The Road www.SHOOTonline.com October/November 2016 To Oscar Prequel 6 Photo from “Arrival” by Jan Thijs/courtesy of Paramount Pictures Thijs/courtesy of Paramount Jan by “Arrival” from Photo Cinematographers & Cameras 21 DIRECTORS VFX & Animation Fall 2016 Top Ten Chart Profiles of (top left clockwise) Garth Davis; Alma Har’el; Kirsten 26 Johnson; Jeff Nichols; Luke Scott; Ted Melfi; and David Mackenzie. 12 Top Ten Tracks Chart 24 “The Land.” Kanieski Film Timothy Sundance from by Photo BTS SHOOT “Behind The Scenes” Summer Photo Contest Results 31 www.grooveguild.com LARGE FORMAT 8K SENSOR TRUE 4K ANAMORPHIC MILLENNIUM DIGITAL CAMERA LARGE FORMATDX LOPTICS PRIMO 70S W/ INTERNAL MOTORS CUSTOM ACCESSORIES RECORDS 2K PROXIES CUSTOM COLOR SCIENCE ERGONOMIC DESIGN OPEN FILE ARCHITECTURE WWW.PANAVISION.COM WWW.LIGHTIRON.COM Panavision Light Iron SHOOT Magazine Perspectives The Leading Publication For Commercial, Branded Content & Entertainment Production October/November 2016 By Robert Goldrich Volume 57 • Number 5 spot.com.mentary www.SHOOTonline.com EDITORIAL Publisher & Editorial Director ECA & Directors Series’ Parallels Roberta Griefer 203.227.1699 ext. 13 [email protected] Editor The Emerging Cin- secure Poster as its cinematographer. ship with cinematographer Adam Stone, Robert Goldrich 323.445.6818 [email protected] ematographer Awards Kelly recalled that as he was consid- most recently on Loving; and Garth Davis (ECA) ceremony held ering different DPs for Donnie Darko, extolling the virtues of Greig Fraser, ASC, ADVERTISING Digital & Print Rates & Information at the DGA Theater he ran across Poster and his credentials, who shot the director’s first feature, Lion. [email protected] in L.A. last month was in some respects including 2nd unit on Steven Spielberg’s The industry lifeblood of new tal- 203.227.1699 ext. 13 www.shootonline.com/go/advertise a microcosm of SHOOT’s Directors Se- Close Encounters of the Third Kind, ad- ent—like Kelly back in the days of Donnie Advertising Production ries with its director profiles, its close-up ditional photography on Ridley Scott’s Darko—is also front and center in our Up- Gerald Giannone [email protected] look at up-and-coming talent, and a Cin- Blade Runner and then serving as DP on and-Coming Directors feature which cen- 203.227.1699 ext. 12 ematographers & Cameras feature explor- Scott’s Someone to Watch Over Me. ters on four filmmakers who have landed OFFICES ing not only DPs Main Office 256 Post Road East #206 and their choice of Cinematographers of Poster’s caliber can turn a no into a yes Westport, CT 06880 USA equipment but also 203.227.1699 Fax: 203.227.2787 when it comes to helping to realize a director’s vision. their collaborative West 323.445.6818 relationships with directors. Kelly said that as a young director start- their first spot production house roosts. Circulation All these elements were present in the ing out, being able to secure Poster for And our Cinematographers & Cameras 203.227.1699 ext 12 [email protected] ECA opening remarks. Kicking off the Donnie Darko was “a huge blessing,” add- story delves into the bond between DPs Editorial Production Manager/Custom Reprints Michael Morgera event was Steven Poster, ASC, president ing that cinematographers of Poster’s cali- and directors. As Poster said when ad- 203.227.1699 ext. 11 [email protected] of the International Cinematographers ber can turn a no into a yes when it comes dressing the ECA gathering, he remem- SHOOT Publicity Wire 203.227.1699 ext12 [email protected] Guild, which honored the work of the to helping to realize certain aspects of a bers and cherishes having “so much fun ECA competition winners for the 20th director’s vision. arguing” with Kelly on projects about © 2016 DCA Business Media LLC. All rights reserved. straight year. Poster in turn introduced The value of such collaboration is evi- camera positioning and assorted other SHOOT and SHOOTonline are registered U.S. trademarks. No part of this publication may be reproduced, stored in any director Richard Kelly who hearkened dent in this issue’s Fall Directors Series creative and technical considerations. It’s retrieval system, or transmitted, in any form or by any means, back to his feature directorial debut, Don- lineup of profiles which includes: Jeff the type of arguments that bring people electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the publisher. nie Darko, and the good fortune he had to Nichols discussing his working relation- closer together, smiled Poster. Print Issues Subscription Service [email protected] POV By Ross Grogan SHOOT (ISSN# 1055-9825) printed edition is published bimonthly for members by DCA Business Media LLC, 256 Post Road East, #206, Westport, CT 06880. Printed periodicals postage paid at Westport, CT and at additional mailing offices. POSTMASTER: Send address changes to SHOOT, P.O. Box 184, Lowell, MA 01853 New Rules Unlock VR’s Branding Power USPS (06-234) SHOOT ePubs Some in the media are devised. For instance, instead of shooting Here’s some other do’s and don’ts in The SHOOT >e.dition weekly ePub is published on calling 2016 the Year of beautiful running footage of a car, now VR: DO have motion, but keep it delib- Friday. The SHOOT Dailies are published daily Mon.-Fri. Brand New[s] weekly ePub is published Wednesdays. Virtual Reality. Others creatives can offer up virtual tours of both erate and to a minimum. Delicate move- SHOOT Screenwork published Mondays. www.shootonline.com/subscribe say the headsets and the exterior and interior of the auto. ment is good, anything else might back- technology are still several years away Wielding the new found power of VR fire. DO plan for the creative to engage SHOOTmobile from mass adoption. While people argue requires agency creatives to think, plan as many senses as possible. DON’T ever Get the latest. Anytime. Anywhere. Any Location. Get SHOOT & SPW News texts on your Smart- back and forth about where virtual reality and tell a story in totally different ways. interrupt the viewer’s VR experience phone by texting follow SHOOTonline to 40404 fits in the media universe, there are some VR gives us the power to immerse peo- without a really good reason. VR is so in U.S. truisms that aren’t controversial. First, ple in various experiences, but now our immersive; people need to know what’s SHOOT is printed in the U.S.A. virtual reality, or 360-degree video, is audience has the freedom to look away. coming. DON’T forget the audio. Adding being supported with billions in technol- They can and do look anywhere and ev- spatial sound will only enhance the expe- ogy investment. The largest names with erywhere. The controlled “look here” de- rience. DO plan on a longer timeline for some of the biggest market caps are bet- vices employed by traditional filmmakers images and sound post. There are always SHOOT is a member of: ting heavily: Google, Facebook, Samsung, do not work in this medium. A new breed glitches to be ironed out. Apple, HTC, Sony. Every day, VR is being of VR filmmaker will emerge to help us In the end, killer content that takes you applied to education, gaming, engineer- navigate this new world. into another time, place, or even body will ing, architectural design, urban design, Simply positioning a 360 camera rig in be the brand builder for the future. Deep therapy, theme parks, concerts, retail, the center of some event does not make immersion still begins with written words Find SHOOT online at: www.SHOOTonline.com fundraising and fitness. Second, and most for compelling viewing. A user will only and ideas, though, and that’s one rule or at: important, the VR experience, when ex- watch a minute or less of an uninspired that will never change. ecuted well with an appreciation for the VR content experience. Instead, use the Ross Grogan is the L.A.-based EP for medium, can be one of the most power- old adage, “story, story, story” to drive the The Cavalry Productions, SPECTACLE ful branding and advertising tools ever narrative and keep the viewer engaged. VR/AR and Galanta Media. October/November 2016 SHOOT 3 Short Takes Chat Room SPIELBERGS PICK UP SCENT FOR DOLLAR SHAVE CLUB Margaret Johnson Directing duo Spielbergs (Alex Karpovsky and Teddy Blanks) of Reflections from GS&P’s 1st female CCO NY-based Washington Square Films takes a literal approach By Robert Goldrich Lay and a bespoke Instagram-formatted to the laughable scents for top Just a couple of months ago, Margaret beverage with SONIC. We became the men’s shower gels in this humor- Johnson was promoted from partner/ex- first to create an emoji linked to a social ous new campaign for Dollar ecutive creative director to chief creative cause and the first to use Oculus Rift to Shave Club’s new line of body officer of Goodby Silverstein & Partners. take people inside a piece of art. A few wash, Wanderer. The spots take She became the agency’s first woman of these ideas came from sitting on Face- on common stereotypes of men’s scent marketing: the jacked-up muscle CCO. The shop’s founders and co-chair- book’s Creative Council and participating man, the party-crazed millennial and the romance novel hunk. men Jeff Goodby and Rich Silverstein in their hackathons. The press and rec- The Spielbergs team weaves its signature awkward dynamic into each remain involved in the creative but it’s ognition that came from those firsts were spot, offsetting the extreme personalities with shoppers taking in the bizarre Johnson who oversees the department.