Curriculum Vitae Last name: Witchayakawin First name: Pakin Nationality: Thai Date of Birth: 29 March 1980 Birth Place: Sukhothai, Thailand Religion: Buddhism Email: [email protected] Moobile: +66 (0)90-415-6974 Address: 99 Moo 9, Naresuan University International College, Thapho, Phitsanulok 6500 Educational Backkground: May 2007 - Apr 2009, MBA (Tourism Management), Assumption University of Thailand (Thesis Program) May 2000 - Feb 2004, Bachelor of Arts (Business French), Chiangrai Rajabhat University, (Minor: English) Professional Experiences: August 2015 – Present: Lecturer in Tourism Business Manageement, International College, Naresuan University Job descriptions: Lecturer on Psychology for Service Industry; Planning, Development and Strategic Management in TTourism Industry; Logistics for Tourism Industry; Current Trends and Issues in Tourism; Principles of Tour Guiding Management; Tourism for Recreation, and Tourism and Hospitality Industry. Advisor for students. May 2014 – July 2015: Lecturer in Tourism & Hospitality Management (International Program), Schoool of Tourism, Chiang Rai Rajabhat University Job descriptions: Lecturer on Introduction to Tourism; Tourism & Hospitality Planning & Development; Airline Business; Thailand Tourism Geography; Risk Management in Tourism & Hospitality; Communicative English for Tourism III, IIV, V; and, English for Restaurant II. Advisor for students. May 2012-April 2014: Lecturer in Tourism Management, Faculty of Commerce & Management, Prince of Songkla University, Trang Campm us Job descriptions: Lecturer on Aiirlines Business Management; Tour Guide; Tourism Industry; MICE Management; Performing Arts & Tourism; and, Inndependent Study in Tourism Management. Advisor for students. March - April 2012: Visa Consultant (temporary contract), FFrench Embassy of Thailand Job descriptions: To verify and translate documents of visa application. To record them in the system before pproceeding towards visa approvall. July 2010 - October 2011: Lecturer in Tourism Industry, Faculltry of Management, Muban Chombueng Rajabhat University Job descriptions: Lecturer on Airrline Business & Ticketing; Thaii History & Culture; Programming Application in Toourism Industry; Geography of Thai Tourism and English for Business. Advisor for students. November 2009 – June 2010: Travel Designer, Other-Ways (Thailand) Co., Ltd., Bangkok Job descriptons: To design itineraries (Thailand, Laos & Cambodia) in French language and packages guaranteed. January 2007 – October 2009: Outbound Reservation, H.I.S. Tours Co., Ltd., Bangkok Job descriptions: To operate an accommodation boooking, visa proceeding, tour consulting and train tickets for Japanese clients. 1 June – September 2006: Group Outbound Quotation, Gullivers Travel Associates (Thailand) Co., Ltd. (GTA) Job descriptions: To propose itineraries for outbound tourism in Europe and Middle East destination using AS400 system. Publications: Witchayakawin, P. 2009. Investigating Japanese Tourists’ Expectation and Perception on Price and Promotion Elements of Thai Products. Annuals of International Thai Tourism Journal 2009 (by The Thailand Research Fund: TRF), 1: 304-325. Witchayakawin, P. 2016. SMART Quality of Low Cost Airlines in Thailand: A Comparison between Northern and Southern Flight Services. International Journal of Psychology and Behavioral Sciences, 5(6): 220-225. Honors: The First Prize of The National Undergraduate Research and Innovation Colloquium on Management 2014 Trangkaniwes, D., Noppa, S. & Witchayakawin, P. 2014. Transportation Brand For Local Tourism: Case Study Tuk Tuk Hua Kob Trang Province. The National Undergraduate Research and Innovation Colloquium on Management 2014, 1: 84 – 85. The First Prize of The National Undergraduate Research and Innovation Colloquium on Management 2013 Nakthewan, T., Yungtalae, O. & Witchayakawin, P. 2013. Sustainable Tourism of Koh Yao Noi, Phang-Nga Province. Thailand. The National Undergraduate Research and Innovation Colloquium on Management, 1: 78 – 79. Proceedings: Chootawee, N., Paritanon, S. & Witchayakawin, P. 2014. Factors Affecting the Purchasing Decision in Thai AirAsia Flight Services Routing Bangkok – Trang. The National Undergraduate Research and Innovation Colloquium on Management 2014, 1: 70 – 71. Duangjun, W., Trirattanakul, W. & Witchayakawin, P. 2014. Development of Tourism in Libong Island, Kantang District, Trang, Thailand. The National Undergraduate Research and Innovation Colloquium on Management 2014, 1: 56 - 57. Hayeesavee, F., Binyok, I. & Witchayakawin, P. 2014. Readiness of Hatyai Airport of ASEAN Tourists. The National Undergraduate Research and Innovation Colloquium on Management 2014, 1: 60 – 61. Kuensuwan, T. & Witchayakawin, P. 2013. The Factors Affecting Passengers’ Selection on Thai Air Asia Online Reservation by Students of Prince of Songkla University, Hatyai Campus. The National Undergraduate Research and Innovation Colloquium on Management 2014, 1: 80 – 81. Sanitnarakul, K., Tengthong, S. & Witchayakawin, P. 2014. Service Quality of Nok Air Airlines and Thailand Air Asia Airlines, Flight Bangkok – Trang. The National Undergraduate Research and Innovation Colloquium on Management 2014, 1: 66 – 67. Witchayakwin, P. 2013. The Effect of Price and Promotion Elements on Perception of Thai Service Quality Towards Japanese Tourists. SIBR-UniKL Conference on Interdisciplinary Business & Economics Research, k13 – 131, February 15 – 16, 2013, Royale Bintang Hotel, Kuala Lumpur, Malaysia. Witchayakawin, P. 2014. Passengers’ Perception on Low-Cost Carriers’ SMART Quality, Case Study: The Comparison of Nok Airlines and Thail AirAsia Flight Bangkok – Chiang Rai. The 1st International Conference on Creative Management 2014, 1: 163 – 2 174. Witchayakawin, P. 2015. SMART Quality of Low Cost Airlines in Thailand: A Comparison between Northern and Southern Flight Services. International Conference on Education and Psychology, ICEAP -115, November 4th – 6th 2015, ANA Crowne Plaza Hotel Grand Court Nagoya, Japan. On-Processing Researches: Witchayakwin, P. 2016. Sustainable Tourism Development in Koh Yao Yai, Pang-Nga, Thailand. Witchayakwin, P. 2016. Thai Products Positioning Towards Japanese Tourists’ Expectation. Documentations: Witchayakawin, P. (2016). Thailand Handbooking for Architectural Tourist Guide: Principles of Tour Guiding Management (901343), (on process for publication). Witchayakawin, P. (2015). Risk Management for Tourism and Hospitality, School of Tourism, Chiang Rai Rajabhat University. Witchayakawin, P. (2015). Communicative English for Tourism V, School of Tourism, Chiang Rai Rajabhat University. Witchayakawin, P. (2014). English for Travel Business. School of Tourism, Chiang Rai Rajabhat University. Witchayakawin, P. (2013). Airlines Business Management. Faculty of Commerce & Management, Prince of Songkla University (Trang Campus). Witchayakawin, P. (2013). Tour Guide. Faculty of Commerce & Management, Prince of Songkla University (Trang Campus). Witchayakawin, P. (2013). Performing Arts & Tourism. Faculty of Commerce & Management, Prince of Songkla University (Trang Campus). Witchayakawin, P. (2012). MICE Management. Faculty of Commerce & Management, Prince of Songkla University (Trang Campus). Witchayakawin, P. (2012). Tourism Industry. Faculty of Commerce & Management, Prince of Songkla University (Trang Campus). Witchayakawin, P. (2011). Thai History & Culture. Faculty of Management Science, Muban Chombueng Rajabhat University. Witchayakawin, P. (2011). Thailand Tourism Geography. Faculty of Management Science, Muban Chombueng Rajabhat University. Witchayakawin, P. (2010). English for Business. Faculty of Management Science. Muban Chombueng Rajabhat University. Training & Important Activity: Certificate of Achievement, Local Food for Tourism, by Chiang Mai University, at Imperial Mae Ping Chiang Mai, 22 – 24 June 2016 Certificate of Achievement, IELTS Intensive at Kaplan International English, at & at Kaplan Melbourne, Australia, 9 – 20 May 2016 Certificate of Achievement, R-Program for Research the 1st Batch (2016), by & at Naresuan University, 19 – 20 March 2016 Certificate of Achievement, Achitechtural Style and Management of Small Hotels, by Chiang Mai University, at Chaingmai Grandview Hotel & Convention Center, 6 – 8 May 2015 Certificate of Achievement, MICE + E Business, Chiang Mai University, at Chaingmai Grandview Hotel & Convention Center, 25 – 27 March 2015 Certificate of Achievement, Lecturers Development for Academic Position, by 3 Chulalongkorn University Press, at Chiang Rai Rajabhat University, 30 – 31 January 2015 Certificate of Achievement, Students’ Advisor Seminar the 2nd 2014, by & at Chiang Rai Rajabhat University, 8 December 2014 Certificate of Achievement, Creative Cultural and Heritage Tourism, by Mahidol University, at Mae Fah Luang University, July 2014 Certificate of Acheivement, Galieo GDS., Basic Reservation Training Course, by Galieo Southeat Asia Co., Ltd., Thailand, at Chiang Rai Rajabhat University, May - June 2014 Certificate of Achievement, Galieo GDS., Basic Fare Training Course, by Galieo Southeat Asia Co., Ltd., Thailand, at Chiang Rai Rajabhat University, June - July 2014 Certificate of Achievement, ASEAN MICE OPERATIONS: “Now for the Next Investment Excellence” by Thailand Convention & Exhibition Bureau (TCEB), at Plaza Athenee Bangkok A Royal Meridien Hotel, June 2013 Certificate of Achievement, Basic Teaching, Prince of Songkla University, 26 – 28 October 2012 at BP Smilan Beach Hotel, Songkhla