Sports Nutrition & Weight Loss 2012 Report An analysis of markets, trends, competition and strategy in the U.S. sports nutrition and weight loss market NBJ’s Sports Nutrition & Weight Loss Report 2012 2 www.nutritionbusinessjournal.com ©2012 Penton Media, Inc. Table of Contents 2.1. ACKNOWLEDGEMENTS ................................................................................................................................................... 15 2.2. RESEARCH METHODOLOGY ............................................................................................................................................. 15 2.2.1. Disclaimer ........................................................................................................................................................ 16 2.2.2. Copyright ......................................................................................................................................................... 16 2.3. DEFINITIONS ................................................................................................................................................................. 16 2.3.1. SNWL Categories ............................................................................................................................................. 16 2.3.2. Product Categories .......................................................................................................................................... 18 2.3.3. Sales Channels ................................................................................................................................................. 19 3.1. U.S. NUTRITION & SUPPLEMENT INDUSTRY ....................................................................................................................... 21 3.2. U.S. SPORTS NUTRITION & WEIGHT LOSS MARKET ............................................................................................................. 22 3.2.1. Product Categories .......................................................................................................................................... 22 3.2.2. Channel Sales ................................................................................................................................................... 26 3.3. GROWTH & FORECAST ................................................................................................................................................... 27 3.1. RECENT MERGERS & ACQUISITIONS .................................................................................................................................. 29 3.1.1. Designer Protein Acquires Designer Whey Brand from NEXT Protein ............................................................. 29 3.1.2. Provexis Buys SiS, Sports Nutrition Stays Hot .................................................................................................. 30 3.1.3. GNC Goes Public (Again) .................................................................................................................................. 31 3.1.4. BSN Opens New Doors to Consumer Whey Market for Glanbia ...................................................................... 32 3.1.5. Private Equity Deals Aplenty ............................................................................................................................ 32 3.1.6. GSK Moves into Sports Nutrition with Acquisition of Maxinutrition ................................................................ 33 3.1.7. ConAgra Acquires Elan ..................................................................................................................................... 33 3.2. HISTORY OF SNWL ....................................................................................................................................................... 33 3.2.1. 1920s ............................................................................................................................................................... 34 3.2.2. 1930s ............................................................................................................................................................... 34 3.2.3. 1940s ............................................................................................................................................................... 34 3.2.4. 1950s ............................................................................................................................................................... 34 3.2.5. 1960s ............................................................................................................................................................... 35 3.2.6. 1970s ............................................................................................................................................................... 35 3.2.7. 1980s ............................................................................................................................................................... 36 3.2.8. 1990s ............................................................................................................................................................... 36 3.2.9. 2000s ............................................................................................................................................................... 37 3.2.10. 2010s ............................................................................................................................................................... 39 4.1. PRODUCT SALES ............................................................................................................................................................ 41 4.1.1. Top Companies ................................................................................................................................................ 46 4.1.2. Sports Drinks .................................................................................................................................................... 46 4.1.3. Energy Drinks ................................................................................................................................................... 48 4.1.4. Energy Shots .................................................................................................................................................... 50 4.2. CHANNEL SALES ............................................................................................................................................................ 51 4.3. GROWTH & FORECAST ................................................................................................................................................... 52 4.4. TRENDS ....................................................................................................................................................................... 55 4.4.1. Energy Beverages Dominated by Big Players Peddling Caffeine and Calories ................................................. 55 4.4.2. Top Trends in Energy and Protein Beverages .................................................................................................. 58 ©2012 Penton Media, Inc. www.nutritionbusinessjournal.com 3 NBJ’s Sports Nutrition & Weight Loss Report 2012 4.4.3. Slower Growth Foreseen for Energy Drinks Category ...................................................................................... 59 4.4.4. Shot Products Offer a Burst of Growth and Innovation for Maturing Energy Drink Sector ............................. 59 4.4.5. Latin America: The World's Next Functional Beverage Hotspot? .................................................................... 63 4.4.6. Ingredients Backed with Good Science Help Formulators Hit the Energy Bull's Eye ........................................ 64 5.1. PRODUCT SALES ............................................................................................................................................................ 67 5.1.1. Top Companies ................................................................................................................................................ 71 5.1.2. Sports Powders & Formulas ............................................................................................................................. 74 5.1.3. Sports Pills ........................................................................................................................................................ 75 5.1.4. Sports Nutrition Hardcore Drinks ..................................................................................................................... 76 5.2. CHANNEL SALES ............................................................................................................................................................ 79 5.3. GROWTH & FORECAST ................................................................................................................................................... 80 5.4. TRENDS ....................................................................................................................................................................... 82 5.4.1. Is DMAA Forcing FDA’s Hand on NDIs? ............................................................................................................ 82 5.4.2. New Protein Study Could Shake Up Sports Nutrition