2 full days, 17+ sessions, 9+ hours of networking Music industry upgraded: real business cases of successfull music tech 22-23 May 2019 | Berlin, Germany Headline Speaker Merck Mercuriadis CEO & Founder Hipgnosis Songs Fund Ltd. Manager: Nile Rodgers Former manager: Elton John, Guns N' Roses, Morrisey, Iron Maiden, Pet Shop Boys, Mary J. Blidge, Macy Gray, Jane's Addiction Official sponsor Thorsten Schliesche Matthias Röder Frank Ditz Jovanka von Wilsdorf Consultant to Apple Managing Director Head of Artist profiler and Ex-GM Napster Karajan Institute Entertainment & Media Songwriter Facebook BMG Rights Management Participating companies: CONFERENCE What should you expect at the conference? • Connect to key game changers in music industry • Discover the most innovative tech projects, which make the music industry artist centric • Discover how Big Data and Blockchain improve digital rights management • Get to know how social media, AI and Blockchain can boost A&R • Learn why major companies invest in AI music production today • Discuss business models, that change of the value chain of recorded music • Create meaningful cooperations Interactive sessions Speed Networking Panel Discussion Maximise your networking outcome at this event by Steer this interactive panel discussion with your participating in these fast-paced 1-to-1 meetings. Get questions to our panel of experts and use the to know the other attendees and exchange your opportunity for further discussion. business cards. Evening Get-Together Round Table Discussions Join our evening Get-Together and take this Choose your main discussion topic and deepen your opportunity to network and make new business knowledge in close dialogue with experts by pointed contacts. Or just to relax and round off your first questions. conference day. For more information: +49 (0)177 729 67 33 | [email protected] OUR INDUSTRY DISRUPTORS Former Manager: Elton John, Guns N’ Roses, Morrissey, Iron Maiden, Pet Shop Boys, Mary J Blige, Macy Gray, Jane’s Addiction Headline Speaker Merck Mercuriadis CEO & Founder Hipgnosis Songs Fund Ltd. Manager: Nile Rodgers Rory Kenny. Thorsten Schliesche Matthias Röder Jesper Skibsby Sasha Pas Phil Barry Frank Ditz Zach Miller-Frankel Thierry Bajuard Henric Hungerhoff CEO, Consultant to Apple Managing Director Founder Founder CEO & Founder Head of Co-Founder Founder Managing Director JAM - just add music Ex-GM Napster Karajan Institute WARM Playtronika Blokur Entertainment & Media Andrson Media Deals Axel Springer Porsche Facebook Pan European Investment Network Billy Mello Valerio Velardo Jovanka von Wilsdorf Matthias Strobel Helen Meyer Andrey Dakhovsky Simon de Koning Melanie Seifart Steffen Holly VR Audio production Founder and CEO Artist profiler and President and founder Project Lead, The Venue Founder Co-founder Project Manager Head of Business Unit Director Lucha Libre Melodrive Songwriter Music Tech Germany Berlin Younk Eleven KulturProjekte GmbH Media Management Audio Berlin BMG Rights Management Axel Springer SE and Delivery Fraunhofer IDMT For more information: +49 (0)177 729 67 33 | [email protected] CONFERENCE AGENDA Conference Day 1 | Wednesday, 22 May, 2019 08:00 Registration 12:00 Interactive session: A Simple Guide to Amplify the Power of Human Touch 08:30 Opening Remarks by Conference Chairman: Helen Meyer, Project Lead Want to explore the new types of interaction between human and technology with the The Venue Berlin, Axel Springer SE help of sound as a medium. Curios about a tech, which сonnects every object, from soap, sneakers, clothes, and cars, to airliners and cities to create meaningful sonic installations and engage the audience for musical interactions? THE FUTURE OF ARTIST-FAN CONNECTION Get involved into this interactive session to play some tunes on the hands of your neighbors! 08:40 Keynote: Soundtrack of your life. Why and how do people listen to music nowadays and what do they want it to be? Sasha Pas, Founder, Playtronica • Deep dive into voice-controlled systems and new customer experience 12:20 Networking Luncheon as well as requirements towards service. • How customer expectation is changing and how to meet the needs: albums don’t work anymore, no ownership of music, music as temporary AI APPLICATIONS IN MUSIC CREATION value. • How will the new consumption realities shape the industry tomorrow? 13:30 The dawn of a new era: enter the AI Composer Thorsten Schliesche, Consultant to Apple, EX-GM Napster As AI in music starts to mature, a new kind of creator emerges. One who interacts lightly or deeply with the AI studio to produce instant & infinite music 09:20 Keynote: Music is becoming a commodity – how do you engage people to compositional variations. Rather than focus on the threat, let’s take a moment to listen your music nowadays? focus on the possibilities which lie ahead. • Trends and Insights on Facebook & Instagram We created Alfie, our AI music creation platform, to enable anyone to play, • Music content consumption and the consumer journey on Social media discover & create amazing music. After hitting a key milestone in April 2019, we are confident that we can now double-down on our mission to bring it to a mass • Product innovations to drive engagement market of creators. In our presentation, we will reveal our approach and demo 4 Frank Ditz, Head of Entertainment & Media, Facebook music tracks created by Alfie. 10:00 Speed networking + Coffee break Rory Kenny, CEO, JAM - just add music 10:40 The future of radio 13:50 Keynote: Artificial Intelligence, Copyright and the Music Business • What could the future of Personal, Global and digital radio look like ? AI systems are increasingly being used in creative work, from music compositions, • What will be the future of radio look like in a Streaming dominated music storytelling to production of visuals. While the content industries that monetizes economy ? these works depend on copyright frameworks, in most jurisdictions AI-generated • The different radio formats, and pro’s/con's works cannot be copyrighted. This talk gives an introduction to AI music systems and discusses business strategies for content companies to address Jesper Skibsby, Founder, WARM this tectonic shift. 11:20 Keynote: How the Hipgnosis Songs Fund is transforming the music industry Matthias Röder, Managing Director, Karajan Institute Traditionally the main investors in the industry are labels, who collectively spend around 4,5 billion USD in A&R and marketing activities annually. The 14:20 Artist Insight: Dance the Algorithm amounts needed to break an artist in a major market, such as the USA or UK vary from 0,5 to 2 million USD. It is a very capital intensive business, but • How writing songs for a virtual Popstar changed my mind on AI also a profitable one. This set up naturally leads to a monopolistic market • State-of-the-art collaborations between „creative" AI´s and humans structure, where few players dominate it. As a consequence, remuneration • Adapt or die: Every ten years something kills the music industry. What´s next? is distributed in a very unbalanced way: creators tend to receive only about 8% from the revenues, while being the most important part of the value Jovanka von Wilsdorf, Artist profiler and Songwriter, chain. Merck set up an investment fund, Hipgnosis Songs Fund LTD, to deal BMG Rights Management with this situation. He will tell why private investment into music makes sense, share his vision on the future of music as an asset and elaborate on 15:00 Coffee break and networking how he is planning to balance the revenue distribution with his initiative. Merck Mercuriadis, CEO and Founder, Hipgnosis Song Fund Ltd. For more information: +49 (0)177 729 67 33 | [email protected] CONFERENCE AGENDA Conference Day 1 | Wednesday, 22 May, 2019 INNOVATIVE PROJECTS 15:30 How Music Creators Can Survive the AI Music Generation Revolution and Thrive Several companies, from small research-oriented startups to high-tech giants like Google and Spotify, are currently developing Artificial Intelligent (AI) systems which can generate convincing music. This tech posits unprecedented challenges to music labels, producers, and artists. The talk will touch upon some of the hallenges that the music industry will face in the advent of AI creative systems, and provide a few ideas on how different actors in the industry can benefit from this revolution. Valerio Velardo, Founder and CEO, Melodrive 16:10 Panel Discussion: How can independent music players gain from using AI today? There are several ways an independent player could benefit from AI: In 2000, 80% of the music industry’s revenues came from less than 3% of the releases. AI could help to match undiscovered artists and their music to listeners who would enjoy their sound. Help to compose and to produce automatic music to enhance label catalog. Projects such as “Meditative Music,” “House Moods,” or any style collections project could greatly benefit from this. We will discuss the case-studies of AI use. Moderator: Helen Meyer, Project Lead The Venue Berlin, Axel Springer SE Valerio Velardo, Founder and CEO, Melodrive Jovanka von Wilsdorf, Artist profiler and Songwriter, BMG Rights Management Matthias Röder, Managing Director, Karajan Institute 17:10 Closing remarks by Helen Meyer, Project Lead The Venue Berlin, Axel Springer SE 17:30 Gala dinner for speakers and VIP package holders For more information: +49 (0)177 729 67 33 | [email protected] CONFERENCE AGENDA Conference Day 2 | Thursday, 23 May, 2019