Broward County Board of GEN2119422P1 County Commissioners 5 ADG Strategy Group Bid Contact Shira Kastan Goldstein Address HOLLYWOOD, FL 33026 [email protected] Ph 305-781-7310 Bid Notes Please note the attached proposal by ADG Strategy Group above is for categories 1-4, all categories. The price total, categories 1-4, of $335,000 in the proposal is annual cost. Item # Line Item Notes Unit Price Qty/Unit Total Price Attch. Docs GEN2119422P1--01-01 Category 1: Supplier First Offer - $27,916.6667 36 / month $1,005,000.0012 Y Y Branding, Product Media and Code: Marketing Supplier Services Notes: Please note the attached proposal by ADG Strategy Group in for categories 1-4. The price total in the proposal of $335,000 is annual cost. GEN2119422P1--01-02 Category 2: Supplier First Offer - 1 / n/a Y Crisis Product Communication Code: Services Supplier Notes: Please note the attached proposal by ADG Strategy Group above is for categories 1-4, which includes details for this category. The price total, categories p. 1 1-4, of $335,000 in the proposal is annual cost. GEN2119422P1--01-03 Category 3: Supplier First Offer - $0.0278 36 / month $1.0008 Y Digital Content Product Delivery Code: Services Supplier Notes: Please note the attached proposal by ADG Strategy Group above is for categories 1-4, which includes details for this category. The price total, categories 1-4, of $335,000 in the proposal is annual cost. GEN2119422P1--01-04 Category 4: Supplier First Offer - 1 / month Y Video Scripting Product and Production Code: Supplier Notes: Please note the attached proposal by ADG Strategy Group above is for categories 1-4, which includes details for this category. The price total, categories 1-4, of $335,000 in the proposal is annual cost. Supplier Total $1,005,001.002 6 3 4 Broward County Board of GEN2119422P1 County Commissioners 5 ADG Strategy Group Bid Contact Shira Kastan Goldstein Address HOLLYWOOD, FL 33026 [email protected] Ph 305-781-7310 Bid Notes Please note the attached proposal by ADG Strategy Group above is for categories 1-4, all categories. The price total, categories 1-4, of $335,000 in the proposal is annual cost. Item # Line Item Notes Unit Price Qty/Unit Total Price Attch. Docs GEN2119422P1--01-01 Category 1: Supplier First Offer - $27,916.6667 36 / month $1,005,000.0012 Y Y Branding, Product Media and Code: Marketing Supplier Services Notes: Please note the attached proposal by ADG Strategy Group in for categories 1-4. The price total in the proposal of $335,000 is annual cost. GEN2119422P1--01-02 Category 2: Supplier First Offer - 1 / n/a Y Crisis Product Communication Code: Services Supplier Notes: Please note the attached proposal by ADG Strategy Group above is for categories 1-4, which includes details for this category. The price total, categories p. 2 1-4, of $335,000 in the proposal is annual cost. GEN2119422P1--01-03 Category 3: Supplier First Offer - $0.0278 36 / month $1.0008 Y Digital Content Product Delivery Code: Services Supplier Notes: Please note the attached proposal by ADG Strategy Group above is for categories 1-4, which includes details for this category. The price total, categories 1-4, of $335,000 in the proposal is annual cost. GEN2119422P1--01-04 Category 4: Supplier First Offer - 1 / month Y Video Scripting Product and Production Code: Supplier Notes: Please note the attached proposal by ADG Strategy Group above is for categories 1-4, which includes details for this category. The price total, categories 1-4, of $335,000 in the proposal is annual cost. Supplier Total $1,005,001.002 6 3 4 Broward County Board of GEN2119422P1 County Commissioners 5 ADG Strategy Group Bid Contact Shira Kastan Goldstein Address HOLLYWOOD, FL 33026 [email protected] Ph 305-781-7310 Bid Notes Please note the attached proposal by ADG Strategy Group above is for categories 1-4, all categories. The price total, categories 1-4, of $335,000 in the proposal is annual cost. Item # Line Item Notes Unit Price Qty/Unit Total Price Attch. Docs GEN2119422P1--01-01 Category 1: Supplier First Offer - $27,916.6667 36 / month $1,005,000.0012 Y Y Branding, Product Media and Code: Marketing Supplier Services Notes: Please ----------------------~~note the attached proposal by ADG Strategy Group in for categories 1-4. The price total in the proposal of $335,000 is annual cost. GEN2119422P1--01-02 Category 2: Supplier First Offer - 1 / n/a Y Crisis Product Communication Code: Services Supplier Notes: Please note the attached proposal by ADG Strategy Group above is for categories 1-4, which includes details for this category. The price total, categories p. 3 1-4, of $335,000 in the proposal is annual cost. GEN2119422P1--01-03 Category 3: Supplier First Offer - $0.0278 36 / month $1.0008 Y Digital Content Product Delivery Code: Services Supplier Notes: Please note the attached proposal by ADG Strategy Group above is for categories 1-4, which includes details for this category. The price total, categories 1-4, of $335,000 in the proposal is annual cost. GEN2119422P1--01-04 Category 4: Supplier First Offer - 1 / month Y Video Scripting Product and Production Code: Supplier Notes: Please note the attached proposal by ADG Strategy Group above is for categories 1-4, which includes details for this category. The price total, categories 1-4, of $335,000 in the proposal is annual cost. Supplier Total $1,005,001.002 6 3 4 Broward County Board of GEN2119422P1 County Commissioners 5 ADG Strategy Group Item: Category 1: Branding, Media and Marketing Services Attachments ADG Strategy Group Broward County TSP Proposal_Final.pdf D6 p. 4 ADG STRATEGY GROUP Broward County Board of County Commissioners GEN2119422PI Communications and Marketing Services Transportation Surtax Plan ADG Strategy Group Inc. | Shira Kastan Goldstein 10776 Charleston Place | Cooper City, Fl 33026 | 305-781-7310 | [email protected] Broward County Board of GEN2119422P1 County Commissioners 10/16/2019 SeptemberBidSync 6, 2019 p. 5 Broward County Board of GEN2119422P1 County Commissioners p. 6 Broward County Board of GEN2119422P1 County Commissioners Table of Our Commitment: ADG Strategy Group ...................................2 About ADG Strategy Group ...............................................3 Contents What Makes Us Diferent..................................................7 Our Collective Experience ................................................11 Ability of Professional Personnel (Categories 1-4) .........................13 Team Member Bios ...................................................14 Resumes.............................................................22 Project & Service Approach (Categories 1-4) ..............................47 Project & Service Approach-Categories 1-4 ............................48 Additional Instructions – Category 2 ...................................53 Additional Instructions – Category 3 ...................................59 Additional Instructions – Category 4 ...................................65 Additional Instructions – Category 1....................................66 Current Portfolio Sample – Category 1 .................................68 Resources & Risk Anticipation – Categories 1-4 ........................ 80 Prior Projects & Case Studies- Categories 1-4 ..........................82 Cost Estimates & Controls – Categories 1-4............................98 Past Performance & Samples (Categories 1-4) .............................99 Experience on Projects of Similar Nature, Samples & Case Studies ......100 References & Evidence of Satisfactory Completion ....................150 Some of Our Partners & Ailiates.....................................158 Additional Instructions – Categories 1-4 ...............................159 Sample Deliverables .................................................160 Workload of the Firm (Categories 1-4) ....................................161 Location of the Firm & Willingness to Meet Time & Budget (Categories 1-4)...165 Pricing (Categories 1-4) ................................................167 Financials ..............................................................169 ADG Strategy Group Inc. - Broward County Transportation Surtax Plan 1 p. 7 Broward County Board of GEN2119422P1 County Commissioners At ADG Strategy Group we will leverage our expertise to connect the dots, create and Our execute strategies that inform the community-at-large of the issues that matter and impact them. Our staf, many of whom work and live in Broward County, have earned Commitment their stripes working with elected oicials, local and state government, the media and some of the top names in the worlds of nonproits and academic medical centers. To The ADG Strategy Group’s Experience With a collective 40+ years under our belt, we have garnered extensive community Broward County outreach, public afairs, and advocacy experience, and we are conident that we can promote and solicit support for you while building enthusiasm with partners, Transportation stakeholders and our communities. Our team’s collective experiences are UNPARALLELED because we have worked Surtax Plan with unparalleled brands, companies and policymakers including: University of Miami and University of Miami Health System, Miami-Dade County Board of County Commissioners, Miami-Dade County MPO, Broward County Penny for Transportation campaign, Florida Department of Transportation, Miami-Dade Beacon Council, Johns Hopkins Medicine, , South Florida Commuter Services, WTVJ NBC 6, WFOR CBS 4, American Red Cross national headquarters in DC,