Your path to PRICE $19.95 PRICE tomorrow, today Managing long-term success without losing short-term focus MANAGE THE PRESENT – OWN THE FUTURE THE OWN – PRESENT THE MANAGE 2019 | 06 #28 Think:Act Innovating new markets Focus on the big picture Clayton Christensen on Quarterly capitalism has a when to change course growing number of critics 2 Think:Act 28 in this issue in this issue Think:Act 28 3 "You have to go to the edges of your business, because the future is not going to present itself neatly at the corporate headquarters." RITA GUNTHER McGRATH Growth expert and author of The End of Competitive Advantage → page 22 "The only way we can identify the future is if we have theories. The second thing is we are looking for anomalies, anything the theory cannot explain." CLAYTON CHRISTENSEN Innovation guru and disruption theory pioneer photo: kyle dorosz photo: smith dana photo: → page 72 4 Think:Act 28 in this issue in this issue Think:Act 28 5 "Organizations own the future only if they visualize it in detail – even as they harvest the present." CHARLES-EDOUARD BOUÉE CEO of Roland Berger → page 32 "Gut instincts are fine for personal tastes, but for business and political policies, and for living a wise and satisfying life, reason is superior." STEVEN PINKER Experimental psychologist and author of Enlightenment Now → page 84 szymczak kayana photo: roland berger photo: 6 Think:Act 28 in this issue in this issue Think:Act 28 7 Think:Act 28 In focus Wide angle Think, act presentManage the -- and stay informed own the 76 The sky is not illustration: jörn kaspuhl; francesco ciccolella francesco jörn kaspuhl; illustration: the limit | future A growing number of companies are working to change 22 Competitive advantage 12 your perspective on is dead. Now what? short-distance air Rita Gunther McGrath is Ride today's travel and the future redefining competition. wave ... but of urban mobility. 32 Seeing the trends to focus on shape tomorrow's world tomorrow's Charles-Edouard Bouée 8 At a glance 72 The titan of innovation visualizes the landscape targets Fast facts for thinking people: Clayton Christensen is still of our changing world. "The future is "Future-proofing" may the latest buzzwords, stats leading the way with ideas the seattle times; florian voggeneder; volocopter times; voggeneder; florian the seattle terra incognita." not be failproof, but and business ideas. that may change the world. 34 How to make the best a mix of solidity and photos: case against the quick flexibility might just | 66 Thinking outside 82 Food for thought win? see you through any the loop Take a deep dive into new Quarterly capitalism's critics coming storm. Hyperloop Transportation areas of interest including the are speaking out in numbers. Technology's Bibop Gresta on issue of overtourism, drone "We have how a revolutionary new surveillance and advances in 38 The dangerous cycle of much work model is driving innovation autonomous driving. rapid startups within his organization. Examining the rise and fall of to do – and 84 Finding solutions bike-sharing companies. the risks 70 How global are we? in reason Answering the question of Steven Pinker weighs in on 54 Rising Son? of back- whether the facts line up with the importance of revisiting SoftBank's Masayoshi Son is sliding are how we perceive globalization. the Enlightenment's ideals. looking 300 years ahead. 26 massive." ciccolella francesco artwork: cover + back cover Tuning 58 Managing the crisis of into the the short-term view Long Now Paul Roberts on reversing the Think:Act online tide of rampant impatience. A San Francisco- In this online exclusive, Henry Mintzberg, 44 based think tank noted management guru and author of 60 Setting goals for is redefining how classics such as Strategy Safari, busts a tomorrow Martian dreams on planet Earth to look at time number of management fallacies. Football has a lot to teach A look at the "analog" astronauts taking the first steps in and redirecting www.rolandberger.com/tam business about fast reactions the ultimate long-term project – life on the red planet. humanity's and building the right team. attention span. 8 Think:Act 28 at a glance at a glance Think:Act 28 9 Re- Think Food Thoughts to in for thinking numbers thought live by buzzwords with Andrew Keen putting Get to grips with new a figure on … What can we learn from how humanity came industry lingo in a flash personal firearms to terms with the industrial age? "Success with our stripped-down explanations of the we can learn two or three very humble. It should make us realize the latest jargon. 40 big things. [One thing] that I think we complexity of time and make us realize usually thousand can learn is that it takes a great deal of that these big problems can't be solved people died from firearm injuries in the US in 2017, time. Our history as a species [shows] overnight. They take a generation. That the highest figure since that we always break the future and should make us roll our sleeves up – at records began in 1968. least symbolically. comes then we fix it, but it takes a generation Two-thirds of those deaths or two. It took 50-100 years to were suicides. confront many of the major problems "Surveillance of industrial capitalism and we still to those haven't confronted some of them, capitalism" 857 like pollution and global warming. million We could learn a lot but it should also firearms are estimated make us humble. Digital technology who are It might be a buzzword now, to be held in civilian has made us incredibly impatient. but HBS Professor Shoshana possession worldwide, Zuboff coined this term back But these changes take time. And a compared with 133 million in 2014 to describe how single technology, a single company andrew keen is a key commentator held by all the militaries too busy personal information was in the world. and a single solution is not going to fix on the digital world. His latest book is being used to make money. everything. So we can learn a lot, but How to Fix the Future: Staying The collection of data – often learning from history should make us Human in the Digital Age. to be unilaterally – can be used to predict customer behavior. Google was a pioneer, learn- bettmann archive; jens panduro archive; bettmann / ing how to turn behavioral looking data into advertising bucks. But it is way more widespread now with others 3 using hidden ways to win countries images getty photos: for it." customer information, which still retain gun ownership subtly threatens freedom, as a constitutional right: democracy and privacy. the US, Mexico and — Henry David Thoreau Guatemala. The US is the only one that places no Author, philosopher and restrictions on that right. transcendentalist sources: the new york times; small arms survey; business insider AT A GLANCE 10 Think:Act 28 at a glance at a glance Think:Act 28 11 economic impact the act chain Best red ed Reaction act read pr ice Forget everything milk consumption in china has been growing and is How to ... you thought you projected to triple by 2050, the result of decades of ­­ fit a fitness knew about work ­­­pro-dairy government campaigns. Yet the country's snack into your domestically produced supply is just a drop in the bucket. Too busy to read the hot new Farmers in New Zealand, the US and the EU aimed to meet busy day Two sides of the fence books? We've got it covered for China's growing demand, dubbing the produce "white gold," there's a great deal of talk the us federal government shutdown in you. Here's Marcus Buckingham but the new market raises questions about sustainability. these days about mindful- and Ashley Goodall's latest offer ness. But what about bodyful- 2018/19 permanently drained $3 billion from Follow how a milk powder scandal was the catalyst for China's ness? Sure, there's yoga and the US economy during its 35-day duration – cut down to the bare essentials. thirst for foreign milk – and how it has sparked a global the gym but what if you are just and without resolving the $ 5.7 billion in funds too busy to keep to your fitness Trump wants allocated to the border wall. But most things you think about discussion on the environmental cost of dairy. plan? Step forward the "move- work and organizational success ment snack" as described by Dr. it wasn't long before he renewed the campaign aren't true, according to Buckingham, Rangan Chatterjee in his book, for his pet project, claiming during the 2019 an educational speaker and writer, The 4 Pillar Plan. He says you State of the Union Address that the border need to design your day around and Goodall, senior vice president of city of El Paso, Texas had become one of the movement, have regular fitness leadership and team intelligence at snacks and make the world your nation's safest after a barrier was erected at Cisco. The world of work is teeming 2008 It emerges that raw gym. The first trick is to move its border to Ciudad Juárez, Mexico, in 2008. with flawed systems, processes, milk from 22 Chinese companies 2050 If China's domestic was adulterated with melamine, more: Try to walk 10,000 steps a Not only did local officials quickly refute the tools and assumptions that make it production increases and an industrial chemical that day and you'll feel the benefits claim with clear statistics that El Paso had long harder for people to perform well.