Steeped In History Cherished By The City Now Yours To Own Welcome To Eldon Grove EXECUTIVE SUMMARY: In The First 2 Years 2017 marks an important year, it marks the beginning of one of the biggest single regeneration projects the UK has ever seen, Liverpool Earn Up To £27,993 Waters. Backed by the government, the £5 billion project will transform 150 acres of historic dockland and will completely transform the Vauxhall area of Liverpool. Understandably, the area has now been tipped as one of the hottest property investments in the UK. We would like to introduce a rare opportunity to own a piece of a treasured Liverpool landmark, which sits on the doorstep to Liverpool Waters, Eldon Grove. INVESTMENT OVERVIEW: Phase 1 of just 45 luxury 1, 2 & 3 bedroom apartments Complete refurbishment of iconic Grade II-listed building Investor launch prices up to 14.5% below official RICS valuation 7% NET yield assured for the first 2 years (up to £27,993) Designed by the impressive DAY Architectural Ltd Fully managed by the established Eldonian Brookhaven Investor discounted launch prices from as little as £99,750 3 “ IT’S A GREAT PRIVILEGE TO WORK ON DESIGNING AND BRINGING BACK AN IMPORTANT PIECE OF LIVERPOOL HISTORY” - Tony Catterall, Day Architectural Ltd WHY LIVERPOOL? Liverpool is at the centre of the UK’s second largest regional economy with access to six million customers. It’s economy is worth more than £121 billion and home to over 252,000 businesses. Additionally, it has the largest wealth management industry in the UK outside London, worth £12billion. “ Liverpool’s £12bn wealth management industry is the largest outside London” The city is home to 5 award-winning universities and an impressive student population in excess of 57,000. Liverpool has been named as one of the UK’s hotspots for its buy-to-let market due to its high rental yields and impressive property growth. Furthermore, with Savills expecting rents to rise by 21% over the next 5 years and interest rates remaining low with buy-to-let mortgage finance, now is the perfect time to invest in a UK buy-to-let property. And things are not slowing down. Liverpool has ambitious plans and has a proven track record of delivering complex developments, “In 2012 there where 57 such as the £1bn shopping and leisure destination Liverpool ONE, and the game-changing ACC Liverpool. In 2012 alone Liverpool million visitors to Liverpool, had 57 million visitors, helping to support over 50,000 jobs, and this number continues to grow year on year. Over the last decade, supporting over 50,000 jobs” the city has attracted over £5 billion of physical investment, reshaping the city for good. 5 With the exciting news that Liverpool Waters will commence at the end of this year, all eyes are now on the regeneration of Vauxhall. “ The gravity of adding Liverpool Waters to the city’s existing waterfront offer will see Liverpool competing with the likes of Hamburg, Boston, Toronto and Barcelona in terms of the scale and diversity of its waterfront offer and associated economy” Located next to Liverpool’s business district and within easy reach of Liverpool ONE and the new £1bn Knowledge Quarter, Vauxhall has continually been primed for a property boom, and 2017 marks the beginning. The inner-city location continues to make the headlines with Everton Football Club recently announcing their £300m ground in the area, at Bramley Moore Docks. Developers are flocking to the area and price growth is now expected to escalate. 6 LIVERPOOL’S ROBUST RENTAL MARKET Across the UK, demand for rental property is near record-high levels with 13.8 tenants chasing every new rental that comes to market. For this reason, it doesn’t come as a surprise that investors are eager to add Liverpool to their property portfolios. Over recent years, Liverpool has enjoyed an incredible period of regeneration, with many of its beautiful period features used to help the city on its way to becoming the thriving metropolis that it is today. With a population in excess of 465,000 - a growth of 5.5% in the past decade alone, Liverpool is growing in popularity and acclaim. This could also be attributed to the incredible inward investment opportunities taking place all around the region. According to The Times, Liverpool is set to benefit even more as the city ranked second in the top five places in the UK for rental yields compared to 10 years ago. Now, 23.1% of renting households are couples (up from 13.9%) as residents now prefer to rent rather than buy. In fact, 44% of private tenants aren’t expecting to buy in the long term. With one of the largest universities in the UK and increasing graduate job opportunities, Liverpool is becoming a city for young “ Rental property is near renters and students. record-high levels with 13.8 It has a student population in excess of 57,000 with 60% of them requiring accommodation, meaning new property for the sole purpose tenants chasing every new of the universities’ attendees is in serious demand too. Eldon Grove being so close to the Knowledge Quarter and City Centre only adds to rental that comes to market.” its heavy rental appeal. 7 - WELCOME - TO ELDON GROVE Comprised of contemporary apartments on the edge of the city centre, and on the doorstep to one of the biggest regeneration projects the UK has ever seen OWN A PIECE OF Up To 14.5% Below LIVERPOOL HISTORY Eldon Grove offers the perfect balance of past and present. The Official RICS Valuation stunning apartments, set within peaceful surroundings, are within easy reach of Liverpool’s vibrant city centre, boasting a diverse mix of bars, restaurants, clubs, theatres and shopping to suit everyone. The development incorporates the three original blocks, which are Grade II-listed, alongside three new blocks of stylish and contemporary apartments. Carefully designed to preserve the heritage of the site, while serving the needs of a new generation. Eldon Grove benefits from a community garden and shared landscaping, as well as parking, bike storage, and secured entrance hallways. The apartments in the original blocks have been re-imagined for 21st century living, with fully modernised fitted kitchens and bathrooms, while benefiting from the character of the Victorian buildings, with mullioned bay windows and their own front doors leading from the external walkways. We are excited to help revitalise such a beautiful and historic region of Liverpool. Eldon Grove is investing in the community and bringing new possibilities to this proud area of the city. 10 Stylish Studio, 1, 2, and 3-bed apartments, offering a selection of modern homes whilst preserving the character of the Victorian buildings IN THE PRESS Never before has a residential project in Liverpool received such press attention. However, with a site so treasured by the city, it was always expected. Enjoy some of the headlines from local press through to the nationals. 12 A FAMOUS LIVERPOOL LANDMARK Nestled in amongst other local landmarks such as the Tobacco Warehouse and Stanley Dock, Eldon Grove has a rich history and strong architectural presence in an area set to be completely regenerated. Featuring half-timbered gables and large bay windows, Eldon Grove, in it’s day, offered some of the best pre-war social housing built by the city council. Forming part of a labourers’ village, it set a new standard for the whole country and was officially opened by the Countess of Derby in 1912. The layout, with its central square, well-maintained gardens and bandstand, along with the chocolate-box look of the buildings, helped create a vibrant community, lifting up some of Liverpool’s poorest residents. Such an important part of local history, Eldon Grove was given Grade II-listed status in 1993. Despite a second life as student accommodation, it was ultimately left to fall into dilapidation and disrepair. Now it is set to return to its historic routes, becoming the heart of a modern, urban community once again. 13 OFFICIAL RICS VALUATION We strive to secure the best opportunities for our clients so they can get in early, choose the best apartments, benefit from the biggest discounts and therefore achieve the highest yields. With Eldon Grove, the independent RICS valuer, Mr Jonathan Kersh BSc (Hons) MRICS RICS, has been appointed to evaluate the local property market. From this research, the valuation concluded: “In our opinion the appraisal of a 1 bedroom unit reflecting the plans is which the consent was gained and the assumptions detailed is fairly reflected in the range of £118,000 to £135,500. In our opinion, the value of a 2 bed apartment, reflecting the plans in which the consent was gained and the assumptions detailed, is fairly reflected in the sum of £145,000 to £160,000.” With 1 and 2 bedroom apartments starting from £100,950 and £130,950 respectively, our investor launch prices are up to 14.5% below the official RICS valuation! Eldon Grove launch prices from just £178 Sq.Ft! 14 Baltic Triangle LOCAL Business COMPARABLES District 3 Infinity Waters 1 Metal Works 5 Pall Mall 4 Salisbury Place 2 The Tannery 20min walk 15min walk 10min walk Liverpool Waters Project Price Sq.Ft. Assured Rent Completion Difference Project Eldon Grove £178 7% (2 Years) Q2 2019 - Jennifer 1 Metal Works £292 7% (2 Years) Q4 2018 48.50% 2 The Tannery £282 None 2019/2020 45.20% 3 Infinity Waters £305 7% (3 Years) Q4 2019 52.60% 4 Salisbury Place £223 8% (5 Years) Q4 2018 22.40% 5 Pall Mall £260 7% (3 Years) Completed 37.40% New Everton FC Stadium 15 FINANCIAL OVERVIEW 7% NET return assured for the first 2 years Off-plan investment opportunity L3 location Up to 14.5% below official RICS valuation Instant equity Capital appreciation Prices from £99,750 Lease: 250 years Ground rents: £350 Service charge: £750 - £800 (approx) PAYMENT PLAN Recieve 8% interest on deposited funds - 50% deposit on exchange - 25% after 3 months - 25% on completion - Q2 2019 16 THE EXPERT TEAM: BURLINGTON HOUSE Completed August 2016 Experienced developer, Howard Gwynn, will be bringing his Fully ocucupied expertise to the much-anticipated refurbishment of Eldon Grove.