Leisure Business Market Research Handbook 2015-2016 Richard K. Miller & Associates ————— since 1972 ————— LEISURE BUSINESS MARKET RESEARCH HANDBOOK 2015-2016 RKMA MARKET RESEARCH HANDBOOK SERIES By: Richard K. Miller and Kelli Washington Published by: Richard K. Miller & Associates 4132 Atlanta Highway, Suite 110 Loganville, GA 30052 (888) 928-7562 www.rkma.com Richard K. Miller & Associates ————— since 1972 ————— LEISURE BUSINESS MARKET RESEARCH HANDBOOK 2015-2016 RKMA MARKET RESEARCH HANDBOOK SERIES Copyright © 2015 by Richard K. Miller & Associates All rights reserved. Printed in the United States of America. Use of the electronic edition of this publication is limited to internal use within the purchasing organization. The electronic edition may be stored on computers, Intranets, servers, and networks by organizations which have purchased this publication, and those for which an employee has made such purchase. Copies, including multiple copies, may be printed from the electronic edition for use within the purchasing organization. Libraries may store the electronic edition on an archival database or proxy server for access by library users. Governmental agencies purchasing this publication may share the content within the agency or department. Universities and colleges may share the information within their campus, but not with other universities. Membership associations may use the information within their internal organization, but may not distribute to their membership. This publication may not be stored on Internet websites, nor may it be file-shared through the Internet. This publication may not be resold or distributed without prior written agreement with the publisher. While every attempt is made to provide accurate information, the author and publisher cannot be held accountable for any errors or omissions. ISBN Number (print edition): 9781577831990 ISBN Number (electronic edition): 9781577832171 Richard K. Miller & Associates 4132 Atlanta Highway, Suite 110 Loganville, GA 30052 (888) 928-7562 www.rkma.com CONTENTS 1 THE U.S. LEISURE MARKET. 16 1.1 Expenditures on Leisure Activities. 16 1.2 Americans’ Use of Time. 18 1.3 Top 10 Leisure Activities in 2014. 20 1.4 Favorite Leisure Activities. 22 1.5 Leisure Activities For Millennials. 24 1.6 Leisure Time For Seniors. 24 1.7 The Quality of Leisure Time. 25 1.8 Market Resources. 26 2 AMUSEMENT PARKS. 27 2.1 Market Assessment. 27 2.2 City-by-City Survey.. 28 2.3 Most-Visited Amusement Parks. 28 2.4 Market Resources. 29 3 ARTS & CRAFTS. 30 3.1 Crafts. 30 3.2 Crafts Fairs and Festivals.. 31 3.3 Market Resources. 32 4 AUTOMOTIVE-FOCUSED ACTIVITIES. 33 4.1 America’s Love Affair With The Automobile.. 33 4.2 Auto Customizing. 33 4.3 Auto Shows. 34 4.4 Vintage Car Shows.. 34 4.5 Auto Museums. 35 5 AVIATION-FOCUSED ACTIVITIES. 36 5.1 Private Aviation. 36 5.2 Air Shows. 36 5.3 Market Resources. 37 6 BICYCLING.. 38 6.1 Overview. 38 6.2 Top Bicycle-Friendly Cities.. 39 6.3 Bike-Sharing Programs. 40 6.4 Bicycle Trails. 41 Leisure Business Market Research Handbook 2015-2016 • 5 • 6.5 Mountain Biking. 42 6.6 Market Resources. 44 7 BOATING. 45 7.1 Boat Ownership. 45 7.2 Market Assessment. 45 7.3 Boat Shows. 46 7.4 Marinas. 46 7.5 Market Resources. 46 8 CASINOS, GAMING & WAGERING.. 48 8.1 Market Summary. 48 8.2 State-by-State Summary. 48 8.3 City-by-City Survey.. 50 8.4 Casinos. 50 8.6 The Atlantic City Market. 52 8.7 Lotteries. 53 8.8 Parimutuel Wagering. 55 8.9 Market Resources. 57 9 CHALLENGE COURSES. 58 9.1 Adventure Races and Obstacle Races. 58 9.2 Market Resources. 59 10 COLLECTING. 60 10.1 Participation and Spending. 60 10.2 Art Collecting.. 61 10.3 Classic Cars. 61 10.4 Commemorative Coins . 62 10.5 Sports Cards. 62 11 COMPUTER & VIDEO GAMES.. 64 11.1 Market Assessment. 64 11.2 Participation. 64 11.3 Types of Games. 65 11.4 Game Genre. 65 11.5 Digital Gaming. 66 11.6 Video Game Consoles. 66 11.7 Casual and Social Games. 68 11.8 Mobile Gaming. 68 11.9 Gaming Networks. ..