SOCIAL ENTREPRENEURSHIP CONFERENCE at the Mendoza College of Business SEPTEMBER 17-19, 2014 SOCIAL WELCOME Welcome to Irish Impact 2014! ENTREPRENEURSHIP It’s difficult to believe that another academic year has passed and that we are now hosting ourthird annual Irish Impact Social Entrepreneurship Conference. We are excited to share this year’s agenda, and we are grateful for the continued momentum year after year. IS . An important achievement since last year’s conference is that Irish Impact now “lives” online via our website at “The University seeks to irishimpact.nd.edu, our blog at irishimpact.wordpress.com and the various other social media sites including bringing ALTERNATIVE ENERGY to villages in the developing world. Facebook and Twitter. With the blog alone, we have seen more than 7,500 visitors/views since we launched the site cultivate in its students not in late fall 2013, with much of the traffic this past spring and continuing into the summer. Facebook and Twitter have more than 1,000 followers. only an appreciation for the Irish Impact is not just a tagline or hashtag on Twitter. It is the central hub from which anyone can learn what providing access to technical assistance and markets. great achievements of human Notre Dame students and alumni are doing to impact the lives of others. It is the brand that clarifies and crystalizes for the world why we are at the center of social entrepreneurship. beings, but also a disciplined The evolution of the conference into an online platform is particularly important because we want to stay meaningful for at-risk populations. sensibility to poverty, injustice connected with you when the conference ends. We want to be a resource for you, and will be posting new blog creating employment entries twice per week throughout the academic year, including graduate and undergraduate student spotlights and oppression that burden and expert content from our growing cache of social entrepreneurs. We want to marry the need of the novice 1 the lives of so many. The aim with the experience and know-how of the expert. And we invite your contributions, as well. It is only through your participation that we can populate the site 17-19 2014 September building STRONG businesses and communities through CREATIVE FINANCE. is to create a sense of human with compelling and relatable content—whether you want to author a post, or let us know who we should be solidarity and concern for talking with or about. We have an exciting program for practitioners and students alike this week and want to take a moment to the common good that will funding LITERACY EFFORTS around the globe. thank the many practitioners who are leaving their entrepreneurial pursuits to spend a few days sharing their bear fruit as learning becomes narratives with the wider Notre Dame community. Once again, we are blessed to have tremendous support for this year’s event from The Robert L. (ND ’65) service to justice.” focusing on sustainable and agriculture. and Frances J. Zielsdorf Foundation. More detail is provided on the Zielsdorf family on the opposite page, as FOOD From the University of well as the many social concerns their foundation supports. Notre Dame Mission Statement We also wish to thank the Haley family, who makes it possible for Irish Impact to bring notable social entrepreneurs to Notre Dame and into the conversation. More about the Haley Prize for Social Entrepreneurship attacking food insecurity issues. is included on the next page, but we wanted to take a moment to highlight this special addition to the conference program. We are grateful that our benefactors view social entrepreneurship as a mechanism for providing access through opportunity, whether through microcredit, healthcare initiatives, technical assistance and training, education, IRISH IMPACT SOCIAL ENTREPRENEURSHIP CONFERENCE IRISH IMPACT promoting dignity through primary and secondary healthcare initiatives. the food movement or the environment. Business is our tool, but social entrepreneurs represent many industries, disciplines and models. It is our intent to share those models with our students. The Notre Dame Family (and extended family) is changing the world, and that includes YOU! AND SO MUCH MORE! What’s Your Irish Impact? What will impact be? Melissa Paulsen Brendan Maher YOUR Social/Micro Venturing Programs Founder, Fellow Irish Social Hub, Inc. SCHEDULE THURSDAY, SEPTEMBER 18 Continued WEDNESDAY, SEPTEMBER 17 startups in the GV portfolio on product management. Previously, Rick was a product manager at Google where he led product initiatives on Blogger, Google+ and YouTube. His earlier professional experience 5:30 – 7:00 pm Welcome and Opening Conference Keynote with Dr. Jordan Kassalow of VisionSpring, Haley Prize winner includes leadership roles at several software and Internet startups. He was an early employee at FeedBurner, where he ran the publisher services team until Google acquired the company in 2007. Rick, an attorney, is Jordan Auditorium, Mendoza a political junkie as well as a technology aficionado. He has lent technology advice to three U.S. presidential Open to all conference attendees, faculty, administrators and especially students! campaigns, ran the campaign weblog for President Barack Obama in his 2004 Senate race, and ran product See page 9 for Dr. Kassalow’s full biography. strategy for and managed Google’s presence at the Democratic National Convention in 2008. 7:30 – 9:30 pm Dinner with Post-Keynote Groups (Optional) Workshop – Data Deep Dive – Growth Strategy Revolution – Using Customer Insights to Grow Conference attendees may sign up for group dinners in Downtown South Bend with other attendees. Your Social Enterprise, Vennli Irish Impact staff will suggest several locations for the networking dinners, subject to the number of Bart Frischknecht and Gary Gigot interested attendees. Stayer Center Room 319 It’s time to evolve our thinking when it comes to growth strategy. Markets move quickly, so annual planning THURSDAY, SEPTEMBER 18 isn’t going to cut it. You can’t tackle all of your offerings, customer segments and competitors with a single All conference attendees welcome, including practitioners, faculty, staff and students strategy. Growth strategy must be an ongoing, collaborative process that’s focused on providing value for (students welcome to attend sessions as classes allow) specific customer segments. In this session, learn how to sort through the noise and listen to the customer voice so you can clearly see your avenues for growth. We’ll talk about how to identify the factors that your customers weigh when making a buying decision, and what this understanding can mean in terms of effec- 7:00 – 9:00 am Continental Breakfast available at practitioner and guest hotels tive positioning in the eyes of your customers. A key aspect of this model is the visualization of data in order 2 to quickly grasp the competitive landscape and customer needs, prompting strategic questions and speeding 3 9:00 – 10:15 am Bridging the Gap: Creating a More Inclusive Ecosystem for the Social Entrepreneur up your growth cycle. Now you can make sure you’re working on things that will result in actual growth Tom Carroll, ND ’93, Dalberg/Global Development Incubator and less on the things that won’t. 17-19 2014 September Jimmy Bettcher, ND ’07, Cummins, Inc. Stayer Center Commons A & B Panel – University Contributions to the Practice of International Development: Tom and Jimmy will chat about Dalberg and the Global Development Incubator (GDI), which supports Facilitating Entrepreneurship in Haiti, Notre Dame MBA students and EGI Haiti innovative organizations and initiatives that have the opportunity to create large-scale social change. Stayer Center Room 213 GDI achieves its mission through an Initiative Incubator and a Social Enterprise Accelerator, the latter Isabelle Clerie, country director of Economic Growth Initiative (EGI) Haiti, along with Notre Dame’s of which aims to double the scale, reach and impact of social enterprises. Since 2007, GDI has supported MBAs are working together to facilitate training and a business plan competition in Port-au-Prince, efforts such as the launch of the Aspen Network of Development Entrepreneurs (ANDE) at the Aspen Haiti. The program also engages local, private sector participation via mentoring and other services. Institute and the Initiative for Smallholder Finance. In addition, Cummins is focused on enabling scale in One of EGI’s entrepreneurs, the winner of the Notre Dame – EGI Haiti Business Plan Competition its partner social enterprises, while also bringing energy access and reducing barriers to economic growth from spring 2014, will join Isabelle, John Henry and the panel to discuss how this University—NGO in Africa and India. The start of the conference will be in good hands with these two ND alums as they partnership is facilitating entrepreneurship in Haiti, and is helping to build a support ecosystem for the engage in an energizing discussion about their work and how these two organizations are bridging the promotion and development of formal SMEs. entrepreneurial gap across the globe. 11:45 a.m. – 1:00 p.m. Luncheon 10:15 – 10:30 am Hospitality Break Mendoza Atrium Stayer Center Commons B The founders of GiveGrowShare, Traci and Stephen Beach (ND ’09), will facilitate a roundtable discussion 10:30 – 11:45 pm Pick from the following three sessions: with social entrepreneurs and nonprofit practitioners around the challenges associated with sourcing and maintaining relationships with volunteers and organization alums. IRISH IMPACT SOCIAL ENTREPRENEURSHIP CONFERENCE IRISH IMPACT Workshop – Impact Through Execution – Please grab lunch, if interested, and join them at a designated table in the atrium. Rick Klau, Google Ventures GiveGrowShare is a tech startup that provides unbiased reviews and detailed descriptions of volunteer Stayer Center Room 210 and service organizations worldwide, as well as a community-based networking platform for current, past Too many entrepreneurs and social entrepreneurs think that the idea is the hard part.