Shortlist (Design Lions) Cat. No Entry Title Client Product Entrant Company Country Agency No A01 (Creation of a new Brand Identity: Consumer / Corporate) A01/001 00419 ORIGINALS McDONALD'S FAST FOOD TBWA\PARIS FRANCE TBWA\PARIS A01/022 01595 20/80 20/80 CATERING LANDOR Paris FRANCE LANDOR Paris A01/029 01175 PARC OLYMPIQUE PARC OLYMPIQUE 40TH ANNIVERSARY lg2boutique Montréal CANADA lg2boutique Montréal | 40TH IDENTITY ANNIVERSARY A01/031 01794 COMEDY FEST KITAS KAMPAS BRAND IDENTITY NOT PERFECT Y&R Vilnius LITHUANIA NOT PERFECT Y&R Vilnius A01/041 01105 THE LANGUAGE CHATEAU KSARA CHATEAU KSARA LEO BURNETT BEIRUT LEBANON LEO BURNETT BEIRUT OF WINE CORPORATE BRAND IDENTITY A02 (Creation of a new Brand Identity: Non-profit) A02/005 00265 EDUCATE HM GOVERNMENT EDUCATE AGAINST BREAKTHROUGH London UNITED KINGDOM BREAKTHROUGH AGAINST HATE HATE London A02/006 00807 DEAR WORLD, CAMBRIDGE EDUCATION AND JOHNSON BANKS London UNITED KINGDOM YOURS UNIVERSITY PHILANTHROPY CAMBRIDGE DEPARTMENT OF ALUMNI RELATIONS A02/010 01532 XQ: THE SUPER XQ INSTITUTE XQ: THE SUPER MAL FOR GOOD Los Angeles USA MAL FOR GOOD Los SCHOOL SCHOOL PROJECT Angeles / EMERSON PROJECT COLLECTIVE Palo Alto A02/013 02484 LIVE LOGO INEC: NATIONAL INNOVATIVE LOGO MARURI GREY Guayaquil ECUADOR MARURI GREY Guayaquil STATISTICS DESIGN WITH LIVE INSTITUTE DATA A02/025 01893 MOSCOW GLBA BRANDING DEPOT WPF Moscow RUSSIA DEPOT WPF Moscow IDENTITY CONFERENCE HELD IN MOSCOW A03 (Rebrand / Refresh of an existing brand: Consumer / Corporate) A03/002 00333 EIR EIRCOM REBRAND MOVING BRANDS London UNITED KINGDOM MOVING BRANDS London A03/007 00016 REBRANDING OF HELSINKI IDENTITY OF BOND CREATIVE AGENCY FINLAND BOND CREATIVE HELSINKI PHILHARMONIC HELSINKI Helsinki AGENCY Helsinki PHILHARMONIC ORCHESTRA PHILHARMONIC ORCHESTRA ORCHESTRA A03/022 01713 MULLENLOWE MULLENLOWE MULLENLOWE MULLENLOWE Boston USA MULLENLOWE Boston GROUP REBRAND GROUP GROUP 1 of 1 Shortlist (Design Lions) A03/035 01256 TORONTO MLSE NBA TEAM SID LEE Toronto, ON CANADA SID LEE Toronto, ON RAPTORS - REBRAND/REFRE SH A03/051 00982 ITV2 IDENTS ITV ITV2 ITV CREATIVE London UNITED KINGDOM ITV CREATIVE London A03/057 01692 SHIFTING SYDNEY OPERA SCULPTURAL INTERBRAND AUSTRALIA AUSTRALIA INTERBRAND PERSPECTIVES HOUSE TYPOGRAPHY Sydney AUSTRALIA Sydney A03/068 01374 PRINTED BY PRINTED BY PRINTED BY LEO BURNETT TORONTO CANADA LEO BURNETT SOMERSET SOMERSET SOMERSET TORONTO B01 (Posters) B01/010 00161 RESILIENT COMEXPOSIUM ADTECH TOKYO HAKUHODO Tokyo JAPAN HAKUHODO Tokyo THINKING JAPAN 2015 B01/011 00162 OPEN UP YOUR MUSASHINO ART OPEN CAMPUS HAKUHODO Tokyo JAPAN HAKUHODO Tokyo IMAGINATION UNIVERSITY B01/023 00490 QUEER, TRANS, TORONTO PFLAG PFLAG J. WALTER THOMPSON CANADA J. WALTER THOMPSON LESBIAN CANADA Toronto CANADA Toronto B01/024 00492 QUEER, TRANS, TORONTO PFLAG PFLAG J. WALTER THOMPSON CANADA J. WALTER THOMPSON LESBIAN CANADA Toronto CANADA Toronto B01/025 00494 QUEER, TRANS, TORONTO PFLAG PFLAG J. WALTER THOMPSON CANADA J. WALTER THOMPSON LESBIAN CANADA Toronto CANADA Toronto B01/055 00622 HAPPY MOVING McDONALD'S FAST FOOD COSSETTE Montreal CANADA COSSETTE Montreal DAY B01/067 00082 FORMULAS FOR DENTSU DENTSU CANNES DENTSU INC Tokyo JAPAN DENTSU INC Tokyo EMOTIONS SEMINAR B01/069 00193 SLICE OF KIRIN BREWERY HEARTLAND BEER DENTSU INC Tokyo JAPAN DENTSU INC Tokyo HEARTLAND COMPANY B01/098 00934 THE REFUGEE REFUGEES NPO OGILVY & MATHER JAPAN JAPAN OGILVY & MATHER COLLECTION INTERNATIONAL Tokyo JAPAN Tokyo JAPAN B01/103 00884 SURGEON KURASHIKI CENTRAL RECRUITMENT TBWA\HAKUHODO Tokyo JAPAN TBWA\HAKUHODO TRYOUTS HOSPITAL Tokyo / HAKUHODO B01/125 01712 I AM MUSLIM PASSOP TBA VML Johannesburg SOUTH AFRICA VMLTokyo Johannesburg B01/140 02269 STEP OUT THE SAMARITANS 1 Y&R SHANGHAI CHINA Y&R SHANGHAI B01/190 02630 MAPS VOLKSWAGEN DO TOAUREG WITH 4- ALMAPBBDO São Paulo BRAZIL ALMAPBBDO São Paulo BRASIL ZONE TEMPERATURE CONTROL B01/191 02634 SAFETY FROM VOLKSWAGEN DO VOLKSWAGEN ALMAPBBDO São Paulo BRAZIL ALMAPBBDO São Paulo EVERY ANGLE BRASIL FEATURES B01/201 02337 DIRTY WATER ABS-CBN ABS-CBN TBWA\SANTIAGO MANGADA THE PHILIPPINES TBWA\SANTIAGO COLOR FOUNDATION FOUNDATION PUNO Makati City MANGADA PUNO Makati City 1 of 1 Shortlist (Design Lions) B01/213 00592 PLEATS PLEASE ISSEY MIYAKE PLEATS PLEASE TAKU SATOH DESIGN JAPAN TAKU SATOH DESIGN ISSEY MIYAKE ISSEY MIYAKE OFFICE Tokyo OFFICE Tokyo ANIMALS POSTER SERIES B01/262 02492 500 YEARS OF TATE BP DISPLAYS AT GREY LONDON UNITED KINGDOM GREY LONDON STORIES TATE BRITAIN B01/266 02560 ART WITH IBM IBM WATSON OGILVY & MATHER New York USA OGILVY & MATHER New WATSON York B01/355 02350 BOEING BOEING AEROSPACE FCB CHICAGO USA FCB CHICAGO FLYPAPER B01/368 02712 TREE Seub Nakhasathien Seub Nakhasathien OGILVY & MATHER Bangkok THAILAND OGILVY & MATHER Foundation Foundation Bangkok B02 (Promotional Item Design) B02/006 00707 SLIDE AMAZING IN LEXUS LEXUS CHI & PARTNERS London UNITED KINGDOM CHI & PARTNERS MOTION INTERNATIONAL London B02/036 01578 THE HARLEY HARLEY DAVIDSON PROMOTIONAL TEA 303 MULLENLOWE Sydney AUSTRALIA 303 MULLENLOWE DAVIDSON TEA SET Sydney SET B02/038 01881 MCTRAX McDONALD'S PLACEMET TBWA\NEBOKO Amsterdam THE TBWA\NEBOKO NETHERLANDS Amsterdam B02/039 00355 THE DAIMLER BRAKE ASSIST JUNG von MATT Hamburg GERMANY JUNG von MATT UNCRASHABLE SYSTEM PLUS Hamburg TOYCARS B02/046 00706 CHARLIE HEBDO PÚBLICO PÚBLICO FUEL LISBON PORTUGAL FUEL LISBON BOX NEWSPAPER NEWSPAPER B02/048 00515 EVACUATION SHACHIHATA EVACUATION GAME DENTSU CHUBU Nagoya JAPAN DENTSU INC Tokyo GAME B02/101 02584 THE 2 LITRE AUSTRALIAN 2 LITRE TOWEL M&C SAATCHI MELBOURNE AUSTRALIA M&C SAATCHI TOWEL WEAVING Melbourne MELBOURNE Melbourne B02/109 01500 LIFESAVER LUKI CHILDREN FRUIT J. WALTER THOMPSON COLOMBIA J. WALTER THOMPSON BACKPACK SNACK COLOMBIA Bogotá COLOMBIA Bogotá B02/113 00740 PORCELAN ROSENTHAL PORCELAINE KOLLE REBBE Hamburg GERMANY KOLLE REBBE Hamburg B02/117 02618 REVERSE BANCO DE BANCO DE GREY BRAZIL São Paulo BRAZIL GREY BRAZIL São Paulo DELIVERY ALIMENTOS ALIMENTOS B02/120 02619 PROTECTIVE LA FABRIL PERLA SOFT GREY BRAZIL São Paulo BRAZIL GREY BRAZIL São Paulo BUCKET B02/141 02685 PRESERVED SPC ARDMONA SPC PACKAGED LEO BURNETT MELBOURNE AUSTRALIA LEO BURNETT MEMORIES FRUITS & MELBOURNE VEGETABLES B02/148 02711 ARTQUARIUM PAPAWIN CO. HI-JET INKJET OGILVY & MATHER Bangkok THAILAND OGILVY & MATHER PAPER Bangkok 1 of 1 Shortlist (Design Lions) B02/169 02552 SAMSUNG SAMSUNG INSTITUTIONAL LEO BURNETT TAILOR BRAZIL LEO BURNETT TAILOR GALAXY MADE São Paulo MADE São Paulo SURFBOARD B02/174 01483 #SQUARESHAKES SONIC DRIVE-IN SONIC DRIVE-IN GOODBY SILVERSTEIN & USA GOODBY SILVERSTEIN PARTNERS San Francisco & PARTNERS San B02/184 00990 PAPER PLANE SINGAPORE SINGAPORE DM2 Singapore SINGAPORE DM2Francisco Singapore AIRLINES AIRLINES B02/201 00737 AGEING WINE Weingut Knipser WINE KOLLE REBBE Hamburg GERMANY KOREFE Hamburg BOTTLES B02/221 02819 KOBE'S RULES ESPN INSTITUTIONAL AFRICA São Paulo BRAZIL AFRICA São Paulo BOOK B02/222 02815 DONATE A BOOK ITAU BANK INSTITUTIONAL AFRICA São Paulo BRAZIL AFRICA São Paulo PAGE B03 (Self-Promotion) B03/009 00078 FORMULAS FOR DENTSU DENTSU CANNES DENTSU INC Tokyo JAPAN DENTSU INC Tokyo EMOTIONS SEMINAR B03/042 01356 SAY NO TO SPEC ZULU ALPHA KILO ZULU ALPHA KILO ZULU ALPHA KILO Toronto CANADA ZULU ALPHA KILO Toronto B03/043 01662 AI-CD ? McCANN McCANN McCANN ERICKSON JAPAN JAPAN McCANN ERICKSON WORLDGROUP MILLENNIALS Tokyo JAPAN Tokyo JAPAN B04 (Publications & Editorial Design ) B04/029 02776 THE DANCING MAHARASHTRA MAHARASHTRA McCANN WORLDGROUP INDIA McCANN WORLDGROUP LETTERS DYSLEXIA DYSLEXIA INDIA Mumbai INDIA Mumbai ASSOCIATION ASSOCIATION B04/032 01371 FINDING ST. LEONARD'S ST. LEONARD'S LEO BURNETT CHICAGO USA LEO BURNETT FREEDOM: MINISTRIES MINISTRIES CHICAGO POETRY AND PORTRAITS OF FORMER INMATES B04/034 02441 BE SEEN THE CARTEL SPRING SUMMER Y&R DUBAI UNITED ARAB Y&R DUBAI 2016 EMIRATES B05 (Annual Reports & other Corporate Communication) B05/005 01562 NON-STOP EDMONTON ANNUAL REPORT DDB CANADA Edmonton CANADA DDB CANADA Edmonton ANNUAL REPORT INTERNATIONAL AIRPORT B07 (Brand Collateral) 1 of 1 Shortlist (Design Lions) B07/012 01596 20/80 20/80 CATERING LANDOR Paris FRANCE LANDOR Paris B07/047 00434 GENIUS TABLE KYOTO UNIVERSITY GENIUS TABLE DENTSU INC Tokyo JAPAN DENTSU INC Tokyo / 'MEANWHILE IN CREATIVE POWER UNIT KYOTO' Tokyo B07/049 02708 THE SLAVE IZIKO MUSEUMS OF IZIKO SLAVE GEOMETRY GLOBAL Cape SOUTH AFRICA GEOMETRY GLOBAL CALENDAR SOUTH AFRICA MUSEUM Town Cape Town B07/050 01243 LIFE IS ELECTRIC PANASONIC PANASONIC DENTSU INC Tokyo JAPAN DENTSU INC Tokyo B08 (Books) B08/012 00684 CONNECT PEN & OTSUKA EDUCATION OF TOPPAN PRINTING Tokyo JAPAN TOPPAN PRINTING NOTEBOOK PHARMACEUTICAL CRANIAL NERVE Tokyo CO. DISEASE B08/030 02638 MAGIC WORDS - HP HP ALMAPBBDO São Paulo BRAZIL ALMAPBBDO São Paulo THE BOOK B08/034 00728 A BOOK FOR KBRAILLE, BRAILLE BOOK VISUAL LAB Daejeon SOUTH KOREA VISUAL LAB Daejeon EVERYONE SARAMSARAM Metropolitan City Metropolitan City B08/044 02777 THE DANCING MAHARASHTRA MAHARASHTRA McCANN WORLDGROUP INDIA McCANN WORLDGROUP LETTERS DYSLEXIA DYSLEXIA INDIA Mumbai INDIA Mumbai ASSOCIATION ASSOCIATION B08/049 01372 FINDING ST. LEONARD'S ST. LEONARD'S LEO BURNETT CHICAGO USA LEO BURNETT FREEDOM: MINISTRIES MINISTRIES CHICAGO POETRY AND PORTRAITS OF FORMER INMATES B09 (Calendars) B09/011 00985 THE SLAVE IZIKO MUSEUMS OF IZIKO SLAVE GEOMETRY GLOBAL Cape SOUTH AFRICA GEOMETRY GLOBAL CALENDAR SOUTH AFRICA MUSEUM Town Cape Town B09/012 00710 THE CHEMICAL BASF CHEMICAL SAATCHI & SAATCHI UKRAINE SAATCHI & SAATCHI CALENDAR PRODUCTS & UKRAINE Kiev UKRAINE