MEDIA OM WWW.CARDPLAYER.C www.CardPlayer.com Vol. 24/No. 16 August 10, 2011 ắẫẴẲ DOUBLE BRACELET WINNER Final-Table Takedown With Matt Matros Capture the Flag BRIAN With Matt Glantz What Are You Representing? RASTCAPTURES $50,000 A Poker Life With PLAYER’S CHAMPIONSHIP Brad Booth PLAYER_24_16_Cover.indd 1 7/21/11 10:07 AM Card Player is dedicated to poker players of all skill levels, ranging from beginner to pro- fessional. Whether speaking to our audience through Card Player magazine or the Card- Player.com website, the content is fresh and focused on those like us who love the game of poker. Our readers are serious about poker, and so are we. Las Vegas, Nevada-based Card Player currently produces two distinct and separate poker publications and maintains the Internet’s largest poker information portal. CARD PLAYER The definitive publication for poker. Published biweekly, for a total of 26 issues per year. Card Player has a current distribution of over 45,000 copies per issue, including 7,000 paid subscribers. CARD PLAYER EUROPE Covering all aspects of poker from an international perspective. More than 8,500 copies are currently distributed to more than 30 different countries. CARDPLAYER.COM Established as a full-service interactive website in 2002. CardPlayer.com is the premier website for poker-related content. DEMOGRAPHICS Card Player, “The Poker Authority,” captures the gam- GENDER EDUCATION ing lifestyle like no other publication. Featured players have Male: 83% Completed College: 45% won millions in lifetime earnings and are the rock stars of Female: 17% Completed Graduate School: 14% the gambling industry. Their fans emulate them by travel- Age MISCELLANEOUS ing to vacation destinations to play poker and by spend- Under 21: 2% • More than 66% of our ing freely on fashions, accessories, and electronics that 21-35: 36% readers have a net worth of accompany the excitement of gaming. 36-55: 38% $100,000+ 56+: 24% Mostly college educated, Card Player readers seek expert • More than 95% are home- strategy and in-depth articles to help them improve their HOUSehOLD owners game and become winning players. Many readers have been INCOME (HHI) • More than 55% are married Less than $50,000: 28% with one child reading the magazine since its inception in 1988. Card Player $50,000-$100,000: 43% • More than 58% have a prof- has a readership of over 115,000 per month and reaches a More than $100,000: 29% essional/managerial position very sought-after demographic in the advertising industry. Average HHI is $50,000+ or are self-employed CARDPLAYER MEDIA ADVERTISING OppoRTUNITIES 1) Magazine Print Advertising • Print Ads • Cover Blurbs • Editorial/Advertorial 2) Banner Impressions 3) Online Editorial • News stories with hyperlinks 4) Tournament Watch Banner • Extra exposure leading up to tournament • An average of over 298,000 unique visitors monthly 5) Press Releases • Creation of Press Releases with hyperlinks • Distribution via MarketWire 6) Live Streaming of Events • Media Team sent to event • UStream.com and CardPlayer.com (CPTV) 7) Social Media • Facebook mentions of special promotions • Twitter mentions 8) Video Advertising • Creation of 10 or 30 second adverts • Imbedding adverts into CPTV and UStream events 9) Newsletter/Exclusive E-Blast • Editorial, graphics, and links • Database of over 300,000 10) Magazine Distribution • CardPlayer magazines sent to your event 11) Card Player Poker Tour • Customized tour stop for your card room • National exposure 12) Poker Media Consulting • Comprehensive content management services CARD PLAYER MAGAZINE Card Player is the premier poker magazine, established in 1988. Card Player is published biweekly, for a total of 26 issues per year. It is the premier poker publication, with an established circulation of over 45,000. It is distributed to most of the poker rooms across the country, and to various amateur poker leagues, championship poker tournament events, char- ity poker events, and also is available through subscription. Every issue provides expert strategy and analysis, covers the tournament circuit, and addresses important issues within the poker industry. INSIDE EACH ISSUE OF CARD PLAYER, YOU WILL FIND: Strategies & Analysis Poker’s top players provide detailed discussions and opin- ions on various aspects of the game, making Card Player the most informative learning tool in the poker industry. In-depth articles help readers improve their game and become winning players. Commentaries & Personalities The greatest names in the game offer different viewpoints and perspectives on the important issues affecting the poker industry. Updates From the Tournament Circuit With a virtual army of reporters at every major poker event, and a host of celebrity writers, such as Todd Brunson and Phil Hellmuth, Card Player is the only publication dedicated to keeping the poker world abreast of all happenings on the poker tournament circuit. Product Reviews, News, and Feature Content on the Poker Lifestyle Every issue provides all the important headline stories in the poker world and features articles about the hottest players in the game today, capturing the poker lifestyle like no other publication. Player of the Year Considered the industry standard, Card Player tabulates standings for poker’s most prestigious award in every issue. CARD PLAYER EUROPE Card Player Europe covers all aspects of poker from an international perspective. It is distributed monthly to more than 30 countries and has a circulation of more than 8,500 copies. The magazine can be found in leading European poker rooms, clubs, and pubs. It also has a growing number of subscribers throughout the European region. The features of Card Player Europe are similar to those of its United States counterpart, but localized for the European market — covering all aspects of the poker industry, including tournament listings, product reviews, strategies, interviews, sports betting, and much more. IN EACH MONTHLY ISSUE, CARD PLAYER EUROPE KEEPS YOU UPDATED: ToURNAMENT REpoRTS FEATURE ARTICLES FROM EVENTS THROUGHOUT ON THE TOP EUROPEAN EURopE PLAYERS REpoRTS AND REVIEWS TIPS AND STRATEGIES OF VARIOUS EURopEAN FROM EUROPE’s TOP poKER CARDRooMS PROFESSIONALS \ CARDPLAYER.COM IS COMPRISED OF THE CARDPLAYER.COM CardPlayer.com was established as a full-service interactive website in FOLLOWING MAIN 2002. Some of the information on the site includes: industry news, tournament CATEGORIES: coverage, player profiles, tips/tools, and much more. The average number of unique visitors are currently more than 298,000 monthly, with an average of more than 2.4 million page views per month. In addition, CardPlayer.com has Poker Content more than 300,000 opt-in subscribers to its e-newsletter. • Tournament results, online poker room user reviews, player biographies, and other online poker-related content Fast Facts • Card Player’s Player of the Year Award, established in 1997, is the oldest and most respected poker ranking system in CardPlayer.com ... the industry • Live streaming from major championship … is the poker-related online site final tables PREMIER • Updated blogs from several highly regarded … averages 298,000 unique visits per month poker players … averages more than • Poker news — updated daily 22,000 • Exclusive poker photos and videos VISITORS DAILY • Poker television on Card Player TV … serves more than 2.4 MILLION PAGE • Searchable archived articles from past issues of the entire family of Card Player VIEWS per month magazines Poker Tools • Odds Calculator: Calculates preflop and post-flop hand odds for Texas hold’em and Omaha eight-or-better • Poker Stats Tracker: A record-keeping software system to track your results throughout the year CARD PLAYER TV Card Player TV provides insightful and informative poker news and enter- tainment shorts for viewers at CardPlayer.com. Card Player TV features a weekly poker news show as well as a Cribs-style show exploring the homes of professional poker players. Card Player TV also features channels such as Lifestyle and Strategy. Streaming video, one of Card Player’s most popular features, generates a large audience for the downloadable poker content. Card Player TV has featured all of the top pros, from reigning WSOP champion Joe Cada, poker legends Doyle Brunson and Phil Ivey, and young guns like internet superstar Tom “Durrr” Dwan. Sponsorship opportunities through Card Player TV include: 10-second com- mercials with clickable links, channel sponsorship, marquee sponsorship, and five-minute infomercials. CARD PLAYER LIVE STREAMING COVERAGE PACKAGE Card Player Media is poker’s biggest and best multimedia platform, with an industry leading magazine and website, as well as a dynamic new media presence with more than 53,000 Facebook fans and millions of YouTube video views. Now, you can call on the power of all of these media resources to promote your poker tournament event, including a multi-camera live web stream of the final table! This final table coverage would feature three cameras, showing a wide view of the final players, the community cards, and close ups on the relevant players as the action happens. The broadcast will also have running commentary keeping the viewers informed as your event plays down to a champion. Also, built into the broadcast will be a space for ads and promotional material to run during the scheduled breaks in play. This is a great way to show any new commercials for your property, giving viewers more info on your casino and it’s promotions. Leading up to the tournament, promotional articles announcing the event and the final table broadcast can be posted on the front page of CardPlayer.com. Once the broadcast begins, a banner will be placed at the top of CardPlayer’s main site, with an easy link taking visitors directly to the live stream of your event. Also, the video production team on site to run the broadcast is capable of making web videos that can be used to raise awareness of the event on Facebook and CardPlayer TV, the poker video channel on CardPlayer.com.