The Food and Beverage Market Entry Handbook: Canada a Practical Guide to the Market in Canada for European Agri-food Products and Products with Geographical Indications March 2017 Prepared by: EUROPEAN COMMISSION Consumers, Health, Agriculture and Food Executive Agency Promotion of Agricultural Products Unit E-mail: [email protected] Europe Direct is a service to help you find answers to your questions about the European Union. Freephone number (*): 00 800 6 7 8 9 10 11 (*) The information given is free, as are most calls (though some operators, phone boxes or hotels may charge you). This document has been prepared for the Consumers, Health, Agriculture and Food Executive Agency (Chafea) acting under the mandate from the European Commission. It reflects the views only of the authors, and the Commission / Chafea cannot be held responsible for any use which may be made of the information contained therein. More information on the European Union is available on the Internet (http://europa.eu). Luxembourg: Publications Office of the European Union, 2017 PDF/Volume_01 ISBN 978-92-9200-758-4 doi: 10.2818/832340 EB-02-17-373-EN-N © European Union, 2017 Reproduction for commercial purposes is not authorised. Enjoy It’s from Europe – Market Entry Handbook Table of Contents List of Acronyms ........................................................................................................7 The Food and Beverage Market Entry Handbook: Canada............................................... 9 How to Use this Handbook ................................................................................... 9 The Canadian Market............................................................................................... 11 Canada at a Glance ........................................................................................... 12 The Canadian Food and Beverage Market............................................................. 16 Operating in the Canadian Market ....................................................................... 19 Logistics Services and Infrastructure ............................................................. 19 Distribution ................................................................................................ 27 Business Environment ................................................................................. 31 Consumer Profile ........................................................................................ 33 Strengths, Weaknesses, Opportunities and Threats Analysis .................................. 37 Market Access and Entry .......................................................................................... 40 EU and Domestic GI Products in Canada .............................................................. 40 EU F&B Exports to Canada ................................................................................. 45 Key Markets ............................................................................................... 48 Legislation, Regulations and Administrative Information ........................................ 53 Federal Legislation, Regulations and Resources .............................................. 53 Provincial Legislation, Regulations and Resources ........................................... 58 Additional Information ................................................................................. 61 Canada and International Trade in F&B................................................................ 62 Canada at the WTO ..................................................................................... 66 Canadian F&B Market under CETA ....................................................................... 68 Market Snapshots ................................................................................................... 70 Market Snapshot: Bread, Pastry, Cakes and Biscuits ............................................. 71 Consumption .............................................................................................. 71 4.1.1.1 Consumer Profiles and Trends ................................................................... 72 4.1.1.1.1 Classic Packaged Bread ....................................................................... 73 4.1.1.1.2 Cakes, Pastries and Biscuits ................................................................. 74 4.1.1.1.3 Trends in Bakery Products ................................................................... 77 4.1.1.2 Challenges for EU Products ....................................................................... 78 Offer ......................................................................................................... 78 4.1.2.1 Main competitors and Challenges for EU Products ........................................ 80 4.1.2.2 Entry Requirements and Changes Under CETA ............................................ 81 4.1.2.3 EU GI Products ........................................................................................ 82 Distribution ................................................................................................ 82 Market Snapshot: Beer ...................................................................................... 85 1 | P a g e Enjoy It’s from Europe – Market Entry Handbook Consumption ......................................................................................... 85 4.2.1.1 Consumer Profiles and Trends .............................................................. 86 4.2.1.1.1 Lager ........................................................................................... 88 4.2.1.1.2 Dark Beer .......................................................................................... 89 4.2.1.1.3 Non/Low Alcoholic Beer ....................................................................... 89 4.2.1.1.4 Trends in Beer .................................................................................... 89 4.2.1.2 Challenges for EU Products ....................................................................... 90 Offer ......................................................................................................... 90 4.2.2.1 Main Competitors and Challenges for EU Products ........................................ 91 4.2.2.2 Entry Requirements and Changes Under CETA ............................................ 93 4.2.2.3 EU GI Products ........................................................................................ 95 Distribution ................................................................................................ 95 Market Snapshot: Chocolate .............................................................................. 98 Consumption .............................................................................................. 98 4.3.1.1 Consumer Profiles and Trends ................................................................... 99 4.3.1.2 Challenges for EU products ...................................................................... 101 Offer ........................................................................................................ 101 4.3.2.1 Main Competitors and Challenges for EU Products ....................................... 105 4.3.2.2 Entry Requirements and Changes under CETA ............................................ 106 4.3.2.3 EU GI Products ....................................................................................... 107 Distribution ............................................................................................... 107 Market Snapshot: Confectionary ........................................................................ 109 Consumption ............................................................................................. 110 4.4.1.1 Consumer Profiles and Trends .................................................................. 111 4.4.1.2 Challenges for EU Products ...................................................................... 113 Offer ........................................................................................................ 113 4.4.2.1 Main Competitors and Challenges for EU Products ....................................... 117 4.4.2.2 Entry Requirements and Changes under CETA ............................................ 117 4.4.2.3 EU GI Products ....................................................................................... 118 Distribution ............................................................................................... 118 Market Snapshot: Dairy Products ....................................................................... 120 Consumption ............................................................................................. 120 4.5.1.1 Consumer Profile and Trends ................................................................... 120 4.5.1.1.1 Milk .................................................................................................. 121 4.5.1.1.2 Cheese ............................................................................................. 122 4.5.1.1.3 Cream-based Products........................................................................ 124 4.5.1.1.4 Butter .............................................................................................. 124 4.5.1.1.5 Yogurt .............................................................................................. 125 4.5.1.2 Challenges for EU Products .....................................................................