2017 MEDIA KIT People Lifelyle – Travel Fashion – Film – Food Art – Arbitedure Interior Deign Nordic Reach is the magazine for those who love Scandinavia. It offers ideas, information, excitement and joy – readers learn how to appreciate life the Scandinavian way! reed between the lines Gert Wingårdh set out to design a nature center with a difference. / p24 travel Nordic World Heritage Sites Unique places that bear witness to the history of humanity and the world. / p36 food Eating Sunshine Copenhagen’s Maritime Allotments - the metropolitan meets the maritime. / p8 travel Kayaking the Koster Islands As west as it gets and the archipelago of dreams. / p14 no52 volXXVIII A Quarterly of Scandinavia The award-winning Nordic Reab: … Is the only Nordic-Scandinavian title with general newsstand distribution in the U.S. … Is now sold on newsstands in all Scandinavian countries on a limited- Green Warrior A unique interview with the woman behind Scandinavia’s largest interdisciplinary food, health, and environmental foundation. / p14 distribution basis through InterPress, PressStop, Stockmann. architecture The House that Brask Built A rural retreat not only in the woods but also … Has established a new niche in U.S. lifestyle publishing. (Our reach has been of the woods. / p32 travel going up 8-11% per year every year since 2004.) Urban Oasis in the Arctic Wilderness Rovaniemi – home to Santa and an extraordinary travel experience / p42 … Has established a multi-faceted online presence, which made it ever easier to reach an audience spread ‘from sea to shining sea’ (albeit more heavily no53 volXXVIII present along the coastal states—both east and west—and in a sector in the A Quarterly of Scandinavia Midwest) 1.800.827.9333 A quarterly of Scandinavian culture 1.800.827.9333 www.nordicreach.com Advertising Rates 2014 Gross Net Spread $18,500 $15,725 Full page, 4-color $9,900 $8,415 2nd cover $12,900 $10,965 3rd cover $12,900 $10,965 4th cover $15,000 $12,750 Fold-out, 5-6th covers $13,975 PP (Call for spec) $12,250 1/2 page $4,900 $4,165 1/3rd page $2,660 1/4th page $1,995 1/6th page $1,350 Mechanical Information Final format/Magazine size 9” x 10 3/4” Full page printing area 8” x 10” Bleed No extra charge. Bleed recommendations: leave 1/4” safety margin all around. Other sizes incl Web Directory / Guide See Rates and Technical Information Nordic Reach is printed by web fed offset method on dull coated #80 Address paper for body, sheet fed cover #65 on cover. Perfect binding. Digital files with PDF as color proof preferred. Ship other ad materials to Advertising/Production Dept. to one of the following: Digital Files HI-Res PDF, eps or tiff or jpeg files compressed with standard tools–Zip- Nordic Reach Nordic Reach @ SACC It or Stuffit preferred. Electronically submitted to [email protected] 268 Fillow Street 570 Lexington Avenue, 20th Fl. Or Upload Center at www.nordicreach.com West Norwalk CT 06850 New York, NY 10022 FTP upload: 200 line screens recommended with maximum 250 line screens for ftp.nordiclook.com 4-Color process materials. 4/Color separations should compensate for User: nordic a press gain of 25% in midtone areas. PW: swedish268 1.800.827.9333 A quarterly of Scandinavian culture 1.800.827.9333 www.nordicreach.com NORDIC REACH, the quarterly of Scandinavian culture, is goods and service companies. Reason: The lack of the only magazine focusing on Scandinavian culture and a way to reach them. Nordic Reach is the answer. lifestyles with general news stand distribution in North America. Some Important Points: Available Lifestyle Purchases: Quality lifestyle products from Through subscription, at select stores or news stands, Scandinavian brands are rated more important to Scan- Barnes & Noble, B Dalton, Ubiquity, Milligan News, Arma- dinavian-Americans than buying what’s least expensive. dillo etc. through Newsstand Services, Ingram Periodicals in the U.S. and Canada. In Scandinavia through InterPress, Travel: Readers of Nordic Reach travel more frequently Stockmann and electronically through App Store - Qiozk. to Europe than most other groups. 26% of our readership travels to Scandinavia at least once every year. Nearly two- The Reader thirds (65%) have visited Europe at least ten times in their Nordic Reach readers can be both trendy and traditional, lives. with a special interest – in Scandinavia and in Scandina- vian culture, both abroad and ‘at home,’ in North America. The Mission To stay informed of the happenings in and of the world’s Nordic Reach is foremost design and contemporary living hotspots abroad, the magazine for those who love Scandinavia. specifically in the Nordic countries – Denmark, Finland, We provide a broad perspective of Scandinavia and Scandi- Norway, Sweden and Iceland – is an essential part of life navian culture to an international audience. Nordic Reach for our readers. informs and entertains a readership that enjoys the Scan- dinavian lifestyle, design and perspective. As seasoned travelers, our core readers are as much at home in New York, L.A. or Chicago as they are in one of the Our Vision Scandinavian capitals, Copenhagen, Helsinki or Stockholm. We want to reach the majority of North Americans with Quality lifestyle products from Scandinavian brands are an interest in modern-day Scandinavia and become the rated more important to our readers than buying what’s literary hub for information on Scandinavia and the Scan- least expensive. dinavian presence in North America. Ask for our regularly scheduled additional mailings for Aimed at a global-minded audience living in both North complete circulation data. Databases for the magazine’s America and Scandinavia, Nordic Reach covers a wide initial campaigns were collected from sources including spectrum of topics, from interior decoration, design, archi- alumni organizations and sponsor groups associated with tecture and fashion or modern cuisine, to travel, science, U.S. colleges and universities with a distinct Scandinavian music and culture. or Nordic history. Among these sources, well over 65% belong to groups that Our message is simple: have graduated after 1978—an attractive age group from There’s just nothing out there like Nordic Reach any perspective and particularly for durable goods and luxury items. September, 2014: Scandinavian-Americans are highly assimilated. This Readership: 197,000 • Circulation: 88,000 • Subscribed: 83,150 makes them even more eager to retain their ‘micro- identities.’ This potential audience has been overlooked by most, if not all, American and Scandinavian-based 1.800.827.9333 A quarterly of Scandinavian culture 1.800.827.9333 www.nordicreach.com Publication Dates and Deadlines Nordic Reach is the 2017 CLOSE DATE MATERIALS DUE PUBLISHED magazine that delivers #57/17 05/25/17 06/09/17 06/30/17 the best of Nordic culture to some of the brightest #58/17 06/15/17 06/23/17 07/30/17 readers. Above all, it’s one #59/17 07/15/17 07/21/17 08/30/17 magazine where you need to be seen. You’ll find a #60/17 09/15/17 09/20/17 10/09/17 sample of our advertisers at #61/17 11/10/17 11/17/17 12/05/17 the bottom of this page. #62/18 01/15/18 01/20/18 02/16/18 62nd parall el north “I’m not really sure which cave we’re going to, but I’ve played in a few around here,” chirps Christian in broken English Oom the Oont of our old Canadian oak schooner. ¶ We’re on the 62nd parallel north under maritime skies, our vessel combing over a knotty northern Atlantic. Te stoic Dane, helping our crew tame the mast in the wind, has fervor in his eyes as he peers at the gulls and terns alongside us. “I think it’s this one here,” he hollers suddenly, throwing a finger overboard. “Yes, this one, the Horse!” photographed by per morten a 22 nordic reach no. 45 volume xxvi 23 38 nordic reach no. 45 volume xxvi 39 30 nordic reach no. 48 volume xxvii 31 Nordic Reach is the only magazine that shows readers the might of Scandinavian design, through presentation, scope and feel. Our readers are inspired by the ‘Nordic experience’ - the dynamic travel features and high-quality products they see in our pages. The all-new XC90 is built on a platform that has been under in-house development at Volvo for the past four years. It offers the most comprehensive and technologically sophisticated standard safety package available in the automotive industry. The genuine seven-seater features the most everything we stand for luxurious interior with the most innovative features ever to have been designed for a Volvo — all in tune with our Scandinavian design heritage. Our ongoing $11billion transformation plan is a journey where we give full attention to your driving experience, comfort and safety. Our legacy commands respect for the traditions of Swedish craftsmanship while embracing the latest technology. Everything begins with you. Begin your own journey with us at volvocars.com/us Torbjörg: Scandinavia’s Anti-AgingST OQueenCKHOLM Thorbjörg, the Scandinavian Anti-Aging The region has fallen for her honest and Queen, has discoveredR theEVISITED Fountain of understanding approach. As a mother and recipe Youth! By this, I don’t mean the literal working professional, she understands the As a former sugar-addict, Thorbjörg spring, but just Manhattanby looking at her you’d has limitedSoHo, time short and energy for we haveSouth to alter of a Houston.has been battling her sweet tooth for think she’d been swimming in it for years. lifestyle entirely. She’s also a self-declared most of her life. Thankfully, due to her As a woman in herStockholm mid 50s with the has ap- SoFo:recovering South sugar addict, of who Folkungagatan.