2014 2014 GLOBAL ATTRACTIONS ATTENDANCE REPORT Cover: The Wizarding World of Harry Potter — Diagon Alley ™, ©Universal Studios Florida, Universal Orlando Resort, Orlando, Florida, U.S. CREDITS TEA/AECOM 2014 Theme Index and Museum Index: The Global Attractions Attendance Report Publisher: Themed Entertainment Association (TEA) 2014 Research: Economics practice at AECOM 2014 Editor: Judith Rubin Publication team: Tsz Yin (Gigi) Au, Beth Chang, Linda Cheu, Daniel Elsea, Kathleen LaClair, Jodie Lock, Sarah Linford, Erik Miller, Jennie Nevin, Margreet Papamichael, Jeff Pincus, John Robinett, Judith Rubin, Brian Sands, Will Selby, Matt Timmins, Feliz Ventura, Chris Yoshii ©2015 TEA/AECOM. All rights reserved. CONTACTS For further information about the contents of this report and about the Economics practice at AECOM, contact the following: GLOBAL John Robinett Chris Yoshii ATTRACTIONS Senior Vice President, Americas Vice President, Economics, Asia-Pacific ATTENDANCE [email protected] [email protected] T +1 213 593 8785 T +852 3922 9000 REPORT Brian Sands, AICP Margreet Papamichael Vice President, Americas Director, EMEA [email protected] [email protected] The definitive annual attendance T +1 202 821 7281 T +44 20 3009 2283 study for the themed entertainment Linda Cheu www.aecom.com/What+We+Do/Economics and museum industries. Vice President, Americas [email protected] Published by the Themed T +1 415 955 2928 Entertainment Association (TEA) and For information about TEA (Themed Entertainment Association): the Economics practice at AECOM. Judith Rubin Jennie Nevin TEA Publications, PR & Social Media TEA Chief Operating Officer [email protected] [email protected] T +1 314 853 5210 T +1 818 843 8497 www.TEAconnect.org 2 3 CONTENTS THE BIG PICTURE 6 2014 THEME INDEX 22 2014 MUSEUM INDEX 58 ABOUT THIS STUDY 72 Americas 22 Americas 66 Methodology and evolution of the TEA/ 72 Asia-Pacific 38 Asia-Pacific 68 AECOM Theme Index and Museum Index Europe, Middle East and Africa (EMEA) 48 Europe, Middle East and Africa (EMEA) 70 Frequently Asked Questions 72 About TEA and AECOM 76 ©Chimelong Ocean Kingdom, Hengqin, China LIST OF FIGURES Worldwide Asia-Pacific 1 Top 10 theme park groups worldwide 9 9 Top 20 amusement/theme parks in Asia-Pacific 44–45 2 Top 25 amusement/theme parks worldwide 10–13 10 Top 20 water parks in Asia-Pacific 46–47 3 Top 20 water parks worldwide 14–17 4 Top 20 museums worldwide 18–21 EMEA 11 Top 20 amusement/theme parks in EMEA 54–55 Americas 12 Top 10 water parks in EMEA 56–57 5 Top 20 amusement/theme parks in North America 30–31 6 Top 10 amusement/theme parks in Latin America 32–33 Museums 7 Top 20 water parks in North America 34–35 13 Top 20 museums in North America 66–67 8 Top 10 water parks in Latin America 36–37 14 Top 20 museums in Asia-Pacific 68–69 15 Top 20 museums in EMEA 70–71 4 5 THE BIG PICTURE A year of global growth How did the global attractions industry fare in 2014? ©Typhoon Lagoon at Walt Disney World, Lake Buena Vista, Orlando, Florida Very well. The industry has continued its post-recession attendance growth at a healthy rate of 4 percent for the top parks globally. Have there been any standouts? It’s been a real team effort this year with all major regions contributing. In theme parks, Europe has rebounded with 3 percent volume growth, the U.S. has remained steady at a little over 2 percent, and Asia, still the leader but not by as much, increased by about 5 percent. Having said that, from an individual operator perspective, Universal had exceptional results this year with most parks expanding their attendance by double digits. What about the other attractions, water parks and museums? Interview with Water parks showed similar growth of John Robinett around 3 percent with Brazil moving Senior Vice President, up the league tables with Thermas dos Economics, Americas Laranjais now at number 4. Museums were a bit slow this year with overall increases under 2 percent. This was due to a combination of strong performance 4.1% 2.8% 1.6% in Asia and weak returns in Europe Top 25 amusement/theme Top 20 water parks worldwide Top 20 museums worldwide and the U.S. parks worldwide attendance attendance growth 2013–14 attendance growth 2013–14 growth 2013–14 6 7 Are there any major TOP 10 THEME PARK trends we should be keeping our eyes on? GROUPS WORLDWIDE There is still a strong focus on Asia from an investment standpoint, in all sectors of the business. The continent is generally under-served in terms of attractions, and has a growing middle class increasingly meeting the income Rank Group Name % change 2014 2013 threshold necessary for themed 1 WALT DISNEY ATTRACTIONS 1.3% 134,330,000 132,549,000 entertainment to be viable. 2 MERLIN ENTERTAINMENTS GROUP 5.0% 62,800,000 59,800,000 The Middle East is also seeing OCT Group, China 3 UNIVERSAL PARKS AND RESORTS 10.4% 40,152,000 36,360,000 a comeback with a number of developments planned or under 4 OCT PARKS CHINA 6.3% 27,990,000 26,320,000 construction there. While the market is 5 SIX FLAGS INC. -1.8% 25,638,000 26,100,000 clearly smaller than Asia by a significant margin, a number of attractions make 6 CEDAR FAIR ENTERTAINMENT COMPANY -0.9% 23,305,000 23,519,000 sense, and we’ve seen growth in the 7 SEAWORLD PARKS & ENTERTAINMENT -4.3% 22,399,000 23,400,000 water park area which is a mid-market product that can certainly thrive in the 8 PARQUES REUNIDOS -14.6% 22,206,000 26,017,000 markets and climate of the Middle East. 9 CHIMELONG GROUP (NEW) 59.9% 18,659,000 11,672,000 Finally, on the high end, we are seeing 10 SONGCHENG WORLDWIDE (NEW) 103.6% 14,560,000 7,150,000 continued planning and development of TOTAL 5.1% 392,039,000 372,887,000 mega-projects, often with a combination of themed attractions, resorts, gaming, Figure 1 and other components, which can clear Merlin Entertainments Group the US$1-billion mark in terms of overall capital investment. On the low end, there is also growth and ownership transitions in the family entertainment center (FEC) market which keeps that sector lively. There is still a strong focus on Asia from an investment standpoint, in all 5.1% 392.0m 372.9m sectors of the Top 10 theme park groups Top 10 theme park groups Top 10 theme park groups Tate Britain, London, U.K. ©Matt Stuart worldwide attendance worldwide attendance 2014 worldwide attendance 2013 business. growth 2013–14 8 © 2015 TEA / AECOM 9 TOP 25 AMUSEMENT/ THEME PARKS WORLDWIDE 5 PARKS 23 2 PARKS EUROPE 24 SOUTH KOREA 4 PARKS JAPAN 9 14 16 25 21 2 3 1 2 PARKS 18 4 5 10 17 6 7 8 CHINA 19 3 PARKS 11 12 22 20 CALIFORNIA, U.S. 13 15 2 PARKS HONG KONG 7 PARKS FLORIDA, U.S. VISITORS (MILLIONS) Up to 5m 5m–10m 10m–15m 4.1% 223.5m 214.7m 15m+ Top 25 amusement/theme Top 25 amusement/ Top 25 amusement/ parks attendance growth theme parks worldwide theme parks worldwide worldwide 2013–14 attendance 2014 attendance 2013 Figure 2A 10 © 2015 TEA / AECOM © 2015 TEA / AECOM 11 TOP 25 AMUSEMENT/ THEME PARKS WORLDWIDE Rank Park and Location % change 2014 2013 Rank Park and Location % change 2014 2013 1 MAGIC KINGDOM at Walt Disney World, 4.0% 19,332,000 18,588,000 13 OCEAN PARK, Hong Kong SAR 4.2% 7,792,000 7,475,000 Lake Buena Vista, FL 14 LOTTE WORLD, Seoul, South Korea 2.8% 7,606,000 7,400,000 2 TOKYO DISNEYLAND, Tokyo, Japan 0.5% 17,300,000 17,214,000 15 HONG KONG DISNEYLAND, Hong Kong SAR 1.4% 7,500,000 7,400,000 3 DISNEYLAND, Anaheim, CA 3.5% 16,769,000 16,202,000 16 EVERLAND, Gyeonggi-Do, South Korea 1.1% 7,381,000 7,303,000 4 TOKYO DISNEY SEA, Tokyo, Japan 0.1% 14,100,000 14,084,000 17 UNIVERSAL STUDIOS HOLLYWOOD, Universal City, CA 11.0% 6,824,000 6,148,000 5 UNIVERSAL STUDIOS JAPAN, Osaka, Japan 16.8% 11,800,000 10,100,000 18 SONGCHENG PARK, Hangzhou, China 38.3% 5,810,000 4,200,000 6 EPCOT at Walt Disney World, Lake Buena Vista, FL 2.0% 11,454,000 11,229,000 19 NAGASHIMA SPA LAND, Kuwana, Japan -3.6% 5,630,000 5,840,000 7 DISNEY'S ANIMAL KINGDOM at Walt Disney World, 2.0% 10,402,000 10,198,000 Lake Buena Vista, FL 20 CHIMELONG OCEAN KINGDOM, Hengqin, China (new) NA 5,504,000 NA 8 DISNEY'S HOLLYWOOD STUDIOS 2.0% 10,312,000 10,110,000 21 EUROPA PARK, Rust, Germany 2.0% 5,000,000 4,900,000 at Walt Disney World, Lake Buena Vista, FL 22 SEAWORLD FL, Orlando, FL -8.0% 4,683,000 5,090,000 9 DISNEYLAND PARK AT DISNEYLAND PARIS, -4.7% 9,940,000 10,430,000 23 TIVOLI GARDENS, Copenhagen, Denmark 6.6% 4,478,000 4,200,000 Marne-La-Vallee, France 24 DE EFTELING, Kaatsheuvel, Netherlands 6.0% 4,400,000 4,150,000 10 DISNEY'S CA ADVENTURE, Anaheim, CA 3.0% 8,769,000 8,514,000 25 WALT DISNEY STUDIOS PARK AT DISNEYLAND PARIS, -4.7% 4,260,000 4,470,000 11 UNIVERSAL STUDIOS at Universal Orlando, FL 17.0% 8,263,000 7,062,000 Marne-La-Vallee, France 12 ISLANDS OF ADVENTURE at Universal Orlando, FL 0.0% 8,141,000 8,141,000 TOTAL 4.1% 223,450,000 214,708,000 Figure 2B 4.1% 223.5m 214.7m Top 25 amusement/theme Top 25 amusement/ Top 25 amusement/ parks attendance growth theme parks worldwide theme parks worldwide worldwide 2013–14 attendance 2014 attendance 2013 12 © 2015 TEA / AECOM © 2015 TEA / AECOM 13 TOP 20 WATER PARKS WORLDWIDE 1 PARK 17 4 PARKS GERMANY SOUTH KOREA 5 PARKS U.S.