7 mill years BP - 500.000/200.000 years BP) show uniformity across wide geographical locations and throughout a considerable period of time.