Sample pages provided by: MarketResearch.com Contact us: Call ‐ 1.800.298.5699 OR +1.240.747.3093 Int’l Fax ‐ 240.747.3004 Email ‐ [email protected] Our Offices: Headquarters‐Rockville, MD New York, NY 11200 Rockville Pike 38 East 29th Street, 6th Floor Suite 504 New York, NY 10016 Rockville, MD 20852 212.807.2600 t 240.747.3000 t 212.807.2676 f 240.747.3004 f North Adams, MA London, England 131 Ashland Street 37‐39 Lime Street Suite 200 London, EC3M 7AY North Adams, MA 01247 +44 207 2563920 t 212.807.2600 t +44 207 626 4693 f 413.664.9791 f Global Sports & Energy Drinks Market ­ By Types, Ingredients, Distribution Channels, End-users & Top Brands Trends & Forecasts (2011 – 2016) 1 INTRODUCTION 1.1 KEY TAKE-AWAYS Define size and segments of the global sports and energy drinks market Analyze the market structure by identifying various sub-segments of the global sports and energy drinks market Forecast revenue of the global sports and energy drinks market and its various sub- markets/micro-markets with respect to four main geographies; i.e. North America, Europe, Asia-Pacific, and Rest of the World (ROW) Identify major trends, drivers, and restraints of the global sports and energy drinks market Strategically analyze each sub-market with respect to individual growth trends and contribution to the overall market Analyze opportunities in the market for the stakeholders by identifying high-growth segments of the global sports and energy drinks market Identify and profile key players in the global sports and energy drinks market Track and analyze competitive developments such as new product developments, partnerships, mergers and acquisitions in the global sports and energy drinks market 1.2 REPORT DESCRIPTION The sports drinks, energy drinks, and nutraceutical drinks form a part of functional drinks; which come under soft drinks. Sports drinks and energy drinks are very different beverage choices that should be assessed and marketed differently and hence are described separately in the report. Sports and energy drinks differ in their functionality as well. Sports drinks are meant to replenish the fluid lost during exercise or any physical activity whereas energy drinks are to give you a boost of energy. The report provides full analysis of the world's leading energy drinks’ market, with clear insight and market commentary on the main developments MarketsandMarkets 3 Global Sports & Energy Drinks Market ­ By Types, Ingredients, Distribution Channels, End-users & Top Brands Trends & Forecasts (2011 – 2016) and trends. Also included is a chronology of developments by region, ensuring coverage of the latest energy drink developments. With the huge market potential and the growing preference, the market is likely to witness considerable growth in the years to come. The market is anticipated to continue penetrating the untapped markets and older population. The growth of the market is also largely attributed to the developments such as the incorporation of the organic and natural ingredients. The varieties of sports and energy drinks containing organic or natural ingredients are increasing continually at present. 1.3 MARKETS COVERED This report focuses on global sports and energy drinks market. This research categorizes the global sports and energy drinks market on the basis of types, end-users, ingredients, geography, top brands, and distribution channel: On the basis of geography: North America Europe Asia-Pacific ROW On the basis of top brands: Sports drinks Gatorade Powerade Others Energy drinks Red Bull Others MarketsandMarkets 4 Global Sports & Energy Drinks Market ­ By Types, Ingredients, Distribution Channels, End-users & Top Brands Trends & Forecasts (2011 – 2016) On the basis of distribution channel: Off-premise (Off trade) Convenience stores Supermarkets/hypermarkets Mass merchandisers Drug stores Others On-premise (On-trade) Food service/sports nutrition chain Vending Others 1.4 STAKEHOLDERS Sports and energy drink ingredients’ manufacturers/suppliers Pharmaceutical companies Sports and energy drink manufacturers Sports and energy drink retailers and distributors Research and consulting firms 1.5 RESEARCH METHODOLOGY The basic market information was collected through secondary research from government websites, companies’ websites and news releases; and from worldwide soft drinks associations’ websites such as U.S.-based International Council of Beverage Associations (ICBA), Switzerland-based International Food and Beverage Alliance (IFBA), and other government and non-government information sources. Moreover, we have used various secondary sources such as encyclopedia, directories, and databases to identify and collect information useful for MarketsandMarkets 5 Global Sports & Energy Drinks Market ­ By Types, Ingredients, Distribution Channels, End-users & Top Brands Trends & Forecasts (2011 – 2016) this extensive, technical, and commercial study of sports and energy drinks. No primary research has been done for this report. 1.5.1 MARKET SIZE A top-down approach was used to estimate the market sizes of sports and energy drinks. The research methodology used to calculate market size also includes the following details: The key players in the sports and energy drinks market were identified through secondary research and their market revenue was determined through secondary research. It includes study of the annual reports of top market players. The size of sports and energy drinks market was derived from the aggregation of market shares of the major players and forecast is based on an analysis of market trends such as pricing and consumption. The penetration of micro-markets was established through secondary sources. The geographical split is determined using secondary sources. It is based on various parameters such as number of players in a particular region and the extent of research activity occurring in that geography. 1.5.2 COMPANIES COVERED DURING SECONDARY Beverage Marketing Corporation (U.S.) American Beverages Association (U.S.) The Beverage Network (U.S.) American Dietetic Association (U.S.) Japan Soft Drinks Association (Japan) British Soft Drinks Association (U.K.) Gatorade Sports Science Institute (U.S.) China Soft Drinks Industry Association (China) Canadian Beverage Association (Canada) Factiva database MarketsandMarkets 6 Global Sports & Energy Drinks Market ­ By Types, Ingredients, Distribution Channels, End-users & Top Brands Trends & Forecasts (2011 – 2016) OneSource database Company’s annual reports and press releases Various soft drinks/beverages magazines 1.5.3 ASSUMPTIONS All U.S.D. exchange rates are as of 2010. Inflation is not the part of pricing and price has been kept constant throughout the year for calculating market size in both volume and value. Prices have been assumed to be constant across the globe. The numbers may not match up due to rounding off at subsequent levels. All major top brands are only considered and potential brands may not be covered completely. 1.5.4 KEY DATA POINTS TAKEN FROM SECONDARY SOURCES Past and future growth trends Geographical segmentation and their respective growth rate Market share of different applications and their growth rates Developments for new ingredients Key factors affecting the market 1.5.5 KEY QUESTIONS ANSWERED What are market estimates and forecasts, in terms of volumes and revenue for sports and energy drinks market? What and where are the opportunities? What factors are driving market growth? Which are the key playing fields and winning-edge imperatives? What are the competitive landscapes? MarketsandMarkets 7 Global Sports & Energy Drinks Market ­ By Types, Ingredients, Distribution Channels, End-users & Top Brands Trends & Forecasts (2011 – 2016) Who are the main players in the sports and energy drinks market; what are their strategic directives, operational strengths? Who is doing what? What is the market demand for sports and energy drinks by various types and end- users? What is the market size and forecast for different geographies; i.e. North America, Asia-Pacific, and Europe? What are the potential ingredients for sports and energy drinks? MarketsandMarkets 8 Global Sports & Energy Drinks Market ­ By Types, Ingredients, Distribution Channels, End-users & Top Brands Trends & Forecasts (2011 – 2016) 2 EXECUTIVE SUMMARY The global market for energy drinks has grown exponentially in the last few years and young adults are the primary targets of the industry. Now there are hundreds of sports and energy drinks available in the global market. The market was well-established in 2010 and is expected to grow rapidly. The global market of sports and energy drinks is dominated by few major companies such as PepsiCo Inc. (U.S.), Coca-Cola Company (U.S.), and Red Bull GmbH (Germany) with exception of few regional markets such as U.K., which are dominated by regional player such as Glaceau (U.S.). At present, youngsters are the main target customers of the sports and energy drinks. However, the customer base is expected to widen to adults including women and children. TABLE 1 SPORTS & ENERGY DRINKS MARKET VOLUME, BY GEOGRAPHY, 2009 – 2016 (MILLION LITERS) CAGR% Region 2009 2010 2011 2016 (2011-2016) North America XX XX XX XX XX Asia-Pacific XX XX XX XX XX Europe XX XX XX XX XX Rest of the World XX XX XX XX XX Total XX XX XX XX XX Source: MarketsandMarkets In the global market for retail drinks, sports and energy drinks are amongst the fastest growing ones in the