10319.4_319.1-7000.319 23/01/20 10:01 Pagina 1 10319.4 We are in a time of deep transformations, led by digital revolutions follo- wing one another. Such transformations, that are impacting our daily life, are not just technological, but also social and cultural. As a consequence, DESIGN RESEARCH trends transversal to different fields are advancing, requiring the design field to be aware, responsive and, above all, predictive. MARIANI I. RAMPINO, L. IN THE DIGITAL ERA This book proposes an overview of the researches initiated in 2015 in the Design PhD programme of Politecnico di Milano. All of them explore the Opportunities and implications implications of the ongoing transformations, from the specific perspective Notes on Doctoral Research in Design 2020 of design research. Throughout the book, the cultural, organisational, social, and managerial issues raised by digital technology and its applications, are debated. How and to what extent such issues call for a reframing of design processes, practices and models? This is debated in the first and se- cond part of the book. The third part taps into a growing but still underex- edited by Lucia Rampino and Ilaria Mariani plored issue, the ethics and social awareness that comes along in today’s smart and interconnected world. Lucia Rampino, PhD in Industrial Design, is an Associate Professor at Poli- tecnico di Milano, Design Department. Her core field of research is product ERA DIGITAL THE IN RESEARCH DESIGN design, with a focus on theories of design and the nature of design processes, in particular as they pertain to product innovation. Her recent attention has concentrated on the opportunities that smart and dynamic artefacts offer to the field of design for behavior change. She has taken part in various research projects and serves as a reviewer for both Design Journals and Conferences. Since 2009, she is on the Design PhD Faculty of Politecnico di Milano. In 2018 she has been appointed as the PhD Program vice-coordinator. Ilaria Mariani, PhD in Design, is Lecturer at the Design School, and post- doc Research Fellow at the Design Department, Politecnico di Milano. She de- signs and researches on interactive complex systems for communication and social innovation, focusing on assessing their impact on users. Her studies span among Communication Design, Game Studies and Interaction Design, covering Media Studies, Speculative Design and Sociology to varying degrees. On such topics, she has been taking part in national and international rese- arch projects, being also involved in organizing conferences and reviewing journals and conference papers. FrancoAngeli La passione per le conoscenze ISBN 978-88-917-9991-3 FRANCOANGELI D.I. DESIGN INTERNATIONAL DESIGN INTERNATIONAL SERIES Direction: Silvia Piardi Scientific Board: Alessandro Biamonti, Ezio Manzini, Carlo Martino, Francesca Tosi, Mario Piazza, Promil Pande Over the last few years the international design research network has become an important reality, which has facilitated the sharing of ideas and opinions, improved understanding of the subject and increased awareness of the potential of design in various socio-geographical contexts. The current expansion of the educational network allows teachers, students, researchers and professionals to meet, both online and in person. It would seem therefore that the time is now right to propose a new series of books on design, contributing the construction of the international design community, helping authors bring their work onto the world scene. The Design International series is thus born as a cultural setting for the sharing of ideas and experiences from the different fields of design, a place in which you can discover the wealth and variety of design research, where different hypotheses and different answers present themselves, in an attempt to draw up a map of Italian design, though in a continuous comparison with the world scene. Different areas of design will be investigated, such as for example: fashion, interior design, graphic design, communication design, product and industrial design, service and social innovation design, interaction design and emotional design. Books published in this series are selected by the Scientific Board and submitted to two referees for peer-review. Copyright © 2020 by FrancoAngeli s.r.l., Milano, Italy. ISBN 9788835100317 This volume is published in open access format, i.e. the file of the entire work can be freely downloaded from the FrancoAngeli Open Access platform (http://bit.ly/francoangeli-oa). On the FrancoAngeli Open Access platform, it is possible to publish articles and monographs, according to ethical and quality standards while ensuring open access to the content itself. It guarantees the preservation in the major international OA archives and repositories. Through the integration with its entire catalog of publications and series, FrancoAngeli also maximizes visibility, user accessibility and impact for the author. Read more: http://www.francoangeli.it/come_pubblicare/pubblicare_19.asp Readers who wish to find out about the books and periodicals published by us can visit our website www.francoangeli.it and subscribe to our “Informatemi” (notify me) service to receive e-mail notifications. Copyright © 2020 by FrancoAngeli s.r.l., Milano, Italy. ISBN 9788835100317 10319.4_319.1-7000.319 23/01/20 10:01 Pagina 2 DESIGN RESEARCH IN THE DIGITAL ERA Opportunities and implications Notes on Doctoral Research in Design 2020 edited by Lucia Rampino and Ilaria Mariani FRANCOANGELI D.I. DESIGN INTERNATIONAL Copyright © 2020 by FrancoAngeli s.r.l., Milano, Italy. ISBN 9788835100317 Cover by: Ilaria Mariani Copyright © 2020 by FrancoAngeli s.r.l., Milano, Italy. This work, and each part thereof, is protected by copyright law and is published in this digital version under the license Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) By downloading this work, the User accepts all the conditions of the license agreement for the work as stated and set out on the website https://creativecommons.org/licenses/by-nc-nd/4.0 Copyright © 2020 by FrancoAngeli s.r.l., Milano, Italy. ISBN 9788835100317 Contents Designing in an era of transformation comes with responsibility Lucia Rampino and Ilaria Mariani pag. 9 Human-centered Design Practice Human Resource Design. Steering human-centred innovation within private organizations Martina Rossi » 23 Designing for Ambient UX: Design Framework for Managing User Experience within Cyber-Physical Systems Milica Pavlovic » 39 Design For Intercultural Experience: A Design Framework within User Experience Approach Shushu He » 55 5 Copyright © 2020 by FrancoAngeli s.r.l., Milano, Italy. ISBN 9788835100317 Digital Transformation Creativity 4.0. A method to explore the influences of the digital transition on human creativity within the design process Carmen Bruno pag. 75 Toward a Yacht Design 4.0. How the new manufacturing models and digital technologies [could] affect yacht design practices Arianna Bionda » 91 Displaying open cultural collections. Interface characteristics for effective cultural content aggregators Giovanni Profeta » 107 From Adriano Olivetti’s project: Eduardo Vittoria. Research, drawing and design. New methods of representation to enhance modern architecture Sara Conte » 125 Ethics and social awareness Personal Interaction Design. Introducing into the Design Process the Discussion on the Consequences of the Use of Personal Information Laura Varisco » 143 6 Copyright © 2020 by FrancoAngeli s.r.l., Milano, Italy. ISBN 9788835100317 Delaying Obsolescence in Digital Products. Interdisciplinary Research through Emotionally Durable Design and Well-Being in the Z Generation Mario de Liguori pag. 163 Design for Sustainability in Fashion Trinh Bui and Alba Cappellieri » 183 7 Copyright © 2020 by FrancoAngeli s.r.l., Milano, Italy. ISBN 9788835100317 Copyright © 2020 by FrancoAngeli s.r.l., Milano, Italy. ISBN 9788835100317 Designing in an era of transformation comes with responsibility Lucia Rampino and Ilaria Mariani Department of Design, Politecnico di Milano The PhD in Design at Politecnico di Milano was established in 1990, exactly 30 years ago. It was Italy’s first PhD Programme on the topic, and its leading figure was Ulm School of Design former teacher and director Tomàs Maldonado. Its original name was “Doctoral Programme in Industrial De- sign and Visual Communication,” which showed the discipline’s traditional legacy as being concerned with the technical study of two-dimensional and three-dimensional artefacts. The thematic areas covered were theory and history of design, product design, visual communication and environmental issues (Pizzocaro, 2003, p. 174). The programme partly acquired its initial approach from being situated in an increasingly complex framework, where innovation was relevant. This fuelled a need to consider the importance of design providing competitive advantages. Hence, in the first years, research themes were focused on the theoretical investigation of innovation-related phenomena (Pizzocaro, 2003). The strict relationship with the architecture field was evident. As a matter of fact, in Italy, the design was born from with- in the architecture discipline and only recently broke free of it. From its 1990 foundation, when it hosted two candidates, our PhD Pro- gramme has grown significantly in size and has extensively enlarged the range of subjects covered. Now, 20 students join the Programme annually, entering a 250-strong Department,