OEM Windows Co-Brand Guide March, 2016 Microsoft Confidential Welcome to the OEM Windows Co-Brand Guide! This guide contains important Windows 10 and Office brand elements and guidelines to help tell our brand story together. Our logo is a window—and an iconic symbol known the world over. This symbol has an active feeling to it, representing a person’s unique perspective on their world. When communicating general Windows brand information, use the Windows logo with no The Windows logo includes the Windows symbol and logotype, which version attached. must be used together in a horizontal lockup. The symbol must not be used by itself, and OEMs must not put a box, circle, or other confining When the conversation is shape around the Windows logo. specific to Windows 10 or Trademark symbols highlighting Windows 10 specific features, always use the Logos provided without trademark symbols (TM and ®) should Windows 10 logo lockup. be used in marketing materials only. Trademark symbols are still required in certain places in and on product, and on Minimum size product packaging. More trademark information http://www.microsoft.com/en- us/legal/intellectualproperty/Trademarks/EN-US.aspx Clear space Clear space We respect the logo by giving it some space. The preferred clear space is equivalent to the height of the symbol. Minimum size In print, the logo should never appear smaller than 1” (25 mm). On-screen, it must appear at least 70 pixels wide. Download the Windows logo here: https://omap.microsoft.com/ The Logo Artwork Is Available in Three sizes Windows Logo Color Select the appropriate asset by determining the height Contrast is important — use a white logo on color backgrounds and required for your layout. Each asset may be scaled up within a color logo on white backgrounds. the specified ranges only. The Windows logo may also be used on an image background with Measurements are sufficient contrast. Use a color logo on light image backgrounds and based on the height of a white logo on dark image backgrounds. the Windows symbol. Small Scale height between: 0.2 – 0.399” 5 – 9.99 mm 14 – 28 pixels Medium Scale height between: 0.4 – 2.99” 10 – 75.99 mm 29 – 215 pixels Display Scale height between: 3" and larger 76 mm and larger 216 pixels and larger Co-branding logo usage Placement of the Windows logo. Position the Windows logo in a corner either centered on the same plane as the Partner logo either vertically or horizontally, or in alternating corners. For Online Landing Pages/Web Pages, the Windows logo must appear in the first viewable portion of the page. The size of the Windows logo must be at least 50% and no larger than 100% of the size of the largest Partner logo. If the Logo Is Used Incorrectly Pixelation occurs when a small file Loss of detail can occur when a is scaled up to fit a larger logo large logo is scaled down to fit a space. Look for any wavy or small space. Ensure the lines noticeable jagged lines. inside of the symbol are correct. Logos Don’ts Screenshots Screenshots are Microsoft-approved graphics representing the Windows OS screen in use. For all advertising activities, OEMs must include an approved screenshot on every device display where a display is shown, and screenshots must be used as provided by Microsoft and not altered in any way, except in accordance with the Screenshot Customization Requirements. Screenshots are divided into two categories. Primary Screenshots Secondary Screenshots The largest or first viewable Screenshot in an Activity (if all Secondary Screenshots include any Screenshot other than the Primary Device display sizes are the same). Primary Screenshots may Screenshot, such Cortana and Store. See Appendix. be customized in accordance with the Primary Screenshot Customization Requirements. See Appendix. OEMs are required to include certain disclaimers depending on the app being shown in the Secondary Screenshot and the Device on which it’s shown. The desktop background image cannot be modified from what Microsoft provided. The desktop background image cannot be modified from what Microsoft provided. Primary Screenshot examples “Familiar than better than ever” Screenshot Secondary Screenshot examples “Excel” Screenshot Download the Screenshots here: https://omap.microsoft.com/ https://www.microsoft.com/OEM/en/products/win dows/Pages/windows-10-sell.aspx Box shots Windows product box shots may only be used in marketing related to offering of the full packaged product (when a customer will receive the actual Windows product box). Partners may make limited use of these box shots in marketing activities such as: print or online advertising, in- Windows 10 Home Windows 10 Pro store merchandise or retail circulars. Box shots must not be used to represent a pre-installed edition of Windows—product tiles should be used in those scenarios. Use in full color only. Do not alter the artwork provided: do not change the color, and do not skew or stretch the shape of the asset. Assets are available for online (RGB) and print (CMYK) use, and in multiple angles (left, right, and flat). Minimum size: The width of the box (x) should be at least 1.0 inch or 2.54 cm (for print) or 100 px (on-screen). Clear space: A clear space of at least one-fourth the height of the box shot must surround the box shot on all sides. Download the Screenshots here: https://omap.microsoft.com/ Product Tiles Product tiles should be used when marketing a device pre-installed with Windows. Assets are available to partners for limited use in marketing activities, such as advertising, documentation, (including educational brochures), tutorial books, videotapes, or websites provided that all uses comply with all terms in this document, including the following additional guidelines. Use in full color only. Do not alter the artwork provided: do not change the color, and do not skew or stretch the shape of the asset. Assets are available for online (RGB) and print (CMYK) use. Clearance: Maintain a minimum clearance x, where x is equal to 1/4 of the width of the product tile. Download the Screenshots here: https://omap.microsoft.com/ Referencing the Windows Product Name Do this In text such as headlines and body copy, OEMs should reference all Windows Products as “Windows 10”, except All words must start with a capitalized letter except for prepositions, such as with and for. Windows 10 Mobile. Windows 10 Mobile should be referenced Do not state “windows 10”. Windows operating system must start with a capitalized letter as “Windows 10 Mobile”. in a Line List. Include spacing where applicable. Do not state “Windows10”. In body copy, OEMs may only reference the specific Windows The full Windows Product name must appear on the same line and must never be split Product name when delivering system specification that are or word-wrapped. exclusive to the particular Product. The following product Always use the numeral 10. Do not spell out “ten”. The number 10 must not be localized names may be referenced: in writing. Within a given market, the number 10 should be pronounced in the same manner that • Windows 10 Home the version numbers are typically pronounced in other Microsoft Products, such as • Windows 10 Pro “Internet Explorer 11”. • Windows 10 Mobile Where you include a trademark footnote to give notice of your own trademarks or third- party trademarks, you must add the following wording to the trademark footnote when In Line Lists, the specific SKU must be defined. The following referring to Windows 10 “All other trademarks are the property of their respective product names may be referenced: owners.” • Windows 10 Home Do not • Windows 10 Pro • Windows 10 Mobile ≠ Never refer to the Product simply as: 10. Windows must always be included in the Product name. Enterprise product may be referenced as follows, and only in ≠ Never abbreviate Windows 10. For example, do not state: conjunction with the product preinstalled on the Device: • Win 10” • “W 10” • Windows 10 Pro (Windows 10 Enterprise available with a • “Win 10 Pro” Volume Licensing Agreement) ≠ Windows 10 Mobile must not be referenced as “Windows Phone.” • Windows 10 Mobile (Windows 10 Mobile Enterprise available ≠ Do not include Microsoft in the name. The Product is Windows 10, not Microsoft with a Volume Licensing Agreement) Windows 10. ≠ Do not use Windows 10 in the possessive (e.g. do not state “Windows 10’s security features are impressive”. State “The security features of Windows 10 are impressive”. Localized Windows Product Names If the Windows Product names are not provided in the localized languages, OEMs must use the English Windows Product names. Language Windows 10 Home Language Windows 10 Enterprise LTSB 2015 Chinese (Simplified CN) Windows 10 家庭版 Chinese (Simplified CN) Windows 10 企业版 2015 长期服务 Chinese (Traditional TW) Windows 10 家用版 Chinese (Traditional TW) Windows 10 企業版 2015 長期維護 French (FR) Windows 10 Famille French (FR) Windows 10 Entreprise 2015 LTSB French (CA) Windows 10 Famille French (CA) Windows 10 Entreprise 2015 LTSB Russian Windows 10 Домашняя Russian Windows 10 Корпоративная 2015 с долгосрочным обслуживанием Language Windows 10 Pro Language Windows 10 Mobile Chinese (Simplified CN) Windows 10 专业版 Chinese (Simplified CN) Windows 10 移动版 Chinese (Traditional TW) Windows 10 專業版 Chinese (Traditional TW) Windows 10 行動裝置版 French (FR) Windows 10 Professionnel French (CA) Windows 10 Professionnel Language Window 10 Enterprise Language Windows 10 Mobile Entreprise Chinese (Simplified CN) Windows 10 企业版 Chinese (Simplified CN) Windows 10 移动企业版 Chinese (Traditional TW) Windows 10 企業版 Chinese (Traditional TW) Windows 10 行動裝置企業版 French (FR) Windows 10 Entreprise French (FR) Windows 10 Mobile Entreprise French (CA) Windows 10 Entreprise French (CA) Windows 10 Mobile Entreprise Russian Windows 10 Корпоративная Russian Windows 10 Mobile Корпоративная Referencing the Office Product Name Office Office 365 Office Mobile Apps The first mention of “Office” in body copy must be Office 365 is a sub brand of Office that reflects Office as The Office apps must be referenced as follows: referenced as “Microsoft Office”.