April 2010 Volume XVII, Number IV Free Speech? Not So Much April 2010 Roundup ’ - PEOPLE Ito-face interaction. But Twitter, Facebook, and other electronic Bill Lynch moves from President & COO of bn.com to CEO of modes of communication, along with the decline of bricks-and- Barnes & Noble, Inc., reporting to Chairman Len Riggio. COO mortar bookstores and the bad economy, have changed the ways Mitchell Klipper moves up to the newly created position CEO authors communicate with readers, and have shaken up the roles of the Retail Stores Group. Steve Riggio steps down as CEO but of speakers’ bureaus since we last wrote about them in 2006. will keep the position of Vice Chairman. Dan Gilbert has been 2at year, HarperCollins had just become the first named EVP, Operations and Customer Service, responsible for publisher to launch its own in-house operation. Today, all the the company’s fulfillment and warehousing for its retail and digital major houses have bureaus, but the question is whether to operations. He was VP, Customer Operations at Cisco Systems. outsource them or keep them in-house. When Simon & Schuster Bob Miller has left the division he started, HarperStudio, opened its speakers bureau in 2008, it partnered with Greater to become Group Publisher of Workman, including Algonquin Talent Network; Hachette Book Group followed suit in 2009. and Artisan. Peter Workman continues as President and CEO. On the other hand, Penguin Speakers Bureau, launched in Miller starts May 3. 2006, and Macmillan Speakers, launched in 2009, are both in- Melissa Possick, who was Director of Marketing at house. 2e Random House Speakers Bureau was launched in Workman, has joined the Random House Publishing Group as 2006 as the in-house Knopf Speakers Bureau and was rolled Associate Publisher, RH Trade Paperbacks, reporting to Jane Von out company-wide in 2009 at Markus Dohle’s initiative. Each Mehren. Kim Hovey, VP, Associate Publisher for Ballantine and division (Knopf Doubleday, RHPG, Crown, and Children’s) RH Trade Paperbacks, moves full-time to Ballantine. has a separate director who is a voting member of the bureau. Houghton Mifflin Harcourt Publisher Gary Gentel 2e in-house bureaus are generally separate from publicity announced that the company’s trade and reference division has departments, with the main difference being that publicity joined its sales and marketing groups under Laurie Brown, who departments handle unpaid events. has been named SVP, Sales and Marketing. She was SVP, Sales. Jamie Brickhouse, Director of the HarperCollins Speakers Maire Gorman has been promoted to VP, Sales and Children’s Bureau, draws a crucial distinction between in-house and out- Book Marketing from VP, Sales. Bridget Marmion, SVP Market- sourced bureaus: “Book sales are one of the main reasons HCSB ing, is leaving the company after eleven years and may be reached was created. As we point out to our author speakers, unlike out- at [email protected]. side speakers bureaus, book sales are crucial to what we do. We LibreDigital has appointed former Oracle executive Tom do it a few different ways, depending on the particular event: find Lavey to the position of EVP, Worldwide Sales. Lavey will help a local bookseller to sell books at the event; have the event ven- support publishing and consumer electronics clients in their ue buy books from a bookseller and sell the books themselves at efforts to deliver digital content across e-reading devices. the event; have the event venue buy the books from a bookseller Kat Meyer (www.thebookishdilettante.com) has gone to and give books to attendees; or have the event venue purchase O’Reilly Media as Community Manager for Tools of Change. from our Special Markets department and sell or give away the She has been President of Next Chapter Communications, books.” 2e HCSB also works with publicity to augment book continued on p. 2 tours by booking paid engagements at reduced fees in markets not Visit our website for updates throughout on the scheduled book tour. “We did this recently with Gregory the month: www.publishingtrends.com Maguire, Wally Lamb, and Adriana Trigiani,” Brickhouse says. “2e primary reason [for creating an in-house bureau] was not to increase our bottom line by 20%,” says Paul Bogaards, EVP, Executive Director of Publicity, Knopf Doubleday and Also in this issue: head of the RHSB, adding that Random House does not include tFinding What to Read: Chart, p. 3 speaking event book sales in its bottom line. “2e compelling tNew Search Engine Strategies, p. 5 reason to go down this road was an effort to broaden the t readership for our authors. If you look at the asset basis publishers Lessons from the Mobile Plunge, p. 7 lean on, some of them are shrinking. 2ey’re not making as many tSouth by Southwest Interactive, p. 7 continued on p. 4 © Market Partners International 2010 1 April 2010 continued from p. 1 a marketing and communications firm rector, Jynne Martin is Associate Direc- tinue to package on the side. focused on bringing books, authors, and tor, and Ashley Gratz-Collier is Associate *** publishers into technology. Publicist. And at Bantam Dell, VP, Direc- Yale University will launch the new Yale Cindy Loh has been named Edito- tor of Publicity #eresa Zoro announced Publishing Course this summer, bringing rial Director of Sterling Children’s. She that Susan Corcoran has been promoted “emerging industry leaders from around was most recently consulting, and previ- to Deputy Director and April Flores, the world together with experts in their ously at Scholastic as VP, Editorial School Diana Franco, Alison Masciovecchio, respective fields to tackle the most compel- Continuities. Meanwhile, Peter Norton, and Joe Scalora have all been promoted to ling issues facing publishers.” 2e first ses- who handled co-editions at B&N Pub- Publicist. Matt Schwartz has been sion is July 18–23, 2010, with subsequent lishing, is leaving the company. promoted to VP, Director of Digital sessions held annually. 2e week-long John Brodie has joined Grand Marketing and Strategy for RHPG. program is geared to middle- and upper- Central’s Business Plus imprint as At Grand Central, Ben Greenberg level professionals in book, magazine, and Executive Editor, reporting to Rick Wolff. has been promoted to Senior Editor... online publishing and aims to “fill the He was Assistant Managing Editor at Matt Martz has been promoted to gap left by the closure” of the Stanford Fortune. Associate Editor at St. Martin’s, continu- Professional Publishing Course, which Kate Bittman, who was at Scribner ing to report to Kelley Ragland, Editorial ran from 1978 to 2009. 2e course will for five years, has been named Publicity Director of Minotaur. Katy Hershberger be limited to 80 students, about 40% of Manager at the New Yorker. has been promoted to Senior Publicist at whom will be international. Tina Weiner, Jen Besser has gone to Penguin as St. Martin’s. who has spent most of her career at Yale Publisher of Putnam Children’s, report- Jamie McDonald has been promoted University Press, heads the new venture. ing to Don Weisberg. She was Executive to Senior Publicist at Dutton. Editor at Disney Hyperion. Courtney Big changes at Publishers Weekly: UPCOMING EVENTS Nobile has returned to Penguin as Senior Cevin Bryerman has been promoted to “Who Owns Creativity? Copyright and Publicist at Plume and Hudson Street Publisher from Director, Business Devel- Our Culture,” a panel discussion, will Press. opment. Jim Milliot and Michael Coffey be held April 8 at CUNY’s Macaulay Following the departure of co-founder have become co-Editorial Directors, taking Honors College (35 W. 67th St.), from Mary Ann Naples (who went to Open over from Brian Kenney, who becomes 6–8 PM. Bill Goldstein, founding Sky as VP Development), the remain- Editorial Director of Library Journal and editor of the books page for NYTimes.com ing staff of #e Creative Culture has SLJ under their new ownership by Media and frequent moderator for Times Talks, joined DeFiore and Company. Agents Source (which also owns Horn Book). Ron will moderate the group, which includes Debra Goldstein, Laura Nolan, Matthew Shank, who was Group Publisher of Reed’s Brian Napack, President of Macmillan; Elblonk, and Karen Gerwin bring the publishing division, is leaving with Kenney Michael Oreskes, Managing Editor of the total to nine agents. to become publisher at LJ and SLJ. Associated Press; Josh Greenburg, NYPL Liz Querio has joined Sourcebooks At HarperCollins, Barbara Director of Digital Strategy and Scholar- as Marketing Manager. She was Senior Fitzsimmons announced that Sasha ship; and Ann Kirschner, University Dean Marketing Specialist at OfficeMax. Illingworth has been promoted to Art of Macaulay. RSVP at http://macaulay.cuny. Lorin Stein succeeds Philip Director of the Children’s division. edu/rsvp/?q=node/272. Gourevitch as editor of !e Paris Review. Stephanie O’Cain has been promoted *** Stein has been editor at FSG since 1998. to Associate Marketing Manager at Little, 2e first Compleat Biographer Con- Brown Books for Young Readers. ference will be held May 15 at UMASS PROMOTIONS AND INTERNAL At HarperCollins UK, David Boston. It is run by the Biographers CHANGES Roth-Ey has been promoted to Group International Organization and will Jeanette Larson has been promoted to Digital Publisher, a new position, from focus on the practical aspects of the craft VP and Editorial Director, Harcourt Director of Biz Dev. Eric Winbolt, formerly and art of biography. www.biographers Children’s Books, an imprint of HMH Head of Digital Marketing, is now Group international.org/conference.html. Children’s. She was previously Editorial Director of Innovation. Both report to *** Director of Picture Books. She will be Charlie Redmayne, Global EVP, Digital, 2e 2010 Ypulse Youth Marketing Mash- moving to the East Coast.