EQUITANA Australia Presentation for the German-Australian Chamber of Industry and Commerce EQUITANA Australia EQUITANA Australia has provided the Asia Pacific area with the ultimate forum for all things equine since 1999. In thirteen years, EQUITANA Australia events have become solid fixtures in the international equine events calendar. With an exciting mix of Exhibition, Education, Competition and Entertainment, EQUITANA Australia events is the one opportunity that the entire equine industry from all over the world gather in such a unique place as Australia. The equine market is one of the strongest industries in Australia and provides a wealth of possibilities for international Exhibitors and Investors. EQUITANA Australia events is the perfect place to launch new products or ranges on to the Australian market, make business connections and meet and greet your Australasian contacts. 2 The Event - EQUITANA Melbourne November 15th – 18th 2012 3 EQUITANA Melbourne EQUITANA Melbourne is officially recognized as a Hallmark event for the state of Victoria. Since being launched, this prestigious event has become Australia’s largest multi-discipline equestrian festival. EQUITANA Melbourne is: • 4 days of exhibition with around 300 national and international Exhibitors • Almost 50,000 attendees • Over 200 educational presentations by Australian and international experts • 16 different horse competitions, offering the largest combined prize pool in Australia • Four nights of entertainment and international stars conducting exclusive educational clinics EQUITANA Melbourne is a proven outstanding event and now successfully supports the Australian equine community in Sport, Industry and tourism, creates employment and delivers business opportunities for all our exhibitors, educational presenters and sponsors. 4 EQUITANA Melbourne QUICK FACTS – Melbourne 2010 • Approximately 50,000 people in attendance over the 4 days • 32% of all attendees were from a regional location • 50.4% of all attendees travelled from interstate • 5.5% of all attendees travelled from overseas • 321 companies participated in the event • 27 breed associations and studs participated in the Breed Village • 99 educators presented over 200 demonstrations • 380 competitors in 16 different competitions 5 EQUITANA Melbourne EQUITANA Melbourne is based at the Melbourne Showgrounds, which are an easy 8km drive (20 minutes) from the centre of Melbourne Central Business District. Melbourne Central Business District 6 EQUITANA Melbourne The EQUITANA Melbourne precinct at the Melbourne Showgrounds includes: • Grand Pavilion Indoor Arena with seating for 4,800 • Outdoor Arena with seating for 4,500 • Three Exhibition Pavilions with over 15,000sqm of sellable space • Outdoor Truck & Float synthetic arena • Outdoor Truck & Float area of over 3000sqm • Three sand demonstration arenas utilised by the Education Program • One rubber matted Education arena • EQUITANA Breed Village with over 55 stables • Extensive Back of House area including 170 stables and two warm up arenas LANGS ROAD Back of House Stables & Warm Up Areas Gate 2 GRAND PAVILION INDOOR ARENA Arena TuffRock Arena EPSOM First OUTDOOR TRUCK PAVILION Aid & FLOAT AREA RACV Outdoor EQUITANA Classroom ENTRANCE Food EPSOM ROAD Information Court Tent Hygain Grand Boulevard Exhibitors Arena Lounge Arena THE GRAND Royal Cafe HALL Exhibitor Grand Boulevard ENTRANCE Car Park Melbourne Showgrounds Train Station PAVILION JOHN DEERE BREED VILLAGE EQUITANA John Deere Arena Village Wash Bays & Relaxation Area MELBOURNE 7 The Event - EQUITANA Sydney November 7th – 10th 2013 8 EQUITANA Sydney Due to the resounding growth of the equine industry and the demand from equine enthusiasts Australia wide, EQUITANA Sydney was launched in 2011. With the same basic structure as the Melbourne event, Exhibition, Education, Competition and Entertainment, the New South Wales event has proven to be an outstanding performer with it’s own unique flavour and attendees. The strong support that the equine industry has shown EQUITANA Sydney paves the way for it in both attendee and exhibition growth. The wonderful facilities available at the Sydney Showgrounds can absorb the growth possibilities shown through the inaugural event. With Sydney’s central location and its international accessibility, EQUITANA Sydney provides access to many attendees and exhibitors who have previously found it too difficult to attend the Melbourne event. 9 EQUITANA Sydney QUICK FACTS – Sydney 2011 • Approximately 45,000 people in attendance over the 4 days • Over 15,000sqm of exhibition floor space • 45% of all exhibitors were from interstate • 3% of all exhibitors were international companies • Approximately 35% of exhibitors were new to EQUITANA • More floor space was sold per exhibitor than ever before • 66% of all attendees came from rural and urban NSW • Record General Admission ticket sales 10 EQUITANA Sydney EQUITANA Sydney is based at the Sydney Showground at Olympic Park, which is only 16km from the centre of Sydney. Sydney City Centre 11 EQUITANA Sydney The EQUITANA Sydney precinct at the Sydney Showground at Olympic Park includes: • The Dome Indoor Arena with seating for 5,000 • Outdoor Competition Arena with seating for 5,000+ • Three Exhibition Pavilions with over 15,000sqm of exhibition space • Outdoor Truck & Float area of over 1,500sqm • Three sand demonstration arenas utilised by the Education Program • One rubber matted outdoor stadium • Two rubber matted Education arenas • EQUITANA Breed Village with capability of over 50 stables • Extensive Back of House area including 270 stables and two warm up arenas 12 Opportunities for German exhibitors EQUITANA Australia events have a dedicated contingent of international exhibitors from as far away as South Africa and Europe. International exhibitors products, all strongly related to at least one element of the equine industry, have ranged from clothing to saddlery and training equipment. Every product from every element of the industry can be showcased at EQUITANA Australia events to a welcoming audience. The tailor made opportunities for a ‘German Area’ or ‘German Pavilion’ are wide and varied, and only limited by the amount of prospective exhibitors that will be showcasing their product at future events. 13 For more information More information concerning becoming a part of the Exhibition at any EQUITANA Australia event, then please feel free to contact Susan Moir. CONTACT DETAILS: Susan Moir Exhibition Manager Ph: +61 3 8698 2000 Email: [email protected] 14.