WANYU ZHANG PODCAST MARKETING & INTERNATIONAL BUSINESS PREVIOUS POSITIONS Podcast Marketing & International Business Manager CONTACT NPR Marketing | Oct 2020 - present Own all aspects of the marketing campaign, including but not limited to [email protected] composing creative briefs, coordinating legal reviews, ensuring production wanyuzhang.com timelines are met, approving creative assets, buying media, and managing reports Washington, D.C. Develops and executes marketing media campaigns that increase brand linkedin.com/in/zhangwanyu awareness and drive topline revenue, emphasis of role is on execution and development of plan is based upon collaborative efforts with client and marketing management Identify, develop and execute media and digital strategies to deliver long- term strategic plans to establish NPR presence in international markets, by ACADEMIC BACKGROUND conducting appropriate financial analysis and partner due diligence as needed Georegetown University Design and execute a go-to-market strategy for NPR products. Contribute M.A. Communications | Dec 2017 to the development of International’s strategy, program planning and execution in coordination with NPR cross-functional partners and Majored in Communication, Culture & Technology stakeholders (Minor in Asian Studies) Indiana University Bloomington Strategic Marketing Manager B.A. Telecommunications | Dec 2013 NPR Marketing | May 2020 - October 2020 (6 months) (Minor in Japanese) Oversees and is accountable for the assigned marketing campaign for NPR programming, digital products and events in paid, earned, and owned channels to meet defined goals. Develops promotional concepts and marketing strategies with the help HONORS - AWARDS with cross-functional team. 2020 NPR Spark & Impact Award Flawlessly implement and execute marketing strategies to support business objectives. (People's Choice) Works closely with cross functional teams, including PR, creative team, programming, event, digital and legal to ensure consistency, accuracy and alignment on all brand efforts. Manage relationships with internal and external partners and Identify opportunities for new partnerships with professional association. WANYU ZHANG PODCAST MARKETING & INTERNATIONAL BUSINESS PREVIOUS POSITIONS Creative Producer NPR Creative / August 2019 - May 2020 (10 months) Develop promotional materials under tight deadlines that are innovative, visually appealing, and designed to meet NPR’s brand marketing objectives. Collaborate with designer, copywriter to refresh the brand includes Up First, TED Radio Hour and Code Switch Manage and oversee the internal multimedia digit assets and customized training sessions to different teams through the whole organization Collaborates/supervises creative work by external agencies and other creative partners to ensure proper brand representation and creative quality Manage department intern to help them get NPR experience and on board on several projects Marketing and Promotions interim manager (temporary) NPR Creative | September 2019 - March 2020 (7 months) Manage calendar of promotional campaigns for NPR products Work with Programming team to deepen engagement and bring in new audience Mange and deliver the cross promotion strategy to over 30 podcasts on air weekly Develop and implement digital content strategies in order to grow and retain our listeners, stimulate engagement, and conversions. Marketing and Photography Strategist NPR Creative | November 2018 - September 2019 (10 months) Lead and produced the promotional photo marketing campaign for Throughline, White Lies and Morning Edition / Up First Manage the largest internal photo assets that including over 9,000 photos, graphics to support the entire organization, also provide customized training. Lead the NPR Impact campaign .